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Home / Focus / Part of Durex history

This subsection of Ad Archive combines best commercials from all over the world according to certain themes, focusing on different creative methods and techniques, on best reels of directors, studios, agencies and brands. The section supplements the collection of prints “ Mysterious coincidences ”. However, in the TV-spots case we are talking about “focus” in particular, making an attempt to categorize creative methods and strategies.


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Durex: Si

Prints, Outdoor, Ads Durex: Si, DUREX CONDOMS, CIACOMUNICACION,
See full size 1400x824 px
Released: March 2009
Avertiser: DUREX
Brand name: DUREX CONDOMS
Agency: CIACOMUNICACION
Country: Spain
Category: Toiletries & pharmaceuticals
Tags: Condoms , Creative outdoor , Part of Durex history , Creative review

Tagline - Durex Performa: prolong the pleasure.


Advertising Agency: Ciacomunicacion, Barcelona, Spain
Creative Director: Juan Pablo Caja
Art Director: Roger Cano
Copywriter: Jordi Lucas

Sound waves

Prints, Outdoor, Ads Sound waves, Durex Performa, Red Kube,
See full size 1200x849 px
Released: November 2007
Avertiser: DUREX
Brand name: Durex Performa
Agency: Red Kube
Country: INDIA
Category: Toiletries & pharmaceuticals
Tags: Work , Печатные издания , Condoms , Creative review , Part of Durex history

Durex Performa: Makes you last longer.

Advertising Agency: Red Kube Communictions, Lucknow, India
Art Director: Rahul Singh Parmar
Copywriter: A. Prahlad

Durex: Brunette

Prints, Outdoor, Ads Durex: Brunette, DUREX PERFORMA CONDOM'S, DDB Auckland,
See full size 1191x842 px
Released: October 2007
Avertiser: DUREX
Brand name: DUREX PERFORMA CONDOM'S
Agency: DDB Auckland
Country: New Zealand
Category: Toiletries & pharmaceuticals
Awards: Young Guns 2007 Winners , Young Guns 2007 Direct Mail Silver
Tags: Guerilla , Creative review , Award show winner , Longer erection , Condoms , Part of Durex history , Prints , Work

Agency: DDB Auckland, New Zealand
Photographer: Matt Baker
Executive Creative Director: Toby Talbot
Art Directors: James Tucker, Emmanual Bougneres
Copywriters: Simon Vicars, Mike Felix
Assistant Producer: Nick Conetta

Durex: Blonde

Prints, Outdoor, Ads Durex: Blonde, DUREX PERFORMA CONDOM'S, DDB Auckland,
See full size 1191x842 px
Released: October 2007
Avertiser: DUREX
Brand name: DUREX PERFORMA CONDOM'S
Agency: DDB Auckland
Country: New Zealand
Category: Toiletries & pharmaceuticals
Awards: Young Guns 2007 Winners , Young Guns 2007 Direct Mail Silver
Tags: Guerilla , Award show winner , Longer erection , Condoms , Part of Durex history , Creative review , Prints , Work

Agency: DDB Auckland, New Zealand
Photographer: Matt Baker
Executive Creative Director: Toby Talbot
Art Directors: James Tucker, Emmanual Bougneres
Copywriters: Simon Vicars, Mike Felix
Assistant Producer: Nick Conetta

Durex: Red Head

Prints, Outdoor, Ads Durex: Red Head, DUREX PERFORMA CONDOM'S, DDB Auckland,
See full size 1191x842 px
Released: October 2007
Avertiser: DUREX
Brand name: DUREX PERFORMA CONDOM'S
Agency: DDB Auckland
Country: New Zealand
Category: Toiletries & pharmaceuticals
Awards: Young Guns 2007 Winners , Young Guns 2007 Direct Mail Silver , Cannes Lions 2008 Promo Bronze , Ad Stars 2008 Bronze
Tags: Guerilla , Award show winner , Longer erection , Prints , Condoms , Part of Durex history , Cannes 2008 , Case study , Creative review , Work

Type Of Entry: Product/Service
Category: Fast Moving Consumer Goods, Excluding Beverages
Title: PILLOWCASES
Advertiser/Client: SSL
Product/Service: DUREX PERFORMA CONDOMS
Advertising Agency, City: DDB NEW ZEALAND, Auckland
Country: NEW ZEALAND
Sales Promotion/Advertising Agency, City: DDB NEW ZEALAND, Auckland
Country: NEW ZEALAND

Credit Details:
Name Position Company
Toby Talbot Executive Creative Director DDB
James Tucker Art Director DDB
Simon Vicars Copywriter DDB
Emmanuel Bougneres Senior Art Director DDB
Mike Felix Copywriter DDB
Jenny Travers Account Manager DDB
Paul Wilson Group Account Director DDB
Kellie Algie Product Manager SSL
Mat Baker Photographer MatBakerPhotographer

Objective:
Durex Performa condoms are designed to help men last longer in bed. Each condom contains benzocaine, a mild anaesthetic, allowing blokes the peace of mind that when they do go to bed with a woman, they'll last the distance. Durex wanted young New Zealand men to know about the launch of this amazing new product.

