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Home / Focus / Remarkable ads on elevators

This subsection of Ad Archive combines best commercials from all over the world according to certain themes, focusing on different creative methods and techniques, on best reels of directors, studios, agencies and brands. The section supplements the collection of prints “ Mysterious coincidences ”. However, in the TV-spots case we are talking about “focus” in particular, making an attempt to categorize creative methods and strategies.

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Remarkable ads on elevators

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Folliderm: Bald man

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Released:	September 2009
Avertiser:	Folliderm
Brand name:	HAIR LOSS REMEDY
Agency:	Sorento Healthcare Communications
Country:	INDIA
Tags:	Elevators , Remarkable ads on elevators , Case study
Tagline: “Scared of losing your hair?” Advertising Agency: Sorento Healthcare Communications, Mumbai, India Executive Creative Director: Rajesh Rai Creative Group Head – Art: Dinesh Ghosalkar Creative Group Head – Copy: Sarvesh Raikar Visualisers: Sabin Antony, Amruta Karandikar Group Account Manager: Preetha Vasanji

Pritt: Escalator

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Released:	June 2009
Avertiser:	PRITT (HENKEL)
Brand name:	PRITT CORRECTION ROLLER
Agency:	Lowe Honduras
Country:	Honduras
Category:	Household maintenance & pet products
Tags:	Escalator , Remarkable ads on elevators
To meet customer requirements and promote the new PRITT correction tape it was decided to translate the idea into an alternative media, using as its main base competitive advantage: Its durability. That's why we used the handrails of various shopping centers mimicking the endless correction tape and on the edges of the ladder is the product, simulating that it releases the correction tape. It was accompanied by a copy that read: New PRITT correction tape, more durable. Advertising Agency: Lowe Honduras Creative Directors: Juan Jesus Martinez, Sergio Burgos Art Directors: Bruno Barbosa Copywriter: Carlos Andino Photographers: Bruno Barbosa, Paul Carbajal Additional credits: Paul Carbajal, Lia Zavala, Oscar Ardon

Gold's Gym: Elevator

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Released:	June 2009
Avertiser:	Gold Gym
Brand name:	GYM
Agency:	Pragma DDB
Country:	Peru
Category:	Entertainment & leisure
Tags:	Remarkable ads on elevators , Elevators , Outstanding gym ads (Fitness)
Tagline: Being overweight makes it harder. Get in shape. Advertising Agency: PragmaDDB Creative Directors: Ricardo Chadwick, Alvaro Naddeo, Emilio Diaz Art Director: Alvaro Naddeo Copywriters: Aldo Silva, Carlos Fernandez Photographers: Ricardo Montoya, Alex Freundt

Swiss Skydive: Free fall

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Released:	March 2009
Brand name:	Swiss Skydive
Agency:	Wirz/BBDO
Country:	Switzerland
Category:	Entertainment & leisure
Tags:	Remarkable ads on elevators
Advertising Agency: Wirz/BBDO, Switzerland Creative Director: Matthias Freuler Art Directors: Kim Sokola, Rahel Boesinger

Koleston: Elevator

Stills from video click to enlarge

Released:	January 2009
Avertiser:	Koleston
Agency:	LEO BURNETT PUERTO RICO
Country:	PUERTO RICO
Category:	Cosmetics & beauty products
Tags:	Remarkable ads on elevators , Creative outdoor

View online or Download (original resolution) (5.1 MB in .mov)

Credits:

Don't let water fade your hair color.
Advertising Agency: Leo Burnett, Puerto Rico
Creative Director: Víctor Cabezas
Art Director: Fabio Gil
Copywriter: Nánel Rodríguez
Other additional credits: Roberto Acevedo, Fernando Dávila

