Advertiser's Supervisor: Christine Eliasson

Project leader: Susanna Fagring, Olle Victorin
Production manager: Ewa Edlund, Elin Sohlberg
AD: Anders Eklind, Anna Helmet
Copy: Fredrik Jansson, Anders Hegerfors
Designer: Christoffer Persson
Illustrator: Charis Tsevis (Tsevis Visual Design)
Original: Factory F & B

Brief: The Peruvian League of fight against cancer, asks us to create a campaign for the no-smoker day in which we had to emphasis the damage that a person who smokes causes on his family, friends and all the people around him.

Idea: Using 15000 cigarette butts, glued together one by one in an outdoor palel, level to the sidewalk, we dramatized the treat that cigarettes represent for a non-smoking person, in this case, a little girl.

A month and a half before the campaign, with the help of many volunteers, we were able to gather 15,000 cigarette butts. An artist was in charge of pasting them together and to maintain the essence if the original idea, he painted the little girl in oit painting.

Advertiser: Liga Contra el Cancer

Agency: Ogilvy Peru
Creative director: Aldo Canchaya
Art-Director: Daniel Morales
Copywriter: Yacub Tabja, Diego Guzman
Illustrator: Jose Antonio Bao

The billboard was placed next to a busy road, where a little piece of the headline was revealed to commuters every day. After 4 weeks, Allan Gray's logo was finally revealed

Advertiser: Allan Gray Investments

Agency: King James Advertising Cape Town
Executive Creative Director: Alistair King
Creative Director: Devin Kennedy
Art Director: Damian Bonse
Copywriter: Devin Kennedy

Wonderbra has launched a new billboard campaign featuring cleavage shots of thousands of women merged into a mosaic to promote a new range of D to G cup-sized bras.

The mosaic, which features shots of around 8,000 images of women in their bras, forms the overall image of a close up shot of the bust of Wonderbra model Katie Green.

Wonderbra's new campaign, developed by ad agency Iris, uses the strapline "D to G, because we're more than a handful".

The underwear brand - which a decade ago launched the famous "Hello Boys" poster ad featuring Eva Herzigova - said that the campaign has been developed to "answer the demands of the 'dress to impress myself' generation".

Wonderbra's website has an interactive version of the billboard, which is being put up at Tottenham Court Road in central London today, that allows the women involved in the shoot to zoom in on their image to have an "Eva moment".

7563 dice were painstakingly set into the face of Treasury Casino's bus shelter sign.

Advertiser: Treasury Casino
Agency: Junior, Brisbane
Creative Director: Steve Minon
Art Director: Sharon Edmonston
Copywriter: MISHA MCDONALD
Agency Producer: Kurt Brutton
Country: Australia

JWT, London enlisted British artists Heather Ackroyd and Dan Harvey to create “grass photographs” for HSBC’s partnership with the Wimbledon tennis tournament. Harnessing seedling grass light sensitivity, Ackroyd and Harvey, who are known for similar work worldwide, record photographic images by projecting black and white negatives onto grass as it grows in a dark room for 12 hours per day for more than a week. The grass grows in accordance to the modified light exposure, thus the photo “develops” on a living canvas.

Three people featured who represent the essence of Wimbledon: Tara Moore, competing in the qualifying tournament; Eddie Seaward, head groundsman at Wimbledon for the last 15 years; and Lizzie May, a coach for the Wimbledon Junior Tennis Initiative.

Product: HSBC

The Mercedes-Benz G class stands for perfect performance in every terrain. You could say that the G Class is one with the terrain, and vice versa. We brought this notion to life with unique G Class posters made out of real sand and stones.

The Mercedes-Benz G class stands for perfect performance in every terrain. You could say that the G Class is one with the terrain, and vice versa. We brought this notion to life with unique G Class posters made out of real sand and stones.

The Children's Society is a national charity driven by the belief that every child deserves a good childhood. To that end it provides vital help and understanding for those children who face the greatest danger, discrimination or disadvantage; children who are unable to find the support they need anywhere else. They unveiled the UK’s first billboard made entirely out of flowers in celebration of their garden at the RHS Chelsea Flower Show 2008 and their ongoing investigation into the state of childhood in the UK. Carrying the charity’s strap line, ‘Making Childhood Better’, the floral 20ft x 10ft ‘flowertising’ billboard is made up of 4,000 fresh roses, 1,500 fresh carnations and 1,000 chrysanthemums; contains over 102,000 petals; took over 288 hours to create and two hours to construct on site. The billboard wants to communicate that every child deserves a good childhood and that green space can play an important part in achieving this.

Client: The Children's Society
Agency: Cake, London
Gardeners: Mick Lambert / Pat Lambert

Product : Ella Bache

Just over 9,000 real pencils mounted to an outdoor billboard.

Product : Science World

Title: We can explain.