This subsection of Ad Archive combines best commercials from all over the world according to certain themes, focusing on different creative methods and techniques, on best reels of directors, studios, agencies and brands. The section supplements the collection of prints “ Mysterious coincidences ”. However, in the TV-spots case we are talking about “focus” in particular, making an attempt to categorize creative methods and strategies.

Credits:

New music video with all the things that girls dream about.

Brand: Fleggaard stores

Agency: UNCLE GREY, DENMARK
Creative Director: Per Pedersen
Copywriter: Michael Paterson
Art Director: Jonas Nørregaard
Director: Peter Harton
Producer: Jan Pedersen

Credits:

Client: Turkcell
Agency: Wieden+Kennedy, Amsterdam.
Jeff Kling and John Norman, Executive Creative Directors;
Carlo Cavallone and Sezay Altinok, Creative Directors;
Betsy Decker, Associate Creative Director/Copywriter;
Gregg Clampffer, Copywriter;
Ayse Altinok and Tunc Topcuoglu, Art Directors;
Neil Henry, Producer.
Production: HSI. Diane Martell, director. Jeff Cronenweth, director of photography.
Music: DeepMix, Los Angeles and New York. Rachel Dunn, music producer.
Elec-Trip, Isanbul. Chi-K (Cigdem Alkang), lyricist.
Mad Decent, Philadelphia. Diplo, music producer.

Bi-coastal music company DeepMix helped bring the sound of Philly’s club scene to Istanbul for a new campaign for Turkish telecommunications company Turkcell. Conceived by Wieden+Kennedy, Amsterdam and directed by well-known music video director Diane Martell, the campaign includes three spots styled as music videos with Turkish phone users (including former Orlando Magic star Hedo Turkoglu) singing about Turkcell’s new 3G service around the theme of “Aren’t you curious?”

DeepMix, hired by the agency to produce the music for the campaign, orchestrated an unusual, transcontinental collaboration between Philadelphia DJ Diplo and Chi-K, an Istanbul-based musician, lyricist and co-owner of the record label Elec-Trip. Diplo, working through his Mad Decent label, created the basic tracks, which feature an up-tempo mash up of reggae, hip-hop, Brazilian baile funk and dub-step. Chi-K translated lyrics written by Wieden+Kennedy’s Betsy Decker into Turkish, and also hired local vocalists to sing them.

DeepMix music producer Rachel Dunn coordinated the flow of music and information between Philadelphia, Istanbul and Amsterdam, as well as Martell’s Los Angeles-based production company HSI. “There were a lot of moving parts,” said Dunn, who spent two weeks in Turkey for audio pre-production and the live action shoot, and an additional four weeks in Amsterdam working on audio post.

Credits:

Client: Turkcell
Agency: Wieden+Kennedy, Amsterdam.
Jeff Kling and John Norman, Executive Creative Directors;
Carlo Cavallone and Sezay Altinok, Creative Directors;
Betsy Decker, Associate Creative Director/Copywriter;
Gregg Clampffer, Copywriter;
Ayse Altinok and Tunc Topcuoglu, Art Directors;
Neil Henry, Producer.
Production: HSI. Diane Martell, director. Jeff Cronenweth, director of photography.
Music: DeepMix, Los Angeles and New York. Rachel Dunn, music producer.
Elec-Trip, Isanbul. Chi-K (Cigdem Alkang), lyricist.
Mad Decent, Philadelphia. Diplo, music producer.

Bi-coastal music company DeepMix helped bring the sound of Philly’s club scene to Istanbul for a new campaign for Turkish telecommunications company Turkcell. Conceived by Wieden+Kennedy, Amsterdam and directed by well-known music video director Diane Martell, the campaign includes three spots styled as music videos with Turkish phone users (including former Orlando Magic star Hedo Turkoglu) singing about Turkcell’s new 3G service around the theme of “Aren’t you curious?”

DeepMix, hired by the agency to produce the music for the campaign, orchestrated an unusual, transcontinental collaboration between Philadelphia DJ Diplo and Chi-K, an Istanbul-based musician, lyricist and co-owner of the record label Elec-Trip. Diplo, working through his Mad Decent label, created the basic tracks, which feature an up-tempo mash up of reggae, hip-hop, Brazilian baile funk and dub-step. Chi-K translated lyrics written by Wieden+Kennedy’s Betsy Decker into Turkish, and also hired local vocalists to sing them.

