This subsection of Ad Archive combines best commercials from all over the world according to certain themes, focusing on different creative methods and techniques, on best reels of directors, studios, agencies and brands. The section supplements the collection of prints “ Mysterious coincidences ”. However, in the TV-spots case we are talking about “focus” in particular, making an attempt to categorize creative methods and strategies.

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The new advertising campaign for Lurpak launched 16 February 09, created by Wieden + Kennedy London.
Continuing to demonstrate that taking your time over good quality, simple ingredients pays; the new Lurpak campaign sets out to inspire people to make the most of their Saturday morning and cook up a homemade feast.

The media and creative strategy have been woven together: media has been bought only on Thursdays, Fridays and Saturday mornings - in antipation of the Saturday breakfast to come.

Client: Lurpak
Agency: Wieden + Kennedy, London
Creative: Peter Gatley,
Noe Kuremento
Agency Producer: Anna Smith
Production Company: HLA
Director: Simon Ratigan
Producer: Tom Whitehead
Editorial Company: The Quarry
Editor: Bruce Townend
Post Production: The Mill
Post Producer: Chris Batten
Telecine: Adam Scott
Lead Flame: Gary Driver

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Marks & Spencer new ad with actor David Jason providing the voiceover.

Client: Marks & Spencer

Product: M&S Food

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Credits:

Agency: Wieden + Kennedy - Portland
Creative Director: Ben Walker, Matt Gooden
Agency Producer: Jonathan Chads
Production Company: Partizan
Director: Antoine Bardou-Jacquet
Producer: Russell Curtis
Post Production: The Mill - Los Angeles
Offline Editor: Bill Smedley Work
"Pitman" Animation: Assembly Line

Credits:

Agency: Wieden + Kennedy - Portland
Creative Director: Ben Walker, Matt Gooden
Agency Producer: Jonathan Chads
Production Company: Partizan
Director: Antoine Bardou-Jacquet
Producer: Russell Curtis
Post Production: The Mill - Los Angeles
Offline Editor: Bill Smedley Work
"Pitman" Animation: Assembly Line

Credits:

Agency: Beattie McGuinness Bungay
Creative Director: Trevor Beattie
Art Director: Bil Bungay
Copywriter: Paul Burke
Agency Producer: Jane Oak
Director: Simon Burrill
Prod. Co.: Infinity Productions
Producer: Charlotte Woodhead
Exec. Producer: Mark Stothert
Editor: Gareth McEwen at The Whitehouse
Post Facility: Rushes
Telecine: Simone Grattarola
VFX Artists:Adam Watson, Joe Dymond, Anthony Laranjo & Dan Alterman
3D Tracking: Jonathan Privett
Rushes Producer: Alison Wendt

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