Credits & Description:
DDB Brasil creates 5 handcraft ads.
Companhia Athletica gym invites everyone to switch their routine.
It is common for people to change physical activity by sedentary lifestyle,
spending hours in front of the computer or Televison. Now, the Companhia
Athletica gym proposes a new challenge: why not do otherwise? This is the
synthesis of a campaign created by DDB Brasil.
The ads are a series of posters made by hand with pieces of electronics that
were dismantled and turned into real sculptures. As an example, computer
components that formed a boxer or TVs that became a weight lifter. The
campaign was made in artisan way, taking about four months to be produced
and completed in March of this year.
This whole production process is in a hotsite (www.switchyourroutine.com)
that brings all the project making of with videos, giffs and pictures of
every detail, in addition to the ability of people to download posters in
high resolution and share the project on social networks.
Agency: DDB Brasil
Title: Switch your routine
Title of ads: Box, Rope, Running, Work Out, Yoga
Creative Director: Sergio Valente, Rodrigo Almeida, Renata Florio, Moacyr
Creative’s: Renata El Dib, Murilo Melo, Gabriel Sotero
Photographer: Ricardo Barcellos, Sergio Prado
Illustrator: Renata El Dib, Murilo Melo
Web producer: "Denis" Gustavo Alves
Programmer: Fernando Kreigne
Account Supervisor: Suzana Poli, Marcelo Balista de Macedo
Media: Valdir Vieira, Daniela Dib da Silveira
Art buyer: Clariana Regiani da Costa, Carmen Castillo
Approved by: Marcos Nisti
The Print Ad titled Box was done by DDB Brasil advertising agency for product: Gym (brand: Companhia Athletica) in Brazil. It was released in the May 2010.