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Home / Focus / Selected Oral Hygiene ads

This subsection of Ad Archive combines best commercials from all over the world according to certain themes, focusing on different creative methods and techniques, on best reels of directors, studios, agencies and brands. The section supplements the collection of prints “ Mysterious coincidences ”. However, in the TV-spots case we are talking about “focus” in particular, making an attempt to categorize creative methods and strategies.

«« Tony Granger-best works

Selected Oral Hygiene ads

Samsung virals by Viral Factory »»

Even Dental Floss: Pig

	See full size 1417x933 px
Released:	August 2009
Brand name:	Even Dental Floss
Agency:	RGA
Country:	Brazil
Category:	Toiletries & pharmaceuticals
Tags:	Dental Floss , Selected Oral Hygiene ads
No mercy with food Agency: RGA Comunicação, Recife, Brazil Creative Director: Daniel Zago Art Director: Gabriel Linhares Copywriter: Daniel Zago, Ricardo Zaclis Typographer: Olivia Nowak Illustrator: Adriano Marcusso

Reach tooth brush: Pineapple

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Released:	January 2009
Brand name:	REACH TOOTHBRUSH
Agency:	JWT Dubai
Country:	UAE
Category:	Toiletries & pharmaceuticals
Tags:	Prints , Selected Oral Hygiene ads
Advertiser: Johnson & Johnson Brand: REACH toothbrush Agency: JWT Dubai Illustrator: Svetlio Belivanov Executive Creative Director: Chafic Haddad Senior Art Director: SM Ziyad Senior Copywriter: Zahir Mirza Plannet: Prabhakar Iyer Country: United Arab Emirates

Reach tooth brush: Chicken

	See full size 1526x1134 px
Released:	January 2009
Brand name:	REACH TOOTHBRUSH
Agency:	JWT Dubai
Country:	UAE
Category:	Toiletries & pharmaceuticals
Tags:	Prints , Selected Oral Hygiene ads
Advertiser: Johnson & Johnson Brand: REACH toothbrush Agency: JWT Dubai Illustrator: Svetlio Belivanov Executive Creative Director: Chafic Haddad Senior Art Director: SM Ziyad Senior Copywriter: Zahir Mirza Plannet: Prabhakar Iyer Country: United Arab Emirates

Reach tooth brush: Corn

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Released:	January 2009
Brand name:	REACH TOOTHBRUSH
Agency:	JWT Dubai
Country:	UAE
Category:	Toiletries & pharmaceuticals
Tags:	Prints , Selected Oral Hygiene ads , Best of the month
Advertiser: Johnson & Johnson Brand: REACH toothbrush Agency: JWT Dubai Illustrator: Svetlio Belivanov Executive Creative Director: Chafic Haddad Senior Art Director: SM Ziyad Senior Copywriter: Zahir Mirza Plannet: Prabhakar Iyer Country: United Arab Emirates

ACT Mouthwash: Bad

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Released:	December 2008
Brand name:	MOUTHWASH
Agency:	BBDO Puerto Rico
Country:	PUERTO RICO
Category:	Toiletries & pharmaceuticals
Tags:	Selected Oral Hygiene ads , Creative review , Creative collection of mouthwash ads
Tagline: Bad breath is unforgiving. Advertising Agency: BBDO Puerto Rico Creative Director: Rafael Sepúlveda Art Director: Rosangela Sandoval Copywriter: Héctor Efrén López Photographer: Dominó

Aquafresh Whitening Toothpaste: Cap - Sunbath

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Released:	October 2008
Avertiser:	AQUAFRESH
Agency:	GREY ADVERTISING HONG KONG
Category:	Toiletries & pharmaceuticals
Tags:	Selected Oral Hygiene ads , Prints , Toothpaste
Advertiser: GlaxoSmithKline Ltd. Brand: Aquafresh Whitening Toothpaste Agency: Grey Hong Kong Executive Creative Director: Keith Ho Creative Director: Ray Lam / Keith Lo Art Director: Ciff Luk Copywriter: Joshua Wong / Tony Chan Country: Hong Kong

Reach dental floss: Pig

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Released:	September 2008
Avertiser:	JOHNSON & JOHNSON
Brand name:	REACH DENTAL FLOSS
Agency:	JWT, Sao Paulo
Country:	Brazil
Category:	Toiletries & pharmaceuticals
Awards:	Cannes Lions 2009 Outdoor Silver
Tags:	Food is hiding between teeth , Selected Oral Hygiene ads , Prints , Award show winner , Creative outdoor , Cannes Lions 2009
Advertiser: Johnson & Johnson Product: Reach dental floss Agency: JWT São Paulo Executive Creative Director: Mario D'Andrea Creative Director: Mario D'Andrea, Roberto Fernandez Art Director: Pedro Izique Copywriter: Leandro Pinheiro Illustrator: Pedro Izique Photographer: Regis Fernandez Country: Brazil

Miradent oral care system: Dental floss

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Released:	August 2008
Avertiser:	Miradent
Brand name:	DENTAL FLOSS
Agency:	PHILIPP UND KEUNTJE
Country:	USA
Category:	Toiletries & pharmaceuticals
Tags:	Selected Oral Hygiene ads , Creative review , Exciting double page (centerfold) magazine ads and use of extenders , Prints , Bookmark as an advertising medium
Advertising Agency: Philipp und Keuntje, Hamburg, Germany Creative Directors: Diether Kerner, Oliver Ramm Art Director: Sönke Schmidt Copywriter: Daniel Hofmann Account: Tanja Heier, Sandra Vetter

Lacalut toothpaste: Hell

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Released:	August 2008
Brand name:	Lacalut
Agency:	Interone Worldwide
Country:	China
Category:	Toiletries & pharmaceuticals
Tags:	Toothpaste , Selected Oral Hygiene ads , Creative selection of ads from China , Prints , Award show winner
Brand: Lacalut toothpaste Tagline: Don't let your teeth rot in hell. Advertising Agency: Interone Worldwide, Beijing, China Creative Directors: Georg Warga, Kathrin Guethoff Art Director: Alex Jiang Copywriter: Georg Warga Illustrator: Frank Neidhardt