McDonalds & Coke: Escalator & stairs

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Released:	December 2008
Avertiser:	McDonalds
Brand name:	COCA COLA LGHT
Agency:	DDB STOCKHOLM
Country:	Sweden
Category:	Fast food outlets & restaurants
Awards:	Epica Awards 2008 Press & Poster Bronze
Tags:	Escalator , Remarkable ads on elevators , Creative outdoor , Award show winner
Regular Cola was advertiser to people using stairs and Coke Light to those who chose the escalator. Agency: DDB Stockholm Creative Director: Andreas Dahlqvist Copywriters: Simon Higby, Viktor Arve, Felix Soderlind, Tove Eriksen Art Directors: Simon Higby, Viktor Arve, Felix Soderlind, Tove Eriksen Photographer: Alexander Pihl

Nivea Deodorant "Double Effect": Go longer between shaves

Stills from video click to enlarge

Released:	September 2008
Avertiser:	NIVEA
Brand name:	Nivea Deodorant
Agency:	DraftFCB
Country:	Switzerland
Category:	Cosmetics & beauty products
Tags:	Escalator , indoor , Remarkable ads on elevators

View online or Download (original resolution) (8.8 MB in .mov)

Credits:

Advertising Agency: DRAFTFCB, Zurich, Switzerland
Creative Director: Nicolas Vontobel
Art Director: Frédéric Nogier
Copywriter: Ivan Madeo
Account Supervisors: Diana Weikert, Flurin Hardt, Gabrielle Lommel

Accor Hotels: Relay Pass

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Released:	August 2008
Avertiser:	ACCOR
Brand name:	Accor Hotels
Agency:	cumminsnitro
Country:	AUSTRALIA
Category:	Transport, travel & tourism
Tags:	Hotels , Elevators , Remarkable ads on elevators , Beijing Olympics 2008
CumminsNitro Sydney have used in-hotel lift decals to dramatise the excitement of the Olympic Games and leverage Accor Hotel’s sponsorship. Advertiser: Accor Hotels Agency: CumminsNitro Sydney Creative Director: Sean Cummins Art Director: Christie Peolwane Copywriter: Dee Madigan Account Service: Andy Morse

Fiat Punto: Elevator parking sensor

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Released:	April 2008
Avertiser:	FIAT
Brand name:	FIAT PUNTO JTD
Agency:	Giovanni+Draftfcb
Country:	Brazil
Category:	Cars
Tags:	Elevators , Creative review , Remarkable ads on elevators , Creative outdoor , Mastering of the ambient space in outdoor advertising
Advertising Agency: Giovanni + DraftFcb São Paulo, Brazil

Becel: Elevator

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Released:	April 2008
Avertiser:	BECEL
Agency:	Lowe Istanbul
Country:	TURKEY
Tags:	Remarkable ads on elevators
Take action. Love your heart. Advertising Agency: Lowe, Istanbul, Turkey Creative Director: Can Apaydin Art Director: Tuncay Köksal

Snuff Clothing: Elevator

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Released:	March 2008
Brand name:	Snuff Clothing
Agency:	UNCLE GREY
Country:	Norway
Category:	Clothing & footwear
Tags:	ambient , Creative review , Remarkable ads on elevators
Advertising Agency: Uncle Grey, Oslo, Norway Creative Director / Copywriter: Frank Nystuen Art director: Anders Aasheim

BOECKER PEST CONTROL: FRIDGE

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Released:	March 2008
Avertiser:	BOECKER
Brand name:	PEST CONTROL
Agency:	JWT Dubai
Country:	UAE
Category:	Commercial public services
Awards:	Dubai Lynx 2008 Outdoor Silver
Tags:	Elevators , Creative review , Remarkable ads on elevators
Type Of Entry: Ambient Category: Ambient Title: FRIDGE Advertiser/Client: BOECKER PUBLIC HEALTH Product/Service: PEST CONTROL Advertising Agency: JWT DUBAI Country: UNITED ARAB EMIRATES Advertising Agency: JWT DUBAI Country: UNITED ARAB EMIRATES Executive Creative Director: Chafic Haddad Copywriter: Ranadip De Art Director: S.M Ziyad Photographer: Khuram Sayed, Manish Sampat Illustrator: Tarek Samaan

