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Home / Focus / Posters with headphone jacks

This subsection of Ad Archive combines best commercials from all over the world according to certain themes, focusing on different creative methods and techniques, on best reels of directors, studios, agencies and brands. The section supplements the collection of prints “ Mysterious coincidences ”. However, in the TV-spots case we are talking about “focus” in particular, making an attempt to categorize creative methods and strategies.

Posters with headphone jacks

HBO: Big Love "Wall of Secrets"

	See full size 1316x979 px
Released:	January 2009
Avertiser:	HBO
Brand name:	THE ONE SHOW AWARDS
Agency:	BBDO NEW YORK
Country:	USA
Category:	Publications & media
Awards:	Cannes Lions 2009 Outdoor Gold , Clio Awards 2009 Billboard Silver , NYF 2009 Outdoor Gold , NYF 2009 Mixed Media Grand Winner , NYF 2009 Avant Garde Bronze
Tags:	Creative outdoor , Posters with headphone jacks , Award show winner , Cannes Lions 2009 , Creative review , Some billboards wich actually work2
Everyone has something to hide. That’s the theme for the third season of Big Love on HBO. And it’s also the idea behind new interactive murals created to promote the show by BBDO-NY. These murals, launching in New York and Los Angeles the week of January 5th, feature snapshots of people walking through a city street. Headphone jacks are built into each person’s head, so that passersby can use their headphones (or those provided by street teams) to plug in and hear each person in the mural’s inner and most personal secrets. These secrets range from the innocuous (i.e., a woman who’s in love with her boss) to the dramatic (i.e., a woman who is hiding her drinking problem from her husband or a man who is planning to leave his pregnant wife for someone else). In addition, when people plug into the headphone jack near the logo, they can hear a trailer made up from some of the most dramatic clips of the upcoming season, in which secrets abound amongst all the main characters. Big Love’s season kicks off on January 18, 2009. Advertising Agency: BBDO New York Chief Creative Officers: David Lubars, Bill Bruce Creative Director: Mike Smith Creative Director / Art Director: James Clunie Creative Director / Copywriter: Pierre Lipton Photographer: Brad Harris

ACCESS MP3

	See full size 1000x746 px
Released:	May 2006
Avertiser:	PEPSI
Agency:	BBDO CANADA
Country:	Canada
Category:	Soft drinks Non-alcoholic drinks
Tags:	Creative outdoor , Posters with headphone jacks
The program is quite simple: every Pepsi comes with a PIN, which can be redeemed for access to ultra-exclusive music, concerts, events, etc. at pepsiaccess.ca To launch the program BBDO created a subway poster that has a fully functional headphone jack imbedded in it, which plays samples of various exclusive tracks available at pepsiaccess.ca. There are close to 100 posters featuring 12 different tracks running in Toronto and Vancouver from now until the end of summer. Agency: BBDO CANADA Executive Creative Director: Jack Neary Creative Director: Ian Mackellar Copywriter: Adam Bailey Art Director: Andrew Hart Account Supervisor: Stephanie Nerlich/Tim Welsh/Eva Moskovitz Typographer: Andrew Hart Typographer: John Rodrigues

Posters with headphone jacks