Credits & Description:
In an expansion of A MP’s Super Bowl “human energy” campaign , BBDO New York created a live billboard featuring a bike rider fueled by AMP Energy Drink and powering the billboard’s lights by riding a stationary bike hooked up to a generator. The billboard was posted in New York City.
Agency: BBDO New York
Photographer: Zach Seckler
Chief Creative Officer: David Lubars
Chief Creative Officer: Bill Bruce
Creative Director: Peter Kain
Creative Director: Gianfranco Arena
Copywriter: Tommy Troncoso
Art Director: Jason Hirsch
Country : United States of America
Other Credits : Art Producer: Kari Nouhan
The Outdoor Advert titled Energy Billboard was done by BBDO New York advertising agency for product: Amp (brand: Amp) in United States. It was released in the Apr 2008.
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