This subsection of Ad Archive combines best commercials from all over the world according to certain themes, focusing on different creative methods and techniques, on best reels of directors, studios, agencies and brands. The section supplements the collection of prints “ Mysterious coincidences ”. However, in the TV-spots case we are talking about “focus” in particular, making an attempt to categorize creative methods and strategies.

Credits:

Client: Mac’s Convenience Stores
Title: Mr Tree
Agency: Bos, Toronto
Creative Directors: Chad Borlase, Gary Watson
Writer: Steve Mottershead, Joanna Barrs
Art Directors: Jennifer Saunders. Ibraheem Youssef
Director: Steve Mottershead
Production Company: UNTITLED, Toronto
Director of Photography: Chris Sargent
Producer: Ros Hegan
Executive Producer: James Davis
Editorial: Stuart McIntyre, Bijou, Toronto
Online: Steve Mottershead, UNTITLED, Toronto
Music & Sound: Brad Nelson, Company X, Toronto

Credits:

Credits:

Agency: BMF Sydney
Executive Creative Director: Warren Brown
Art Director: Jed De Pyper
Copy Writer: Kim Neidhardt
GAD/Account Director: Nick Garrett/Fleur Kennedy
Agency Producer: Mandy Payne
Director: Steve Ayson
Production Company: The Sweet Shop
Strategic Planner: Fabio Buresti

Credits:

Agency: TBWA/Chiat/Day — Los Angeles
Executive Creative Director: Rob Schwartz
Creative Director: Brett Craig
Group Creative Director: Jerry Gentile
Associate Creative Director: Doug Mukai
Copywriter: Patrick Almaguer
Art Director: Blake Kidder
Agency Producer: Anh-Thu Le
Production Company: MJZ — Los Angeles
Director: Rupert Sanders
Director of Photography: Wally Pfister
Executive Producer: Jeff Scruton, Marcia Deliberto
Editor: Rick Russell
Colorist: Stefan Sonnenfeld
VFX: Asylum — Santa Monica
Post Production: Final Cut Editorial
Sound Designer: Brian Emrich
Mixer: Eric Ryan
Graphics: Asylum — Santa Monica
Mix: RavensWork — Venice

Credits:

Agency: ATTIK (San Francisco and Los Angeles, CA)
Group Creative Director: Simon Needham
Creative Director: Wayne Hanson
Copywriter: Andy Beach
Account Director: Charlie Adams
Senior Producer: Michele Morris
Production Company: OUTSIDER USA
Director: James Rouse
Director of Photography: Simon Chaudoir
Executive Producer: Jonathan Ker
Line Producer: Gareth Francis
Foreign Production Service Company: Moonlighting (Romania)
Editorial Company: CAKE
Editor: Bob Mori
Editorial Assistant: Brian Jones
Executive Producer: Tatiana Derovanessian
Producer: Patty Gaskey
Visual Effects/Finishing Company: Lola VFX
VFX Supervisor: Thomas Nittman
VFX Artist: Edson Williams
Music & Sound Design Company: Machine Head
Sound Designer: Stephen Dewey
Sound Designer: Kip Smedley
Composer: Johannes Hammers
Exec. Producer: Vicki Ordeshook
Final Mix Company: Lime
Mixer: Loren Silber

Credits:

это ГЕНИАЛЬНО.

Client: Nike

Agency: Wieden + Kennedy — Portland

Creative Director: Steve Luker
Associate Creative Director: Joe Staples
Copywriter: Nathan Goldberg
Art Director: Jay Barry
Agency Producer: Kevin Diller

Production Company: Biscuit Filmworks — Los Angeles

Credits:

Как бы Кустурица снял Матрицу?