Glide Dental Floss: Pig

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Released:	June 2008
Avertiser:	Procter&Gamble
Brand name:	GLIDE DENTAL FLOSS
Agency:	SAATCHI & SAATCHI, New York
Country:	USA
Category:	Toiletries & pharmaceuticals
Awards:	ADC Awards 2009 Print Merit
Tags:	Creative outdoor , Creative review , Selected Oral Hygiene ads , Mastering of the ambient space in outdoor advertising , Creativity , Award show winner , Статьи , News , Ads on buildings
Advertiser: Proctor & Gamble Product: Glide Dental Floss Agency: Saatchi and Saatchi NY Executive Creative Director: Tony Granger Creative Director: Kerry Keenan, Alison Gragnano Art Director: Michael Schachtner,Menno Kluin Copywriter: Julia Neumann Country: United States of America

Crest: Bulldozer

Stills from video click to enlarge

Released:	June 2008
Avertiser:	CREST
Agency:	SAATCHI & SAATCHI, New York
Country:	USA
Category:	Toiletries & pharmaceuticals
Awards:	Cannes Lions 2008 Film Gold Clio Awards 2009 TV Gold ADC Awards 2009 Broadcast Gold
Tags:	Toothpaste , tv-spot , Cannes 2008 , Selected Oral Hygiene ads , Creative review , Creativity , Best of the month

View online or Download (original resolution) (3.4 MB in .mov)

Credits:

Category: Toiletries
Title: BULLDOZER
Advertiser: PROCTER & GAMBLE
Product/Service: CREST TOOTHPASTE
Advertising Agency, City: SAATCHI & SAATCHI, New York
Country: USA
Advertising Agency, City: SAATCHI & SAATCHI, New York
Country: USA
Executive Creative Director: Gerry Graf
Creative Director: Kerry Keenan, Alison Gragnano
Copywriter: Nathan Frank
Art Director: Dan Lucey
Agency Producer: Colin Pearsall, Maura Hurley
Account Supervisor: Mollie Rosen, Christina Montero, Janet Thompson
Production Company, City: STATION FILM, New York
Country: USA
Producer: Tom Rossano
Director: Harold Einstein
Editor: Ian Mackenzie/Mackenzie Cutler, NY
Sound Design/Arrangement: Mark Healy

Synopsis

A smiling demolition man talks to children about his job.

Dentiste toothpaste: Sickness

Stills from video click to enlarge

Released:	March 2008
Brand name:	Dentiste
Agency:	JEH United
Country:	Thailand
Category:	Toiletries & pharmaceuticals
Tags:	Creative review , Selected Oral Hygiene ads

View online or Download (original resolution) (3.3 MB in .mov)

Credits:

Client: Dentiste

Agency: JEH United, Bangkok

ECD/Copywriter: Jureeporn Thaidumrong

Creative Director: Aniruth Assawanapanon

Copywriter: Showtika Somjid, Adam Siriraka

Art Director: Aniruth Assawanapanon, Chanwichit Kluyngern

Production Company: Phenomena

Director: Thanonchai Sornsrivichai

Systema Toothbrush: Shrimp Fossil (1/3)

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Released:	March 2008
Brand name:	Systema Toothbrush
Agency:	FAME LINE CO.
Country:	Thailand
Category:	Toiletries & pharmaceuticals
Tags:	Prehistoric Dirt , Prints , Creative review , Selected Oral Hygiene ads
Advertising Agency: Fame Line, Thailand Executive Creative Director: Mrs. Yaowarej Hutasankas Creative Director: Mathee Saengkeaw, Senior Copywriter: Thanyathorn Suhathaikul Art Director: Mathee Saengkeaw Agency Producer: Ms.Farida Taikul

Systema Toothbrush: Chicken Fossil

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Released:	March 2008
Brand name:	Systema Toothbrush
Agency:	FAME LINE CO.
Country:	USA
Category:	Toiletries & pharmaceuticals
Tags:	Prehistoric Dirt , Prints , Creative review , Selected Oral Hygiene ads
Advertising Agency: Fame Line, Thailand Executive Creative Director: Mrs. Yaowarej Hutasankas Creative Director: Mathee Saengkeaw, Senior Copywriter: Thanyathorn Suhathaikul Art Director: Mathee Saengkeaw Agency Producer: Ms.Farida Taikul

Systema Toothbrush: Fish Fossil

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Released:	March 2008
Brand name:	Systema Toothbrush
Agency:	FAME LINE CO.
Country:	USA
Category:	Toiletries & pharmaceuticals
Tags:	Prehistoric Dirt , Prints , Creative review , Selected Oral Hygiene ads
Advertising Agency: Fame Line, Thailand Executive Creative Director: Mrs. Yaowarej Hutasankas Creative Director: Mathee Saengkeaw, Senior Copywriter: Thanyathorn Suhathaikul Art Director: Mathee Saengkeaw Agency Producer: Ms.Farida Taikul

Twin Lotus toothpaste: Salt field

Stills from video click to enlarge

Released:	February 2008
Brand name:	Twin Lotus
Agency:	BBDO BANGKOK
Country:	Thailand
Category:	Toiletries & pharmaceuticals
Tags:	Creativity , Work , Asian creative , Best of the month , Suthon Petchsuwan , Creative review , Thai director's Suthon Petchsuwan best commercials , Selected Oral Hygiene ads

View online or Download (original resolution) (8.9 MB in .mov)

Credits:

A very "Thai" spot for Twin Lotus herbal toothpaste with natural salt.

