This subsection of Ad Archive combines best commercials from all over the world according to certain themes, focusing on different creative methods and techniques, on best reels of directors, studios, agencies and brands. The section supplements the collection of prints “ Mysterious coincidences ”. However, in the TV-spots case we are talking about “focus” in particular, making an attempt to categorize creative methods and strategies.

Credits:

Client: Puma
Agency: Droga5
Creative Chairman: David Droga
Executive Creative Director: Duncan Marshall
Art Director: January Vernon
Copywriter: Scott Ginsberg
Head of Integrated Production: Sally-Ann Dale
Agency Producer: Dana May
Production Company: MJZ
Director: Rupert Sanders
Director of Photography: Chris Soos
Executive Producer: David Zander, Eric Stern
Line Producer: Laurie Boccacio
Editorial Company: Spot Welders
Editor: Neil Smith, Michael Heldman
VFX Company: MassMarket
Creative Director (VFX): Cedric Nicolas Troyan
Flame Artist: Alex Kolasinski, Sarah Eim, Chris Staves
Sound: Sound Lounge
Sound Design: Trinitite Studios
Sound Designer: Brian Emrich
Music: Search Party Music
Music Artist: The Magnetic Fields
Song: Underwear

Credits:

Client: Monster.com
Agency: BBDO, New York
Chief Creative Officer: David Lubars
Executive Creative Director: Eric Silver
Art Director: Jerome Marucci
Copywriter: Steve McElligott
Senior Agency Producer: Anthony Curti, Ed Zazzera
Executive Music Producer: Loren Parkins
Production Company: MJZ
Director: Rupert Sanders
Executive Producer: Eric Stern
Producer: Laurie Boccaccio
Director of Photography: Greg Fraser
Editorial Company: Spotwelders
Editor: Bill Smedley
VFX Company: Mass Market
VFX Supervisor: Cedric Nicolas-Troyan
Lead Flame Artist: Cedric Nicolas-Troyan
Lead Technical Director: David Chontos
Sound Design: Mit Out Sound
Sound Designer: Ren Klyce
Mix: Sound Lounge
Mixer: Tom Jucarone

Credits:

Hummer ad created for the refreshed 2008 H2. Changes include an all new interior, a 6.2L V8 from the Cadillac Escalade, and a new grille / skid plate.

Credits:

Hummer ad created for the refreshed 2008 H2. Changes include an all new interior, a 6.2L V8 from the Cadillac Escalade, and a new grille / skid plate.

Created by Boston ad Agency "Modernista!". Music by The Engine Room (Remixed by Gabriel & Dresden).

Lead 2D VFX Artist: Alex Kolasinski
Visual Effects Executive Producer: Neysa Horsburgh
Head of Production: Sue Troyan
Visual Effects Producer: Luisa Murray
Director: Rupert Sanders
Director of Photography: Chris Soos
Production Design/Art Direction: Duncan Reed
Agency: Modernista
Executive Creative Director: Lance Jensen
Creative Director: Tim Vaccorino
Art Director: Marco Worsham
Agency Producer: Eric Voegele
Copywriter: Madhu Kalyanaraman
Production Company: MJZ
Executive Producer: Lisa Rich
Producer: Laurie Boccaccio
Editorial Company: Final Cut
Editor: Rick Russell
Telecine Company: Company 3
Colorist: Sean Coleman
Audio Post: Soundtrack Boston
Audio Mixer: Mike Secher

Credits:

Client: XBOX 360
Agency: McCann, San Francisco, T.A.G.
Executive Creative Director: Rob Bagot, John McNeil
Group Creative Director: Scott Duchon, Geoff Edwards
Creative Director: John Patroulis
Art Director: Ben Wolan
Copywriter: Rick Herrera
Agency Producer: Hannah Murray
Production Company: MJZ
Director: Rupert Sanders
Executive Producer: David Zander, Lisa Rich, Marcia Deliberto
Line Producer: Laurie Boccaccio
Director of Photography: Chris Soos
Miniature Landscape: New Deal Studios
Miniature Figurines: Stan Winston Studios
Editorial Company: Rock Paper Scissors
Editor: Matt Murphy
Assistant Editor: Neil Meiklejohn
Executive Producer (Editorial): Cristina DeSimone
Producer (Editorial): Tricia Sanzaro
VFX: Method Studios
VFX Director: Cedric Nicholas
VFX Executive Producer: Neysa Horsburgh
VFX Production Manager: Sue Troyan
VFX Producer: Luisa Murray, Lisa Houck
Mix: LIME Studios
Mixer: Loren Silber
Group Strategy Director (McCann): Mike Harris

