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Home / Focus / Outdoor ads as monuments, sculptures, stunts, installations, statues

This subsection of Ad Archive combines best commercials from all over the world according to certain themes, focusing on different creative methods and techniques, on best reels of directors, studios, agencies and brands. The section supplements the collection of prints “ Mysterious coincidences ”. However, in the TV-spots case we are talking about “focus” in particular, making an attempt to categorize creative methods and strategies.

Outdoor ads as monuments, sculptures, stunts, installations, statues

Akatu Institute for Conscious Consumption: Artistic intervention

$Prints, Outdoor, Ads Akatu Institute for Conscious Consumption: Artistic intervention, THE AKATU INSTITUTE, Lew Lara\TBWA,$

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Released:	September 2009
Avertiser:	AKATU INSTITUTE FOR CONSCIOUS CONSUMPTION
Brand name:	THE AKATU INSTITUTE
Agency:	Lew Lara\TBWA
Country:	Brazil
Category:	Public awareness messages
Tags:	Case study , outdoor , Outdoor ads as monuments, sculptures, stunts, installations, statues , Social Advertising
Advertised brand: Akatu Institute for Conscious Consumption Advert title(s): cars, pollution, cities and artistic intervention Translation of headline to English: Advertising Agency (Name, City, Country): Lew´Lara\TBWA - Brazil Agency website: http:// www.lewlaratbwa.com.br Creative Director: Jaques Lewkowicz, André Laurentino, Victor Sant´Anna and Felipe Luchi Art Director: Pedro Rosa Copywriter: Roberto Kilciauskas Illustrator: Seagulls Fly Photographer: --- Other additional credits: Published/Released (Month, Year): sept. 2009

Latet Charity Organization: 200,000 holiday meals

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Released:	September 2009
Avertiser:	Latet Charity Organization
Brand name:	FEED THE HUNGRY
Agency:	Shalmor Avnon Amichay/Y&R Interactive Tel Aviv
Country:	ISRAEL
Category:	Public awareness messages
Tags:	Outdoor ads as monuments, sculptures, stunts, installations, statues
An Urban Protest Exhibit featuring 1.3 kilometers of empty dinner tables to raise 200,000 holiday meals. Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel Chief Creative Director: Gideon Amichay Executive Creative Director: Tzur Golan Creative Director: Yariv Twig Art Director: Meron Sasson Copywriter: Sharon Refael Account Director: Adam Polachek Account Supervisor: Dana Cogan, Liraz Kolodro Account Executive: Alon Segal Office Producer: Marina Akilov, Shira Robas

Tibits, vegetarian restaurant: Fork

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Released:	May 2009
Avertiser:	TIBITS
Brand name:	VEGETARIAN RESTAURANT
Agency:	Wirz/BBDO
Country:	Switzerland
Category:	Fast food outlets & restaurants
Tags:	ambient , Outdoor ads as monuments, sculptures, stunts, installations, statues
Advertised brand: tibits, vegetarian restaurant Headline: Very, very fresh vegetarian food. Advertising Agency: Wirz/BBDO Switzerland Creative Director: Matthias Freuler Art Director: Priscilla Kämpfer

Peugeot 308: Peugeot Couch

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Released:	April 2009
Avertiser:	PEUGEOT
Brand name:	Peugeot 308
Agency:	Saatchi & Saatchi South Africa
Country:	South Africa
Category:	Cars
Tags:	Outdoor ads as monuments, sculptures, stunts, installations, statues
Client: Peugeot South Africa Agency: Saatchi & Saatchi Johannesburg Photographer: Garth Palmer Post production: Sagren Reddy Executive Creative Director: John Pallant Creative Director: Bennie Du Plessis Creative Group Head/ Art Director: Jade Manning Art Director: Jp De Villiers Copywriter: Bennie Du Plessis Copywriter: Olwen South Copywriter: Hailey Hounsom Copywriter: Kgaugela Motaung Art Director: keshia meyerson Producer: Scot Aitken Country: South Africa Other Credits: Account Supervisor: Zoe Willems Account Manager: Skye Capazorio Planner: Adene Van Der Walt

Slurpee: Big

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Released:	January 2009
Avertiser:	Slurpee
Agency:	Leo Burnett Melbourne
Country:	AUSTRALIA
Category:	Non-alcoholic drinks
Tags:	Outdoor ads as monuments, sculptures, stunts, installations, statues
The Big Slurpee. Visit it or drink it. Advertiser: 7 Eleven Australia Advertising Agency: Leo Burnett Melbourne, Australia Creative Director: Jason Williams Art Director: Richard Walker Copywriter: Andrew Woodhead Photographer: Chris Von Menge Head Of Art: David Klein Digital Producer: Brian Walton

