This subsection of Ad Archive combines best commercials from all over the world according to certain themes, focusing on different creative methods and techniques, on best reels of directors, studios, agencies and brands. The section supplements the collection of prints “ Mysterious coincidences ”. However, in the TV-spots case we are talking about “focus” in particular, making an attempt to categorize creative methods and strategies.

Search in Focus

Scrabble: aacerm

See full size 2000x1199 px Released: January 2009 Brand name: SCRABBLE Agency: JWT Santiago Country: Chile Category: Entertainment & leisure Tags: Creative review , Scrabble latest creative ads , Award show winner Advertised brand: Mattel scrabble Advertising Agency (Name, City, Country): JWT santiago chile Agency website: http://jwt.com Creative Director: Matias Lecaros / Sergio rosati Art Director: Matias Lecaros Copywriter: Matias Lecaros Illustrator: Astro image Creators Photographer: Patricio Pescetto / Astro image Creators Other additional credits: Tomás Vidal / Israel Urrutia / Tomás Neely / Leo Farfan

Scrabble: imuaras

See full size 2000x1199 px Released: January 2009 Brand name: SCRABBLE Agency: JWT Santiago Country: Chile Category: Entertainment & leisure Tags: Creative review , Scrabble latest creative ads , Award show winner Advertised brand: Mattel scrabble Advertising Agency (Name, City, Country): JWT santiago chile Agency website: http:// jwt.com Creative Director: Matias Lecaros / Sergio rosati Art Director: Matias Lecaros Copywriter: Matias Lecaros Illustrator: Astro image Creators Photographer: Patricio Pescetto / Astro image Creators Other additional credits: Tomás Vidal / Israel Urrutia / Tomás Neely / Leo Farfan

Scrabble: Eethapnl

See full size 1619x971 px Released: November 2008 Brand name: SCRABBLE Agency: JWT Santiago Country: Chile Category: Entertainment & leisure Awards: Cannes Lions 2009 Outdoor Silver , Clio Awards 2009 Print Silver , Clio Awards 2009 Poster Silver , FIAP 2009 Print Gold Tags: Prints , Creative review , Scrabble latest creative ads , Award show winner , Creative outdoor , Cannes Lions 2009 Advertising Agency (Name, City, Country): JWT Santiago Chile Creative Director: Matías Lecaros / Sergio Rosati Art Director: Matías Lecaros Copywriter: Matías Lecaros Illustrator: Astro Image Creators, Cristian Gastelo / Boris Berstel Photographer: Astro Image Creators, Cristian Gastelo / Boris Berstel Other additional credits: Leo Farfan / Tomás Vidal / Tomás Neely / Israel Urrutia

Scrabble: naeimsbru

See full size 1619x971 px Released: November 2008 Brand name: SCRABBLE Agency: JWT Santiago Country: Chile Category: Entertainment & leisure Awards: Cannes Lions 2009 Outdoor Silver , Clio Awards 2009 Print Silver , Clio Awards 2009 Poster Silver , FIAP 2009 Print Silver Tags: Prints , Creative review , Scrabble latest creative ads , Award show winner , Creative outdoor , Cannes Lions 2009 Advertising Agency (Name, City, Country): JWT Santiago Chile Creative Director: Matías Lecaros / Sergio Rosati Art Director: Matías Lecaros Copywriter: Matías Lecaros Illustrator: Astro Image Creators, Cristian Gastelo / Boris Berstel Photographer: Astro Image Creators, Cristian Gastelo / Boris Berstel Other additional credits: Leo Farfan / Tomás Vidal / Tomás Neely / Israel Urrutia

Scrabble: iuragt

See full size 1619x971 px Released: November 2008 Brand name: SCRABBLE Agency: JWT Santiago Country: Chile Category: Entertainment & leisure Awards: Cannes Lions 2009 Outdoor Silver , Clio Awards 2009 Print Silver , Clio Awards 2009 Poster Silver , FIAP 2009 Print Silver Tags: Prints , Creative review , Scrabble latest creative ads , Award show winner , Creative outdoor , Cannes Lions 2009 Advertising Agency (Name, City, Country): JWT Santiago Chile Creative Director: Matías Lecaros / Sergio Rosati Art Director: Matías Lecaros Copywriter: Matías Lecaros Illustrator: Astro Image Creators, Cristian Gastelo / Boris Berstel Photographer: Astro Image Creators, Cristian Gastelo / Boris Berstel Other additional credits: Leo Farfan / Tomás Vidal / Tomás Neely / Israel Urrutia