Product : Twin Lotus herbal toothpaste with natural salt

Agency : BBDO Bangkok
Creative Director/ art director: Suthisak Sucharittanonta
Creative Director/ writer: Subun Khow
Creative Group Head/ Art Director: ariyawat juntaratip
Creative Group Head/ Copywriter: Chanatthapol Tiensri
Copywriter: kongpope siriwattanagarn
Art Director: supparat thepparat
Producer: Naree-Sara Ajchariyakul
Director(s) : Suthon Petchsuwan
Prod. Co. : Mum Films
Country : Thailand

Oral-B tooth-brush: Meat

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Released:	January 2008
Avertiser:	ORAL-B
Brand name:	ORAL-B TOOTHBRUSH
Agency:	Ogilvy & Mather Korea
Country:	South Korea
Category:	Toiletries & pharmaceuticals
Tags:	Prints , Work , Creative review , Selected Oral Hygiene ads
Gone with Oral-B Advertising Agency: Ogilvy & Mather Korea Chief Creative Officer: Wain Choi Creative Director: Yongsun Kim Art Director: Jongok Shin Copywriter: Sunbok Lee Illustrator: Jinwoo Kwon

Oral-B tooth-brush: Seafood

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Released:	January 2008
Avertiser:	ORAL-B
Brand name:	ORAL-B TOOTHBRUSH
Agency:	Ogilvy & Mather Korea
Country:	South Korea
Category:	Toiletries & pharmaceuticals
Tags:	Prints , Work , Creative review , Selected Oral Hygiene ads
Gone with Oral-B Advertising Agency: Ogilvy & Mather Korea Chief Creative Officer: Wain Choi Creative Director: Yongsun Kim Art Director: Jongok Shin Copywriter: Sunbok Lee Illustrator: Jinwoo Kwon

Oral-B tooth-brush: Vegetable

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Released:	January 2008
Avertiser:	ORAL-B
Brand name:	ORAL-B TOOTHBRUSH
Agency:	Ogilvy & Mather Korea
Country:	South Korea
Category:	Toiletries & pharmaceuticals
Tags:	Prints , Work , Creative review , Selected Oral Hygiene ads
Gone with Oral-B Advertising Agency: Ogilvy & Mather Korea Chief Creative Officer: Wain Choi Creative Director: Yongsun Kim Art Director: Jongok Shin Copywriter: Sunbok Lee Illustrator: Jinwoo Kwon

Blanx tooth-paste: Dentifullo

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Released:	January 2008
Avertiser:	Blanx
Agency:	The Ranch/grad
Country:	Italy
Category:	Household maintenance & pet products
Tags:	Creative review , Selected Oral Hygiene ads
Product : blanx tooth-paste professional Agency : The Ranch/grad, Milan Creative Director: gildo rapetti Art Director: gildo rapetti Copywriter: marta morini Country : Italy toothpaste

Crest: Taxi

	See full size 700x500 px
Released:	January 2008
Avertiser:	CREST
Brand name:	CREST TOOTHPASTE
Agency:	Bed and Breakfast
Country:	USA
Category:	Toiletries & pharmaceuticals
Tags:	health and beauty aids , Creative outdoor , Creative review , Selected Oral Hygiene ads
Advertising Agency: Bed & Breakfast, USA Art Director: David Krulik

Crest: Seats

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Released:	January 2008
Avertiser:	CREST
Brand name:	CREST TOOTHPASTE
Agency:	Bed and Breakfast
Country:	USA
Category:	Toiletries & pharmaceuticals
Tags:	health and beauty aids , Creative outdoor , Creative review , Selected Oral Hygiene ads
Advertising Agency: Bed & Breakfast, USA Art Director: David Krulik

Crest: Tiles

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Released:	January 2008
Avertiser:	CREST
Brand name:	CREST TOOTHPASTE
Agency:	Bed and Breakfast
Country:	USA
Category:	Toiletries & pharmaceuticals
Tags:	health and beauty aids , Creative outdoor , Creative review , Selected Oral Hygiene ads
Advertising Agency: Bed & Breakfast, USA Art Director: David Krulik

Dental Floss: Broccoli

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Released:	January 2008
Brand name:	DENTAL FLOSS
Agency:	Veritas DDB
Country:	Ecuador
Category:	Toiletries & pharmaceuticals
Tags:	Work , Prints , Food is hiding between teeth , Best of the month , Creative review , Selected Oral Hygiene ads
There's no place where food could hide. Client: Ojo de Iberoamerica Young Creatives Avertising Agency: VéritasDDB Ecuador Product: Dental Floss DGC: Germán Garrido Copy: José Antonio González Art Director: Mariano Escobal Plastic Art: Paul Carrión

Dental Floss: Popcorn

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Released:	January 2008
Brand name:	DENTAL FLOSS
Agency:	Veritas DDB
Country:	Ecuador
Category:	Toiletries & pharmaceuticals
Tags:	Work , Prints , Food is hiding between teeth , Creative review , Selected Oral Hygiene ads
There's no place where food could hide. Client: Ojo de Iberoamerica Young Creatives Avertising Agency: VéritasDDB Ecuador Product: Dental Floss DGC: Germán Garrido Copy: José Antonio González Art Director: Mariano Escobal Plastic Art: Paul Carrión

Colgate: Windows

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Released:	January 2008
Avertiser:	COLGATE
Brand name:	COLGATE TOOTHPASTE
Agency:	YOUNG & RUBICAM
Country:	Germany
Category:	Toiletries & pharmaceuticals
Tags:	ambient , Guerilla , Creative review , Selected Oral Hygiene ads
Advertising Agency: Y&R Germany Creative Director: Uwe Marquardt Art Director: Helge Kniess Copywriter: Andreas Richter Photographers: Daniel Tripp, Helge Kniess Agency Producer: Marion Lakatos

