This subsection of Ad Archive combines best commercials from all over the world according to certain themes, focusing on different creative methods and techniques, on best reels of directors, studios, agencies and brands. The section supplements the collection of prints “ Mysterious coincidences ”. However, in the TV-spots case we are talking about “focus” in particular, making an attempt to categorize creative methods and strategies.

Credits:

Agency: Cutwater
Client: Ubisoft
Executive Creative Director: Chuck McBride
Creative Director: Fabio Costa
Art Director: Jay Lorenzini
Copywriter: Eric Boyd
Director: Andrew Douglas
Director of Photography: Flor Collins
Editor: Nathan Petty
Production Company: Anonymous Content
Production Company Executive Producer: Dave Morrison
Post Production Company: Final Cut Editorial
Visual Effects Co.: Digital Domain
Graphics: Roger
Title Designer: Roger
Agency Producer: Bill Spangler
FX Supervisor: Vernon Wilbert
Mix House: One Union Studios

Credits:

Client: XBOX 360
Brand: Forza Motorsport 3

Agency: T.A.G

Executive Creative Direction: Scott Duchon
Executive Creative Director: John Patroulis
Art Director: Rey Andrade
Copywriter: Joe Rose
Executive Producer: Hannah Murray
Associate Producer: Mandie Bowe

Production Company: Anonymous Content

Director: Malcolm Venville
DP: Dion Beebe
EP/Head of Commercials: Dave Morrison
Head of Production: Sue Ellen Clair
Production Supervisor: Alex Fisch
Producer: John Benet

Editorial: Rock Paper Scissors
Editor: Angus Wall
Assistant Editor: Anton Capaldo-Smith
Post Producer: Kimberly Colen
Executive Producer: Carol Lynn Weaver

VFX: A52
Lead VFX/Flame Artist: Andy McKenna
Flame Assist: George Cuddy
Smoke Artist: Paul Yacono
Producer: Pete Kinga
Executive Producer: Jennifer Sofio Hall

Music & Sound Design: Robot Repair
Composer: Douglas Darnell

Audio Post: Lime Studios
Mixer: Rohan Young (:60)

Mixer: Mark Meyuhas (:30/:20/:15)

An Open Door, which will be released as both a :30 and :60, conveys the racing simulator's hardcore car culture through dramatic shots of some of the world's most notorious racing machines transposed against wind tunnels, workshops, or scenes of tremendous natural beauty. Varied and shifting lighting speak to the game's astounding variety, as the races take place all over the world, in all sorts of weather and light conditions.

Credits:

CLIENT Activision / Freestyle Games
PRODUCTION COMPANY Framestore in association with Warp Films
DIRECTOR Marco Puig
EXECUTIVE PRODUCER Simon Whalley (Framestore)
DIGITAL PRODUCER Mike Woods (Framstore)
PRODUCER Diarmid Scrimshaw (Warp Films)

VFX Framestore
VFX SUPERVSIOR Diarmid Harrison-Murray
SENIOR CG PRODUCER Sarah Hiddlestone
ANIMATION LEADS Nicklas Andersson, Mike Mellor
FX LEAD Martin Aufinger
RIGGING/CLOTH James Healy
LEAD MODELLING Alex Doyle
TELECINE COLOURIST Simon Bourne

Credits:

Agency: Wieden+Kennedy
Agency Producer: Fran O'Connor
Creative: Jed Alger; Aaron Allen; Matthew Carey; Ben Carter
Director: Smith & Foulkes
Production: Nexus Productions
Producer: Luke Youngman
Brand: EA Games

Credits:

Advertiser: Activision

Agency: Toy, New York

Credits:

Agency: G-Net, Los Angeles
Executive Producers: David Getson, David Moodie, John Rosenberg
Creative Director: David Moodie
Writer: David Moodie
Original Score: Garry Schyman
Sound Design: Paul Gorman, David Swenson
Additional Titles: Devan Simunovich
Production Supervisor: Shelby Hill
Media Editor: Alik Griffin
Production Company: Psyop, New York
Director: Psyop
Psyop Creative Director: Eben Mears
Executive Producer: Lucia Grillo
Producer: Carol Collins
Designer: Jon Saunders
Storyboard Artist: Ben Chan
3D Look and Development: Marco Iozzi
Matte Painter: Pete Sickbert-Bennett
Technical Directors: Tony Barbieri, Damon Ciarelli, Miguel A. Salek (FX), Lee Wolland (Character & Rigging)
3D Team: Helen Choi, Tom Cushwa, Pete Devlin, Rei Ito, Kitty Lin, Consuelo Macri, Rich Magan, Pat Porter, Heiko Schneck, Miles Southan, Gooshun Wang, Russ Wooton
Compositing: Molly Schwartz, Jason Conradt, Fred Hallmark

Credits:

Brand: EA Games- Skate it
Agency: Heat, San Francisco
Director: GOLD
Production Company: Green Dot Films
DoP: Robert Benavides
Creative Director: Steve Stone
Copywriter: Warren Cockrel
Art Director: Anna Rowland
Editor: Angelo Valencia
Agency Producer: Kate Kissel
Executive Producer: Rick Fishbein, Rich Pring, Darren Foldes
Editorial Company: Filmcore, LA
Line Producer: Joanne Duray

Credits:

Agency: Deutsch, Los Angeles
Creatives: JD Jurentkuff
Producer: Isadora Chesler
Production Company: Smuggler, Los Angeles
Director: Filip Engstrom
DP: Tobias Schliessler
Producer: Helen Hollien
Editing Company: Union
Editor: Jim Haygood
Post Production: The Mill
Executive Producer: Ben Hampshire
Producer: Lee Pavey
Lead Flame: Giles Cheetham
Flame Assist: Gavin Camp
3D: John Leonti, Daniel Marum

Credits:

Advertiser: Activision

Brand: Guitar Hero World Tour

Agency: Droga5, New York
Director: Jaron Albertin
Production Company: Smuggler
DoP: Ross Richardson
Chief Creative Officer: David Droga
Executive Creative Director: Ted Royer
Copywriter: Isaac Silverglate
Art Director: Jeff Anderson
Agency Producer: Dana May
Producer: Stephanie Scire
Executive Producer: Patrick Milling Smith/Brian Carmody
Director of Digital Services: Craig Batzofin
Sr. Digital Producer: Sandra Nam

Smuggler

Head of Production: Laura Thoel
Editorial Co: PS260
Editor: Dustin Stevens

Telecine: CO3 NY
Colorist: Tim Masick

Sound: Sound Lounge
Sound Design: Marshall Grupp/Phan Visutyothapibal
Mixers: Philip Loeb/Evan Mangiamele

VFX Studio: Method NY,LA,PARIS/RIOT LA
Creative Director/Lead CG Artist: Aron Hjartarson
CG Supervisor: Christopher “Pink” Bonnstetter
Animation Supervisor: Matt Hackett
Lead Compositor: Tom McCullough
VFX Producer: Mariya Shikher
Head of Production: D. Todd Davidovich
On Set VFX Supervisors: Seb Caudron/Felix Urquiza
On Set VFX Producer: Chandra Irving
On Set Head of Production: Leighton Greer
Executive Producer: Helen Hughes

Credits:

Client: Xbox 360
Agency: T.A.G.
Creative Director: Scott Duchon, Geoff Edwards, John Patroulis
Art Director: Nate Able
Copywriter: Mat Bunnel
Producer: Hannah Murray
Production Company: MJZ
Director: Tom Kuntz
Executive Producer: Jeff Scruton
Director of Photography: Jo Willems
Line Producer: Scott Kaplan
Editorial Company: Cut & Run
Editor: Steve Gandolfi
VFX Company: Method
Lead 2D Artist: Rob Maggach,
Jake Montgomery
Lead 3D Artist: Andy Boyd
Sound Design: Machine Head
Sound Mix: Lime Studios
Song: Take On Me
Artist: A-Ha

Credits:

The ad promotes PS3's highly anticipated Resistance 2. It was created via TBWA, London, and breaks worldwide today, on TV, in theatres, and on the Web. This marks Sutherland's second project for PlayStation's Resistance game, having helmed the launch campaign.