Scrabble: Dancer

See full size 900x598 px Released: June 2008 Brand name: SCRABBLE Agency: OGILVY & MATHER BUDAPEST Country: Hungary Category: Entertainment & leisure Tags: Creative review , Scrabble latest creative ads Advertiser: Mattel Product: Scrabble Creative: Gábor Spielmann, Bruno Almeida Creative Director: Gábor Spielmann Photo: Mr. Nanasi Country: Hungary

Scrabble: Soldier

See full size 900x598 px Released: May 2008 Brand name: SCRABBLE Agency: OGILVY & MATHER BUDAPEST Country: Hungary Category: Household maintenance & pet products Tags: Creative review , Scrabble latest creative ads Advertiser: Mattel Product: Scrabble Creative: Gábor Spielmann, Bruno Almeida Creative Director: Gábor Spielmann Photo: Mr. Nanasi Country: Hungary

Scrabble: Dog-god

See full size 900x636 px Released: May 2008 Brand name: SCRABBLE Agency: Ogilvy Hungary Country: Hungary Category: Entertainment & leisure Awards: Golden Hammer 2008 Print Gold , Meribel Ad Festival 2008 Outdoor Grand Cristal Tags: Toys , Prints , Award show winner , Creative review , Scrabble latest creative ads Every word counts Advertising Agency: Ogilvy, Hungary Creative Directors: Gábor Spielmann Art Director: Bruno Almeida Copywriter: Gábor Spielmann Photographers: Pal Nanasi, Artluzstudio

Scrabble: Mug-gum

See full size 900x594 px Released: April 2008 Brand name: SCRABBLE Agency: Ogilvy Hungary Country: Hungary Category: Entertainment & leisure Awards: Golden Hammer 2008 Print Gold , Meribel Ad Festival 2008 Outdoor Grand Cristal Tags: Toys , Prints , Award show winner , Creative review , Scrabble latest creative ads Every word counts Advertising Agency: Ogilvy, Hungary Creative Directors: Gábor Spielmann Art Director: Bruno Almeida Copywriter: Gábor Spielmann Photographers: Pal Nanasi, Artluzstudio

Scrabble: Art-rat

See full size 900x636 px Released: April 2008 Brand name: SCRABBLE Agency: Ogilvy Hungary Country: Hungary Category: Entertainment & leisure Awards: Golden Hammer 2008 Print Gold , Meribel Ad Festival 2008 Outdoor Grand Cristal Tags: Toys , Prints , Award show winner , Creative review , Scrabble latest creative ads Every word counts Advertising Agency: Ogilvy, Hungary Creative Directors: Gábor Spielmann Art Director: Bruno Almeida Copywriter: Gábor Spielmann

BUDDHA

See full size 3000x2991 px Released: April 2008 Avertiser: MATTEL Brand name: SCRABBLE Agency: OGILVY & MATHER Country: France Category: Large Scale Tags: Outdoor , Creative review , Scrabble latest creative ads Company: OGILVY & MATHER, FRANCE, Paris Executive Creative Director: Chris Garbutt Creative Director: Chris Garbutt Copywriter: Arnaud Vanhelle/Benjamin Bregeault/Mihnea Gheorghiu Art Director: Antoaneta Metchanova/Alex Daff/Najin Ha Account Supervisor: Benoît de Fleurian/Marie-Charlotte Lafront Advertiser's Supervisor: Hervé Parizot/Arnaud Roland-Gosselin/Fabien Delannoy Typographer: Zbiok Producer: Eric Millet

NURSE

See full size 3000x2993 px Released: April 2008 Avertiser: MATTEL Brand name: SCRABBLE Agency: OGILVY & MATHER Country: France Category: Large Scale Tags: Outdoor , Creative review , Scrabble latest creative ads Company: OGILVY & MATHER, FRANCE, Paris Executive Creative Director: Chris Garbutt Creative Director: Chris Garbutt Copywriter: Arnaud Vanhelle/Benjamin Bregeault/Mihnea Gheorghiu Art Director: Antoaneta Metchanova/Alex Daff/Najin Ha Account Supervisor: Benoît de Fleurian/Marie-Charlotte Lafront Advertiser's Supervisor: Hervé Parizot/Arnaud Roland-Gosselin/Fabien Delannoy Typographer: Edik Producer: Eric Millet

CONDOM

See full size 3000x2998 px Released: April 2008 Avertiser: MATTEL Brand name: SCRABBLE Agency: OGILVY & MATHER Country: France Category: Large Scale Tags: Outdoor , Creative review , Scrabble latest creative ads Company: OGILVY & MATHER, FRANCE, Paris Executive Creative Director: Chris Garbutt Creative Director: Chris Garbutt Copywriter: Arnaud Vanhelle/Benjamin Bregeault/Mihnea Gheorghiu Art Director: Antoaneta Metchanova/Alex Daff/Najin Ha Account Supervisor: Benoît de Fleurian/Marie-Charlotte Lafront Advertiser's Supervisor: Hervé Parizot/Arnaud Roland-Gosselin/Fabien Delannoy Typographer: Dran Producer: Eric Millet