Juice Salon Ambient

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Released:	February 2008
Avertiser:	Juice Salon
Agency:	REDIFFUSION DY&R
Country:	INDIA
Category:	Commercial public services
Tags:	Guerilla , Work , Creative outdoor , ambient , Paper on Escalator , Creative review , Remarkable ads on elevators , Ads placed on the floor, streets, asphalt, pavement, roadway, sidewalks
Product: Juice Salon Agency: Rediffusion DY&R, Mumbai Executive Creative Director: Ramanuj Shastry, Ashutosh Karkhanis, Sagar Mahabaleshwarkar Senior Copywriter: Mayuresh Wagle Art Director: Siddhesh Khatavkar Agency Producer: Viswanathan R Country: India

Jelly Tots sweets: "Adventure is Anywhere"

$Prints, Outdoor, Ads Jelly Tots sweets: "Adventure is Anywhere" , Jelly Tots, TBWA\,$

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Released:	January 2008
Brand name:	Jelly Tots
Agency:	TBWA\
Country:	South Africa
Category:	Baking & sweet foods
Tags:	Ambient media , Guerilla , ambient , Creative review , Remarkable ads on elevators
The Jelly Tots "Adventure is Anywhere" campaign is all about fantastic and exciting experiences happening in ordinary places. TBWA\Hunt\Lascaris' ambient piece featured a colourful underwater world placed in elevators throughout a major shopping centre to show kids that, with Jelly Tots, adventures can really happen wherever you are. Product : Jelly Tots Agency : TBWA\Hunt\Lascaris, Johannesburg Executive Creative Director: Damon Stapleton Creative Director: BIBI LOTTER Art Director: chris crawford Copywriter: Dan Parmenter Art Director: Kursten Meyer Art Director: Tammy Matisonn Country : South Africa

Science World: Scale

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Released:	January 2008
Avertiser:	SCIENCE WORLD
Agency:	RETHINK
Country:	Canada
Category:	Publications & media
Tags:	Prints , Work , Creative review , Remarkable ads on elevators
Scales were mounted inside commercial and residential elevators allowing riders to test this fact. Product : Science World Title: We can explain. Agency : Rethink, Vancouver Country : Canada Creative Director: Chris Staples Creative Director: Ian Grais Associate CD / Art Director: Rob Sweetman Copywriter: Jono Holmes Producer: Jim Leith Other Credits : Production design: Dyna Graphics

WITNESS AGAINST TORTURE: PRISON CELL

$Prints, Outdoor, Ads WITNESS AGAINST TORTURE: PRISON CELL , HUMAN RIGHTS, TBWA\RAAD,$

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Released:	January 2008
Brand name:	HUMAN RIGHTS
Agency:	TBWA\RAAD
Country:	UAE
Category:	Public awareness messages
Awards:	Dubai Lynx 2008 Outdoor Bronze
Tags:	Elevators , Creative review , Remarkable ads on elevators
Category: Ambient: Large Scale Title: PRISON CELL Advertiser/Client: WITNESS AGAINST TORTURE Product/Service: HUMAN RIGHTS ORGANIZATION Advertising Agency, City: TBWA\RAAD MIDDLE EAST, Dubai Country: UNITED ARAB EMIRATES Advertising Agency, City: TBWA\RAAD MIDDLE EAST, Dubai Country: UNITED ARAB EMIRATES Executive Creative Director: Nirmal Diwadkar Copywriter: Abraham Varughese Art Director: Nandu Oturkar, Abraham Varughese, Rabih Najjar Photographer: Kundan Raut Illustrator: Nitin Madhulkar Advertiser's Supervisor: Jeremy Varon