Set at a front yard "Graduation Party", circa 1952, the spot opens on a hopeful and celebratory note. Without warning, the mood is shattered by arrival of alien invaders - the neighborhood is under attack, and joy is replaced with sheer terror. The action is captured on camera with a rough-and-tumble style, and a frenetic energy that maintains the spot's realism. The aliens are glimpsed by the filmmaker, and the mystery makes the scene all the more frightening. Townspeople scramble for cover and search for some means of resistance. Amidst the madness and anarchy, the cameraman trips over and hits the ground... The footage burns out and bubbles. There's a slight whirl of the projector, the film ends, and the game play footage begins.

"Graduation Day" has the aged, yellowing hue of Super 8 film, and to enhance the home movie feel Sutherland composed his shots as one might a portrait or a landscape. "We wanted the actors to seem a bit stiff and awkward in front of the camera," Sutherland said. "We wanted to capture the feel of an All-American scene that was believable and typical of the day." According to Joyrider EP Spencer Friend, the production was going to shoot in Levittown, New York, but practical considerations resulted in a UK shoot. Watching the completed spot, with its American cars and retro-suburban vibe, one would never know the filmmakers created Middle-America in Surrey, England. "Our art department deserves a lot of credit," said Friend.

Sutherland, who also cut the spot, explained that he did not want it to feel like a professionally edited film. Achieving an amateur look - from the camerawork to the editorial - was critical. "Whoever is shooting this is not going to become a professional DP just because the house across the street has just been wiped out by aliens!" he mused.
To realise those aliens, Joyrider - which did all the 3D, compositing and FX in-house - re-modelled and animated the alien characters from the game, and lit them for maximum authenticity. "The camera doesn't focus on the spaceships and aliens, which actually heightens the reality and intensifies the reactions of the townspeople," said Sutherland. "Ultimately, this spot is about how they decide to fight back against the annihilation." "Reuben enjoys playing with film styles and period looks - if a film's got dirt and grit on it, he's in," Friend said, "so I knew he'd respond to this board." Sutherland concurred, saying, "I do love a good dirty film."


Client: Sony PlayStation 3
Brand: Resistance 2
Title: "Graduation BBQ"
First Air Date: November 10. 2008

Agency: TBWA, London
CD: Al Young
Creatives: Lee Tan, Graeme Bowman & Senan Lee
Agency Producer: Esme Fisher

Production Company: Joyrider
Director: Reuben Sutherland
Producer: Spencer Friend
DP: Jonas Mortenson

Editor: Reuben Sutherland, Joyrider
3D Animation: Matt Westrup, Russell Boyd, Joyrider
Compositing: Reuben Sutherland, Joyrider
Grading: Joyrider & The Mill

Credits:

Supermodel Heidi Klum is shown dancing around in lacy black lingerie in an ad campaign to launch the latest 'Guitar Hero' video game in a homage to the famous underwear scene in Tom Cruise's 'Risky Business'.

Model appears in the global ad backing the release of Activision's 'Guitar Hero World Tour', which hits the UK on November 7.

In the ad, Klum is shown lip-syncing to Bob Seger's 'Old Time Rock and Roll', while dancing around the living room with the wireless guitar controller, after stripping to her underwear at the start of the commercial.