Development:
With this in mind we created the 'Last Longer' pillowcases, each emblazoned with the bare head and shoulders of a uniquely ugly woman striking a seductive pose. An instruction card directed guys to place the pillowcase over a pillow and lay it at the head of their bed prior to sex. The resulting impression was that this rather unappealing woman was in bed with them, and should they feel themselves prematurely close to finishing, salvation was only a short glance away. These one-of-a-kind pillowcases were distributed alongside Performa condoms at Erotica, New Zealand's biggest annual sex expo.

Relevance:
We needed to talk to sexually active males and females. What better place to do that than Erotica? Attracting over 22,000 people from around the country, the sex expo proved the perfect place to launch Performa condoms with the 'Last Longer' pillowcases. Once inside the Erotica expo, beautiful porn stars and perky breasts surrounded our target market. How were we to get the attention of blokes in such an environment? The answer was to give them the exact opposite. Amongst a sea of cosmetically enhanced beauty, the 'Last Longer' pillowcases were impossible to miss.

Outcome/Results:
The 'Last Longer' pillowcases generated nationwide media interest, and were talked about on radio, in newspapers, magazines and online. When Performa launched at the Erotica expo, projected sales were exceeded by 28%. The pillowcases proved such a hit with the guys that a second run was printed and stocked in Dvice adult stores as a continuation of the promotion.

Durex: L'onello

Prints, Outdoor, Ads Durex: L'onello, Durex Play, ,
See full size 622x440 px
Released: October 2007
Avertiser: DUREX
Brand name: Durex Play
Category: Toiletries & pharmaceuticals
Tags: Work , Prints , Best of the month , Prints , Creative review , Part of Durex history

Durex Performa: The Climax Delay Condom

TV-Spots MECH McCANN-ERICKSON COMMUNICATIONS HOUSE
Stills from video click to enlarge
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Released: September 2007
Avertiser: DUREX
Agency: MECH McCANN-ERICKSON COMMUNICATIONS HOUSE
Country: United Kingdom
Category: Toiletries & pharmaceuticals
Tags: tv-spot , Creativity , Good! , Creative review , Part of Durex history
View online or Download (original resolution) (539.3 KB in .avi)

Durex - Play, 3

Prints, Outdoor, Ads Durex - Play, 3, , Ogilvy RedCard,
See full size 1018x1400 px
Released: September 2007
Avertiser: DUREX
Agency: Ogilvy RedCard
Country: SINGAPORE
Category: Toiletries & pharmaceuticals
Tags: Toiletries and Pharmaceuticals , Work , Prints , Figures from the condoms , Best of the month , Creative review , Product sex , Part of Durex history , Sex theme in print ads , tv-spot , Creativity , Viral , Condoms

Product : Durex Condoms
Agency : Ogilvy RedCard
Country : Singapore
Creatives : Paul Anderson (Creative Director)
Elyn Wong (Art Director)
Jo Collings (Copywriter)

Durex - Play, 2

Prints, Outdoor, Ads Durex - Play, 2, , Ogilvy RedCard,
See full size 1018x1400 px
Released: September 2007
Avertiser: DUREX
Agency: Ogilvy RedCard
Country: SINGAPORE
Category: Toiletries & pharmaceuticals
Tags: Toiletries and Pharmaceuticals , Work , Prints , Figures from the condoms , Creative review , Product sex , Part of Durex history , Sex theme in print ads , tv-spot , Creativity , Viral , Condoms

Product : Durex Condoms
Agency : Ogilvy RedCard
Country : Singapore
Creatives : Paul Anderson (Creative Director)
Elyn Wong (Art Director)
Jo Collings (Copywriter)

Durex - Play, 1

Prints, Outdoor, Ads Durex - Play, 1, , Ogilvy RedCard,
See full size 1018x1400 px
Released: September 2007
Avertiser: DUREX
Agency: Ogilvy RedCard
Country: SINGAPORE
Category: Toiletries & pharmaceuticals
Tags: Toiletries and Pharmaceuticals , Work , Prints , Figures from the condoms , Creative review , Product sex , Best of the month , Part of Durex history , Sex theme in print ads , tv-spot , Creativity , Viral , Condoms

