This subsection of Ad Archive combines best commercials from all over the world according to certain themes, focusing on different creative methods and techniques, on best reels of directors, studios, agencies and brands. The section supplements the collection of prints “ Mysterious coincidences ”. However, in the TV-spots case we are talking about “focus” in particular, making an attempt to categorize creative methods and strategies.

Credits:

Agency: TBWA\London

Credits:

Agency: TBWA\London

Credits:

RCR Films

Credits:

Agency: TBWA/Chiat Day
Group account director: Stan Fiorito
Assoc. creative directors: Brett Craig, Doug Mukai
Copywriter: Melissa Pipeling
Art director: Xanthe Hohalek
Senior producer: Lisa Effress
Original music: Kenna
Production company: Anonymous Content/Exit Films
Director: Garth Davis
Executive producer: Andy Traines
Producer: Karen Sproul
Effects & online facility: The Syndicate/Santa Monica
Editorial services co: Venice Beach Editorial

Credits:

Agency: TBWA/Chiat Day
Group account director: Stan Fiorito
Assoc. creative directors: Brett Craig, Doug Mukai
Copywriter: Melissa Pipeling
Art director: Xanthe Hohalek
Senior producer: Lisa Effress
Original music: Kenna
Production company: Anonymous Content/Exit Films
Director: Garth Davis
Executive producer: Andy Traines
Producer: Karen Sproul
Effects & online facility: The Syndicate/Santa Monica
Editorial services co: Venice Beach Editorial

Credits:

Agency: TBWA\PARIS
Production Company: Def To Shoot
Awards:
Eurobest, 2006 (Eurobest Silver) for Entertainment & Leisure
Festival de la Publicité de Méribel, 2006 (Cristal) for France: Commercial / Toys, games, children products
Grand Prix Stratégies de la Publicité, 2007 (Winner) for Leisure & Tourism
Creative Director: Erik Vervroegen
Art Director: Sébastien Vacherot, Jessica Gérard-Huet, Loic Cardon
Copywriter: Sébastien Vacherot, Jessica Gérard-Huet, Loic Cardon
Director: Thomas Marqué

Credits:

Agency: TBWA/Chiat/Day — Los Angeles
Executive Creative Director: Rob Schwartz
Creative Director: Brett Craig
Group Creative Director: Jerry Gentile
Associate Creative Director: Doug Mukai
Copywriter: Patrick Almaguer
Art Director: Blake Kidder
Agency Producer: Anh-Thu Le
Production Company: MJZ — Los Angeles
Director: Rupert Sanders
Director of Photography: Wally Pfister
Executive Producer: Jeff Scruton, Marcia Deliberto
Editor: Rick Russell
Colorist: Stefan Sonnenfeld
VFX: Asylum — Santa Monica
Post Production: Final Cut Editorial
Sound Designer: Brian Emrich
Mixer: Eric Ryan
Graphics: Asylum — Santa Monica
Mix: RavensWork — Venice

Credits:

Agency: TBWA/Chiat/Day — Los Angeles
Executive Creative Director: Rob Schwartz
Creative Director: Brett Craig
Group Creative Director: Jerry Gentile
Associate Creative Director: Doug Mukai
Copywriter: Patrick Almaguer
Art Director: Blake Kidder
Agency Producer: Anh-Thu Le
Production Company: MJZ — Los Angeles
Director: Rupert Sanders
Director of Photography: Wally Pfister
Executive Producer: Jeff Scruton, Marcia Deliberto
Editor: Rick Russell
Colorist: Stefan Sonnenfeld
VFX: Asylum — Santa Monica
Post Production: Final Cut Editorial
Sound Designer: Brian Emrich
Mixer: Eric Ryan
Graphics: Asylum — Santa Monica
Mix: RavensWork — Venice

Credits:

Agency: TBWA/Chiat/Day — Los Angeles
Executive Creative Director: Rob Schwartz
Creative Director: Brett Craig
Group Creative Director: Jerry Gentile
Associate Creative Director: Doug Mukai
Copywriter: Patrick Almaguer
Art Director: Blake Kidder
Agency Producer: Anh-Thu Le
Production Company: MJZ — Los Angeles
Director: Rupert Sanders
Director of Photography: Wally Pfister
Executive Producer: Jeff Scruton, Marcia Deliberto
Editor: Rick Russell
Colorist: Stefan Sonnenfeld
VFX: Asylum — Santa Monica
Post Production: Final Cut Editorial
Sound Designer: Brian Emrich
Mixer: Eric Ryan
Graphics: Asylum — Santa Monica
Mix: RavensWork — Venice

Credits:

Agency: TBWA-LONDON
VFX: The Mill, London
Production Company: RSA Films
Awards: International ANDY Awards, 2006 (Bronze) for Animation
CLIO Awards, 2006 (Gold) for Animation
The APA Show / APA 50, 2006
Art Director: Danny Brooke Taylor, Tony McTear, Simon Hardy, James Gilham
Copywriter: James Gilham, Simon Hardy, Danny Brooke Taylor, Tony McTear
Director: Alex Rutterford
Producer: Kate Taylor
Lighting Director / Lighting: Laurent Makowski, Vincent Baertsoen, Sam Driscoll, Robert Kolbiens, Aiden Gibbons Telecine, Paul Harrison
Agency Producer: Diane Croll
Editor: Jo Guest
Editing Company: Final Cut
Special Effects / VFX: Rich Roberts, Mark Payne
Animation: Ben Smith, Martin Gavreau, Maarten Heinstra, Jordi Bares, Jamie Lancaster, Quentin Miles, Ivor Griffin
Post Producer: Stephen Venning
Post Producer: Liz Browne

Credits:

Agency TBWA/London
Agency Producer Diane Croll
Production Company Large
Director Daniel Kleinman
Producer Johnnie Frankel
Framestore CFC
VFX Supervisor William Bartlett
Inferno Artists Jonathan Hairman, Chris Redding
CG Animators Andy Boyd, David Mellor
Matte Artists Nicha Kumkeaw, Tony Peck, Daria Ashley
Post Producer Scott Griffin
Colourists Steffan Perry, Matt Turner

Credits:

Agency TBWA/London
Agency Producer Diane Croll
Production Company Large
Director Daniel Kleinman
Producer Johnnie Frankel
Framestore CFC
VFX Supervisor William Bartlett
Inferno Artists Jonathan Hairman, Chris Redding
CG Animators Andy Boyd, David Mellor
Matte Artists Nicha Kumkeaw, Tony Peck, Daria Ashley
Post Producer Scott Griffin
Colourists Steffan Perry, Matt Turner

Credits:

Agency TBWA/London
Agency Producer Diane Croll
Production Company Large
Director Daniel Kleinman
Producer Johnnie Frankel
Framestore CFC
VFX Supervisor William Bartlett
Inferno Artists Jonathan Hairman, Chris Redding
CG Animators Andy Boyd, David Mellor
Matte Artists Nicha Kumkeaw, Tony Peck, Daria Ashley
Post Producer Scott Griffin
Colourists Steffan Perry, Matt Turner