DeepMix music producer Rachel Dunn coordinated the flow of music and information between Philadelphia, Istanbul and Amsterdam, as well as Martell’s Los Angeles-based production company HSI. “There were a lot of moving parts,” said Dunn, who spent two weeks in Turkey for audio pre-production and the live action shoot, and an additional four weeks in Amsterdam working on audio post.

Credits:

Agency: Ponce, Buenos Aires
General Creative Directors: Hernan Ibarra, Walter Aregger, Hernan Ponce
Art Director: Hernan Cerdeiro
Copywriter: Ariel Serkin
Chief Agency Producer: Roberto Carsillo
Agency Producer: Selva Dinelli

Production Company: Rebolucion, Buenos Aires
Director: Armando Bo
Executive Producer: Patricio Alvarez Casado
Producer: Axel Linari
DP: Javier Julia
Art Director: Daniel Gimelberg
Editor: Patricio Pena
Post-Production: Pickle
Music: Animal Music
Sound: No Problem

Credits:

Agency: Wieden+Kennedy, Portland

Advertiser: Nike Basketball

Credits:

Client: Keep California Beautiful
Agency: BBDO West
Production Company: Tool of North America
Director(s): Geordie Stephens
Creatives: Ross Richardson (DoP)
Brian Latt (Executive Producer)
Jennifer Siegel (Executive Producer)
Country: unknown
Other Credits: Agency: BBDO West
ECD(s): Jim Lesser, Jon Soto
CD/AD: Roz Romney
CD/Copy: Neil Levy
Line Producer: Jeff Tanner
Production Designer: Peter Benson

Editorial: The Whitehouse Post
Editor: Dan Oberle
Asst Editor: Jeff Carter
Producer: Joni Wright

Telecine: New Hat
Colorist: Beau Leon

Online Company: Vendetta
Online Artist: Shauna Prescott

Title Design: Superfad

Music: Human Worldwide

Audio Post: Lime
Mixer: Joel Waters

Shoot Location: Westward Beach, Malibu, CA

Credits:

The all-new “Roosevelts” campaign for Taco Bell’s industry-leading “Why Pay More®!” Value Menu, accomplishes both. Taco Bell will debut a special, first-ever, two-minute commercial during the 2009 Major League Baseball All-Star Game on Tuesday, July 14 at 8:00 p.m. EST on FOX, the summer’s highest rated live sports event. Taco Bell is a proud sponsor of MLB. The commercial has a specifically designed music video feel, and was directed by Chris Applebaum, who won the 2007 MTV Video Music Award for Video of the Year for Rihanna’s “Umbrella.” “Roosevelts” will continue to air on television via a :30 second edit throughout the summer. Various versions are also available online at tacobell.com.

The campaign, designed alongside agency partner Draftfcb, parodies a culture of excess and praises the value of change, as in actual dimes. The dime signifies the difference between Taco Bell’s 89 cent hero product on its value menu and other QSR’s 99 cent value items. People who once enjoyed flashy, over the top spending, have been grounded by today’s savings needs and are hunting for the best value. Instead of being “all about the Benjamins” ($100 bills), it’s truly “all about the Roosevelts” (10 cents).

“We have BIG value news, that silver is the new green and value seekers need to know that by eating at Taco Bell, they can save their dimes,” said David Ovens, Chief Marketing Officer, Taco Bell Corp. “We thought our value proposition would be best brought to light with a humorous take on excess. Having ‘Roosevelts’ as a long-form ad is perfect summer entertainment, its humor balanced by the reality that we are the value destination for those looking to trade up in taste and trade down in cost.”

Taco Bell® first redefined value when it introduced its three-tiered menu scale in 1988, and today, value menus are increasingly relevant for cost-conscious consumers. By offering its permanent Why Pay More® Value Menu at three price points - 79, 89 and 99 cents - Taco Bell is challenging America to trade their burgers for burritos and encouraging diners to save their dimes. While other quick service restaurants tout 99 cent or dollar menus, consumers can find value by taking advantage of Taco Bell’s 79 and 89 cent items for delicious and affordable food that won’t break the bank. It’s no wonder Taco Bell’s 5,600 restaurants sell more than 22 million Why Pay More Value Menu items each week.