Product : Durex Condoms
Agency : Ogilvy RedCard
Country : Singapore
Creatives : Paul Anderson (Creative Director)
Elyn Wong (Art Director)
Jo Collings (Copywriter)

Lunch

TV-Spots DUREX CONDOMS Bruketa&Zinic OM Croatia
Stills from video click to enlarge
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Released: September 2007
Avertiser: DUREX
Brand name: DUREX CONDOMS
Agency: Bruketa&Zinic OM Croatia
Country: Croatia
Category: Toiletries & pharmaceuticals
Tags: Creative review , Part of Durex history
View online or Download (original resolution) (2.8 MB in .mpg)

Credits:

Grand Prix winner of International Festival Of Creative communication Magdalena (festival for published and unpublished or rejected work) in 2005.

Advertising Agency: Bruketa&Zinic OM, Zagreb, Croatia
Copywriter: Daniel Vukovic
Director: Nevio Marasovic
DOP: Daniel Bakotic

Gift

TV-Spots Durex Play McCANN-ERICKSON
Stills from video click to enlarge
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Released: August 2007
Avertiser: DUREX
Brand name: Durex Play
Agency: McCANN-ERICKSON
Country: USA
Category: Toiletries & pharmaceuticals
Tags: Work , Prints , Creative review , Part of Durex history
View online or Download (original resolution) (2.0 MB in .avi)

Credits:

DurexPlay (Durex Play)

McCann Erickson S.A.

Durex Sensation 3

Prints, Outdoor, Ads Durex Sensation 3, Презервативы, McCANN-ERICKSON,
See full size 800x1130 px
Released: April 2007
Avertiser: DUREX
Brand name: Презервативы
Agency: McCANN-ERICKSON
Country: Spain
Tags: Work , Prints , Medicine and Pharmaceuticals , Creative review , Part of Durex history

Advertising Agency: McCann Erikson, Spain, Barcelona
Creative Director: Laura Garcia
Art Director/Illustrator: Gabi Guiard
Copywriter: Iu Lalueta

Durex Sensation 2

Prints, Outdoor, Ads Durex Sensation 2, Презервативы, McCANN-ERICKSON,
See full size 800x1130 px
Released: April 2007
Avertiser: DUREX
Brand name: Презервативы
Agency: McCANN-ERICKSON
Country: Spain
Tags: Work , Prints , Medicine and Pharmaceuticals , Creative review , Part of Durex history

Advertising Agency: McCann Erikson, Spain, Barcelona
Creative Director: Laura Garcia
Art Director/Illustrator: Gabi Guiard
Copywriter: Iu Lalueta

Durex Sensation 1

Prints, Outdoor, Ads Durex Sensation 1, Презервативы, McCANN-ERICKSON,
See full size 800x1131 px
Released: April 2007
Avertiser: DUREX
Brand name: Презервативы
Agency: McCANN-ERICKSON
Country: Spain
Tags: Work , Prints , Medicine and Pharmaceuticals , Creative review , Best of the month , Part of Durex history

Advertising Agency: McCann Erikson, Spain, Barcelona
Creative Director: Laura Garcia
Art Director/Illustrator: Gabi Guiard
Copywriter: Iu Lalueta

Durex XXL

Prints, Outdoor, Ads Durex XXL, Durex XXL, Moe Awsem,
See full size 500x656 px
Released: April 2007
Avertiser: DUREX
Brand name: Durex XXL
Agency: Moe Awsem
Country: USA
Category: Public health & safety
Tags: Prints , Medicine and Pharmaceuticals , Creative review , Part of Durex history , Third leg in condom ad , Work

Garden

TV-Spots DUREX CONDOMS McCann, Paris
Stills from video click to enlarge
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Released: April 2007
Avertiser: SSL INTERNATIONAL
Brand name: DUREX CONDOMS
Agency: McCann, Paris
Country: France
Tags: tv-spot , FMCG , Work , Creativity , Toiletries and Pharmaceuticals , Creative review , Part of Durex history
View online or Download (original resolution) (1.8 MB in .mov)

Credits:

Advertising Agency: McCann, Paris, France
Creative Directors: Rémi Noël, Eric Holden
Art Director: Joann Ameline
Copywriter: Malek Hamiti
Directors: Les Barbus

