Credits & Description:
Advertiser/Client: ANURAK JANMAS
Product/Service: PRIVATE DETECTIVE
Entrant Company: OGILVY & MATHER Bangkok, THAILAND
Design/Advertising Agency: OGILVY & MATHER Bangkok, THAILAND
Name Company Position
Wisit Lumsiricharoenchoke/Nopadol Srikieatikajohn Ogilvy/Mather/Thailand Executive Creative Director
Torpun Lersin/Paruj Daorai Ogilvy/Mather/Thailand Creative Director
Wisit Lumsiricharoenchoke/Nopadol Srikieatikajohn/Gumpon Laksanajinda/Surasak La Ogilvy/Mather/Thailand Art Director
Rudee Surapongraktrakool/Nopparat Wattanawaraporn Ogilvy/Mather/Thailand Copywriter
Vichanan Dechnarapan Ogilvy/Mather/Thailand Account Manager
Working with an extremely limited budget, the team decided on a name-card, as it is something our client uses anyway.
Describe the brief from the client:
There are many private detectives working in Thailand today. They are, however, anonymous and unknown to the general public. Our client considered himself to be in this category and tasked us with making him stand-out and be more memorable to potential customers.
Description of how you arrived at the final design:
At first glance it looks just like any other name-card, but upon closer inspection, reflects the talent, dedication and experience that the detective has at his disposal when working on a case.
Indication of how successful the outcome was in the market:
Inquiries from potential customers tripled within the first month after the name-card was circulated.
The Print Ad titled Private Detective was done by Ogilvy & Mather Thailand, Bangkok advertising agency for brand: Anurak Janmas in Thailand. It was released in the Sep 2009.