Pepsodent Flexipic Toothbrush: Pig

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Released:	November 2007
Avertiser:	Pepsodent
Brand name:	Pepsodent Flexipic
Agency:	Lowe Mumbai
Country:	INDIA
Category:	Toiletries & pharmaceuticals
Tags:	Work , Prints , Food is hiding between teeth , Creative review , Selected Oral Hygiene ads
Toothbrush with the toothpick. Removes hidden food Client: Pepsodent Flexipic Agency: Lowe, Mumbai Copywriter: Brijesh Jacob Art Director: Virendra Vilankar / Sujit Sawant Illustrator: Vinay Brahamania

Pepsodent Flexipic Toothbrush: Fish

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Released:	November 2007
Avertiser:	Pepsodent
Brand name:	Pepsodent Flexipic
Agency:	Lowe Mumbai
Country:	INDIA
Category:	Toiletries & pharmaceuticals
Tags:	Work , Prints , Food is hiding between teeth , Creative review , Selected Oral Hygiene ads
Toothbrush with the toothpick. Removes hidden food Client: Pepsodent Flexipic Agency: Lowe, Mumbai Copywriter: Brijesh Jacob Art Director: Virendra Vilankar / Sujit Sawant Illustrator: Vinay Brahamania

Pepsodent Flexipic Toothbrush: Rooster

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Released:	November 2007
Avertiser:	Pepsodent
Brand name:	Pepsodent Flexipic
Agency:	Lowe Mumbai
Country:	INDIA
Category:	Toiletries & pharmaceuticals
Tags:	Work , Prints , Food is hiding between teeth , Creative review , Selected Oral Hygiene ads
Toothbrush with the toothpick. Removes hidden food Client: Pepsodent Flexipic Agency: Lowe, Mumbai Copywriter: Brijesh Jacob Art Director: Virendra Vilankar / Sujit Sawant Illustrator: Vinay Brahamania

Odol dental floss: Menu

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Released:	November 2007
Agency:	ATLETICO INTERNATIONAL ADVERTISING
Country:	Germany
Category:	Toiletries & pharmaceuticals
Tags:	Creative review , Selected Oral Hygiene ads
Advertising Agency: Atletico International, Berlin, Germany Creative Director: Arndt Dallmann Art Director: Lars Hodeige Copywriter: Anne Katrin Trybek Photographer: Christian Schmidt

Listerine sanitation car: Use it (Usalo)

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Released:	November 2007
Brand name:	LISTERINE
Country:	Spain
Category:	Toiletries & pharmaceuticals
Tags:	Selected Oral Hygiene ads

Listerine Toothpaste: Tooth fairy, Car jacker

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Released:	September 2007
Brand name:	LISTERINE
Agency:	JWT Australia
Country:	AUSTRALIA
Tags:	Toiletries and Pharmaceuticals , Work , Prints , Toothpaste , Creative review , Selected Oral Hygiene ads , Fairy Tale Heroes in Advertising
Put the tooth fairy out of business. Advertising Agency: JWT, Australia Writer: Jay Benjamin & Andy Dilallo Art Directors: Andy Dilallo, Jay Benjamin Executive Creative Director: Jay Benjamin & Andy Dilallo Typographer: Jeffrey Oley, Myles Allpress Photographer: Gary Sheppard Retoucher: Electric Art

Listerine Toothpaste: Tooth fairy, Garbo

	See full size 841x595 px
Released:	September 2007
Brand name:	LISTERINE
Agency:	JWT Australia
Country:	AUSTRALIA
Tags:	Toiletries and Pharmaceuticals , Work , Prints , Toothpaste , Creative review , Selected Oral Hygiene ads , Fairy Tale Heroes in Advertising
Put the tooth fairy out of business. Advertising Agency: JWT, Australia Writer: Jay Benjamin & Andy Dilallo Art Directors: Andy Dilallo, Jay Benjamin Executive Creative Director: Jay Benjamin & Andy Dilallo Typographer: Jeffrey Oley, Myles Allpress Photographer: Gary Sheppard Retoucher: Electric Art

Listerine Toothpaste: Tooth fairy, Call centre

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Released:	September 2007
Brand name:	LISTERINE
Agency:	JWT Australia
Country:	AUSTRALIA
Tags:	Toiletries and Pharmaceuticals , Work , Prints , Toothpaste , Creative review , Selected Oral Hygiene ads , Fairy Tale Heroes in Advertising
Put the tooth fairy out of business. Advertising Agency: JWT, Australia Writer: Jay Benjamin & Andy Dilallo Art Directors: Andy Dilallo, Jay Benjamin Executive Creative Director: Jay Benjamin & Andy Dilallo Typographer: Jeffrey Oley, Myles Allpress Photographer: Gary Sheppard Retoucher: Electric Art

aquafresh flex 2

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Released:	July 2007
Avertiser:	AQUAFRESH
Brand name:	Aquafresh Flexigel
Agency:	CALLEGARI BERVILLE GREY
Category:	Toiletries & pharmaceuticals
Awards:	Cannes Lions 2008 Outdoor Silver
Tags:	Prints , health and beauty aids , Cannes 2008 , Creative review , Selected Oral Hygiene ads , Award show winner , Work
Advertiser/Client: GLAXOSMITHKLINE Product/Service: TOOTHBRUSH Advertising Agency, City: CALLEGARI BERVILLE GREY, Paris Country: FRANCE Advertising Agency, City: CALLEGARI BERVILLE GREY, Paris Country: FRANCE Executive Creative Director: Andrea Stillacci Copywriter: Yannick Savioz Art Director: Jerome Gonford Photographer: Ilario and Magali Illustrator: La Souris sur le Gateau Art Buyer: Lauriane Dula Account Supervisor: Philippe Doyle Advertiser's Supervisor: Heather Pelier

aquafresh flex

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Released:	July 2007
Avertiser:	AQUAFRESH
Brand name:	Aquafresh Flexigel
Agency:	CALLEGARI BERVILLE GREY
Country:	France
Category:	Toiletries & pharmaceuticals
Awards:	Cannes Lions 2008 Outdoor Silver , London International Awards 2008 Poster&Billboard Silver
Tags:	Work , Prints , health and beauty aids , Cannes 2008 , Creative review , Selected Oral Hygiene ads , Award show winner
Advertiser/Client: GLAXOSMITHKLINE Product/Service: TOOTHBRUSH Advertising Agency, City: CALLEGARI BERVILLE GREY, Paris Country: FRANCE Advertising Agency, City: CALLEGARI BERVILLE GREY, Paris Country: FRANCE Executive Creative Director: Andrea Stillacci Copywriter: Yannick Savioz Art Director: Jerome Gonford Photographer: Ilario and Magali Illustrator: La Souris sur le Gateau Art Buyer: Lauriane Dula Account Supervisor: Philippe Doyle Advertiser's Supervisor: Heather Pelier

