This subsection of Ad Archive combines best commercials from all over the world according to certain themes, focusing on different creative methods and techniques, on best reels of directors, studios, agencies and brands. The section supplements the collection of prints “ Mysterious coincidences ”. However, in the TV-spots case we are talking about “focus” in particular, making an attempt to categorize creative methods and strategies.

Credits:

Client: Converse
Agency: Anomaly
Production Company: Psyop
VFX/Animation: Psyop
Musical Artist: Pharrell Williams,
Santogold, Julian Casablancas
Producer: Pharrell Williams
Song: My Drive Thru

Credits:

Client: Converse
Title: Pageant
Agency: Anomaly
Creative Director: Mike Byrne
Creative: Richard Mulder
Copywriter: Lindsey Lanpher
Art Director: Ian Toombs
Head Of Production: Andrew Loevenguth
Director: John Osborne
Production Company: Acme/Smith
Director of Photography: Doug Glover
Executive Producer: Cassie Hulen
Producer: Heather Waters,
Scott Pourroy
Editorial/VFX: Consulate Film
Head of Postproduction: Charlyn Derrick
Post Producer: Alan Lopez
Editor: Brand Bourdeaux
Smoke Artist: Michael Dwass

Credits:

Client: Converse
Title: Pageant
Agency: Anomaly
Creative Director: Mike Byrne
Creative: Richard Mulder
Copywriter: Lindsey Lanpher
Art Director: Ian Toombs
Head Of Production: Andrew Loevenguth
Director: John Osborne
Production Company: Acme/Smith
Director of Photography: Doug Glover
Executive Producer: Cassie Hulen
Producer: Heather Waters,
Scott Pourroy
Editorial/VFX: Consulate Film
Head of Postproduction: Charlyn Derrick
Post
Producer: Alan Lopez
Editor: Brand Bourdeaux
Smoke Artist: Michael Dwass

Credits:

Client: Converse
Agency: Anomaly
Creative Director: Mike Byrne,
Richard Mulder
Creative: Sean McLaughlin,
Randy Freeman
Head of Broadcast: Andrew Loevenguth

Credits:

Client: Converse
Agency: Anomaly
Creative Director: Mike Byrne,
Richard Mulder
Creative: Sean McLaughlin,
Randy Freeman
Head of Broadcast: Andrew Loevenguth

Credits:

Client: Converse
Agency: Anomaly
Creative Director: Mike Byrne,
Richard Mulder
Creative: Mike Byrne,
Richard Mulder,
Ross Aboud,
Beau Unruh
Head of Broadcast: Andrew Loevenguth

Credits:

Agency: Anomaly
Creative Director: Mike Byrne
Creative: Richard Mulder, Jon Zast
Agency Head of Production: Andrew Loevenguth
Director: Samuel Bayer
Production Company: H.S.I.
Director of Photography: Samuel Bayer
Executive Producer: Kerstin Emhoff
Producer: Nina Huang, Ann Haugen
Line Producer: Nina Huang
Editorial Company: SpotWelders
Editor: Dick Gordon
Editorial Producer: Amanda Slamin
Executive Producer (Editorial): Tommy Murov
VFX: Nice Shoes
Flame Artist: Rich Schreck
VFX Executive Producer: Pat Portella
Sound Design: Trinitie Studios
Sound Designer: Brian Emrich
Mix: AudioEngine
Mixer: Tommy Goldblatt
Music: Elias Arts
Composer: Jimmy Haun

Credits:

Title: "Jimmy Hendrix"
Agency: Anomaly
City: New York
Advertiser: Converse
Brand Name: Converse
Country: United States
Tagline: 1908

Credits:

Title: "Spinning Ball"
Agency: Butler, Shine, Stern & Partners
City: Sausalito
Advertiser: Converse
Brand Name: Converse
Product Name: Wade 1.3
Country: United States
Tagline: R3ADY?

Credits:

Title: "Faith"
Agency: Butler, Shine, Stern & Partners
City: Sausalito
Advertiser: Converse
Brand Name: Converse
Product Name: Wade 1.3
Country: United States
Tagline: R3ADY?

Credits:

Title: "Cookin"
Agency: Butler, Shine, Stern & Partners
City: Sausalito
Advertiser: Converse
Brand Name: Converse
Product Name: Wade 1.3
Country: United States
Tagline: R3ADY?

Credits:

Title: "We All In"
Agency: Butler, Shine, Stern & Partners
City: Sausalito
Advertiser: Converse
Brand Name: Converse
Product Name: Wade 2.0
Country: United States

Credits:

Title: "Everyone Is a Star"
Advertiser: Target Corporation
Brand Name: Target
Product Name: Converse
Country: United States

Credits:

Title: "Sky"
Agency: Global Mechanic
City: Boston
Production Company: Global Mechanic
Advertiser: Converse
Brand Name: Converse
Product Name: Chuck Taylor All Stars
Country: United States
Creative Director: Bruce Alcock
Director: Celest Brown
Producer: Tina Oullette
Executive Producer: Matthew Charde
Editing Company: Global Mechanic
Post Production: Global Mechanic
Special Effects / VFX: Global Mechanic
Animation: Global Mechanic

Credits:

Title: "Ground"
Agency: Global Mechanic
City: Boston
Agency: Butler, Shine, Stern & Partners, Sausalito
Production Company: Global Mechanic
Advertiser: Converse
Brand Name: Converse
Product Name: Chuck Taylor All Stars
Country: United States
Creative Director: Bruce Alcock
Director: Scott Kiborn
Producer: Tina Oullette
Executive Producer: Matthew Charde
Editing Company: Global Mechanic
Post Production: Global Mechanic
Special Effects / VFX: Global Mechanic
Animation: Global Mechanic

Credits:

Title: "Fall Seven Times - Get Up Eight"
Agency: Butler, Shine, Stern & Partners
City: Sausalito
Production Company: Zaaz, Inc
Advertiser: Converse
Brand Name: Converse
Country: United States
Creative Director: John Butler, Mike Shine
Art Director: Mike Hughes
Copywriter: Charlie Gschwend
Director: Alastair McKeviit, Peter craig
Agency Producer: Tracy Kurtz, Francesca Prada
Digital Artist: Nei Caetano da Silva, Andreas Tagger
Programmer: Andreas Tagger
Content Strategist: Ed Cotton