This subsection of Ad Archive combines best commercials from all over the world according to certain themes, focusing on different creative methods and techniques, on best reels of directors, studios, agencies and brands. The section supplements the collection of prints “ Mysterious coincidences ”. However, in the TV-spots case we are talking about “focus” in particular, making an attempt to categorize creative methods and strategies.

Credits:

Advertising Agency: Campbell-Ewald, Los Angeles, USA
Chief Creative Officer: Bill Ludwig
Executive Creative Director: Mark Simon
Creative Director: Mike Conboy, Neville Anderson
Senior Vice President /Copywriter: John Dolab
Senior Vice President / Art Director: Chip Kettering
Agency Producer: John Haggerty
Director: Noam Murro
Production Company: Biscuit Filmworks
Senior Executive Producer: Shawn Lacy
Executive Producer: Colleen O’Donnell
Director of Photography: Toby Irwin
Line Producer: Jay Veal
Editorial: Spot Welders
Editor: Robert Duffy
Music: Nylon Studios, Claude Debussey
Visual Effects: Animal Logic, Los Angeles
Executive Producer: Nerissa Kavanagh

Credits:

Agency: BBH, New York
Chief Creative Officer: Kevin Roddy
Client: Vaseline
Group Creative Director: Todd Riddle
Art Director: Maja Fernqvist
Art Director: Joakim Saul
Copywriter: Joakim Saul
Head of Broadcast: Lisa Setten
Senior Producer: Julian Katz
Head Of Production: Bruce Wellington
Director: Noam Murro
Production Company: Biscuit Filmworks
Executive Producer: Shawn Lacy
Line Producer: Jay Veal
Director of Photgraphy: Simon Duggan
Editor: Russell Icke
Editorial Company: The Whitehouse
Executive Producer: Corina Dennison
Visual Effects: Carbon VFX
Lead Flame Artist: Kieran Walsh
Executive Producer (VFX): Frank Devlin
Post Production: The Mill - New York
Colorist: Fergus McCall
Audio: audioEngine
Audio Engineer: Tom Goldblatt

Credits:

Agency: BBDO, New York
Client: HBO
Director: Noam Murro
Production Company: Biscuit Filmworks

Credits:

Agency: Goodby, Silverstein & Partners

Credits:

DDB London has created a story of a small and nervous dog who feels so confident when he rides in the VW Polo that he sings his little heart out. Says Dylan Harrison: "The idea came from that feeling you get when you’re in the shower. You’re relaxed, you don’t have a care in the world and, regardless of your ability, you can feel free to belt out any song that comes to mind. This is how it feels to drive around in the safety of the Polo." Adds Feargal Ballance: "After the idea, the next challenge was finding the right track. When we eventually stumbled across ‘I’m a man’ by the Spencer Davis Group which we liked it instantly. Firstly it’s a bloke’s song - it’s manly, proud and coming from the mouth of a dog could be very funny. Next we needed someone to sing our song. We found a wonderful singer in Charlie Winston who has a fantastic voice, characterful and actually sounded like it was coming from our dog.

"The talented Mr. Noam Murro brought the entire thing to life. And even though we were working with animals Biscuit made it feel like the easiest shoot in the world. It was shot in San Pedro, Los Angeles over a relaxing 3 days."

Credits:

Agency: Crispin Porter + Bogusky — Los Angeles
Chief Creative Officer: Alex Bogusky
Executive Creative Director: Andrew Keller
Creative Director: Rob Strasberg, Tony Calcao
Copywriter: Guy Rooke
Art Director: Mike Kohlbecker
Production Company: Biscuit Filmworks — Los Angeles
Director: Noam Murro
Director of Photography: Toby Irwin
Executive Producer: Shawn Lacy Tessaro, Eric Stern
Line Producer: Jay Veal
Editorial Company: Cosmo Street
Editor: Tom Scherma, Tessa Davis
Music: Beacon Street Studios
Executive Integrated Music Producer: Bill Meadows

