This subsection of Ad Archive combines best commercials from all over the world according to certain themes, focusing on different creative methods and techniques, on best reels of directors, studios, agencies and brands. The section supplements the collection of prints “ Mysterious coincidences ”. However, in the TV-spots case we are talking about “focus” in particular, making an attempt to categorize creative methods and strategies.

Credits:

Fritz Grobe and Stephen Voltz, the mad scientists behind EepyBird, released their new Extreme Sticky Note Experiments on ABC Family. The the new 90 second Sticky Note Experiments video will play during the premiere of “Samurai Girl,” 8pm to 10pm, a new miniseries starring Jamie Chung and Brendan Fehr, who make cameo appearances.

“The Extreme Sticky Note Experiments” is sponsored by ABC Family, Office Max, and Coca-Cola. The sticky notes were provided by 3M, who gave EepyBird over 4 million Post-it notes for their experiments.

Client: Office Max
Production Company: Eepybird.com
Creative: Fritz Grobe
Creative Director: Stephen Voltz

Credits:

Brief:

The challenge was creating a video (TV Spot and viral video) to communicate Nike’s Human 10K race. With a total participation of approx. 1,000,000 runners, the event is scheduled to take place in 24 different cities at the same time.

The video is a call to all Argentines to inspire them to make a joint effort to race the world on August 31 ^st. There will be 15,000 Argentine participants.

Creative concept:

Since in this opportunity, the 10K would be a race against nations, the spot shows an Argentine runner defeating the rest of the participants from other countries. The characters of the runners are all represented with the famous “Post it” papers. Our goal was to cheer Argentine runners for them to give everything they’ve got to leave a mark in the rest of the countries.

The spot is a stop motion video. The runners in it are animated human figures made with Post-it papers in different colors. The Argentine “paper” figure defeats the participants of the other countries while running through different scenarios of the city of Buenos Aires.

Credits:

Client: Nike Argentina
Product: Running – The Human Race 10K
Agency: BBDO Argentina
Executive Creative Directors: Ramiro Rodriguez Cohen / Rodrigo Grau
Title: “Sticky post”

Art Director: Pablo Del Fabbro
Copywriter: Jorge Condomí

Account Director: Alejandro Gowland
Account Executive: Mariana Beltrame

Agency Executive Producer: Luli Dragan

Production Company: Gazz
Director: Antonio Balseiro
Executive Producer: Ailén Bressan
Director of Photography: Santiago Melazzini

Animation: Carlos Balseiro, Ale de Lamas, Pleii y Monroe
Postproduction: Gazz
Music Artist: Minivan
Advertiser supervisor: Manuel Douchez

Credits:

Cape Town's Wicked Pixels create characters out of Stickies for South African telecom company MTN.

Client : MTN

Title : Stickies

Agency: TJDR/MetropolitanRepublic, Johannesburg