This subsection of Ad Archive combines best commercials from all over the world according to certain themes, focusing on different creative methods and techniques, on best reels of directors, studios, agencies and brands. The section supplements the collection of prints “ Mysterious coincidences ”. However, in the TV-spots case we are talking about “focus” in particular, making an attempt to categorize creative methods and strategies.

Credits:

Description / Synopsis:
Manix condoms give you so much pleasure that everybody's going to want to stay home instead of going to work. This means the end of the world!
Agency: CLM BBDO
Agency: OMD, Paris
Production Company: Wanda Productions
Tagline: More pleasure, more problems
Awards:
Festival de la Publicité de Méribel, 2006 (Cyber Cristal) for Sites: Health
Festival de la Publicité de Méribel, 2006 (Cristal) for Media: Humor

Creative Director: Gilles Fichteberg, Jean-François Sacco
Copywriter: Alexis Benoit
Director: Wilfrid Brimo
Production Company Producer: Claude Fayolle
Agency Producer: Valentine Bounaud ( more )

Credits:

Category: Clothing, Footwear & Accessories
Title: DANGEROUS LIAISONS
Advertiser/Client: LEVI STRAUSS
Product/Service: LEVI'S
Advertising Agency, City: BBH, London
Production Company, City: RATTLING STICK, London

Editor: Richard Orrick
Director: Ringan Ledwidge
Copywriter: Dean Wei
Art Director: Steve Wakelam
Executive Creative Director: John O'Keeffe
Creative Director: Caroline Pay
Producer: Sally Humphries
Agency Producer: Davud Karbassioun
Special Effects: Phillip Crowe
Lighting Cameraperson: Alwin Kuchler
Music Composer: Little Annie
Sound Designer: Aaron Reynolds
Account Handler: Dominic Stinton
Brand Manager: Andrea Moore

Credits:

Agency: Young & Rubicam Argentina

Production company: Revolucion

Credits:

Agency: TBWA\PARIS
Production Company: Wanda Productions
Creative Director: Erik Vervroegen
Art Director: Eve Roussou
Copywriter: Véronique Sels
Director: Wilfrid Brimo
Agency Producer: Christian Delhaye
Account Manager: Céline Colin
Advertising Manager: Vincent Pelletier, Olivier Denoue
Producer: Clause Fayol
Song: "My Boy Lollipop"
3D: Def 2 Shoot

Credits:

Agency: Ogilvy Lisbon
Creative director: Edson Athayde & Paul Smith
Copywriter: Sergio Costa
Agency Producer: Russell Benson & Sally Miller
Production company: Stink
Director: Neil Harris
Producer: Jess aaan de Wiel
Editorial Company: Cut+Run/London
Editor: Steve Candolfi
Project Manager: Christina Bell

Credits:

Agency: TBWA\PARIS
Production Company: Wanda Productions
Soundtrack/Song: "Sugar Baby Love"
Awards:
Cannes Lions - International Advertising Festival, 2006 (Silver Lion) for Public Health & Safety
Prix de la campagne citoyenne, 2006 (Shortlist) for Associations
Eurobest, 2006 (Eurobest Gold) for Public Health & Safety
Festival de la Publicité de Méribel, 2006 (Cristal) for France: Commercial / NGOs, charities, aid organisation
CLIO Awards, 2007 (Silver) for Public Service

Creative Director: Erik Vervroegen
Art Director: Eve Roussou
Copywriter: Véronique Sels
Director: Wilfrid Brimo
Producer: Claude Fayolle
Agency Producer: Christine Bouffort
Account Manager: Céline Colin, Alexandra Henry-Dupoux
Editor: Geoffroy Barbet Massin
Post Production: Laurence Lelong, Mikros Images
Animation: Geoffroy Barbet Massin, Anne Chatelain, Michael Nauzin, Marie Honold, Alexandre Sauthier, Nicolas Cazaux, Raida Mechiri
Production Artist: Pascal Giroux
Modeler: Leo Phong-thai, Olivier Lesaint, Laurent Herveig, Iam Le than, Benjamin Ruiz
Music Publisher: Universal Music
Advertising Manager: Vincent Pelletier, Olivier Dénoue, Bénédicte Leconte
Set-up: Pierre Lasbignes
Render Morgan Sagel
Render Guillaume Ho
Render Olivier Lesaint
Render Thomas Mansencal
Flame artist Guillaume Pondard
Supervision Morgan Sagel
Supervision Geoffroy Barbet Massin
Supervision Julien Meesters

Credits:

Agency: TBWA\PARIS
Production Company: Wanda Productions
Soundtrack/Song: "Baby baby"
Tagline: Live long enough to find the right one. Protect yourself
Original Tagline: Protégez-vous
Awards:
Cannes Lions - International Advertising Festival, 2005 (Gold Lion ) for Public Health & Safety
Prix de la campagne citoyenne, 2005 (Grand Prix)
Epica, 2005 (Winner) for Public Interest
Eurobest, 2005 (Eurobest Gold) for Public Health & Safety
CLIO Awards, 2006 (Gold) for Public Service

Creative Director: Erik Vervroegen
Art Director: Erik Vervroegen
Copywriter: Erik Vervroegen, Véronique Sels
Director: Wilfrid Brimo
Agency Producer: Christine Bouffort
Account Manager: Céline Colin
3D Graphics: Akama
3D Character: Akama
Music: The Vibrators
Music Publisher: Sony Music Publishing

Advertising Manager: Olivier Denous, Olivier Arnou-Laugeac

Lyrics for Baby Baby

Mmm, you’re so pretty,
Not to talk to you would be a crime.
Aah, let me put my arms around you,
Just wanna use up a little of your time.
(And I go -) Baby baby baby,
Baby baby baby,

Baby baby baby,
Won’t you be my girl.
Aah, your eyes are so pretty,
And the clothes you wear they’re so fine.
Hey won’t you come round to my place

Just wanna use up a little of your time.