Pantene: Escalator

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Released:	October 2007
Avertiser:	Procter&Gamble
Brand name:	PANTENE SHAMPOO
Agency:	Lem, Shanghai
Country:	China
Category:	Cosmetics & beauty products
Tags:	Guerilla , Work , Creative review , Remarkable ads on elevators , Best ideas for shampoo advertising
Client: P&G Advertising Agency: Lem, Shanghai, China Art Director / Photographer: Linhua Copywriters: Aronix, Gann

Great Lakes Science Center Bodyworlds 2: Elevator

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Released:	September 2007
Brand name:	Bodyworlds
Agency:	BROKAW INC.
Country:	USA
Tags:	ENTERTAINMENT & LEISURE , Guerilla , Work , Creative review , Remarkable ads on elevators
Advertising Agency: Brokaw, Cleveland, USA Creative Director: Pat Pujolas Art Director: Brian Gillen Content Strategist: Chuck Greene Information Architect: Craig Norris Writer: Tim Brokaw

Sport Batel Gym: Elevator

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Released:	August 2007
Brand name:	Sport Batel
Agency:	Fuego Comunicação Criativa
Country:	Brazil
Tags:	Guerilla , ENTERTAINMENT & LEISURE , Work , Sport , Creative review , Remarkable ads on elevators
Advertising Agency: Fuego Comunicação Criativa, Brazil Creative Directors: Renato Kadota, Ricardo Schrappe Creative Team: Daniel "Jeremias" Coelho, Renato Kadota Agency producer: Marcio Passos

Escalator Wraps

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Released:	August 2007
Brand name:	Westin
Tags:	Transport, travel & tourism , Commercial public services , Work , Creative outdoor , Hotels , Creative review , Remarkable ads on elevators
Chicagoans shred powder down a mountain side while using the escalator in Union Station. Photo courtesy of Peri Brand.

Cannes Lions 2007 Outdoor Bronze - SUPERMAN ELEVATOR

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Released:	June 2007
Brand name:	Cannes Lions 2007
Category:	Cannes 2007 Outdoor Bronze
Awards:	Cannes Lions 2007 Outdoor Bronze
Tags:	Creative review , Remarkable ads on elevators , Creative outdoor , Mastering of the ambient space in outdoor advertising
Type Of Entry: AMBIENT Category: Ambient: Small Scale Special Solutions Title: SUPERMAN ELEVATOR Advertiser/Client: WARNER BROS. Product/Service: SUPERMAN MOVIE Advertising Agency, City: JWT BRASIL, Sao Paulo Country: BRAZIL Advertising Agency, City: JWT BRASIL, Sao Paulo Country: BRAZIL Creative Director: Ricardo Chester/Roberto Fernandez Copywriter: Thiago Carvalho Art Director: Silvio Medeiros Photographer: Andre Faccioli Account Supervisor: Luciana Rodrigues Advertiser's Supervisor: Felipe Zorzi

HP Photosmart: Escalator

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Released:	February 2007
Avertiser:	HEWLETT-PACKARD
Brand name:	HP Photosmart
Agency:	Publicis Graffiti
Country:	Argentina
Category:	Home electronics & audio-visual
Tags:	Paper on Escalator , Creative review , Remarkable ads on elevators , Ads placed on the floor, streets, asphalt, pavement, roadway, sidewalks
Agency: Publicis Graffiti, Argentina

ELEVATOR

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Released:	January 2004
Avertiser:	FORD
Brand name:	FORD ESCAPE 4X4
Agency:	J WALTER THOMPSON TAIWAN
Country:	Тайпей
Tags:	Creative review , Remarkable ads on elevators
Creators Copywriter: Art Director: Account Supervisor: Advertiser Supervisor: Creative Director: Photographer: Typographer: Illustrator: Advertising Agency: J WALTER THOMPSON TAIWAN Creative Team: Ikey Ma/Callis Chen,Gq Wu,Kevin Lee/Jonnal Yeh/Jemmy Tsai Other:

«« Ads on buildings

Remarkable ads on elevators

Selection of most creative washing powder ads (Detergents) »»