This subsection of Ad Archive combines best commercials from all over the world according to certain themes, focusing on different creative methods and techniques, on best reels of directors, studios, agencies and brands. The section supplements the collection of prints “ Mysterious coincidences ”. However, in the TV-spots case we are talking about “focus” in particular, making an attempt to categorize creative methods and strategies.

Credits:

Sulekha.com, is a search/multi utility portal. It is unique because it sources out the most unlikely & unheard findings on the planet.

Advertiser: Sulekha

Brand: Sulekha.com
Agency: JWT India
Designer: Arun Rane
Designer: Rajib Mandal
Flash Designer: Sunita Yadav
Illustrator: Amit & Vivek
Illustrator: Kedar, Som & Angelo David
Creative Director: Senthil Kumar, Senthil Kumar, Creative Director, JWT, Chennai, India
Producer: E. Suresh, Famous House of Animation
Director: E Suresh
Production Company: Famous House Of Animation, Mumbai
Compositors: Kumar & Sachin
Music Direction: Jolly Jose & E.Suresh
Production head: Sharath Shankar

Credits:

Agency: Saatchi & Saatchi, New York
Creatives: Jan Jacobs, Leo Premutico
Agency Producer: Peter Ostella
Production: Slinky Pictures, London
Director: Suzanne Deakin
Producer: Maria Manton
Animator: Martin Oliver, Suzanne Deakin
Sound Engineer: Ryan Fitch

Credits:

Agency: 72andSunny, Los Angeles
Art Director: Glenn Cole
Copywriter: Sean Vij
Producer: Sam Baerwald
Production Company: Passion Pictures
Director: SSSR
Producers: Lottie Hope, Holly Stone
Animation: Marion Nove-Josserand, Florian Mounie
Lighting: Lukas Pazera (lead), Claire Michaud
Modelling/Texturing: Ian Brown
Rigging: Daniele Niero
Compositing: Lee Gingold (Boujou), Adam Leary
Music: «Magic Trick» by M. Ward

Credits:

Director: Sandsau

Production company: Passion Pictures

Credits:

Director: Russell Brooke
Production: Passion Pictures Ltd.
Country: United Kingdom
Year: 2003

Credits:

Agency: 72andSunny, Los Angeles
Production company: Punga, Buenos Aires

Credits:

Agency: TBWA\PARIS
Production Company: Wanda Productions
Creative Director: Erik Vervroegen
Art Director: Eve Roussou
Copywriter: Véronique Sels
Director: Wilfrid Brimo
Agency Producer: Christian Delhaye
Account Manager: Céline Colin
Advertising Manager: Vincent Pelletier, Olivier Denoue
Producer: Clause Fayol
Song: "My Boy Lollipop"
3D: Def 2 Shoot

Credits:

Advertising Agency: Colenso BBDO, New Zealand
Director: Wilfred Brimo
Production Company: Wanda Productions
Creative Director: Richard Maddocks
Art Director: Maria Lishman Anne Boothroyd
Copywriter: Anne Boothroyd Maria Lishman
Producer: Richard Mayo-Smith
Account Services: Scott Coldham

Credits:

Advertising Agency: Colenso BBDO, New Zealand
Director: Wilfred Brimo
Production Company: Wanda Productions
Creative Director: Richard Maddocks
Art Director: Maria Lishman Anne Boothroyd
Copywriter: Anne Boothroyd Maria Lishman
Producer: Richard Mayo-Smith
Account Services: Scott Coldham

Credits:

Advertising Agency: Colenso BBDO, New Zealand
Director: Wilfred Brimo
Production Company: Wanda Productions
Creative Director: Richard Maddocks
Art Director: Maria Lishman Anne Boothroyd
Copywriter: Anne Boothroyd Maria Lishman
Producer: Richard Mayo-Smith
Account Services: Scott Coldham

Credits:

Agency: Wieden + Kennedy London
Creative Directors: Ben Walker & Matt Gooden
Art Director: Frank Ginger
Copywriter: Sam Heath
Agency Producer: Helen Whiteley
Production Company: Nexus Productions, London
Executive Producer: Charlotte Bavasso
Producer: Julia Parfitt
Production Manager: Nathalie Le Berre
Director: Pic Pic Andre
Producer Belgium: Charles Petit
Production Manager (Belgium): Vincent Patar
Production Supervisor(Belgium): Adriana Piasek-Wanski
First AD: Ben Tesseur
DP: Jan Vandenbussche
Post-production House: La Parti
Edit & Sound Design: Alea Jacta
Online & Grade: Ace Digital (Belgium) / The Mill (London)

Credits:

Agency: Wieden + Kennedy London
Creative Directors: Ben Walker & Matt Gooden
Art Director: Frank Ginger
Copywriter: Sam Heath
Agency Producer: Helen Whiteley
Production Company: Nexus Productions, London
Executive Producer: Charlotte Bavasso
Producer: Julia Parfitt
Production Manager: Nathalie Le Berre
Director: Pic Pic Andre
Producer Belgium: Charles Petit
Production Manager (Belgium): Vincent Patar
Production Supervisor(Belgium): Adriana Piasek-Wanski
First AD: Ben Tesseur
DP: Jan Vandenbussche
Post-production House: La Parti
Edit & Sound Design: Alea Jacta
Online & Grade: Ace Digital (Belgium) / The Mill (London)

Credits:

Animation: Make
Sound: Horner Music

Credits:

Анимация: Make
Озвучка: Horner Music

Credits:

Title "Together"
Agency Del Campo Nazca Saatchi & Saatchi
City Buenos Aires
Production Company: Lobo Filmes
Advertiser Buenos Aires Zoo
Brand Name Buenos Aires Zoo
Product Name Zoo
Business Sector Leisure Parks, Zoos & Fairs
Market Argentina
Country of Production Argentina
Type Television & Cinema
Length 67 seconds
Awards Cannes Lions - International Advertising Festival, 2006 (Bronze Lion ) for Entertainment & Leisure

YoungGuns International Advertising Award, 2006 (Bronze) for TV more than 30 seconds

YoungGuns International Advertising Award, 2006 (Silver Bullet) for animation

CLIO Awards, 2007 (Bronze) for Animation

The New York Festivals International Advertising Awards in All Media, 2007 (Silver World Medal) for Entertainment Promo

The New York Festivals International Advertising Awards in All Media, 2007 (Bronze World Medal) for Animation: Computer

The Cresta Awards, 2007 (Winner) for TV/Cinema

The Intercontinental Advertising Cup (The Cup), 2007 (Nominee) for Best of Crafting (Award for production company)

The Intercontinental Advertising Cup (The Cup), 2007 (Nominee) for Best of Entertainment, Recreation and Leisure
Creative Director Gastón Bigio
Art Director Santiago Dulce
Copywriter Hernán Rebaldería
Director Mateus De Paula Santos
Producer Luiz Carlos Reis
Agency Producer Cosme Argerich, Luli Dragan
Account Supervisor Fernando Sarni, Paula Gambardella, Cecilia Senesi
Editor Paulo Beto
Sound Design Company Erik Korte
Music Arranger Erik Korte

Credits:

Production: Psyop

Director: Mato Bilic

Music: Oh Yeah by The Subways

Credits:

Production: Psyop

Director: Zoe Wishart

Music: Folder by Plastic Operator

Credits:

Production: Tokyoplastik

Credits:

Agency: TBWA\PARIS
Production Company: Wanda Productions
Soundtrack/Song: "Sugar Baby Love"
Awards:
Cannes Lions - International Advertising Festival, 2006 (Silver Lion) for Public Health & Safety
Prix de la campagne citoyenne, 2006 (Shortlist) for Associations
Eurobest, 2006 (Eurobest Gold) for Public Health & Safety
Festival de la Publicité de Méribel, 2006 (Cristal) for France: Commercial / NGOs, charities, aid organisation
CLIO Awards, 2007 (Silver) for Public Service

Creative Director: Erik Vervroegen
Art Director: Eve Roussou
Copywriter: Véronique Sels
Director: Wilfrid Brimo
Producer: Claude Fayolle
Agency Producer: Christine Bouffort
Account Manager: Céline Colin, Alexandra Henry-Dupoux
Editor: Geoffroy Barbet Massin
Post Production: Laurence Lelong, Mikros Images
Animation: Geoffroy Barbet Massin, Anne Chatelain, Michael Nauzin, Marie Honold, Alexandre Sauthier, Nicolas Cazaux, Raida Mechiri
Production Artist: Pascal Giroux
Modeler: Leo Phong-thai, Olivier Lesaint, Laurent Herveig, Iam Le than, Benjamin Ruiz
Music Publisher: Universal Music
Advertising Manager: Vincent Pelletier, Olivier Dénoue, Bénédicte Leconte
Set-up: Pierre Lasbignes
Render Morgan Sagel
Render Guillaume Ho
Render Olivier Lesaint
Render Thomas Mansencal
Flame artist Guillaume Pondard
Supervision Morgan Sagel
Supervision Geoffroy Barbet Massin
Supervision Julien Meesters

Credits:

Agency: TBWA\PARIS
Production Company: Wanda Productions
Soundtrack/Song: "Baby baby"
Tagline: Live long enough to find the right one. Protect yourself
Original Tagline: Protégez-vous
Awards:
Cannes Lions - International Advertising Festival, 2005 (Gold Lion ) for Public Health & Safety
Prix de la campagne citoyenne, 2005 (Grand Prix)
Epica, 2005 (Winner) for Public Interest
Eurobest, 2005 (Eurobest Gold) for Public Health & Safety
CLIO Awards, 2006 (Gold) for Public Service

Creative Director: Erik Vervroegen
Art Director: Erik Vervroegen
Copywriter: Erik Vervroegen, Véronique Sels
Director: Wilfrid Brimo
Agency Producer: Christine Bouffort
Account Manager: Céline Colin
3D Graphics: Akama
3D Character: Akama
Music: The Vibrators
Music Publisher: Sony Music Publishing

Advertising Manager: Olivier Denous, Olivier Arnou-Laugeac

Lyrics for Baby Baby

Mmm, you’re so pretty,
Not to talk to you would be a crime.
Aah, let me put my arms around you,
Just wanna use up a little of your time.
(And I go -) Baby baby baby,
Baby baby baby,

Baby baby baby,
Won’t you be my girl.
Aah, your eyes are so pretty,
And the clothes you wear they’re so fine.
Hey won’t you come round to my place

Just wanna use up a little of your time.

Credits:

Agency: Wieden + Kennedy, London
Creative Directors: Kim Papworth, Tony Davidson
Writers: Sean Thompson, Michael Russoff, Richard Russell
Agency Producers: Charlie Tinson, Rob Steiner
Production Company: Nexus, London
Directors: Smith & Foulkes
Producer: Julia Parfitt
Music Composer: Michael Russoff
Music Production: Amber, London
Sound Design: Johnnie Burn, Wave, London Победитель Каннских Львов 2005