Glide: NEW SPORTS CAR

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Released:	June 2007
Brand name:	Cannes Lions 2007
Agency:	SAATCHI & SAATCHI, New York
Category:	Cannes 2007 Press Gold
Awards:	London International Awards 2007 , London Awards 2007 Print Consumer Campaign Gold , Cannes 2007 Press Gold , CLIO Awards 2007 , CLIO Awards 2007 Gold , CLIO Awards 2007 Silver , World Press Awards 2008 Newspaper Silver
Tags:	Award show winner , Prints , Creative review , Tony Granger , Tony Granger-best works , Selected Oral Hygiene ads , News , Статьи
Category: Toiletries Title: NEW SPORTS CAR Advertiser/Client: PROCTER & GAMBLE Product/Service: GLIDE DENTAL FLOSS Advertising Agency, City: SAATCHI & SAATCHI, New York Country: USA Advertising Agency, City: SAATCHI & SAATCHI, New York Country: USA Executive Creative Director: Tony Granger/Jan Jacobs/Leo Premutico Creative Director: Alison Gragnano Copywriter: Icaro Doria Art Director: Menno Kluin Photographer: Jenny Van Sommers Typographer: Michael Perry Other Credits: Aaron Padin-Digital Artist/Yan Apostolides-Digital Artist

Glide: MUSIC

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Released:	June 2007
Brand name:	GLIDE DENTAL FLOSS
Agency:	SAATCHI & SAATCHI, New York
Category:	Cannes 2007 Press Gold
Awards:	London International Awards 2007 , London Awards 2007 Print Consumer Campaign Gold , Cannes 2007 Press Gold , CLIO Awards 2007 , CLIO Awards 2007 Gold , CLIO Awards 2007 Bronze , World Press Awards 2008 Newspaper Silver
Tags:	Award show winner , Prints , Creative review , Tony Granger , Tony Granger-best works , Selected Oral Hygiene ads , News , Статьи , Реклама дня
Category: Toiletries Title: MUSIC Advertiser/Client: PROCTER & GAMBLE Product/Service: GLIDE DENTAL FLOSS Advertising Agency, City: SAATCHI & SAATCHI, New York Country: USA Advertising Agency, City: SAATCHI & SAATCHI, New York Country: USA Executive Creative Director: Tony Granger/Jan Jacobs/Leo Premutico Creative Director: Alison Gragnano Copywriter: Icaro Doria Art Director: Menno Kluin Photographer: Jenny Van Sommers Typographer: Michael Perry Other Credits: Aaron Padin-Digital Artist/Yan Apostolides-Digital Artist

Glide: MY GIRLFRIEND

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Released:	June 2007
Brand name:	GLIDE DENTAL FLOSS
Agency:	SAATCHI & SAATCHI, New York
Category:	Cannes 2007 Press Gold
Awards:	London International Awards 2007 , London Awards 2007 Print Consumer Campaign Gold , Cannes 2007 Press Gold , CLIO Awards 2007 , CLIO Awards 2007 Gold , World Press Awards 2008 Newspaper Silver
Tags:	News , Award show winner , Prints , Creative review , Tony Granger , Tony Granger-best works , Selected Oral Hygiene ads , Статьи
Category: Toiletries Title: MY GIRLFRIEND Advertiser/Client: PROCTER & GAMBLE Product/Service: GLIDE DENTAL FLOSS Advertising Agency, City: SAATCHI & SAATCHI, New York Country: USA Advertising Agency, City: SAATCHI & SAATCHI, New York Country: USA Executive Creative Director: Tony Granger/Jan Jacobs/Leo Premutico Creative Director: Alison Gragnano Copywriter: Icaro Doria Art Director: Menno Kluin Photographer: Jenny Van Sommers Typographer: Michael Perry Other Credits: Aaron Padin-Digital Artist/Yan Apostolides-Digital Artist

Glide: BIG NIGHT OUT

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Released:	June 2007
Brand name:	GLIDE DENTAL FLOSS
Agency:	SAATCHI & SAATCHI, New York
Category:	Cannes 2007 Press Gold
Awards:	London International Awards 2007 , London Awards 2007 Print Consumer Campaign Gold , Cannes 2007 Press Gold , CLIO Awards 2007 , CLIO Awards 2007 Gold , CLIO Awards 2007 Bronze , World Press Awards 2008 Newspaper Silver
Tags:	News , Award show winner , Prints , Creative review , Tony Granger , Tony Granger-best works , Selected Oral Hygiene ads , Статьи
Category: Toiletries Title: BIG NIGHT OUT Advertiser/Client: PROCTER & GAMBLE Product/Service: GLIDE DENTAL FLOSS Advertising Agency, City: SAATCHI & SAATCHI, New York Country: USA Advertising Agency, City: SAATCHI & SAATCHI, New York Country: USA Executive Creative Director: Tony Granger/Jan Jacobs/Leo Premutico Creative Director: Alison Gragnano Copywriter: Icaro Doria Art Director: Menno Kluin Photographer: Jenny Van Sommers Typographer: Michael Perry Account Supervisor: Tara Allerton/Mollie Rosen/Mariana Sanchez Other Credits: Aaron Padin-Digital Artist/Yan Apostolides-Digital Artist

