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Focus
This subsection of Ad Archive combines best commercials from all over the world according to certain themes, focusing on different creative methods and techniques, on best reels of directors, studios, agencies and brands. The section supplements the collection of prints “
Mysterious coincidences
”. However, in the TV-spots case we are talking about “focus” in particular, making an attempt to categorize creative methods and strategies.
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| «« Behind the scene (making of commercials) | PSYOP best reels | Anti-AIDS best ads »» |
Death of a Honeybee is the operatic tale of the mysterious disappearance of one of our most beloved creatures and valuable agricultural resources (bees).
Haagen Dazs: Opera
Agency: Goodby Silverstein & Partners
Agency Producer: Hilary Bradley
Creative Director: Jim Elliot; Jeff Goodby; Margaret Johnson
Creative: Tyler Magnusson; Matt Rivitz
Director: Laurent Ledru; Cedric Nicolas-Troyan
Production: PSYOP Inc
Producer: Michael Neithardt
Editor: Patrick Griffin (Lost Planet)
Music: Q Department
Brand: Haagen Dazs
Production: Psyop
Director: Mato Bilic
Music: Oh Yeah by The Subways
Production: Psyop
Director: Zoe Wishart
Music: Folder by Plastic Operator
| «« Behind the scene (making of commercials) | PSYOP best reels | Anti-AIDS best ads »» |