Offsetters: Stop Global Warming

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Released:	September 2008
Avertiser:	Offsetters
Brand name:	GLOBAL WARMING
Agency:	RETHINK
Country:	Canada
Category:	Public health & safety
Tags:	Outdoor ads as monuments, sculptures, stunts, installations, statues , Best ads dedicated to the problem of global warming
To demonstrate the impact global warming will have on our cities, Rethink Communications Vancouver suspended lifeboats high above downtown streets. Printed on the bottom of the boats was the line “Stop Global Warming” and our client’s website, offsetters.ca. Other elements in the stunt included a lifeguard blocks up from the water and bus benches with life preservers underneath. Offsetters helps companies and individuals offset their carbon dioxide emissions. Advertiser: Offsetters Agency: Rethink Communications, Vancouver Executive Creative Director: Chris Staples, Ian Grais Art Director: David de Haas Copywriter: Katie Ainsworth

Top Gear: Ramp

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Released:	September 2008
Brand name:	Top Gear
Agency:	RazorJunior
Country:	AUSTRALIA
Category:	Publications & media
Tags:	Outdoor ads as monuments, sculptures, stunts, installations, statues
Advertising Agency: Razor Sydney, Australia Creative Director / Art Director: Josh Moore Copywriter: Nigel Clark

Mini: Rocket

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Released:	September 2008
Avertiser:	BMW
Brand name:	MINI/BMW
Agency:	KING JAMES
Country:	South Africa
Category:	Cars
Awards:	Loerie Awards 2008 Outdoor Media Bronze
Tags:	Award show winner , Outdoor ads as monuments, sculptures, stunts, installations, statues , Creative ads for MINI
Advertiser: BMW SA Brand Name: MINI Agency: King James, Johannesburg Executive Creative Director: Alistair King Creative Director: Adam Livesey, Matthew Brink Art Director: Adam Livesey Photographer: Des Ellis Country: South Africa

Blue Shield of California: Uncovered

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Released:	September 2008
Avertiser:	Blue Shield of California
Agency:	TAXI New York
Country:	USA
Category:	Public health & safety
Tags:	Outdoor ads as monuments, sculptures, stunts, installations, statues , Creative outdoor
Life-size statues stand for California resident's lack of healthcare coverage. Website: http://www.letsshieldcalifornia.com/ The outdoor display, "Uncovered," is meant to bring attention to California’s 6.7 million uninsured residents. Life-size statues depict naked humans in vulnerable positions to illustrate the individuals lacking healthcare coverage. Up to 40 statues were on display at an event advocating universal healthcare coverage in Los Angeles with Blue Shield of California CEO Bruce Bodaken and former Olympic Gold Medal swimmer Janet Evans. Client: Blue Shield of California Agency: TAXI, New York Chief Creative Officer: Paul Lavoie Creative Director: Jason McCann Art Director: Anne Bioty Copywriter: Matt Keats Sculptor: Daniel Stocks Agency Producer: Ed Burgoyne

Nivea 'Goodbye Cellulite' installation

$Prints, Outdoor, Ads Nivea 'Goodbye Cellulite' installation, Nivea 'Good-Bye Cellulite', TBWA\CHIAT\DAY New York,$

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Released:	August 2008
Avertiser:	NIVEA
Brand name:	Nivea 'Good-Bye Cellulite'
Agency:	TBWA\CHIAT\DAY New York
Country:	USA
Category:	Cosmetics & beauty products
Tags:	Outdoor ads as monuments, sculptures, stunts, installations, statues , indoor
During Miami Fashion Week, Nivea was in South Beach once again to promote its GOOD-BYE CELLULITE product. To celebrate swimwear designer Shay Todd’s new collection, Nivea fashioned exclusive GOOD-BYE CELLULITE sofas for the event. You could call it a product demonstration carried out when our target thinks about cellulite the most. Never one to take a backseat even to bikini models, the Nivea sofas were bona fide conversation pieces during the soiree. Credits: Agency: TBWA\Chiat\Day New York Creative Director/Copywriter: James Cheung Art Director: Peter Unger Production Manager: Joni Adams Account Supervisor: Emily Stanford Furniture Builder: Dune Hand Lettering: Andre Trenier

Johnson & Johnson: Terracotta Warriors

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Released:	August 2008
Avertiser:	JOHNSON & JOHNSON
Agency:	Mother New York
Country:	USA
Category:	Cosmetics & beauty products
Tags:	Beijing Olympics 2008 , Outdoor ads as monuments, sculptures, stunts, installations, statues
Go to the Web site Giant marionettes act out a story of caring. Johnson & Johnson is presenting daily performances with more than 23-feet-tall marionettes at the China Millennium Monument during the Beijing Olympic Games. The story is intended to communicate the “timelessness of caring” for the personal care brand. Client: Johnson & Johnson Agency: Mother, New York, Mother Experience, Poetic Kinetics Director: Patrick Shearn Music: George Sarah Choreography: Beijing Modern Dance Company Aerial Artists: Airealistic

Jupiler beer: Ice poster

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Released:	July 2008
Brand name:	Jupiler
Agency:	JCDecaux
Country:	Belgium
Category:	Alcoholic drinks
Tags:	Creative outdoor , Beer , Creative review , Outdoor ads as monuments, sculptures, stunts, installations, statues , Outdoor ads which make free presents (samples)
Agency: Famous Media: JCDecaux

Absolut Los Angeles: Bottle

$Prints, Outdoor, Ads Absolut Los Angeles: Bottle, , TBWA\CHIAT\DAY New York,$

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Released:	July 2008
Avertiser:	ABSOLUT
Agency:	TBWA\CHIAT\DAY New York
Country:	USA
Tags:	Creative outdoor , Vodka , Creative review , Outdoor ads as monuments, sculptures, stunts, installations, statues
Advertising Agency: TBWA, New York, USA World Wide Creative Director: Rob Smiley Associate Creative Director: Jeff Feng Art Directors: Susan Griak, Jin Park Copywriter: Lynn Branecky Designer: Adam Larson Agency Producer: Laura Custus Production Company: Joe Lewis Company

BB Hair Removal Center: Winter fur

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Released:	July 2008
Brand name:	Hair Removal
Agency:	HEALTHY PEOPLE
Country:	TURKEY
Tags:	ambient , Outdoor ads as monuments, sculptures, stunts, installations, statues
What belongs to winter, stays in winter. Advertising Agency: Healthy People by Grey Istanbul, Turkey Creative Director: Nurcan Yıldız Art Director: Neslihan Gökçe Copywriter: Berkay Özay

Ikea: The Small change. Big difference

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Released:	July 2008
Avertiser:	IKEA
Agency:	HOST
Country:	AUSTRALIA
Category:	Home appliances & furnishings
Tags:	Outdoor advertising, which adorns the city , Creative review , Creative outdoor , Outdoor ads as monuments, sculptures, stunts, installations, statues
This campaign was created to promote IKEA’s refresh and redecorate range, which helps people achieve the look they want for their home with simple, quick, affordable changes. The objective for the campaign was to demonstrate that is it easy and affordable to make your home feel fresh and rejuvenated. We wanted to inspire them with what is possible. Putting this through the filter of demonstrating that IKEA understands real life at home the campaign proposition developed was – Change a lot for a little. The creative idea was Small Change, Big Difference. The idea that you don’t have to do or spend a lot to make a big difference to the way your home looks and feels. This idea was manifested in an integrated campaign. • EXPERIENCE THE DIFFERENCE: a live installation in Sydney, Perth and Brisbane that changed daily to show how new cushions, lighting, blankets and rugs can completely transform a room, even when the furniture remained the same. The change was shown each day at the campaign microsite. • WIN THE DIFFERENCE: A competition which could be entered via SMS or at the campaign site enabling people to win the makeover each day, with the entire room contents available at the end of each week in each state. • DO IT YOURSELF: daily press ads and radio spots with tips to inspire people about how easy and affordable it is to make changes themselves Product: IKEA refresh range (homeware retail) Agency: Host, Sydney Australia Executive Creative Director: Jonothan Kneebone Art Director: Pete Baker Copywriter: Luke Crethar Agency Producer: Scott Timbrell Country: Australia

Channel 4: The Big 4

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Released:

June 2008

Avertiser:

CHANNEL 4

Agency:

4CREATIVE

Country:

United Kingdom

Category:

Publications & media

Awards:

Cannes Lions 2008 Design Bronze

Tags:

Cannes 2008

, Case study

, Creative review

, Creative outdoor

, Outdoor ads as monuments, sculptures, stunts, installations, statues

, Mastering of the ambient space in outdoor advertising

Type Of Entry: Corporate or Brand Identity
Category: Logos & Trademarks - New Or Redesigned
Title: THE BIG 4
Advertiser/Client: CHANNEL 4
Product/Service: TV CHANNEL
Advertising Agency, City: CHANNEL 4 TELEVISION, London
Country: UNITED KINGDOM
Design/Advertising Agency, City: 4 CREATIVE, London
Country: UNITED KINGDOM

Credit Details:

Name	Position	Company
Brett Foraker	Network Creative Director	Channel 4
Rufus Radcliffe	Head of Marketing	Channel 4
Ben Johnson	Designer	FreeState
Adam Scott	Designer	FreeState
Nick Knight	Photographer	None
Aran Chadwick	Designer	Atelier One
Luis Fernandez	Designer	Atelier One
Adelyne Albrecht	Designer	Atelier One
Mark Titchner	Artist	None
El-Anatsui	Artist	None

Brief/Objectives/Goals:

To mark Channel 4's 25th anniversary. The brief was to create a 50ft version of the 4 logo in front of the channel's London HQ. The structure needed to be 3-dimensional and mirror the channel's award-winning idents, where one single viewpoint reveals the '4' mark. The structure was then transformed into a year long celebration of public art. A range of artists were invited to use the '4' as a blank canvas and bring it to life in different ways. The frist artist to interpret the '4' was photographer Nick Knight. Cladding the '4' in lenticular photographs of chests of people of different racial origins, Knight's '4', known as 'Heart', appeared to be gently breathing in and out. This was followed in January 2008 by Turner Prize nominee Mark Titchner's idea which allowed members of the public to walk into the structure and record their views. The next installation will be by African artist El-Anatsui followed by the winner of a competition run in conjunction with the Saatchi Gallery. The channel's logo has evolved into four pieces of talked about public art - an innovative way of using the iconic '4' to mark the Channel's anniversary.

Adidas: Impossible Huddle

$Prints, Outdoor, Ads Adidas: Impossible Huddle, , TBWA\,$

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Released:	June 2008
Avertiser:	ADIDAS
Agency:	TBWA\
Country:	Germany
Category:	Clothing & footwear
Tags:	Creative outdoor , Creative review , Outdoor ads as monuments, sculptures, stunts, installations, statues , Award show winner , Creativity
Two days prior to the kick-off of UEFA EURO 2008, adidas presents the tournament’s stars supersized. A 17-meter-high huddle of players welcomes fans at the Zurich train station. Client: Adidas Agency: TBWA, Germany (180, TBWA) Executive Creative Director: Stefan Schmidt Creative Director: Markus Ewertz Creative: Erik Gonan, Hendrik Schweder Production: Katrin Dettmann

Adidas: Impossible Goalkeeper

$Prints, Outdoor, Ads Adidas: Impossible Goalkeeper, THE ONE SHOW AWARDS, TBWA\,$

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Released:	May 2008
Avertiser:	ADIDAS
Brand name:	THE ONE SHOW AWARDS
Agency:	TBWA\
Country:	Germany
Category:	Clothing & footwear
Awards:	Golden Drum 2008 Design & Art Direction Gold , Eurobest 2008 Outdoor Silver , Eurobest 2008 Direct Bronze , Cannes Lions 2009 Media Silver
Tags:	Creative outdoor , Creative review , Some billboards wich actually work2 , Outdoor ads as monuments, sculptures, stunts, installations, statues , Award show winner , Case study , Cannes Lions 2009
Client: Adidas Agency: TBWA, Germany (180, TBWA) Executive Creative Director: Stefan Schmidt Creative Director: Markus Ewertz Creative: Erik Gonan, Hendrik Schweder Production: Katrin Dettmann

NEWBORN MONUMENT

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Released:

May 2008

Avertiser:

GOVERNMENT OF THE REPUBLIC OF KOSOVO

Agency:

OGILVY KOSOVA

Country:

Kosovo

Category:

Corporate image

Awards:

Cannes Lions 2008 Design Gold

, Golden Drum 2008 Design & Art Direction Grand Prix

, Eurobest 2008 Design Silver

Tags:

Cannes 2008

, Case study

, Creative review

, Creative outdoor

, Outdoor ads as monuments, sculptures, stunts, installations, statues

, Award show winner

Category: Environmental Design: Permanent
Title: NEWBORN MONUMENT
Advertiser/Client: GOVERNMENT OF THE REPUBLIC OF KOSOVO
Product/Service: DECLARATION OF INDEPENDENCE
Advertising Agency, City: OGILVY KOSOVA, Prishtina
Country: KOSOVO
Design/Advertising Agency, City: OGILVY KOSOVA, Prishtina
Country: KOSOVO

Credit Details:

Name	Position	Company
Fisnik Ismaili	Creative Director	Ogilvy Kosova
Jeton Morina	Creative Director	Ogilvy Kosova
Valon Xhaferi	Production Director	Ogilvy Kosova
Shkenca Goci	Designer	Ogilvy Kosova
Valon Sopaj	Designer	Ogilvy Kosova
Nita Salihu	Designer	Ogilvy Kosova
Etrit Zeneli	Designer	Ogilvy Kosova
Jehona Serhati	Production Manager	Ogilvy Kosova
Ylli Vuciterna	Account Manager	Ogilvy Kosova
Artan Zeneli	Account Manager	Ogilvy Kosova
Besnik Bujupi	Production Assistant	Ogilvy Kosova

Brief/Objectives/Goals:

Only ten days before the actual day, the Kosovar government briefed us to prepare a celebration event for the biggest day in the country's history - The Declaration of Independence. We created the giant sculpture " NEWBORN" , 3m high, 24m long, 1m thick, weighing 9 tonnes. We chose the word "NEWBORN" to encapsulate everything that the independence was going to bring to the country, in one word, intentionally in English, to globally pass on the message of a newest country being born. We then turned this word into an interactive sculpture, to mark this event with a symbol that would be part of this day and the people that gathered around it. This would be used as a tool for the people to express all their emotions via black permanent markers, which we provided during the event. This lasted throughout 17 Feb 2008. Over 150,000 people wrote on it, starting with the President and the Prime Minister. CNN and other major networks covered it live. The sculpture made it to the front page of the New York Times, and was mentioned in major newspapers around the world. The BBC and others featured it on their websites.

Blush Swimwear: Statue

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Released:	May 2008
Avertiser:	BLUSH
Brand name:	Blush Swimwear
Agency:	Glow
Country:	Germany
Category:	Clothing & footwear
Tags:	Creative outdoor , ambient , Creative review , Outdoor ads as monuments, sculptures, stunts, installations, statues
Advertising Agency: glow, Berlin, Germany Creative Director: Johannes Krempl Art Director: Anthony Cliff Junior Art Directors: Jenny Wiedemann, Chriz Hodbod Photographer: Chriz Hodbod

Blush Swimwear: Statue

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Released:	May 2008
Avertiser:	BLUSH
Brand name:	Blush Swimwear
Agency:	Glow
Country:	Germany
Category:	Clothing & footwear
Tags:	Creative outdoor , ambient , Creative review , Outdoor ads as monuments, sculptures, stunts, installations, statues
Advertising Agency: glow, Berlin, Germany Creative Director: Johannes Krempl Art Director: Anthony Cliff Junior Art Directors: Jenny Wiedemann, Chriz Hodbod Photographer: Chriz Hodbod

Blush Swimwear: Statue

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Released:	May 2008
Avertiser:	BLUSH
Brand name:	Blush Swimwear
Agency:	Glow
Country:	Germany
Category:	Clothing & footwear
Tags:	Creative outdoor , ambient , Creative review , Outdoor ads as monuments, sculptures, stunts, installations, statues
Advertising Agency: glow, Berlin, Germany Creative Director: Johannes Krempl Art Director: Anthony Cliff Junior Art Directors: Jenny Wiedemann, Chriz Hodbod Photographer: Chriz Hodbod

Blush Swimwear: Statue

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Released:	May 2008
Avertiser:	BLUSH
Brand name:	Blush Swimwear
Agency:	Glow
Country:	Germany
Category:	Clothing & footwear
Tags:	Creative outdoor , ambient , Creative review , Outdoor ads as monuments, sculptures, stunts, installations, statues
Advertising Agency: glow, Berlin, Germany Creative Director: Johannes Krempl Art Director: Anthony Cliff Junior Art Directors: Jenny Wiedemann, Chriz Hodbod Photographer: Chriz Hodbod

SONY Corporate Image: Carbon Smart Travel

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Released:	May 2008
Avertiser:	SONY
Agency:	SAATCHI & SAATCHI, Sydney
Country:	AUSTRALIA
Category:	Home electronics & audio-visual
Tags:	Creative outdoor , Creative review , Outdoor ads as monuments, sculptures, stunts, installations, statues , Mastering of the ambient space in outdoor advertising
Sony Australia has committed to offsetting all carbon emissions caused by their corporate travel. To celebrate this and their ongoing partnership with Landcare Australia, Saatchi & Saatchi Sydney created a living breathing grass car that was built from the ground up. The car was parked around various public locations in Sydney to highlight the importance of being a responsible corporate citizen and to encourage other organisations to follow suit. Product : SONY Corporate Image Agency : Saatchi & Saatchi, Sydney Executive Creative Director: Steve Back Art Director: Shannon Sutherland Copywriter: Simon Armour Agency Producer: joe churchward Country : Australia

HP Advanced Photo Paper: Ripped

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Released:	April 2008
Avertiser:	HEWLETT-PACKARD
Brand name:	HP Advanced Photo Paper
Agency:	Publicis, Malaysia
Country:	Malaysia
Category:	Business equipment & services
Tags:	Creative outdoor , Visual effects in outdoor ads , Creative review , Outdoor ads as monuments, sculptures, stunts, installations, statues , Mastering of the ambient space in outdoor advertising , Award show winner
Ripped sidewalk standee HP Advanced Photo Paper guarantees true-to-life image quality. To highlight this benefit, a standee was customised to give the impression that someone actually walked through a gigantic piece of paper and caused it to tear. Several of these standees were then placed at strategic locations to demostrate to passers-by that's real t their eyes is actually a reproduction using HP Advanced Photo Paper. Client: Hewlett-Packard Agency: Publicis, Malaysia Executive Creative Director: Andy Soong, Lisa Ng Art Director: Chong Khong Lum, Hong Xiao Yeen, Ooi Toe Lee Copywriter: Teh Le Vin, Lisa Ng, Andy Soong Photographer: Chee Wai

HP Advanced Photo Paper: Ripped

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Released:	April 2008
Avertiser:	HEWLETT-PACKARD
Brand name:	HP Advanced Photo Paper
Agency:	Publicis, Malaysia
Country:	Malaysia
Category:	Business equipment & services
Tags:	Creative outdoor , Visual effects in outdoor ads , Creative review , Outdoor ads as monuments, sculptures, stunts, installations, statues , Mastering of the ambient space in outdoor advertising , Award show winner
Ripped sidewalk standee HP Advanced Photo Paper guarantees true-to-life image quality. To highlight this benefit, a standee was customised to give the impression that someone actually walked through a gigantic piece of paper and caused it to tear. Several of these standees were then placed at strategic locations to demostrate to passers-by that's real t their eyes is actually a reproduction using HP Advanced Photo Paper. Client: Hewlett-Packard Agency: Publicis, Malaysia Executive Creative Director: Andy Soong, Lisa Ng Art Director: Chong Khong Lum, Hong Xiao Yeen, Ooi Toe Lee Copywriter: Teh Le Vin, Lisa Ng, Andy Soong Photographer: Chee Wai

AMP: Energy Billboard

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Released:	April 2008
Avertiser:	AMP
Brand name:	AMP Energy Drink
Agency:	BBDO NEW YORK
Country:	USA
Category:	Non-alcoholic drinks
Tags:	Creative outdoor , Creative review , Outdoor ads as monuments, sculptures, stunts, installations, statues , Selection of energy drinks creative ads , Energy Drink
In an expansion of A MP’s Super Bowl “human energy” campaign , BBDO New York created a live billboard featuring a bike rider fueled by AMP Energy Drink and powering the billboard’s lights by riding a stationary bike hooked up to a generator. The billboard was posted in New York City. Product: AMP Agency: BBDO New York Photographer: Zach Seckler Chief Creative Officer: David Lubars Chief Creative Officer: Bill Bruce Creative Director: Peter Kain Creative Director: Gianfranco Arena Copywriter: Tommy Troncoso Art Director: Jason Hirsch Country : United States of America Other Credits : Art Producer: Kari Nouhan

Lipton Tree

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Released:	March 2008
Avertiser:	LIPTON
Brand name:	LIPTON TEA
Agency:	JWT Tihama al Mona International
Country:	Egypt
Category:	Non-alcoholic drinks
Awards:	Mena 2008 Awards Outdoor Cristal , MENA Cristal Awards 2008
Tags:	Award show winner , Creative review , Creative outdoor , Outdoor advertising, which adorns the city , Outdoor ads as monuments, sculptures, stunts, installations, statues
Agency: Tihama al Mona International - JWT City: Cairo Advertiser: Unilever Brand Name: Lipton Product Name: Lipton Green Tea Business Sector: Coffee, Tea, Chocolate Drinks, Breakfast Drinks Market: Egypt Type: Outdoor / Out of Home

Fox / Lost: Food supply

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Released:	March 2008
Brand name:	LOST WORLD WATCH PROMOTION
Agency:	Torke Stunt
Country:	Portugal
Category:	Publications & media
Tags:	ambient , Creative review , Creative outdoor , Outdoor ads as monuments, sculptures, stunts, installations, statues
Advertising Agency: Torke, Lisbon, Portugal Creative Director: André Rabanea Art Director: João Pereira

Ella Bache: 24,000 peaches

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Released:	February 2008
Avertiser:	ELLA BACHE
Brand name:	ELLA BACHE SKIN CARE
Agency:	BMF
Country:	AUSTRALIA
Category:	Cosmetics & beauty products
Tags:	Creative outdoor , ambient , Creative review , Outdoor advertising, which adorns the city , Outdoor advertising, which consists of many small pieces , Outdoor ads as monuments, sculptures, stunts, installations, statues , Creativity , Work
BMF Sydney has created ‘Ella’, a giant, naked woman in the centre of Sydney, whose skin is made up entirely of peaches (approximately 24,000); she is a creative and engaging interpretation of Ella Baché’s brand proposition, Skin Good Enough To Eat. SEE THE MAKING OF HE STATUE HERE: http://www.ellabache.com.au/winnewskin/?promoref=ella943290fdsl Product : Ella Bache Agency : BMF, Sydney Executive Creative Director: WARREN BROWN Art Director: Jun Harada Copywriter: Tim Wood Agency Producer: Sarah Thompson (Art Buying) Agency Producer: Carla Robertson (TV) Country : Australia Other Credits : Production Company:Studio Kite (Ella) & Electric Art (Key Visual)

Havaianas: Flower Beds, 1

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Released:	January 2008
Brand name:	HAVAIANAS SANDALS
Agency:	BBDO NEW YORK
Country:	USA
Category:	Clothing & footwear
Awards:	Andy Awards 2008 , Andy Awards 2008 Out of Home Silver
Tags:	Creative outdoor , Work , Creative review , Award show winner , Outdoor advertising, which adorns the city , Outdoor ads as monuments, sculptures, stunts, installations, statues , Flashing Havaianas sandals ads
In an effort to push Havaianas' floral-print flip-flops, flower-bed installations were planted in locations where they were sold. They also served to remind people of Havaianas' unique aesthetic of color, design, and the brand's connection to nature and the outdoors. Advertising Agency: BBDO New York, USA Chief Creative Officer: David Lubars Chief Creative Officer: Bill Bruce Creative Director/ art director: James Clunie

Havaianas: Flower Beds, 2

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Released:	January 2008
Brand name:	HAVAIANAS SANDALS
Agency:	BBDO NEW YORK
Country:	USA
Category:	Clothing & footwear
Awards:	Andy Awards 2008 , Andy Awards 2008 Out of Home Silver
Tags:	Creative outdoor , Work , Creative review , Award show winner , Outdoor advertising, which adorns the city , Outdoor ads as monuments, sculptures, stunts, installations, statues , Flashing Havaianas sandals ads , Creativity
In an effort to push Havaianas' floral-print flip-flops, flower-bed installations were planted in locations where they were sold. They also served to remind people of Havaianas' unique aesthetic of color, design, and the brand's connection to nature and the outdoors. Advertising Agency: BBDO New York, USA Chief Creative Officer: David Lubars Chief Creative Officer: Bill Bruce Creative Director/ art director: James Clunie

VitaQuench: Water Crash

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Released:	December 2007
Brand name:	Vita Quench
Agency:	BCG Auckland
Country:	New Zealand
Category:	Non-alcoholic drinks
Tags:	Work , Creative outdoor , Creative review , Outdoor ads as monuments, sculptures, stunts, installations, statues
To launch new Vita Quench, which you add to your water to give it a vitamin boost and a splash of flavour, BCG Auckland created the campaign “Water loves Vita Quench”. It’s based around water being irresistibly drawn to Vita Quench, as evidenced by a billboard stunt staged during rush hour morning traffic in Auckland. Product : VitaQuench Agency : BCG Auckland Executive Creative Director : James Blackwood Art Director: Matthias May Copywriter: Lil Cameron Country : New Zealand Other Credits : The Auckland Police for letting us get away with it.

Peugeot 308: Boxes

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Released:	October 2007
Avertiser:	PEUGEOT
Brand name:	Peugeot 308
Agency:	Torke Stunt
Country:	Portugal
Category:	Cars
Tags:	Prints , Guerilla , Work , Creative review , Creative outdoor , Outdoor ads as monuments, sculptures, stunts, installations, statues
58 wooden boxes were "parked" in the main Portuguese cities - including the Azores and Madeira Islands. Built to match the 308 size, these boxes were made to entice the curiosity of the people passing by. A hole teased people to peep through it. Inside, a message invited everyone to go to nearest Peugeot dealer, after September 28th.

London Ink: Girl

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Released:	September 2007
Avertiser:	DISCOVERY CHANNEL
Brand name:	London Ink
Agency:	MOTHER
Country:	United Kingdom
Category:	Entertainment & leisure
Awards:	Andy Awards 2008 , Andy Awards 2008 Out of Home Gold
Tags:	Award show winner , Creative review , Creative outdoor , Outdoor ads as monuments, sculptures, stunts, installations, statues
Giant sculpture with a tattoo. Advertising Agency: Mother, UK Tattooists: Louis Malloy, Dan Gold, Phil Kyle, Nikole Lowe

London Ink: Swimmer

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Released:	September 2007
Avertiser:	DISCOVERY CHANNEL
Brand name:	London Ink
Agency:	Mother London
Country:	United Kingdom
Category:	Entertainment & leisure
Awards:	Andy Awards 2008 , Andy Awards 2008 Out of Home Gold
Tags:	Award show winner , Creative review , Creative outdoor , Outdoor ads as monuments, sculptures, stunts, installations, statues , Mastering of the ambient space in outdoor advertising
Giant sculpture with a tattoo. Advertising Agency: Mother, UK Tattooists: Louis Malloy, Dan Gold, Phil Kyle, Nikole Lowe

Child and Youth Protection AJS Installation

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Released:	June 2007
Avertiser:	AJS
Agency:	JUNG VON MATT AG
Country:	Germany
Tags:	Social Advertising , Work , PUBLIC AWARENESS MESSAGES , Благотворительность , AIDS , Creative review , Creative outdoor , Outdoor ads as monuments, sculptures, stunts, installations, statues
Advertising Agency: Jung von Matt AG, Hamburg, Germany Advertising School: Miami Ad School Europe, Hamburg, Germany Creative Director: Oliver Voss Art Directors: Jennifer Chen, Tugba Kantarcioglu, Marta Nin, Lisa Port Copywriter: Daniel Pieracci