Glide: MANHATTAN

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Released:	June 2007
Brand name:	GLIDE DENTAL FLOSS
Agency:	SAATCHI & SAATCHI, New York
Category:	Cannes 2007 Press Gold
Awards:	London International Awards 2007 , London Awards 2007 Print Consumer Campaign Gold , Cannes 2007 Press Gold , CLIO Awards 2007 , CLIO Awards 2007 Gold , CLIO Awards 2007 Silver , World Press Awards 2008 Newspaper Silver
Tags:	Award show winner , Prints , Creative review , Tony Granger , Tony Granger-best works , Selected Oral Hygiene ads , News , Статьи , Реклама дня
Category: Toiletries Title: MANHATTAN Advertiser/Client: PROCTER & GAMBLE Product/Service: GLIDE DENTAL FLOSS Advertising Agency, City: SAATCHI & SAATCHI, New York Country: USA Advertising Agency, City: SAATCHI & SAATCHI, New York Country: USA Executive Creative Director: Tony Granger/Jan Jacobs/Leo Premutico Creative Director: Alison Gragnano Copywriter: Icaro Doria Art Director: Menno Kluin Photographer: Jenny Van Sommers Typographer: Michael Perry Other Credits: Aaron Padin-Digital Artist/Yan Apostolides-Digital Artis

Glide: SLEEPING

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Released:	June 2007
Brand name:	GLIDE DENTAL FLOSS
Agency:	SAATCHI & SAATCHI, New York
Category:	Cannes 2007 Press Gold
Awards:	London International Awards 2007 , London Awards 2007 Print Consumer Campaign Gold , Cannes 2007 Press Gold , CLIO Awards 2007 , CLIO Awards 2007 Gold , World Press Awards 2008 Newspaper Silver
Tags:	Award show winner , Prints , Creative review , Tony Granger , Tony Granger-best works , Selected Oral Hygiene ads , News , Статьи
Category: Toiletries Title: SLEEPING Advertiser/Client: PROCTER & GAMBLE Product/Service: GLIDE DENTAL FLOSS Advertising Agency, City: SAATCHI & SAATCHI, New York Country: USA Advertising Agency, City: SAATCHI & SAATCHI, New York Country: USA Executive Creative Director: Tony Granger/Jan Jacobs/Leo Premutico Creative Director: Alison Gragnano Copywriter: Icaro Doria Art Director: Menno Kluin Photographer: Jenny Van Sommers Typographer: Michael Perry Other Credits: Aaron Padin-Digital Artist/Yan Apostolides-Digital Artist

Cepacol T-bone

	See full size 1181x780 px
Released:	June 2007
Avertiser:	ROCHE-CEPACOL
Agency:	PUBLICIS
Country:	Brazil
Tags:	Work , Prints , health and beauty aids , health and beauty aids , Food is hiding between teeth , Creative review , Selected Oral Hygiene ads
Advertising Agency: Publicis, Brazil Creative Directors: Rodolfo Sampaio, Guilherme Jahara Art Director: Daniel Leitão Copywriter: Antônio Nogueira Illustrators: Darcy Vieira, Marcio Lima

Cepacol Salad

	See full size 1181x780 px
Released:	June 2007
Avertiser:	ROCHE-CEPACOL
Agency:	PUBLICIS
Country:	Brazil
Category:	Toiletries & pharmaceuticals
Tags:	Work , Prints , health and beauty aids , health and beauty aids , Food is hiding between teeth , Creative review , Selected Oral Hygiene ads
Advertising Agency: Publicis, Brazil Creative Directors: Rodolfo Sampaio, Guilherme Jahara Art Director: Daniel Leitão Copywriter: Antônio Nogueira Illustrators: Darcy Vieira, Marcio Lima

Cepacol Black Beans

	See full size 1181x780 px
Released:	June 2007
Avertiser:	ROCHE-CEPACOL
Agency:	PUBLICIS
Country:	Brazil
Category:	Toiletries & pharmaceuticals
Tags:	Work , Prints , health and beauty aids , health and beauty aids , Food is hiding between teeth , Creative review , Selected Oral Hygiene ads
Advertising Agency: Publicis, Brazil Creative Directors: Rodolfo Sampaio, Guilherme Jahara Art Director: Daniel Leitão Copywriter: Antônio Nogueira Illustrators: Darcy Vieira, Marcio Lima

Colgate Dental Floss Pig

	See full size 1200x827 px
Released:	May 2007
Avertiser:	COLGATE
Agency:	YOUNG & RUBICAM
Country:	Brazil
Tags:	Work , Prints , health and beauty aids , Medicine and Pharmaceuticals , Creative review , Selected Oral Hygiene ads
Advertising Agency: Young & Rubicam, São Paulo, Brazil Creative Directors: Tomas Lorente, Alexandre Lucas, Andre Nassar, Marcelo Reis Art Director: Widerson Souza Copywriter: Juliana Patera Illustrator: Antonio Ezequiel Photographer: Donaire

Colgate Dental Floss Cow

	See full size 1200x827 px
Released:	May 2007
Avertiser:	COLGATE
Agency:	YOUNG & RUBICAM
Country:	Brazil
Tags:	Work , Prints , health and beauty aids , Medicine and Pharmaceuticals , Creative review , Selected Oral Hygiene ads
Advertising Agency: Young & Rubicam, São Paulo, Brazil Creative Directors: Tomas Lorente, Alexandre Lucas, Andre Nassar, Marcelo Reis Art Director: Widerson Souza Copywriter: Juliana Patera Illustrator: Antonio Ezequiel Photographer: Donaire