Kitchen

TV-Spots DUREX CONDOMS McCann, Paris
Stills from video click to enlarge
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Released: April 2007
Avertiser: SSL INTERNATIONAL
Brand name: DUREX CONDOMS
Agency: McCann, Paris
Country: France
Tags: tv-spot , FMCG , Work , Creativity , Toiletries and Pharmaceuticals , Creative review , Part of Durex history
View online or Download (original resolution) (1.6 MB in .mov)

Credits:

Advertising Agency: McCann, Paris, France
Creative Directors: Rémi Noël, Eric Holden
Art Director: Joann Ameline
Copywriter: Malek Hamiti
Directors: Les Barbus

Garage

TV-Spots DUREX CONDOMS McCann, Paris
Stills from video click to enlarge
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Released: April 2007
Avertiser: SSL INTERNATIONAL
Brand name: DUREX CONDOMS
Agency: McCann, Paris
Country: France
Tags: tv-spot , FMCG , Work , Creativity , Toiletries and Pharmaceuticals , Creative review , Part of Durex history
View online or Download (original resolution) (1.7 MB in .mov)

Credits:

Advertising Agency: McCann, Paris, France
Creative Directors: Rémi Noël, Eric Holden
Art Director: Joann Ameline
Copywriter: Malek Hamiti
Directors: Les Barbus

Durex: Mosaic 3

Prints, Outdoor, Ads Durex: Mosaic 3, , ,
See full size 414x600 px
Released: November 2006
Avertiser: DUREX
Tags: Creative review , Part of Durex history

Durex: Mosaic 2

Prints, Outdoor, Ads Durex: Mosaic 2, , ,
See full size 414x600 px
Released: November 2006
Avertiser: DUREX
Tags: Creative review , Part of Durex history

Durex: Mosaic 1

Prints, Outdoor, Ads Durex: Mosaic 1, , ,
See full size 414x600 px
Released: November 2006
Avertiser: DUREX
Tags: Creative review , Part of Durex history

Durex: Thanks For Parents

Prints, Outdoor, Ads Durex: Thanks For Parents, , ,
See full size 598x800 px
Released: November 2006
Avertiser: DUREX
Tags: Creative review , Part of Durex history

Durex Select: Strawberry

Prints, Outdoor, Ads Durex Select: Strawberry, , ,
See full size 370x500 px
Released: November 2006
Avertiser: DUREX
Tags: Creative review , Part of Durex history

Durex Select: Orange

Prints, Outdoor, Ads Durex Select: Orange, , ,
See full size 371x500 px
Released: November 2006
Avertiser: DUREX
Tags: Creative review , Part of Durex history

Durex XL: Quilts

Prints, Outdoor, Ads Durex XL: Quilts, , ,
See full size 365x500 px
Released: November 2006
Avertiser: DUREX
Tags: Creative review , Part of Durex history

Durex: Extra Large

Prints, Outdoor, Ads Durex: Extra Large, , ,
See full size 608x912 px
Released: November 2006
Avertiser: DUREX
Tags: Creative review , Part of Durex history

Durex: Monica

Prints, Outdoor, Ads Durex: Monica, , ,
See full size 419x600 px
Released: November 2006
Avertiser: DUREX
Tags: Creative review , Part of Durex history

Durex: One Reason

Prints, Outdoor, Ads Durex: One Reason, , ,
See full size 420x571 px
Released: November 2006
Avertiser: DUREX
Tags: Creative review , Part of Durex history

Durex: Demonstration

Prints, Outdoor, Ads Durex: Demonstration, , ,
See full size 400x552 px
Released: November 2006
Avertiser: DUREX
Tags: Creative review , Part of Durex history

Durex: Incredible Bang

Prints, Outdoor, Ads Durex: Incredible Bang, , ,
See full size 417x600 px
Released: November 2006
Avertiser: DUREX
Tags: Creative review , Part of Durex history

Durex: Chocolate Flavoured Condoms

TV-Spots
Stills from video click to enlarge
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Released: November 2006
Avertiser: DUREX
Tags: Creative review , Part of Durex history
View online or Download (original resolution) (2.9 MB in .mov)

Durex Performa: Bottles

Prints, Outdoor, Ads Durex Performa: Bottles, , ,
See full size 865x1224 px
Released: June 2006
Avertiser: DUREX
Tags: Creative review , Part of Durex history

Durex Performa: Home Video

Prints, Outdoor, Ads Durex Performa: Home Video, , ,
See full size 865x1224 px
Released: June 2006
Avertiser: DUREX
Tags: Creative review , Part of Durex history