Credits:

Client: Microsoft

Mixer: Loren Silber

Credits:

Agency: Young & Rubicam Chicago

Creative Director: Nancy Hannon, Mark Figliulo

Art Director: Isabella Ferreira, Mark Figliulo

Copywriter: Pete Figel, Ryan Ebner

Agency Producer: Kim Mohan, Matt Bijarchi

Production: MJZ, Los Angeles

Director: Rupert Sanders

Director of photography: Chris Soos

Executive producer: Lisa Rich

Producer: Kim Shapiro

Editing company: The White House, Los Angeles

Editor: Neil Smith

Visual effects: Method Studios, Los Angeles

VFX producer: Rich Rama

CG creative director: Laurent Ledru

Lead 2D VFX artist: Cedric Nicolas

CG technical supervisor: Gil Baron

3D VFX artists: Chi-Wei Hsu, Chris Smallfield, Dan Dixon, John Baker, Marco Iozzi, Pasha Ivanov, Reza Rasou, Scott Metzger, Seong Joon Lee

Technical director: Andrew Bell

VFX Executive Producer: Neysa Horsburgh

Head of production: Sue Troyan

Production designer/art director: James Chinlund

Previsualization: Halon Entertainment

Music: Greg Reeves, Cordovan Music

Sound designer: Brian Emrich.

Sound engineer: Shawn Ballman

Sound Company: Soundslave

Credits:

Client: Xbox 360
Title: Joy
Agency: McCann Worldgroup, San Francisco
Creatives: Jeff Huggins (Exec CD), John McNeil (Exec CD), Scott Duchon (CD), Geoff Edwards (CD), Scott Duchon (writer), Rick Herrera (writer), Geoff Edwards (art director)
Agency Producer: Hannah Murray
Group Strategy Director: Mike Harris
General Manager: Courtney Buechert
Account Director: Peter Goldstein

Production Company: MJZ LA
Director: Rupert Sanders
Exec Producers: Lisa Rich, David Zander
London Producer: Anna Hashmi
Line Producer: Betsy Oliver
DP: Wally Pfister
Sound Studio: Wave Recording Studios
Sound Engineer: Parv Thind
Music: Word Up (Cameo)
Editor: Neil Smith @ The Whitehouse
Post: The Mill

Credits:

Agency: TBWA/Chiat/Day — Los Angeles
Executive Creative Director: Rob Schwartz
Creative Director: Brett Craig
Group Creative Director: Jerry Gentile
Associate Creative Director: Doug Mukai
Copywriter: Patrick Almaguer
Art Director: Blake Kidder
Agency Producer: Anh-Thu Le
Production Company: MJZ — Los Angeles
Director: Rupert Sanders
Director of Photography: Wally Pfister
Executive Producer: Jeff Scruton, Marcia Deliberto
Editor: Rick Russell
Colorist: Stefan Sonnenfeld
VFX: Asylum — Santa Monica
Post Production: Final Cut Editorial
Sound Designer: Brian Emrich
Mixer: Eric Ryan
Graphics: Asylum — Santa Monica
Mix: RavensWork — Venice

Credits:

Director: Rupert Sanders
Creative Director: Steve Chavez
Sound Designer: Brian Emrich
Editor: Paul Martinez,
Patrick Griffin
Copywriter: Napper Tandy
Executive Creative Director: Harvey Marco
Producer: Karen Chen
Director of Broadcast Production: Damian Stevens
VFX Producer: Christine Schneider
ACD/Art Director: Dino Spadavecchia
VFX Executive Producer: Neysa Horsburgh
Senior Agency Producer: Jamil Bardowell
VFX Creative Director: Laurent Ledru
VFX Head of Production: Sue Troyan
VFX Technical Supervisor: Gil Baron
Editorial Company: Lost Planet Editorial
VFX: Method Studios
Production Company: MJZ
Client: Toyota

Agency: Saatchi & Saatchi, Los Angeles

Lead 2D Visual Effects Artist - Alex Frisch
Lead 3D Visual Effects Artist - James LeBloch