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This subsection of Ad Archive combines best commercials from all over the world according to certain themes, focusing on different creative methods and techniques, on best reels of directors, studios, agencies and brands. The section supplements the collection of prints “ Mysterious coincidences ”. However, in the TV-spots case we are talking about “focus” in particular, making an attempt to categorize creative methods and strategies.


Rupert Sanders - best works
Nicolai Fuglsig - best works
14 reels for Valentines Day
Personification in advertising
Best 2007 soundtracks according to AdAge
Bob Garfield's results of the year 2007
Steps of Heinz ad history
Google hidden ads
Part of Durex history
Rebolucion - best works