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Released:	July 2010
Advertiser:	Sony Corporation
Brand name:	Sony
Product:	Sony Nex 5
Agency:	Saatchi & Saatchi, Sydney
Country:	Australia

Credits & Description:

Advertiser: Sony
Brand: Sony NEX

Description: This campaign sees professional photographers positioned to take a shot holding a large
SLR camera that has been replaced by a Sony compact camera.

Agency: Saatchi & Saatchi, Sydney, Australia
Creative Director: Steve Back
Art Director: Nils Eberhardt
Copywriter: Steve May
Art Director: Justin Carew
Photographer: Andreas Bommert
Retoucher: Marc Sterne

The Print Ad titled Sport (A little professional) was done by Saatchi & Saatchi, Sydney advertising agency for product: Sony Nex 5 (brand: Sony) in Australia. It was released in the Jul 2010.