Credits:

Client: Farmer's Insurance
Agency: Campbell-Ewald
EVP, Executive Creative Director: Debbie Karnowsky
VP, Agency Executive Producer: John Haggerty
SVP, Associate Creative Director: Chip Kettering
VP, Senior Copywriter: John Dolab
Production Company: Biscuit Filmworks
Director: Noam Murro
Executive Producer: Shawn Lacy Tessaro, Eric Stern
Co-Producer: Jay Veal
VFX: Animal Logic
VFX Supervisor: Nick Ponzoni
VFX Producer: Nerissa Kavanagh
VFX Production Coordinator: Kate Stenhouse
Lead Compositor: Nick Ponzoni
Senior Compositor: Leoni Willis, Angus Wilson, Kim Fogelberg
Compositor: Howard Hill
Assistant Compositor: Jodi Tyne
Lead Shake Compositor: Vaughn Arnup
Shake Compositor: Charlie Armstrong, Laura Dubsky, Jamie Nimmo
Director (Pneumonics): Toby Grime
3D Lead (Pneumonics): Feargal Stewart
3D Artist (Pneumonics): Paul Braddock, David Hyde, Paul Perrott, Bhakar James, Sandy Sutherland, Sotiris Bakosis
3D Artists (Pneumonics): Tristan North
Colorist (Commute): Eric Whipp

Credits:

Title: NIGHT DRIVE
Advertiser: VOLKSWAGEN
Product/Service: VW GOLF
Advertising Agency: DDB LONDON
Country: UNITED KINGDOM
Advertising Agency: DDB LONDON
Country: UNITED KINGDOM
Executive Creative Director: Jeremy Craigen
Creative Director: Jeremy Craigen
Copywriter: Sam Oliver
Art Director: Shishir Patel
Agency Producer: Lucinda Ker
Account Supervisor: Louise Garner
Advertiser's Supervisor: Morna Steel
Production Company, City: BISCUIT@INDEPENDENT, London
Country: UNITED KINGDOM
Producer: Jay Veal/Richard Packer
Director: Noam Murro
D.O.P/Lighting Cameraman: Paul Cameron
Editor: Tim Thornton Allen (Marshall Street)
Music - Artist/Title: Cliff Martinez/"Don't Blow It"
Sound Design/Arrangement: Hass Hassan (Jungle)
Post Production: Alex Thomas (Framestore)

Credits:

Title: "Blackout"
Agency: Mother
Production: Independent Films, Biscuit Filmworks
Director: Noam Murro

Credits:

Agency: Mother — London
Production: Independent/Biscuit
Director: Noam Murro

Credits:

Production Company: Biscuit Filmworks
Director: Noam Murro
Exec. Producer: Shawn Lacey Tessaro DP: Toby Irwin
Producer: Jay Veal
Agency: Modernista!
Senior Art Director: Philip Bonnery
Executive Creative Director: Gary Koepke Executive Producer: Lance Jensen
Senior Agency Producer: Eric Voegele
Senior Copywriter: Alex Flint
Editorial: Bikini Edit
Editor(s): Avi Oron
Post Facility: Company 3
Colorists: Stefan Sonnenfeld
FX: Method Studios
Lead 2D VFX Artist: Alex Frisch
2D VFX Artist: Andrew Eksner, Alex Kolasinski
3D VFX Artist: John Han, Pasha Ivanov, James LeBloch, Dan Dixon, Chris Smallfield
CG Creative Director: Laurent Ledru
CG Technical Supervisor: Gil Baron
Junior 2D VFX Artist: Katrina Salicrup, Zach Lo, Sarah Eim, Kyle Obley
Visual Effects Shoot Supervision: James LeBloch, Gil Baron, Rich Rama, Laurent Ledru and Alex Frisch
Visual Effects Executive Producer: Neysa Horsburgh
Visual Effects Producer: Rich Rama
Previsualization: Pixel Liberation Front
Motion Control: Helder Sun
SUPER BOWL