BBH Singapore has created two print executions for Levi's. They were first shot using real models by one of Australia’s top photographers, Andreas Smetana - after which their forms were used to create the life-like copper sculptures. The sculptures were created by the renowned award-winning CG artist Meats Meier, whose film credits include Hollywood blockbusters Sky Captain and the World of Tomorrow and Hellboy.

Executive Creative Director : steve elrick

Creative Director: Todd Waldron

BBH Singapore has created two print executions for Levi's. They were first shot using real models by one of Australia’s top photographers, Andreas Smetana - after which their forms were used to create the life-like copper sculptures. The sculptures were created by the renowned award-winning CG artist Meats Meier, whose film credits include Hollywood blockbusters Sky Captain and the World of Tomorrow and Hellboy.

Executive Creative Director : steve elrick

Creative Director: Todd Waldron

What happens when you love decorating your body with tattoo art – but run out of space? The answer appears to be laser art etching as offered by Levi’s in Japan. Take your design onto denim and customize your favourite threads with your favourite marks.
Shot by renowned portraitist Simon Harsent (who is known to be no stranger to the inky needle himself) the understated shots capture the cult world of tattoo design and originality of Levi’s denim combined.

Advertised brand:Levi's®

What happens when you love decorating your body with tattoo art – but run out of space? The answer appears to be laser art etching as offered by Levi’s in Japan. Take your design onto denim and customize your favourite threads with your favourite marks.
Shot by renowned portraitist Simon Harsent (who is known to be no stranger to the inky needle himself) the understated shots capture the cult world of tattoo design and originality of Levi’s denim combined.

Advertised brand:Levi's®

The most famous blue jeans maker on the planet has gone 100% green for the planet – with a launch of a niche range of eco-friendly jeans. BBH Asia Pacific everything seems a little greener.

The most famous blue jeans maker on the planet has gone 100% green for the planet – with a launch of a niche range of eco-friendly jeans. BBH Asia Pacific everything seems a little greener.

The most famous blue jeans maker on the planet has gone 100% green for the planet – with a launch of a niche range of eco-friendly jeans. BBH Asia Pacific everything seems a little greener.

Client: Levis

Advertising Agency: JWT, Bangalore, India

Client: Levis

Advertising Agency: JWT, Bangalore, India

"Reconstructed" is the new Fall/Winter 07 print campaign for Levi's Copper Jeans. Much the same way Copper Jeans' seams and pockets are held in place with metal rivets, broken bones can be reconstructedwith metal pins and plates. The vintage x-ray treatment is a nod to Levi's 154 year heritage, as well helping to showcase Copper's product features in an interesting, new light.

"Reconstructed" is the new Fall/Winter 07 print campaign for Levi's Copper Jeans. Much the same way Copper Jeans' seams and pockets are held in place with metal rivets, broken bones can be reconstructedwith metal pins and plates. The vintage x-ray treatment is a nod to Levi's 154 year heritage, as well helping to showcase Copper's product features in an interesting, new light.