Durex: Other Side 3

Prints, Outdoor, Ads Durex: Other Side 3, , ,
See full size 600x800 px
Released: March 2006
Avertiser: DUREX
Tags: Creative review , Part of Durex history , All that fits in! Collection of creative vibrators & lubricants ads , all that fits in! Collection of creative vidrators & lubricants ads

Durex: Other Side 2

Prints, Outdoor, Ads Durex: Other Side 2, , ,
See full size 597x800 px
Released: March 2006
Avertiser: DUREX
Tags: Creative review , Part of Durex history , All that fits in! Collection of creative vibrators & lubricants ads , all that fits in! Collection of creative vidrators & lubricants ads

Durex: Other Side 1

Prints, Outdoor, Ads Durex: Other Side 1, , ,
See full size 599x800 px
Released: March 2006
Avertiser: DUREX
Tags: Creative review , Part of Durex history , All that fits in! Collection of creative vibrators & lubricants ads , all that fits in! Collection of creative vidrators & lubricants ads

STRAWBERRY

Prints, Outdoor, Ads STRAWBERRY, CONDOMS, McCANN ERICKSON BELGIUM,
See full size 470x600 px
Released: July 2004
Avertiser: DUREX
Brand name: CONDOMS
Agency: McCANN ERICKSON BELGIUM
Country: Belgium
Tags: Trace on the table , Creative review , Part of Durex history , Prints

Creators Copywriter: Art Director: Account Supervisor: Talie Hendlisz/Xavier Lietar Advertiser Supervisor: Francis Peckstadt Creative Director: Photographer: Studio Habousha Typographer: Chantal Gillet Illustrator: Advertising Agency: McCANN ERICKSON BELGIUM Creative Team: Jean-Luc Walraff,Niels Schreyers,Koenraad Lefever Other:

PAPAYA

Prints, Outdoor, Ads PAPAYA, DUREX CONDOMS, LEO BURNETT WARSAW,
See full size 424x600 px
Released: May 2004
Avertiser: SSL HEALTHCARE
Brand name: DUREX CONDOMS
Agency: LEO BURNETT WARSAW
Country: Poland
Tags: Creative review , Part of Durex history

Creators
Copywriter:
Art Director:
Account Supervisor:
Advertiser Supervisor: Liliana Cimaszewska
Creative Director:
Photographer: Darek Zatorski
Typographer:
Illustrator:
Advertising Agency: LEO BURNETT WARSAW
Creative Team: Darek Zatorski,Darek Szablak,Darek Rzontkowski/Lukasz Ufnalewski
Other:

ICE CREAM

Prints, Outdoor, Ads ICE CREAM, DUREX CONDOMS, LEO BURNETT WARSAW,
See full size 424x600 px
Released: May 2004
Avertiser: SSL HEALTHCARE
Brand name: DUREX CONDOMS
Agency: LEO BURNETT WARSAW
Country: Poland
Tags: Creative review , Part of Durex history

Creators
Copywriter:
Art Director:
Account Supervisor:
Advertiser Supervisor: Liliana Cimaszewska
Creative Director:
Photographer: Darek Zatorski
Typographer:
Illustrator:
Advertising Agency: LEO BURNETT WARSAW
Creative Team: Darek Zatorski,Darek Szablak,Darek Rzontkowski/Lukasz Ufnalewski
Other:

PLUM

Prints, Outdoor, Ads PLUM, DUREX CONDOMS, LEO BURNETT WARSAW,
See full size 424x600 px
Released: May 2004
Avertiser: SSL HEALTHCARE
Brand name: DUREX CONDOMS
Agency: LEO BURNETT WARSAW
Country: Poland
Tags: Creative review , Part of Durex history

Creators
Copywriter:
Art Director:
Account Supervisor:
Advertiser Supervisor: Liliana Cimaszewska
Creative Director:
Photographer: Darek Zatorski
Typographer:
Illustrator:
Advertising Agency: LEO BURNETT WARSAW
Creative Team: Darek Zatorski,Darek Szablak,Darek Rzontkowski/Lukasz Ufnalewski
Other:

BANANA

Prints, Outdoor, Ads BANANA, DUREX CONDOMS, LEO BURNETT WARSAW,
See full size 424x600 px
Released: May 2004
Avertiser: SSL HEALTHCARE
Brand name: DUREX CONDOMS
Agency: LEO BURNETT WARSAW
Country: Poland
Tags: Creative review , Part of Durex history