Colgate Dental Floss Chicken

	See full size 1200x827 px
Released:	May 2007
Avertiser:	COLGATE
Agency:	YOUNG & RUBICAM
Country:	Brazil
Tags:	Work , Prints , health and beauty aids , Medicine and Pharmaceuticals , Creative review , Selected Oral Hygiene ads
Advertising Agency: Young & Rubicam, São Paulo, Brazil Creative Directors: Tomas Lorente, Alexandre Lucas, Andre Nassar, Marcelo Reis Art Director: Widerson Souza Copywriter: Juliana Patera Illustrator: Antonio Ezequiel Photographer: Donaire

Crest Puppets

TV-Spots CREST TOOTHPASTE SAATCHI & SAATCHI, New York

Stills from video click to enlarge

Released:	May 2007
Avertiser:	Procter&Gamble
Brand name:	CREST TOOTHPASTE
Agency:	SAATCHI & SAATCHI, New York
Country:	USA
Tags:	tv-spot , Toothpaste , Work , Creativity , Toiletries and Pharmaceuticals , Cosmetics & beauty products , Creative review , Tony Granger , Tony Granger-best works , Selected Oral Hygiene ads

View online or Download (original resolution) (2.5 MB in .mov)

Credits:

Agency: Saatchi & Saatchi - New York
Chief Creative Officer: Tony Granger
Creative Director: Alison Gragnano
Copywriter: Brian Ahern
Art Director: Jaclyn Rink
Agency Producer: Greg Hall
Production Company: Hornet
Director: Peter Sluska
Producer: Michael Feder, Joel Kreschman, Greg Bedard
Editor: Anita Chao

Colgate "lasting whiteness"

	See full size 1200x809 px
Released:	April 2007
Avertiser:	COLGATE-PALMOLIVE
Brand name:	COLGATE TOOTHPASTE
Agency:	TEAM YOUNG & RUBICAM
Country:	UAE
Tags:	Work , Prints , Toothpaste , Creative review , Selected Oral Hygiene ads
Advertising Agency: Team/Y&R, Dubai, UAE Creative Director: Shahir Ahmed, Komal Bedi Art Director/Copywriter: Umran Shaikh Account Supervisor: Ashraf Naji

Colgate Smiles kid

	See full size 1023x724 px
Released:	January 2007
Avertiser:	COLGATE
Brand name:	COLGATE TOOTHBRUSHES
Agency:	JUNG VON MATT
Country:	Germany
Category:	Personal effects - including perfumes, tobacco & luxury items
Tags:	Funny bandage , Creative review , Selected Oral Hygiene ads

MEAT

	See full size 600x395 px
Released:	August 2006
Brand name:	CEPACOL DENTAL FLOSS
Country:	Brazil
Category:	Toiletries & pharmaceuticals
Awards:	Cannes Lions 2006 Press Gold
Tags:	Creative review , Selected Oral Hygiene ads
SANOFI AVENTIS CEPACOL DENTAL FLOSS PUBLICIS BRASIL (BRAZIL)

CHICKEN

	See full size 600x395 px
Released:	August 2006
Brand name:	CEPACOL DENTAL FLOSS
Country:	Brazil
Category:	Toiletries & pharmaceuticals
Awards:	Cannes Lions 2006 Press Gold
Tags:	Creative review , Selected Oral Hygiene ads
SANOFI AVENTIS CEPACOL DENTAL FLOSS PUBLICIS BRASIL (BRAZIL)

BROCCOLI

	See full size 600x395 px
Released:	August 2006
Brand name:	CEPACOL DENTAL FLOSS
Country:	Brazil
Category:	Toiletries & pharmaceuticals
Awards:	Cannes Lions 2006 Press Gold , FIAP 2008 PRINT & OUTDOOR Bronze
Tags:	Award show winner , Creative review , Selected Oral Hygiene ads
SANOFI AVENTIS CEPACOL DENTAL FLOSS PUBLICIS BRASIL (BRAZIL)

Parodontax toothpaste: Wolfs

	See full size 1200x849 px
Released:	July 2006
Avertiser:	GLAXOSMITHKLINE
Brand name:	PARODONTAX TOOTHPASTE
Country:	SINGAPORE
Category:	Toiletries & pharmaceuticals
Tags:	View from inside the mouth , Selected Oral Hygiene ads
Bleeding gums? Paradontax Client: GlaxoSmithKline, Singapore Agency: Grey Global Group, Singapore Client Service: Jimmy Teo, Cindy Khaw Creative Directors: Koh Hwee Peng, Justin Lim Art Directors: Elsa Peck, Koh Hwee Peng, Nick Tan Copywriter: Justin Lim Photographer: Photolibrary, Ric Tang/Shutterbug Retoucher: Evan Lim/Magic Cube

Parodontax toothpaste: Bats

	See full size 1200x849 px
Released:	July 2006
Avertiser:	GLAXOSMITHKLINE
Brand name:	PARODONTAX TOOTHPASTE
Country:	SINGAPORE
Category:	Toiletries & pharmaceuticals
Tags:	View from inside the mouth , Selected Oral Hygiene ads
Bleeding gums? Paradontax Client: GlaxoSmithKline, Singapore Agency: Grey Global Group, Singapore Client Service: Jimmy Teo, Cindy Khaw Creative Directors: Koh Hwee Peng, Justin Lim Art Directors: Elsa Peck, Koh Hwee Peng, Nick Tan Copywriter: Justin Lim Photographer: Photolibrary, Ric Tang/Shutterbug Retoucher: Evan Lim/Magic Cube

Parodontax toothpaste: Sharks

	See full size 1200x849 px
Released:	July 2006
Avertiser:	GLAXOSMITHKLINE
Brand name:	PARODONTAX TOOTHPASTE
Country:	SINGAPORE
Category:	Toiletries & pharmaceuticals
Tags:	View from inside the mouth , Selected Oral Hygiene ads
Bleeding gums? Paradontax Client: GlaxoSmithKline, Singapore Agency: Grey Global Group, Singapore Client Service: Jimmy Teo, Cindy Khaw Creative Directors: Koh Hwee Peng, Justin Lim Art Directors: Elsa Peck, Koh Hwee Peng, Nick Tan Copywriter: Justin Lim Photographer: Photolibrary, Ric Tang/Shutterbug Retoucher: Evan Lim/Magic Cube