The 79-89-99 Why Pay More Value Menu gives customers the variety they seek. For 79 cents, they can enjoy the Cheese Roll-Up, Triple Layer Nachos and Cinnamon Twists. Joining the 89 cent Crunchy Taco this summer is the new Grilled Chicken Burrito, featuring the creamy avocado ranch sauce, and a Chicken Soft Taco. The 99 cent menu features classics like the Soft Taco, Bean Burrito, Cheesy Double Beef Burrito and Caramel Apple Empanada.

Credits:

Agency: Pink and Poodle, Amsterdam
Art Director: Wencke van Amstel
Copywriter: Olaf Zwetsloot

Production Company: Fat Fred's Film Company, Amsterdam
Director: Youth Club (Matt Nee and Orlando Cubitt)
Executive Producer: Suzanne Huisman
Producer: Jones Kuhne
DP: Terence Maritz
Production Manager: Emily Scott
Offline Editor: Martin Heijgelaar
Post-Production: Glassworks
Sound: Ignaz Bruens @ Kaiser Sound Studios
Music: Steven Craenmehr @ MassiveMusic, Amsterdam, based on Kool & The Gang, "Fresh"

Credits:

Client: Burger King
Agency: Crispin, Porter & Bogusky
Co-Executive Creative Director: Andrew Keller, Rob Reilly
VP/Creative Director: Bill Wright, James Dawson-Hollis
Art Director: Brandt Lewis
Copywriter: David Roth
Production Company: Prettybird
Director: Paul Hunter
Executive Producer: Kerstin Emhoff
Producer: William Green
Editorial Company: Arcade Edit
Editor: Christjan Jordan
Post Production: Method
VFX Artist: Andy Davis
Music Company: Beacon Street
Music Artist: Sir Mix-A-Lot
Telecine: New Hat
Colorist: Clark Muller

Credits:

The Mow the Lawn video was created by JWT New York to build awareness and drive trial for the new Wilkinson Sword Quattro for Women Bikini.
Client: Wilkinson Sword
Agency: JWT New York
Production Company: The Directors Bureau
Director: Mike Maguire
Photographer: Barry Peterson
Post production: Spontaneous
Executive Creative Director: Sarah Barclay
Creative Director: Lisa Topol
Art Director: Megan Penmann
Copywriter: Margie Chidley
Senior Agency Producer: Kirsten Larson
Head of Broadcast: Joe Calabrese
Country: United States of America
Other Credits: Editorial Company: Blue Rock Editorial
Design and Animation Company: Buck
Music Company: Beacon Street Studios
Composer: Andrew Feltenstein/ John Nau

Credits:

Take one the most famous hits of all time number one in 54 countries.
Add the smooth vocals of Mr. Ray Parker Junior (not to mention a few quick costume changes).
Mix with a pair of giant 118 118 runners boogying along with a few hundred revelers.
Stir in a couple of angry goats and five pedaling Elvises (or should that be Elvi?).
Throw in a long take for good measure.
And you have the latest in a long line of fun-filled 118 118 commercials.

Fancy singing along with the legendary Ray Parker Junior? Come back next week to www.whoyougonnacall.tv. And dont forget to bring a photo.

Client: 118 118
Agency: The Brooklyn Brothers

Credits:

Agency: Del Campo Nazca Saatchi & Saatchi
General Creative Director: Maxi Itzkoff/Mariano Serkin
Creative Director: Javier Campopiano
Creative Team: Juan Pedro Porcaro /Santiago Galibert/Juampi Lufrano.
Production Company: Primo Buenos Aires
Director: Felipe & Pancho
Executive Producers: Maxi Vazquez & Facu Perez
Agency Production Director: Adrian Aspani
Agency Producer: Camilo Rojas
Agency Production Assistant: Pato Martinez
DP: Leandro Filloy
Transfer: High Defenition - Che Digital Lab
Color Correction: Davinci Resolve 4K - Jorge Ruso.
Post production: Che Revolution Post- HD
Music: Supercharango

Credits:

Agency: Del Campo Nazca Saatchi & Saatchi
General Creative Director: Maxi Itzkoff/Mariano Serkin
Creative Director: Javier Campopiano
Creative Team: Juan Pedro Porcaro /Santiago Galibert/Juampi Lufrano.
Production Company: Primo Buenos Aires
Director: Felipe & Pancho
Executive Producers: Maxi Vazquez & Facu Perez
Agency Production Director: Adrian Aspani
Agency Producer: Camilo Rojas
Agency Production Assistant: Pato Martinez
DP: Leandro Filloy
Transfer: High Defenition - Che Digital Lab
Color Correction: Davinci Resolve 4K - Jorge Ruso.
Post production: Che Revolution Post- HD
Music: Supercharango

Credits:

Client: Cerveza Norte
Agency: Del Campo Nazca Saatchi & Saatchi, Buenos Aires
Executive Creative Director: Maxi Itzkoff,
Mariano Serkin
Creative Director: Javier Campopiano
Creative: Juan Pedro Porcaro,
Santiago Galibert,
Juampi Lufrano
Agency Producer: Camilo Rojas
Production Company: Primo Buenos Aires
Director: Felipe & Pancho
Executive Producer: Maxi Vazquez,
Facu Perez
Director of Photography: Leandro Filloy
Post Production: Che Revolution Post
Music: Supercharango

Credits:

A Cirque du Soleil-like ode to underwear.

Credits:

It is a fact of nature: When a honey bee returns to the hive after finding a good source of nectar, it will perform a unique dance for its hive mates, detailing the distance, quality and quantity of the new food supply.

Sadly, honey bees are mysteriously vanishing in staggering numbers - a crisis known as Colony Collapse disorder - which is alarming considering honey bees are responsible for pollinating one-third of our natural food supply.

Learn more at http://www.helpthehoneybees.com

Credits:

Product : AMP
Agency : BBDO New York
Chief Creative Officer: David Lubars
Chief Creative Officer: Bill Bruce
Creative Director: Gianfranco Arena
Creative Director: Peter Kain
Art Director: Alex Shulhafer
Copywriter: Alexis Bello
Exec Agency Producer: Amy Wertheimer
Exec Agency Producer: Loren Parkins (Music)
Director: Tim Godsall
Prod. Co.: Biscuit Films
Country: United States of America
Director of Photographer: Bryan Newman
Editing House: Nomad
Editor: John Murray
FX/SFX: Mass Market, Tom Jucarone, Stefan Sonnenfield
Music: Music by Frisbee

Credits:

Brand: Got Milk?
Agency: Goodby, Silverstein & Partners, San Francisco
Creative Director: Jeff Goodby
Art Director: Paul Charney
Copywriter: Bryan Houlette
Agency Producer: Andrew Bancroft
Director: Tom Kuntz
Prod. Co. : MJZ
Country : United States of America
Other Credits : Lyricist: Andrew Bancroft
Executive Producers: David Zander, Jeff Scruton
Line Producer: Scott Kaplan
Editorial: Mackenzie Cutler
Editor: Gavin Cutler, Erik Larol
Music: Tyler Spencer, Zach Shipps

Credits:

Product: Pot Noodle
Title: I Wish (That Girls Were More Like Pot Noodles) [also: Back with No Appetite & Moussaka Rap]
Airdate: 19th April 2008 (I Wish…)
Post Production: Golden Square
VFX Producer: Rachel Stones
Smoke Operators: Aman Kang, Aidan Thomas
Agency: Mother London
Creatives: Ben Middleton, Stuart Outhwaite, Scott Harris, Damien Eley
Agency Producers: Angela Eleini, Mike Clear
Production Company: Hungry Man
Director: Taika Waititi
Prod Co Producer: Martin Box
Editor: Art Jones @ Speade
Audio: Anthony Moore @ Factory

Credits:

Product : FreeCreditReport.com
Agency : The Martin Agency, Richmond, VA
Creatives : Nick Wurtz (Editor)
Rainmaker Studios (Editor)
Mike Bonvillain (DoP)
Steve Sage (Assoc Creative Director)
Randall Hooker (Assoc Creative Director)
David Fretwell (Senior Copywriter)
Susanne Preissler (Executive Producer)
Simon Barrett (Producer)
Director(s) : Danny Leiner
Prod. Co. : Independent Media Inc, Santa Monica, CA
Country : United States of America
Other Credits : Mixer/Sound Designer: Jeff McManus, Rainmaker Studios

Credits:

Client: Intel

Director: Christopher Guest

Credits:

Client: Intel

Director: Christopher Guest