Creators
Copywriter:
Art Director:
Account Supervisor:
Advertiser Supervisor: Liliana Cimaszewska
Creative Director:
Photographer: Darek Zatorski
Typographer:
Illustrator:
Advertising Agency: LEO BURNETT WARSAW
Creative Team: Darek Zatorski,Darek Szablak,Darek Rzontkowski/Lukasz Ufnalewski
Other:

THE CURTAIN

Prints, Outdoor, Ads THE CURTAIN, CONDOMS, McCANN ERICKSON PARIS,
See full size 397x600 px
Released: March 2004
Avertiser: SSL HEALTHCARE DUREX
Brand name: CONDOMS
Agency: McCANN ERICKSON PARIS
Country: France
Tags: Creative review , Part of Durex history

Creators
Copywriter:
Art Director:
Account Supervisor: Julie Schwob/Laure Lagarde
Advertiser Supervisor: Marie-Francoise Pere
Creative Director:
Photographer: Jean-Marc Bevan
Typographer:
Illustrator:
Advertising Agency: McCANN ERICKSON PARIS
Creative Team: Christophe Coffre/Nicolas Taubes,Fabrice Le Guennec,Jean-Marc Bevan
Other:

ELEVATOR

Prints, Outdoor, Ads ELEVATOR, , McCANN ERICKSON PRAGUE,
See full size 600x282 px
Released: March 2004
Avertiser: DUREX
Agency: McCANN ERICKSON PRAGUE
Country: Czech Republic
Tags: Creative review , Part of Durex history

Creators
Copywriter:
Art Director:
Account Supervisor:
Advertiser Supervisor:
Creative Director:
Photographer: Marek Novotny
Typographer:
Illustrator:
Advertising Agency: McCANN ERICKSON PRAGUE
Creative Team: Philip Pec,Alis Fiala/Philip Pec,Leos Carda
Other:

SWIMMING POOL

TV-Spots McCANN-ERICKSON
Stills from video click to enlarge
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Released: January 2004
Avertiser: DUREX
Agency: McCANN-ERICKSON
Country: Italy
Category: Toiletries & pharmaceuticals
Awards: Bronze Lion
Cannes Lions 2004 Film Bronze
Tags: Creative review , Part of Durex history
View online or Download (original resolution) (2.2 MB in .mov)

SNOW

TV-Spots McCANN-ERICKSON
Stills from video click to enlarge
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Released: January 2004
Avertiser: DUREX
Agency: McCANN-ERICKSON
Country: Italy
Category: Toiletries & pharmaceuticals
Awards: Bronze Lion
Cannes Lions 2004 Film Bronze
Tags: Creative review , Part of Durex history
View online or Download (original resolution) (2.3 MB in .mov)

ELEVATOR

TV-Spots DUREX CONDOMS FILMMASTER
Stills from video click to enlarge
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Released: January 2004
Avertiser: SSL
Brand name: DUREX CONDOMS
Agency: FILMMASTER
Country: Italy
Category: Toiletries & pharmaceuticals
Awards: Bronze Lion
Cannes Lions 2004 Film Bronze
Tags: Creative review , Part of Durex history
View online or Download (original resolution) (2.1 MB in .mov)

SCRATCHES

Prints, Outdoor, Ads SCRATCHES, DUREX PERFORMA CONDOM'S, DUVAL GUILLAUME BRUSSELS,
See full size 419x600 px
Released: November 2003
Avertiser: DUREX & FLAIR
Brand name: DUREX PERFORMA CONDOM'S
Agency: DUVAL GUILLAUME BRUSSELS
Country: Belgium
Tags: Creative review , Part of Durex history

Creators
Copywriter: Peter Ampe
Art Director: Katrien Bottez
Account Supervisor:
Advertiser Supervisor: Sandra Depreetere
Creative Director: Jens Mortimer
Photographer: Koen Bemuyna
Typographer:
Illustrator:
Advertising Agency:
Creative Team:
Other:

LONG SCREW

Prints, Outdoor, Ads LONG SCREW, DUREX CONDOMS, MCCANN-ERICKSON MANCHESTER,
See full size 600x150 px
Released: November 2003
Avertiser: SSL INTERNATIONAL
Brand name: DUREX CONDOMS
Agency: MCCANN-ERICKSON MANCHESTER
Country: United Kingdom
Tags: Creative review , Part of Durex history

Creators
Copywriter: Neil Lancaster
Art Director: Dave Price
Account Supervisor:
Advertiser Supervisor: John Flaherty
Creative Director: Neil Lancaster / Dave Price
Photographer: Mike Parsons
Typographer: Karen Matthews
Illustrator: Steve Reilly - Image Munipulation
Advertising Agency:
Creative Team:
Other:

ADAM & EVE

Prints, Outdoor, Ads ADAM & EVE, DUREX CONDOMS, McCANN ERICKSON BELGIUM,
See full size 423x600 px
Released: May 2003
Avertiser: SSL HEALTHCARE BELGIUM
Brand name: DUREX CONDOMS
Agency: McCANN ERICKSON BELGIUM
Country: Belgium
Tags: Adam and Eve , Creative review , Part of Durex history

Creators Copywriter: Patrick Pinchart Art Director: Isabelle Hubinon Account Supervisor: Advertiser Supervisor: Francis Peckstadt Creative Director: Marcel Ceuppens Photographer: Typographer: Illustrator: Advertising Agency: Creative Team: Other:

FATHER'S DAY

TV-Spots DUREX CONDOMS LOWE BULL CALVERT PACE
Stills from video click to enlarge
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Released: March 2003
Avertiser: DUREX
Brand name: DUREX CONDOMS
Agency: LOWE BULL CALVERT PACE
Country: South Africa
Category: Toiletries & pharmaceuticals
Tags: Creative review , Part of Durex history
View online or Download (original resolution) (191.9 KB in .mov)

BRAIN

Prints, Outdoor, Ads BRAIN, DUREX CONDOMS, McCANN-ERICKSON,
See full size 380x600 px
Released: December 2002
Avertiser: SSL HEALTHCARE
Brand name: DUREX CONDOMS
Agency: McCANN-ERICKSON
Country: Spain
Tags: Creative review , Part of Durex history

Creators
Copywriter:
Art Director: JAUME BADIA
Account Supervisor:
Advertiser Supervisor:
Creative Director: J.M. FERRARA
Photographer:
Typographer:
Illustrator: PACO CORACHAN
Advertising Agency:
Creative Team:
Other:

WASP

TV-Spots DUVAL GUILLAUME
Stills from video click to enlarge
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Released: August 2002
Avertiser: DUREX / HUMO
Agency: DUVAL GUILLAUME
Country: Belgium
Awards: Bronze Lion
Cannes Lions 2002 Film Bronze
Tags: Creative review , Part of Durex history , Selection of creative TV ads of condoms
View online or Download (original resolution) (2.3 MB in .mpg)

JESUS

Prints, Outdoor, Ads JESUS, DUREX CONDOMS, SERVICEPLAN MARKETING WERBEAGENTUR,
See full size 416x600 px
Released: July 2002
Avertiser: LONDON INTERNATIONAL
Brand name: DUREX CONDOMS
Agency: SERVICEPLAN MARKETING WERBEAGENTUR
Country: Germany
Tags: Jesus Christ , Creative review , Part of Durex history

Creators Copywriter: Art Director: Malte Schleemilch Account Supervisor: Advertiser Supervisor: Creative Director: Miro Moric Photographer: Typographer: Illustrator: Advertising Agency: Creative Team: Other:

FLASH LIGHT

Prints, Outdoor, Ads FLASH LIGHT, DUREX CONDOMS, McCANN-ERICKSON,
See full size 422x600 px
Released: March 2002
Avertiser: SSL HEALTHCARE
Brand name: DUREX CONDOMS
Agency: McCANN-ERICKSON
Country: Belgium
Tags: Creative review , Part of Durex history

Creators
Copywriter: JEAN-PAUL LEFEBVRE
Art Director: SOPHIE NORMAN
Account Supervisor: TALIA HENDLISZ
Advertiser Supervisor: Francis Peckstadt
Creative Director: Marcel Ceuppens
Photographer:
Typographer:
Illustrator:
Advertising Agency:
Creative Team:
Other:

MENDELEIEV

Prints, Outdoor, Ads MENDELEIEV, DUREX CONDOMS, McCANN-ERICKSON,
See full size 425x600 px
Released: March 2002
Avertiser: SSL HEALTHCARE
Brand name: DUREX CONDOMS
Agency: McCANN-ERICKSON
Country: Belgium
Tags: Creative review , Part of Durex history

Creators
Copywriter: JEAN-PAUL LEFEBVRE
Art Director: SOPHIE NORMAN
Account Supervisor: TALIA HENDLISZ
Advertiser Supervisor: Francis Peckstadt
Creative Director: Marcel Ceuppens/Jean-Luc Walraff
Photographer:
Typographer:
Illustrator:
Advertising Agency:
Creative Team:
Other:

Estate agent

TV-Spots DUREX CONDOMS MCCANN-ERICKSON MANCHESTER
Stills from video click to enlarge
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Released: March 2002
Avertiser: DUREX
Brand name: DUREX CONDOMS
Agency: MCCANN-ERICKSON MANCHESTER
Country: United Kingdom
Category: Toiletries & pharmaceuticals
Tags: Creative review , Daniel Kleinman director's best spots , Part of Durex history
View online or Download (original resolution) (2.0 MB in .mov)

Credits:

Agency: McCann-Erickson Communications House Ltd
Production Company: Spectre
Awards: Epica, 2001 (Winner) for Toiletries & Health Care
Creative Director: David George
Art Director: Dave Price
Copywriter: Neil Lancaster
Director: Daniel Kleinman
Production Company Producer: Bertie Miller
Agency Producer: Sara Clementson

Square

TV-Spots DUREX CONDOMS MCCANN-ERICKSON MANCHESTER
Stills from video click to enlarge
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Released: January 2002
Avertiser: DUREX
Brand name: DUREX CONDOMS
Agency: MCCANN-ERICKSON MANCHESTER
Country: United Kingdom
Category: Toiletries & pharmaceuticals
Awards: Silver Lion
Cannes Lions 2002 Film Silver
Tags: Creative review , Daniel Kleinman director's best spots , Part of Durex history
View online or Download (original resolution) (2.1 MB in .mov)

Credits:

Agency: McCann-Erickson Communications House Ltd
Awards: Epica, 2001 (Winner) for Toiletries & Health Care
Cannes Lions - International Advertising Festival, 2002 (Silver Lion) for Toiletries & Pharmaceuticals
AdForum Creative Hits, 2002 (Gold) for United Kingdom
AdForum Creative Hits, 2002 (Silver) for Worldwide
EURO EFFIES, 2003 (Silver) for Pharmaceuticals & Healthcare
EURO EFFIES, 2003 (Gold) for Brand integration
Creative Director: Neil Lancaster, Dave Price
Art Director: Dave Price
Copywriter: Neil Lancaster
Director: Daniel Kleinman
Producer: Sarah Clemenson
Account Director: Chris Lees
Media Director: Mark James
Post Production: Smoke & Mirrors Productions Ltd
Actor / Celebrity: Dominic Cooper, Cicely Giddings
Advertising Manager: Jon Gray, Mark Critchley
Managing Partner: Simon Buchanan
PR Director: Rob Brown
European Consumer Marketing Director: Jon Gray
European Marketing Controller - Durex: Mark Critchley

THE SHIP IN THE BOTTLE

Prints, Outdoor, Ads THE SHIP IN THE BOTTLE, CONDOMS, McCANN ERICKSON BELGIUM,
See full size 926x630 px
Released: May 2001
Avertiser: DUREX
Brand name: CONDOMS
Agency: McCANN ERICKSON BELGIUM
Country: Belgium
Tags: Creative review , Part of Durex history , All that fits in! Collection of creative vibrators & lubricants ads , all that fits in! Collection of creative vidrators & lubricants ads

Creators
Copywriter: JEAN-PAUL LEFEBVRE
Art Director: SOPHIE NORMAN
Account Supervisor: TALIA HENDLISZ
Advertiser Supervisor: Francis Peckstadt
Creative Director: JAMIE AMBLER
Photographer: BERTRAND CASTAY
Typographer:
Illustrator:
Advertising Agency:
Creative Team:
Other:

SPERM

Prints, Outdoor, Ads SPERM, RAMES DUREX CONDOMS, MACLAREN MCCANN,
See full size 560x768 px
Released: September 2000
Avertiser: JULIUS MEINL
Brand name: RAMES DUREX CONDOMS
Agency: MACLAREN MCCANN
Country: Canada
Tags: Sperm , Creative review , Part of Durex history

Creators Copywriter: JONATHON FREIR Art Director: SEAN DAVISON Account Supervisor: RICK SMITH Advertiser Supervisor: SONYA AGNEW Creative Director: RICK DAVIS Photographer: Typographer: MCGILL PRODUCTIONS Illustrator: SEAN DAVISON Advertising Agency: Creative Team: Other:

BEDS

TV-Spots McCANN-ERICKSON
Stills from video click to enlarge
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Released: January 2000
Avertiser: DUREX
Agency: McCANN-ERICKSON
Country: United Kingdom
Category: Toiletries & pharmaceuticals
Tags: Creative review , Part of Durex history
View online or Download (original resolution) (1.9 MB in .mov)

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