Advertiser: Activision
Brand: Guitar Hero World Tour
Director: Brett Ratner

Credits:

Brand: Nintendo DS
Agency: Leo Burnett Chicago
Editor: Carlos Lowenstein
Executive Creative Director: Dominick Maiolo
Exec Agency Producer: Mary Cheney
Agency Producer: Ana Loncar
Executive Producer: Craig Rodgers
Executive Producer: Rossi Cannon
Producer: Dawn Iacino
Director: Jesse Dylan
Production Company: FORM
Country: United States of America
Head of Production: Adam Bloom
Post Facility: The Whitehouse Post
Post Producer: Kristin Branstetter

Credits:

Agency: T.A.G., San Francisco
Creative Directors: Scott Duchon, Geoff Edwards, John Patroulis
Art Director: Ben Wolan
Copywriter: Rick Herrera
Dir of Broadcast: Jan O'Malley
Producer: Vince Genovese
Production Co.: Anonymous Content
Director: Joe Kosinski
Executive Producers: Jeff Baron, Julien Lemiatre
Editing / VFX Company: Digital Domain
President, Commercial Division: Ed Ulbrich
Executive Producer: Karen Anderson
Producer: Melanie LaRue
Visual FX Supervisor: Vernon Wilbert
CG Supervisor: Peter Plevritis
Digital Production Manager: Chris House
Music: Devotchka "How It Ends"
Audio: Mixed at LIME / LA
Engineer: Rohan Young
Assistant Engineer: Joel Walters
Executive Producer: Jessica Locke

Credits:

The bold, eye-popping ad was shot on location at the Salton Sea, where stunt drivers/fliers were dropped from real airplanes, with sky-diving cameramen capturing the action.

"Our mission was to synchronize the sky-divers and their drops so they would appear closer together than was the case in camera," explained Executive Producer Baptiste Andrieux of Eight VFX, which previously collaborated with Obermeyer on 2007's Bank of America "Hiker". "To do so practically would have taken the stunts to an impractical level."

Of course, "Air Raid" is an ad for PS3's Motorstorm 2, and as such it needed to convey a sense of the impractical while maintaining the visual authenticity of stunts executed by some of the best sky-divers in the world. To heighten the drama (no pun intended), Eight VFX created CG envinronments, airplanes, motor vehicles, and jumpers to populate the shots on top of the live action stuntmen.

"When we took this on, we said we'd be happy if this played as something that looks completely real but feels like it could and should only happen in a videogame," said Andrieux. "Watching the spot unfold, I think we succeeded."

Client: PlayStation 3/Motorstorm 2
Title: "Air Raid"

Airdate: 10/17/08

Agency: Deutsch
Production: Aero Films
Director: Klaus Obermeyer
EP: Lance O'Connor

Post/VFX: Eight VFX
VFX Supervisor: Jean-Marc Demmer
VFX EP: Baptiste Andrieux
VFX Producer: Marsi Frey
VFX AD: Yann Mallard
Head of CG: Fred Hopp
Animator: Yvain Gnabro
CG artists: Shuichi Nakahara, Mathias Jourdes, Chien-I Kao, Julien Forest
Compositors: Nicolas Cadorette Vigneau, Joe Chiao

Credits:

Agency: Deutsch, Los Angeles
President, Chief Creative Officer: Eric Hirshberg
Group Creative Directors: Mike Bryce, Jason Elm, Josh Rose
Digital Copywriter: Jason Wolske
Art Director: Brandt Lewis
Digital Art Director: Todd Swaim
SVP/Director of Integrated Production: Tom Dunlap
Senior Producer: Marisa Wasser
Director of Digital Production: Loy Conley
Production company: Rascal Films, New York
Director: Stuart Rideout
Director of Photography: Bill Pope
Executive Producer: James Golden
Producer: Pete Christy
Post Production: The Whitehouse, Santa Monica
Editor: Lisa Gunning
Conform/Online: John Shirley, Zoic Studios, Culver City
Colorist: Mark Gethin, Moving Picture Company, Santa Monica
Sound Mix: Loren Silber, Lime Studios, Santa Monica

Credits:

EA and Tiger Woods take to the greens to respond to YouTube poster Levinator 25.