WORKER MASK

	See full size 441x600 px
Released:	December 2004
Avertiser:	Procter&Gamble
Brand name:	CREST DUAL-ACTION WHITENING TOOTHPASTE
Agency:	SAATCHI & SAATCHI
Country:	China
Tags:	Creative review , Selected Oral Hygiene ads
Creators Copywriter: Art Director: Account Supervisor: Alice Too/Jessin Yeung Advertiser Supervisor: Laura Xiong Creative Director: Photographer: David Chen Typographer: Darren Cheung Illustrator: Advertising Agency: SAATCHI & SAATCHI Creative Team: Polly Chu,Miao Liu,Darren Cheung/Polly Chu Other:

WEDDING MASK

	See full size 442x600 px
Released:	December 2004
Avertiser:	Procter&Gamble
Brand name:	CREST DUAL-ACTION WHITE TOOTHPASTE
Agency:	SAATCHI & SAATCHI
Country:	China
Tags:	Creative review , Selected Oral Hygiene ads
Creators Copywriter: Art Director: Account Supervisor: Alice Too/Jessin Yeung Advertiser Supervisor: Laura Xiong Creative Director: Photographer: David Chen Typographer: Darren Cheung Illustrator: Advertising Agency: SAATCHI & SAATCHI Creative Team: Polly Chu,Miao Liu,Darren Cheung Other:

IRON MASK

	See full size 441x600 px
Released:	December 2004
Avertiser:	Procter&Gamble
Brand name:	CREST DUAL-ACTION WHITE TOOTHPASTE
Agency:	SAATCHI & SAATCHI
Country:	China
Tags:	Creative review , Selected Oral Hygiene ads
Creators Copywriter: Art Director: Account Supervisor: Alice Too/Jessin Yeung Advertiser Supervisor: Laura Xiong Creative Director: Photographer: David Chen Typographer: Darren Cheung Illustrator: Advertising Agency: SAATCHI & SAATCHI Creative Team: Polly Chu,Miao Liu,Darren Cheung/Polly Chu Other:

DOCTOR MASK

	See full size 442x600 px
Released:	December 2004
Avertiser:	Procter&Gamble
Brand name:	CREST DUAL-ACTION WHITE TOOTHPASTE
Agency:	SAATCHI & SAATCHI
Country:	China
Tags:	Creative review , Selected Oral Hygiene ads
Creators Copywriter: Art Director: Account Supervisor: Alice Too/Jessin Yeung Advertiser Supervisor: Laura Xiong Creative Director: Photographer: David Chen Typographer: Darren Cheung Illustrator: Advertising Agency: SAATCHI & SAATCHI Creative Team: Polly Chu,Miao Liu,Darren Cheung Other:

DENTAL TAPE

	See full size 600x412 px
Released:	August 2004
Avertiser:	MIGROS GENOSSENSCHAFTS BUND
Brand name:	CANDIDA DENTAL FLOSS
Agency:	ADVICO Y&R
Country:	Switzerland
Tags:	Creative review , Selected Oral Hygiene ads
Creators Copywriter: Art Director: Account Supervisor: Stefan Erhart Advertiser Supervisor: Beat Muehlemann Creative Director: Photographer: Julien Vonier Typographer: Illustrator: Advertising Agency: ADVICO Y&R Creative Team: Andre Benker,Johannes Raggio,Denis Schwartz Other:

DANIEL

	See full size 449x600 px
Released:	June 2004
Avertiser:	COLGATE-PALMOLIVE
Brand name:	SIMPLY WHITE TOOTHPASTE
Agency:	LEAGAS DELANEY HAMBURG
Country:	Germany
Tags:	White light , Creative review , Selected Oral Hygiene ads
Creators Copywriter: Art Director: Account Supervisor: Steffi Romke Advertiser Supervisor: Ellen Lammers Creative Director: Photographer: Lado Alexi Typographer: Illustrator: Advertising Agency: LEAGAS DELANEY HAMBURG Creative Team: Helen Kotter/Heiko Schmidt,Jonas Keller,Jonas Keller Other:

INI

Prints, Outdoor, Ads INI, SIMPLY WHITE TOOTHPASTE, LEAGAS DELANEY HAMBURG,

	See full size 449x600 px
Released:	June 2004
Avertiser:	COLGATE-PALMOLIVE
Brand name:	SIMPLY WHITE TOOTHPASTE
Agency:	LEAGAS DELANEY HAMBURG
Country:	Germany
Tags:	White light , Creative review , Selected Oral Hygiene ads
Creators Copywriter: Art Director: Account Supervisor: Steffi Romke Advertiser Supervisor: Ellen Lammers Creative Director: Photographer: Lado Alexi Typographer: Illustrator: Advertising Agency: LEAGAS DELANEY HAMBURG Creative Team: Helen Kotter/Heiko Schmidt,Jonas Keller,Jonas Keller Other:

Fluocaril

	See full size 1024x768 px
Released:	September 2003
Tags:	White teeth , Creative review , Selected Oral Hygiene ads

HARD TO REACH

	See full size 600x390 px
Released:	January 2003
Avertiser:	COLGATE-PALMOLIVE
Brand name:	COLGATE TOOTHBRUSHES
Agency:	DENTSU YOUNG & RUBICAM
Country:	Vietnam
Awards:	Cannes Lions 2003 Press Bronze
Tags:	Creative review , Selected Oral Hygiene ads
Creators Copywriter: David Smail / Duong Thi Mai Chi Art Director: Tran Van Toan Account Supervisor: Advertiser Supervisor: Ahmed Hassan Creative Director: George McIntosh Photographer: James Domingo Typographer: Tran Van Toan Illustrator: Vu Van Minh Thai Advertising Agency: Creative Team: Other:

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