This subsection of Ad Archive combines best commercials from all over the world according to certain themes, focusing on different creative methods and techniques, on best reels of directors, studios, agencies and brands. The section supplements the collection of prints “ Mysterious coincidences ”. However, in the TV-spots case we are talking about “focus” in particular, making an attempt to categorize creative methods and strategies.

Credits:

Agency: Ogilvy & Mather, Brazil
VP/Creative: Anselmo Ramos Creative Director: Fred Saldanha
Art Director: Bob Kincey Copywriters: Fred Saldanha, Hugo Veiga, Megan Farquhar Agency Producers: Nana Bittencourt, Rafael Messias Production Company: Hungry Man, Brazil
Director: Lemon
Executive Producers: Alex Mehedff, Renata Dumont
DP: Pablo Derecho
Art Director: Gabriela Valverde
Post Production Supervisor: Rodrigo Oliveira
Post Production Coordinator: Mariana Sixel
Editor: Fernando Vidor Post Online: Tribbo Post
Sound Production Company: Dr. DD

Credits:

Title "Sven"
Agency BBDO New York
City New York
Advertiser The New at&t
Brand Name at&t
Product Name Smart Phones
Business Sector Mobile Telephone & Pager Sets
Country of Production United States
Language English
Type Television
Length 30 seconds
Tagline Your world. Delivered.

Credits:

Product: Impotence Australia
Agency: DDB Sydney
Executive Creative Director: Matt Eastwood
Creative Director: Steve Back
Art Director: Justin Carew
Copywriter: Ed James
Agency Producer: Honae MacNeil
Director: Jonathan Baker
Production: Window
Music: Nylon

Credits:

Award: Bronze on Loeries 2007
Title: Little People
Agency: Net#Work BBDO
Client: Cell C
Sector: Telecommunications
Writer: Matthew Barnes
Creative Director: Julian Watt
Agency Producer: Maggie Post
Production Company: Fresheye Film Productions
Director: Jonathan Parkinson
Music & Sound: Never tear us apart - Reorchestrated by Rob Schroder @ Audio Lab
Animation: Ministry of Illusion
Cinematography: Clive de Klerk
Editing: Graham Smith
Executive Creative Director: Julian Watt
Producer: Ashley Kruger
Agency Art Director: Thomas Cullinan

Credits:

Category: Home Electronics & Audio-Visual
Title: BETTER RESULTS
Advertiser/Client: APPLE
Product/Service: MAC
Advertising Agency, City: TBWA\MEDIA ARTS LAB, Los Angeles
Country: USA
Advertising Agency, City: TBWA\MEDIA ARTS LAB, Los Angeles
Country: USA
Executive Creative Director: Duncan Milner
Creative Director: Eric Grunbaum
Copywriter: ACD/CW: Jason Sperling and ACD/CW: Barton Corley
Art Director: ADC/AD: Scott Trattner
Agency Producer: Sr. Producer: Mike Refuerzo
Account Supervisor: Meghann Haven
Production Company, City: EPOCH FILMS, Beverly Hills
Country: USA
Director: Phil Morrison
Producer: Anita Wetterstedt
D.O.P/Lighting Cameraman: Peter Donahue
Editor: Lucas Eskin
Music - Artist/Title: Mark Mothersbaugh "Having Trouble Sneezing"
Sound Design/Arrangement: John Bolen
Post Production: Mad River Post
Other Credits: Assistant Producer: Hank Zakroff/Post Producer: Chris Noviello/Account Exec. Maria Erickson

Credits:

Category: Home Electronics & Audio-Visual
Title: NETWORK
Advertiser/Client: APPLE
Product/Service: MAC
Advertising Agency, City: TBWA\MEDIA ARTS LAB, Los Angeles
Country: USA
Advertising Agency, City: TBWA\MEDIA ARTS LAB, Los Angeles
Country: USA
Executive Creative Director: Duncan Milner
Creative Director: Eric Grunbaum
Copywriter: ACD/CW: Jason Sperling and ACD/CW: Barton Corley
Art Director: ADC/AD: Scott Trattner
Agency Producer: Sr. Producer: Mike Refuerzo
Account Supervisor: Meghann Haven
Production Company, City: EPOCH FILMS, Beverly Hills
Country: USA
Director: Phil Morrison
D.O.P/Lighting Cameraman: Peter Donahue
Editor: Lucas Eskin
Music - Artist/Title: Mark Mothersbaugh "Having Trouble Sneezing"
Post Production: Mad River Post
Other Credits: Assistant Producer: Hank Zakroff/Post Producer: Chris Noviello/Account Exec. Maria Erickson

Credits:

Category: Home Electronics & Audio-Visual
Title: VIRUS
Advertiser/Client: APPLE
Product/Service: MAC
Advertising Agency, City: TBWA\MEDIA ARTS LAB, Los Angeles
Country: USA
Advertising Agency, City: TBWA\MEDIA ARTS LAB, Los Angeles
Country: USA
Executive Creative Director: Duncan Milner
Creative Director: Eric Grunbaum
Copywriter: ACD/CW: Jason Sperling and ACD/CW: Barton Corley
Art Director: ADC/AD: Scott Trattner
Agency Producer: Sr. Producer: Mike Refuerzo
Account Supervisor: Meghann Haven
Production Company, City: EPOCH FILMS, Beverly Hills
Country: USA
Director: Phil Morrison
Producer: Anita Wetterstedt
D.O.P/Lighting Cameraman: Max Malkin
Editor: Lucas Eskin
Music - Artist/Title: Mark Mothersbaugh "Having Trouble Sneezing"
Sound Design/Arrangement: John Bolen
Post Production: Mad River Post
Other Credits: Assistant Producer: Hank Zakroff/Post Producer: Chris Noviello/Account Exec. Maria Erickson

Credits:

Big Bon

Agency: Grey Wordwide Russia

Brand: BigBon

Credits:

Agency: Publicis Lado C
Creative: Lucas Cambiano, Esteban Minoyetti, Ainara Murillo, Monica Abad
Creative Director: Marcelo Vergara, Fabio Mazia
Agency Producer: Cristina Espanol
Production Company: Group Films
Director: Jose Antonio Prat
Director of Photography: Pedro del Rey
Editorial Company: Serena Digital
Editor: Alvaro Del Vald
Music: Oeo

Credits:

Agency: Publicis Lado C
Creative: Lucas Cambiano, Esteban Minoyetti, Ainara Murillo, Monica Abad
Creative Director: Marcelo Vergara, Fabio Mazia
Agency Producer: Cristina Espanol
Production Company: Group Films
Director: Jose Antonio Prat
Director of Photography: Pedro del Rey
Editorial Company: Serena Digital
Editor: Alvaro Del Vald
Music: Oeo

Credits:

Agency: Publicis Lado C
Creative: Lucas Cambiano, Esteban Minoyetti, Ainara Murillo, Monica Abad
Creative Director: Marcelo Vergara, Fabio Mazia
Agency Producer: Cristina Espanol
Production Company: Group Films
Director: Jose Antonio Prat
Director of Photography: Pedro del Rey
Editorial Company: Serena Digital
Editor: Alvaro Del Vald
Music: Oeo

Credits:

Epuron invest in alternative forms of energy like wind energy. The wind got an enormous potential. Someone's just got to detect it.

Agency: Nordpol Hamburg

Credits:

Title: "Movie Class"
Agency: Goodby, Silverstein & Partners
City: San Francisco
Advertiser: Netflix, Inc.
Brand Name: Netflix
Business Sector: Online Leisure & Entertainment Services
Market: United States