Agency: Wieden+Kennedy, Portland

Credits:

T.A.G. and Anonymous Content's Joe Kosinski lift the veil on Xbox's Gears of War 2 with this trailer created for the E3 videogame conference.

Agency: T.A.G. SF

Credits:

Advertising Agency: Clemenger BBDO Sydney Australia
Executive Creative Director: Richard Maddocks
Associate Creative Director: Guy Rooke
Art Director: Chris Berents
Copywriter: Michael Dawson
TV Production: Denise McKeon
Animation: Yukfoo NZ
Music: Liquid NZ

Credits:

Blizzard MMORPG : Wrath of the Lich King

Computer game

Credits:

Blizzard MMORPG : Wrath of the Lich King

Computer game

Credits:

Credits:

Fidel Castro reviews Call of Duty 4: Modern Warfare.

Agency: DDB, Los Angeles
Chairman and Chief Creative Officer: Mark Monteiro
Group Creative Director: Kevin McCarthy
Group Creative Director: Jeff Spiegel
Associate Creative Director: Miguel Caballero
Associate Creative Director: Marcus Wesson
Producer: Carole Ferrari
Editor: The Ant Farm

Credits:

Muammar Qadafi reviews Call of Duty 4: Modern Warfare.

Agency: DDB, Los Angeles

Credits:

Kim Jong-il reviews Call of Duty 4: Modern Warfare.

Agency: DDB, Los Angeles

Credits:

President Putin of Russia reviews Call of Duty 4: Modern Warfare at a recent press conference. For more info on the release of COD4:MW

Agency: DDB, Los Angeles

Credits:

Client: XBOX 360
Agency: McCann, San Francisco, T.A.G.
Executive Creative Director: Rob Bagot, John McNeil
Group Creative Director: Scott Duchon, Geoff Edwards
Creative Director: John Patroulis
Art Director: Ben Wolan
Copywriter: Rick Herrera
Agency Producer: Hannah Murray
Production Company: MJZ
Director: Rupert Sanders
Executive Producer: David Zander, Lisa Rich, Marcia Deliberto
Line Producer: Laurie Boccaccio
Director of Photography: Chris Soos
Miniature Landscape: New Deal Studios
Miniature Figurines: Stan Winston Studios
Editorial Company: Rock Paper Scissors
Editor: Matt Murphy
Assistant Editor: Neil Meiklejohn
Executive Producer (Editorial): Cristina DeSimone
Producer (Editorial): Tricia Sanzaro
VFX: Method Studios
VFX Director: Cedric Nicholas
VFX Executive Producer: Neysa Horsburgh
VFX Production Manager: Sue Troyan
VFX Producer: Luisa Murray, Lisa Houck
Mix: LIME Studios
Mixer: Loren Silber
Group Strategy Director (McCann): Mike Harris

Credits:

Client: Electronic Arts
Title: Invisible
Agency: W+K Amsterdam
Executive Creative Directors: Al Moseley & John Norman
Creative Directors: Eric Quennoy, Paul Stechschulte
Copywriter: Giles Montgomery
Art Director: Michael Barker
Producer: Cheryl Warbrook
Agency Executive Producer: Tom Dunlap
Production Company: Biscuit Filmworks, Los Angeles
Director: Aaron Ruell
Executive Producers: Shawn Lacy, Eric Stern
Line Producer: Tracy Broadus
Editor: Ken Rosenberg
Post-Production company: Joint editorial
Audio Post-Production company: FC Walvisch
Music: EA
Sound Design: Nick Smith

Credits:

Client: Electronic Arts
Title: Wall
Agency: W+K Amsterdam
Executive Creative Directors: Al Moseley & John Norman
Creative Directors: Eric Quennoy, Paul Stechschulte
Copywriter: Giles Montgomery
Art Director: Michael Barker
Producer: Cheryl Warbrook
Agency Executive Producer: Tom Dunlap
Production Company: Biscuit Filmworks, Los Angeles
Director: Aaron Ruell
Executive Producers: Shawn Lacy, Eric Stern
Line Producer: Tracy Broadus
Editor: Ken Rosenberg
Post-Production company: Joint editorial
Audio Post-Production company: FC Walvisch
Music: EA
Sound Design: Nick Smith

Credits:

Hilarious Thai ad aired in Bangkok

It's advertising "Audition", an online dance battle.

Advertising Agency : Jeh United, Thailand
Creative Director : Jureeporn Thaidumrong
Director : Thanonchai Sornsriwichai
Production House : Phenomena Bangkok

Credits:

Hilarious Thai ad aired in Bangkok

It's advertising "Audition", an online dance battle.

Advertising Agency : Jeh United, Thailand
Creative Director : Jureeporn Thaidumrong
Director : Thanonchai Sornsriwichai
Production House : Phenomena Bangkok

Credits:

Hilarious Thai ad aired in Bangkok

It's advertising "Audition", an online dance battle.

Advertising Agency : Jeh United, Thailand
Creative Director : Jureeporn Thaidumrong
Director : Thanonchai Sornsriwichai
Production House : Phenomena Bangkok

Credits:

Client: Xbox
Title: Clay
Agency: McCann, San Francisco
ECD(s): John McNeil, Rob Bagot
CD(s): Scott Duchon, Geoff Edwards
Copywriter: Mark Krajan
Art Director: Tim Stier
Agency Producer: Annie Uzdavinis
Prod Company: MOO Studios/LA
Director: Shaun Sewter
Lead Compositor: Jared Sandrew
EP: David Lyons
Producer: Rebecca Donaghe
Music: Elias Arts/LA
Composer: Dave Wittman
Producer: Kala Sherman
Audio Post: Lime/LA
Engineer: Rohan Young

Credits:

Client: Xbox
Title: Clay
Agency: McCann, San Francisco
ECD(s): John McNeil, Rob Bagot
CD(s): Scott Duchon, Geoff Edwards
Copywriter: Mark Krajan
Art Director: Tim Stier
Agency Producer: Annie Uzdavinis
Prod Company: MOO Studios/LA
Director: Shaun Sewter
Lead Compositor: Jared Sandrew
EP: David Lyons
Producer: Rebecca Donaghe
Music: Elias Arts/LA
Composer: Dave Wittman
Producer: Kala Sherman
Audio Post: Lime/LA
Engineer: Rohan Young

Credits:

Moulin Rouge star Nicole Kidman is to front a pan-European TV ad campaign for Nintendo.

The campaign, which breaks in the UK tonight at 7.45pm on ITV1, shows the Australian actor playing the More Brain Training from Dr Kawashima: How Old is Your Brain? game.

Kidman is seen "training her brain" by memorising numbers and completing exercises. Her "brain age" in years is revealed at the end of the ad. A player's brain age can be anything from 20 to 80 years.

The TV campaign will be supported by press ads and aims to promote the game on the handheld Nintendo DS device.

More Brain Training is a follow-up to the first version of the game, which launched last summer.

The game is one of a series of skills and learning-based titles that Nintendo has developed under the banner Touch! Generations.

"I love the concept that Nintendo is reaching out to new audiences with self-improvement products like Brain Training," said Kidman.

Nintendo said Kidman was chosen to front the campaign because "her personality and ability to combine the world of film with a family-centric home lifestyle was felt to be a strong fit with the Nintendo DS".

The new software title, to be launched this Friday, is part of Nintendo's strategy to challenge the commonly held perception that gaming is the preserve of 16- to 24-year-old males who prefer to play violent "shoot 'em up" games.

http://media.guardian.co.uk

Credits: