
	E-mail: I don’t have a login Password: I forgot my password Remember me for two weeks on this computer or cancel

or Subscribe

Home / Focus / Outdoor advertising, which adorns the city

This subsection of Ad Archive combines best commercials from all over the world according to certain themes, focusing on different creative methods and techniques, on best reels of directors, studios, agencies and brands. The section supplements the collection of prints “ Mysterious coincidences ”. However, in the TV-spots case we are talking about “focus” in particular, making an attempt to categorize creative methods and strategies.

«« Adicolor short-films

Outdoor advertising, which adorns the city

Stop-Motion »»

Toyota Prius: Solar Flower

	See full size 1125x1500 px
Released:	August 2009
Avertiser:	TOYOTA
Brand name:	TOYOTA PRIUS
Agency:	SAATCHI & SAATCHI LOS ANGELES
Country:	USA
Category:	Cars
Tags:	Some billboards wich actually work2 , Creative outdoor , Best hybrid (low emission, fuel-efficient) cars advertisements , Outdoor advertising, which adorns the city , Best of the month
18-foot flower sculptures include solar panels, free Wi-Fi access, seating and charging stations. ACD/Art Director: Kelly Kliebe Agency: Saatchi & Saatchi, LA Art Director: Lindsay Montague Art Producer:Kristina Hicks Client: Toyota Copywriter: Elizabeth Alexander Copywriter:Shannon Wilch Copywriter: Chelsea DuBois Creative Director: Andrew Christou Design: Poetic Kinetics Design: Cynthia Washburn Design: Patrick Shearn Director of Integrated Production/Multimedia: Tanya LeSieur Executive Creative Director: Mike McKay Integrated Design Creative Director: Ryan Jacobs Print Producer: Gloria Olegario Producer:Britta Couris

Centraal Beheer: Julian Beever's 3D

	See full size 1000x1500 px
Released:	September 2008
Avertiser:	CENTRAAL BEHEER
Agency:	DDB AMSTERDAM
Country:	Netherlands
Category:	Investment, insurance & property development
Tags:	Outdoor advertising, which adorns the city , Creative review , Julian Beever styled pavement graffiti , Creative outdoor , Ads placed on the floor, streets, asphalt, pavement, roadway, sidewalks
Accidents can happen anywhere, even in a 3D crevasse painted on a shopping mall floor. A Dutch insurance company enlisted 3D street artist Julian Beever for the installation at a Rotterdam mall. The copy reads: "Just call us." Client: Centraal Beheer Agency: DDB, Amsterdam Creative: Dennis Baars, Erik Falke Producer: Erik Poldervaart Artist: Julian Beever

Havaianas: Tree

	See full size 850x1230 px
Released:	September 2008
Avertiser:	Havaianas
Agency:	NET#WORK BBDO
Country:	South Africa
Category:	Clothing & footwear
Tags:	Outdoor advertising, which adorns the city , Creative review , Flashing Havaianas sandals ads
Brief To use non traditional media to create a buzz around spring day on the 1 September 2008. Product: Havaianas Agency: Net#work BBDO, Johannesburg Photographer: David Prior Editor: Susan Dexter Executive Creative Director: Rob McLennan Creative Director: Greame Jenner Art Director: Sean Harrison, Ryan Paikin Copywriter: Tim Beckerling Country: South Africa Other Credits: Sandy Milns - Havaianas South Africa

Ford G Series: Chandeliers

	See full size 1593x1115 px
Released:	August 2008
Avertiser:	FORD
Brand name:	Ford G Series
Agency:	JWT New Zealand
Country:	New Zealand
Category:	Cars
Tags:	Outdoor advertising, which adorns the city , Creative outdoor
Advertiser: Ford Motor Company Brand: Ford G Series Agency: JWT New Zealand Executive Creative Director: Angus Hennah Art Director: Rod Prosser Copywriter: Peter Ogden Model Maker: Bootleg Photographer: Simon Harper Retoucher: Geoff Francis Typographer: Geoff Francis

DE BEERS: Roses ("A Diamond is Forever" case-study)

Stills from video click to enlarge

Released:	August 2008
Avertiser:	DE BEERS
Agency:	JWT New York
Country:	USA
Category:	Personal effects - including perfumes, tobacco & luxury items
Tags:	Case study , De Beers - brilliant ads , Outdoor advertising, which adorns the city , Outdoor advertising, which consists of many small pieces , outdoor , Creative outdoor , Best of the month , Creativity

View online or Download (original resolution) (27.9 MB in .mov)

Credits:

Installation in Grand Central Station using 25,000 roses, to promote that diamonds, unlike roses, last forever.

Advertiser: De Beers DTC

Brand: A Diamond is Forever jewelery

Agency: JWT New York
Executive Creative Director: Walt Connelly, Kash Sree
Creative Director: Rob Omdiagbe, Lisa Topol, Chris Maiorino, Mason Hedgecoth
Agency Producer: Holly Otto, Lauren Eberhardt, Kathryn Leo
Director: Leif Jensen, Chris Maiorino

Production Company: Humble

Ikea: The Small change. Big difference

	See full size 729x1392 px
Released:	July 2008
Avertiser:	IKEA
Agency:	HOST
Country:	AUSTRALIA
Category:	Home appliances & furnishings
Tags:	Outdoor advertising, which adorns the city , Creative review , Creative outdoor , Outdoor ads as monuments, sculptures, stunts, installations, statues
This campaign was created to promote IKEA’s refresh and redecorate range, which helps people achieve the look they want for their home with simple, quick, affordable changes. The objective for the campaign was to demonstrate that is it easy and affordable to make your home feel fresh and rejuvenated. We wanted to inspire them with what is possible. Putting this through the filter of demonstrating that IKEA understands real life at home the campaign proposition developed was – Change a lot for a little. The creative idea was Small Change, Big Difference. The idea that you don’t have to do or spend a lot to make a big difference to the way your home looks and feels. This idea was manifested in an integrated campaign. • EXPERIENCE THE DIFFERENCE: a live installation in Sydney, Perth and Brisbane that changed daily to show how new cushions, lighting, blankets and rugs can completely transform a room, even when the furniture remained the same. The change was shown each day at the campaign microsite. • WIN THE DIFFERENCE: A competition which could be entered via SMS or at the campaign site enabling people to win the makeover each day, with the entire room contents available at the end of each week in each state. • DO IT YOURSELF: daily press ads and radio spots with tips to inspire people about how easy and affordable it is to make changes themselves Product: IKEA refresh range (homeware retail) Agency: Host, Sydney Australia Executive Creative Director: Jonothan Kneebone Art Director: Pete Baker Copywriter: Luke Crethar Agency Producer: Scott Timbrell Country: Australia

The Children's Society: Flowertising

	See full size 1600x1008 px
Released:	May 2008
Agency:	Cake
Country:	United Kingdom
Category:	Public awareness messages
Tags:	Outdoor advertising, which adorns the city , Creative outdoor , Outdoor advertising, which consists of many small pieces , Creative review
The Children's Society is a national charity driven by the belief that every child deserves a good childhood. To that end it provides vital help and understanding for those children who face the greatest danger, discrimination or disadvantage; children who are unable to find the support they need anywhere else. They unveiled the UK’s first billboard made entirely out of flowers in celebration of their garden at the RHS Chelsea Flower Show 2008 and their ongoing investigation into the state of childhood in the UK. Carrying the charity’s strap line, ‘Making Childhood Better’, the floral 20ft x 10ft ‘flowertising’ billboard is made up of 4,000 fresh roses, 1,500 fresh carnations and 1,000 chrysanthemums; contains over 102,000 petals; took over 288 hours to create and two hours to construct on site. The billboard wants to communicate that every child deserves a good childhood and that green space can play an important part in achieving this. Client: The Children's Society Agency: Cake, London Gardeners: Mick Lambert / Pat Lambert

Lipton Tree

	See full size 1024x768 px
Released:	March 2008
Avertiser:	LIPTON
Brand name:	LIPTON TEA
Agency:	JWT Tihama al Mona International
Country:	Egypt
Category:	Non-alcoholic drinks
Awards:	Mena 2008 Awards Outdoor Cristal , MENA Cristal Awards 2008
Tags:	Award show winner , Creative review , Creative outdoor , Outdoor advertising, which adorns the city , Outdoor ads as monuments, sculptures, stunts, installations, statues
Agency: Tihama al Mona International - JWT City: Cairo Advertiser: Unilever Brand Name: Lipton Product Name: Lipton Green Tea Business Sector: Coffee, Tea, Chocolate Drinks, Breakfast Drinks Market: Egypt Type: Outdoor / Out of Home

Ella Bache: 24,000 peaches

	See full size 1500x1125 px
Released:	February 2008
Avertiser:	ELLA BACHE
Brand name:	ELLA BACHE SKIN CARE
Agency:	BMF
Country:	AUSTRALIA
Category:	Cosmetics & beauty products
Tags:	Creative outdoor , ambient , Creative review , Outdoor advertising, which adorns the city , Outdoor advertising, which consists of many small pieces , Outdoor ads as monuments, sculptures, stunts, installations, statues , Creativity , Work
BMF Sydney has created ‘Ella’, a giant, naked woman in the centre of Sydney, whose skin is made up entirely of peaches (approximately 24,000); she is a creative and engaging interpretation of Ella Baché’s brand proposition, Skin Good Enough To Eat. SEE THE MAKING OF HE STATUE HERE: http://www.ellabache.com.au/winnewskin/?promoref=ella943290fdsl Product : Ella Bache Agency : BMF, Sydney Executive Creative Director: WARREN BROWN Art Director: Jun Harada Copywriter: Tim Wood Agency Producer: Sarah Thompson (Art Buying) Agency Producer: Carla Robertson (TV) Country : Australia Other Credits : Production Company:Studio Kite (Ella) & Electric Art (Key Visual)

Havaianas: Flower Beds, 1

	See full size 910x619 px
Released:	January 2008
Brand name:	HAVAIANAS SANDALS
Agency:	BBDO NEW YORK
Country:	USA
Category:	Clothing & footwear
Awards:	Andy Awards 2008 , Andy Awards 2008 Out of Home Silver
Tags:	Creative outdoor , Work , Creative review , Award show winner , Outdoor advertising, which adorns the city , Outdoor ads as monuments, sculptures, stunts, installations, statues , Flashing Havaianas sandals ads
In an effort to push Havaianas' floral-print flip-flops, flower-bed installations were planted in locations where they were sold. They also served to remind people of Havaianas' unique aesthetic of color, design, and the brand's connection to nature and the outdoors. Advertising Agency: BBDO New York, USA Chief Creative Officer: David Lubars Chief Creative Officer: Bill Bruce Creative Director/ art director: James Clunie

Havaianas: Flower Beds, 2

	See full size 912x622 px
Released:	January 2008
Brand name:	HAVAIANAS SANDALS
Agency:	BBDO NEW YORK
Country:	USA
Category:	Clothing & footwear
Awards:	Andy Awards 2008 , Andy Awards 2008 Out of Home Silver
Tags:	Creative outdoor , Work , Creative review , Award show winner , Outdoor advertising, which adorns the city , Outdoor ads as monuments, sculptures, stunts, installations, statues , Flashing Havaianas sandals ads , Creativity
In an effort to push Havaianas' floral-print flip-flops, flower-bed installations were planted in locations where they were sold. They also served to remind people of Havaianas' unique aesthetic of color, design, and the brand's connection to nature and the outdoors. Advertising Agency: BBDO New York, USA Chief Creative Officer: David Lubars Chief Creative Officer: Bill Bruce Creative Director/ art director: James Clunie

Vodafone: Iconic poster

	See full size 1143x970 px
Released:	January 2008
Avertiser:	VODAFONE
Agency:	BBH London
Country:	United Kingdom
Category:	Commercial public services
Tags:	Cellurar Operator , Creative outdoor , Work , Creative review , Outdoor advertising, which adorns the city
BBH London has created an iconic poster for a site outside Heathrow Terminal 1. The site fits in with Vodafone's strategy of "Make the most of now." Product : Vodafone Agency : BBH London Designer: Mark Pickering Designer: Colin Clarke, Sharon Chong, Sid Russell, Dominic Grant, Chris Chapman, RICH KENNEDY Executive Creative Director: John O'Keefe Creative Director: Nick Gill Creative: Andy Clough, Richard McGrann Country : United Kingdom

Seramis fertilizer: Palm tree

	See full size 800x1200 px
Released:	December 2007
Avertiser:	Seramis
Agency:	SCHOLZ & FRIENDS HAMBURG
Country:	Germany
Category:	Business equipment & services
Tags:	Creative outdoor , Work , Creative review , Outdoor advertising, which adorns the city
Advertising Agency: Scholz & Friends, Hamburg, Germany Creative Directors: Tobias Holland, Matthias Schmidt, Stefan Setzkorn Art Directors: Anna-Carina Thygs, Pedro Sydow, Michael Dunlap Copywriter: Tina-Susan Rauter Photographer: Reinhard Hunger

Nationwide Insurance

	See full size 650x432 px
Released:	June 2007
Avertiser:	NATIONWIDE
Agency:	TM Advertising
Country:	USA
Category:	Investment, insurance & property development Commercial public services
Awards:	OBIE 2008 Winner , OBIE Award
Tags:	Инвестиции, страхование, развитие , страховая компания , Creative outdoor , Guerilla , Work , Creative review , Award show winner , Outdoor advertising, which adorns the city , Ads on buildings
Paint drips off a three banner spread across the north side of the Atlas Building in downtown Columbus Ohio.

Nationwide Insurance

	See full size 500x333 px
Released:	June 2007
Avertiser:	NATIONWIDE
Agency:	TM Advertising
Country:	USA
Category:	Investment, insurance & property development Commercial public services
Awards:	OBIE 2008 Winner , OBIE Award
Tags:	Creative outdoor , Инвестиции, страхование, развитие , страховая компания , Guerilla , Work , Creative review , Award show winner , Outdoor advertising, which adorns the city
Nationwide Ad - Downtown Columbus Ohio Paint drips off a three banner spread across the north side of the Atlas Building in downtown Columbus Ohio.

Credit

Stills from video click to enlarge

Released:	June 2007
Avertiser:	МТС
Country:	Russia
Tags:	Guerilla , Cellurar Operator , Creative outdoor , Creative review , Outdoor advertising, which adorns the city , Work

View online or Download (original resolution) (2.9 MB in .wmv)

Credits:

Идея проекта: Департамент маркетинговых коммуникаций ОАО "МТС"
Реализация проекта: РА "Интренд"
Период размещения: 21 июня - 5 июля
Время размещения: 22.00 - 04.00

Havaianas Frog

	See full size 800x1193 px
Released:	May 2007
Brand name:	HAVAIANAS SHOES
Agency:	BBDO NEW YORK
Country:	USA
Awards:	OBIE 2008 Winner , OBIE Award , Andy Awards 2008 , Andy Awards 2008 Out of Home Gold , Andy Awards 2008 Out of Home Silver , One Show 2008 Awards Outdoor Bronze , One Show 2008 Awards Outdoor Gold , Clio 2008 Billboard Silver
Tags:	Creative outdoor , CLOTHING/FOOTWEAR , Work , outdoor , Creative review , Award show winner , Outdoor advertising, which adorns the city , Ads on buildings , Flashing Havaianas sandals ads
Agency: BBDO New York Client: Havaianas Chief Creative Officers: David Lubars, Bill Bruce Art Directors: James Clunie and Chuck Tso Art Producer: Bronwen Gilbert Art Buyer: Bronwen Gilbert Photography: Billy Siegrist Retoucher: Steve Lakeman Artist/Illustrator: Mcfaul

Havaianas Flowers

	See full size 800x1191 px
Released:	May 2007
Brand name:	HAVAIANAS SHOES
Agency:	BBDO NEW YORK
Awards:	OBIE 2008 Winner , OBIE Award , Andy Awards 2008 , Andy Awards 2008 Out of Home Gold , Andy Awards 2008 Out of Home Silver
Tags:	Creative outdoor , CLOTHING/FOOTWEAR , Work , outdoor , Creative review , Award show winner , Outdoor advertising, which adorns the city , Flashing Havaianas sandals ads
Agency: BBDO New York Client: Havaianas Chief Creative Officers: David Lubars, Bill Bruce Art Directors: James Clunie and Chuck Tso Art Producer: Bronwen Gilbert Art Buyer: Bronwen Gilbert Photography: Billy Siegrist Retoucher: Steve Lakeman Artist/Illustrator: Mcfaul

Havaianas Fish

	See full size 800x1190 px
Released:	May 2007
Brand name:	HAVAIANAS SHOES
Agency:	BBDO NEW YORK
Country:	USA
Category:	Clothing & footwear
Awards:	OBIE 2008 Winner , OBIE Award , Andy Awards 2008 , Andy Awards 2008 Out of Home Gold , Andy Awards 2008 Out of Home Silver , One Show 2008 Awards Outdoor Bronze , One Show 2008 Awards Outdoor Gold , Clio 2008 Billboard Silver
Tags:	Creative outdoor , CLOTHING/FOOTWEAR , Work , outdoor , Creative review , Award show winner , Outdoor advertising, which adorns the city , Flashing Havaianas sandals ads
Agency: BBDO New York Client: Havaianas Chief Creative Officers: David Lubars, Bill Bruce Art Directors: James Clunie and Chuck Tso Art Producer: Bronwen Gilbert Art Buyer: Bronwen Gilbert Photography: Billy Siegrist Retoucher: Steve Lakeman Artist/Illustrator: Mcfaul

Nike Newspaper 3

	See full size 750x495 px
Released:	May 2007
Avertiser:	NIKE
Brand name:	Nike PRO
Agency:	BBDO
Country:	Argentina
Awards:	London International Awards 2007 , London Awards 2007 Print Art Direction Campaign Silver
Tags:	CLOTHING/FOOTWEAR , Guerilla , Work , Sport , Creative outdoor , News , Award show winner , Prints , Creative review , Outdoor advertising, which adorns the city , Ads on buildings , Outdoor advertising, which consists of many small pieces
Agency: BBDO , Buenos Aires, Argentina Creative Director:Gonzalo Vecino, Pablo Alvarez Travieso Copywriter:Pablo Alvarez Travieso Art Director:Gonzalo Vecino

Nike Newspaper 2

	See full size 750x495 px
Released:	May 2007
Avertiser:	NIKE
Brand name:	Nike PRO
Agency:	BBDO
Country:	Argentina
Awards:	London International Awards 2007 , London Awards 2007 Print Art Direction Campaign Silver
Tags:	CLOTHING/FOOTWEAR , Guerilla , Work , Sport , Creative outdoor , News , Award show winner , Prints , Creative review , Outdoor advertising, which adorns the city , Outdoor advertising, which consists of many small pieces
Agency: BBDO , Buenos Aires, Argentina Creative Director:Gonzalo Vecino, Pablo Alvarez Travieso Copywriter:Pablo Alvarez Travieso Art Director:Gonzalo Vecino

Nike Newspaper

	See full size 750x495 px
Released:	May 2007
Avertiser:	NIKE
Brand name:	Sports wear
Agency:	BBDO
Country:	Argentina
Awards:	London International Awards 2007 , London Awards 2007 Print Art Direction Campaign Silver
Tags:	CLOTHING/FOOTWEAR , Guerilla , Sport , Creative outdoor , News , Award show winner , Prints , Creative review , Outdoor advertising, which adorns the city , Ads on buildings , Outdoor advertising, which consists of many small pieces , Work
Agency: BBDO , Buenos Aires, Argentina Creative Director:Gonzalo Vecino, Pablo Alvarez Travieso Copywriter:Pablo Alvarez Travieso Art Director:Gonzalo Vecino

«« Adicolor short-films

Outdoor advertising, which adorns the city

Stop-Motion »»