This subsection of Ad Archive combines best commercials from all over the world according to certain themes, focusing on different creative methods and techniques, on best reels of directors, studios, agencies and brands. The section supplements the collection of prints “ Mysterious coincidences ”. However, in the TV-spots case we are talking about “focus” in particular, making an attempt to categorize creative methods and strategies.

Credits:

Agency: BBDO, New York
Chief Creative Officer: David Lubars
Executive Creative Director: Eric Silver
Art Director: Chuck Tso
Copywriter: Adam Kanzer
Senior Producers: Anthony Curti, Ed Zazzera
Executive Music Producer: Loren Parkins

Production Company: MJZ, Los Angeles
Director: Nicolai Fuglsig
Producer: Anna Hashmi
DP: Benoit Del Homme

Editorial: Final Cut
Editor: Rick Russell
Visual Effects: The Mill
Lead Flame: Angus Kneale
VFX Supervisor: Corey Brown
Producer: Jo Arghiris
Telecine: Fergus McCall
Music: Cherry Tate Music
Sound Design: Final Cut
Sound Designer: Terressa Tate

Credits:

Client: Guinness
Agency: Abbott Mead Vickers BBDO, London
Creative: Angus MacAdam, Paul Jordan
Agency Producer: Carol Powell
Director: Nicolai Fuglsig
Production Company: MJZ
Director of Photography: Ellen Kuras
Executive Producer: Debbie Turner
Producer: Nell Jordan, Suza Horvat
Dominos: Weijers Domino Productions
Composer: Enrique Granados
Song: Spanish Dance Number 6
VFX: The Mill, London

Credits:

Client: JC Penney
Agency: Saatchi & Saatchi, New York
Chief Creative Officer: Tony Granger
Creative Director: Michael Long, Kerry Keenan
Copywriter: Sara Rose, Icaro Doria
Art Director: Lea Ladera, Menno Kluin
Music Producer: Ryan Fitch
Agency Executive Producer: Colin Pearsall
Production Company: MJZ, Los Angeles
Director: Nicolai Fuglsig
Line Producer: Emma Wilcockson
Production Designer: Jeremy Hindell
Director of Photography: Robert Ellswit
Editorial Company: Mackenzie Cutler
Editor: Ian Mackenzie
Assistant Editor: Charlotte Arnold
Sound Design: Mark Healy
Mix: The Sound Lounge
Mixer: Tom Jucarone
VFX: The Mill, New York
VFX Creative Director: Angus Kneale
Lead Flame Artist: Dan Williams
Flame Artist: Dirk Greene, Adam Grint, Ross Goldstein
VFX Producer: Bethan Thomas
Music Artist: Regina Spektor
Song: Music Box

Credits:

Credits:

Agency: AMV BBDO
Creative director: Paul Brazier
Art director: Antony Nelson
Copywriter: Mike Sutherland
Agency producer: Anita Sasdy
Account management: Olivia Browne, Danielle Norton-Smith
Planning: Tom Johnstone
Production company: MJZ
Director: Debbie Turner
Producer: Suza Horvat
Editing: The Quarry
Editor: Paul Watts
Visual Effects: MPC
Visual FX Producer: Ben Stallard
Recording Studio: Wave
Sound engineer: Parv Thind

Credits:

Advertising Agency: FALLON LONDON, UNITED KINGDOM
Executive Creative Director: Parv Thind @ Wave
Creative Director: Richard Flintham
Copywriter: Juan Cabral
Art Director: Juan Cabral
Agency Producer: Nicky Barnes
Account Supervisor: Chris Willingham
Advertiser's Supervisor: David Patton
Production Company: MJZ, London, UNITED KINGDOM
Director: Nicolai Fuglsig
Producer: Nell Jordan
Lighting Cameraman: Joaquin Bacasay
Editor: Russell Icke
Music: Artist/Title: Composer: The Knife/Title: Heartbeats
Other Credits: Executive Creative Director: Richard Flintham/Andy McLeod / Arranger: Jose Gonzalez
Date Of 1st Transmission: 06/11/2005
Advertising Agency: FALLON LONDON, UNITED KINGDOM

Synopsis
Dropping 250,000 brightly coloured bouncy balls down the streets of San Francisco for real = colour like no other.