WWF: BLACK CLOUD

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Released:	June 2007
Avertiser:	WWF
Brand name:	Cannes Lions 2007
Agency:	Ogilvy & Mather Beijing
Country:	China
Category:	Cannes 2007 Outdoor Bronze Public awareness messages
Awards:	Cannes Lions 2007 Outdoor Bronze
Tags:	ambient , Exhausts caught in bag , Creative review , Creative selection of ads from China , Creative outdoor , Outdoor ads as monuments, sculptures, stunts, installations, statues
Type Of Entry: AMBIENT Category: Ambient: Stunts & Live Advertising Title: BLACK CLOUD Advertiser/Client: WWF Product/Service: WILDLIFE CHARITY Advertising Agency: OGILVY & MATHER BEIJING Country: CHINA Advertising Agency: OGILVY & MATHER BEIJING Country: CHINA Executive Creative Director: Nils Andersson Creative Director: Doug Schiff Copywriter: Doug Schiff/Fei Zhao Art Director: Teonghoe Teng/Kama Yu Photographer: Kenny Chai Account Supervisor: Shan Du

Cannes Lions 2007 Outdoor Bronze - MONUMENT TO GOAL

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Released:	June 2007
Brand name:	Cannes Lions 2007
Category:	Cannes 2007 Outdoor Bronze
Awards:	Cannes Lions 2007 Outdoor Bronze
Tags:	Creative review , Creative outdoor , Outdoor ads as monuments, sculptures, stunts, installations, statues
Type Of Entry: AMBIENT Category: Ambient: Special Build Title: MONUMENT TO GOAL Advertiser/Client: NIKE Product/Service: NIKE FOOTBALL BRAND Advertising Agency, City: BBDO ARGENTINA, Buenos Aires Country: ARGENTINA Advertising Agency, City: BBDO ARGENTINA, Buenos Aires Country: ARGENTINA Executive Creative Director: Pablo Alvarez Travieso/Gonzalo Vecino Creative Director: Pablo Alvarez Travieso/Gonzalo Vecino Copywriter: Pablo Alvarez Travieso Art Director: Gonzalo Vecino Producer: Vicky Ferreira Novo Account Supervisor: Nicolas Pimentel/Alejandro Gowland Advertiser's Supervisor: Gino Fisanotti

Cannes Lions 2007 Outdoor Silver - BIG HANDS

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Released:	June 2007
Brand name:	Cannes Lions 2007
Category:	Cannes 2007 Outdoor Silver
Awards:	Cannes Lions 2007 Outdoor Silver
Tags:	Creative review , Creative outdoor , Outdoor ads as monuments, sculptures, stunts, installations, statues
Type Of Entry: AMBIENT Category: Ambient: Stunts & Live Advertising Title: BIG HANDS Advertiser/Client: TARGET Product/Service: TOY SALE Advertising Agency, City: THE CAMPAIGN PALACE/RED CELL, Melbourne Country: AUSTRALIA Advertising Agency, City: THE CAMPAIGN PALACE/RED CELL, Melbourne Country: AUSTRALIA Creative Director: Tony Leishman/Christine Isaac Copywriter: Patrick Lennox Art Director: Ben Green Producer: Fiona Gillies

adidas: Kahn

$Prints, Outdoor, Ads adidas: Kahn, , TBWA\,$

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Released:	February 2006
Avertiser:	ADIDAS
Agency:	TBWA\
Country:	Germany
Awards:	NY Awards 2007 , NY Awards 2007 Outdoor Silver , CLIO Awards 2007 , CLIO Awards 2007 Bronze , ONE SHOW 2007 , ONE SHOW 2007 Silver
Tags:	Creative outdoor , Creative review , Outdoor ads as monuments, sculptures, stunts, installations, statues , Mastering of the ambient space in outdoor advertising , Advertising on overpasses (flyovers)
Title "Kahn" Agency TBWA\Germany City Berlin Advertiser adidas Brand Name adidas Product Name Adidas Football Business Sector Corporate Communication Campaign Name adidas +10 Date of First Publication 2006 Market Germany Country of Production Germany Type Case Study Awards CLIO Awards, 2007 (Silver) for Apparel/Fashion The One Show, 2007 (Silver) for Innovative Use of Media - Outdoor: Single The New York Festivals International Advertising Awards in All Media, 2007 (Silver World Medal) for Billboard Actor / Celebrity Oliver Kahn

Outdoor ads as monuments, sculptures, stunts, installations, statues