BEAST

See full size 3000x2995 px Released: April 2008 Avertiser: MATTEL Brand name: SCRABBLE Agency: OGILVY & MATHER Country: France Category: Large Scale Tags: Outdoor , Creative review , Scrabble latest creative ads Company: OGILVY & MATHER, FRANCE, Paris Executive Creative Director: Chris Garbutt Creative Director: Chris Garbutt Copywriter: Arnaud Vanhelle, Benjamin Bregeault, Mihnea Gheorghiu Art Director: Antoaneta Metchanova, Alex Daff, Najin Ha Account Supervisor: Benoît de Fleurian, Marie-Charlotte Lafront Advertiser's Supervisor: Hervé Parizot, Arnaud Roland-Gosselin, Fabien Delannoy Typographer: Am I Collective Producer: Eric Millet

HULA

See full size 3000x2995 px Released: April 2008 Avertiser: MATTEL Brand name: SCRABBLE Agency: OGILVY & MATHER Country: France Category: Large Scale Tags: Outdoor , Creative review , Scrabble latest creative ads Company: OGILVY & MATHER, FRANCE, Paris Executive Creative Director: Chris Garbutt Creative Director: Chris Garbutt Copywriter: Arnaud Vanhelle/Benjamin Bregeault/Mihnea Gheorghiu Art Director: Antoaneta Metchanova/Alex Daff/Najin Ha Account Supervisor: Benoît de Fleurian/Marie-Charlotte Lafront Advertiser's Supervisor: Hervé Parizot/Arnaud Roland-Gosselin/Fabien Delannoy Typographer: Ekta Producer: Eric Millet

VAMPIRE

See full size 3000x2999 px Released: April 2008 Avertiser: MATTEL Brand name: SCRABBLE Agency: OGILVY & MATHER Country: France Category: Large Scale Tags: Outdoor , Creative review , Scrabble latest creative ads Company: OGILVY & MATHER, FRANCE, Paris Executive Creative Director: Chris Garbutt Creative Director: Chris Garbutt Copywriter: Arnaud Vanhelle/Benjamin Bregeault/Mihnea Gheorghiu Art Director: Antoaneta Metchanova/Alex Daff/Najin Ha Account Supervisor: Benoît de Fleurian/Marie-Charlotte Lafront Advertiser's Supervisor: Hervé Parizot/Arnaud Roland-Gosselin/Fabien Delannoy Typographer: David Ho Producer: Eric Millet

CIRCUS

See full size 3000x2000 px Released: November 2007 Avertiser: MATTEL MÉXICO Brand name: SCRABBLE BOARD GAME Agency: OGILVY MEXICO Country: Mexico Category: Entertainment & leisure Tags: Press , Creative review , Scrabble latest creative ads Company: OGILVY MEXICO, MEXICO Executive Creative Director: Miguel Ángel Ruiz Creative Director: Rafael Martínez/Luis Elizalde/Manuel Vega Copywriter: Elizabeth Domínguez Art Director: Ivan Carrasco/Francisco Hernandez Account Supervisor: Paola Mayoral Advertiser's Supervisor: Humberto Martínez Photographer: Vincent Dixon

HOTEL

See full size 3000x2000 px Released: November 2007 Avertiser: MATTEL MÉXICO Brand name: SCRABBLE BOARD GAME Agency: OGILVY MEXICO Country: Mexico Category: Entertainment & leisure Tags: Press , Creative review , Scrabble latest creative ads Company: OGILVY MEXICO, MEXICO Executive Creative Director: Miguel Ángel Ruiz Creative Director: Rafael Martínez/Luis Elizalde/Manuel Vega Copywriter: Elizabeth Domínguez Art Director: Ivan Carrasco/Francisco Hernandez Account Supervisor: Paola Mayoral Advertiser's Supervisor: Humberto Martínez Photographer: Vincent Dixon

HOSPITAL

See full size 3000x2000 px Released: November 2007 Avertiser: MATTEL MÉXICO Brand name: SCRABBLE BOARD GAME Agency: OGILVY MEXICO Country: Mexico Category: Entertainment & leisure Tags: Press , Creative review , Scrabble latest creative ads Company: OGILVY MEXICO, MEXICO Executive Creative Director: Miguel Ángel Ruiz Creative Director: Rafael Martínez/Luis Elizalde/Manuel Vega Copywriter: Elizabeth Domínguez Art Director: Ivan Carrasco/Francisco Hernandez Account Supervisor: Paola Mayoral Advertiser's Supervisor: Humberto Martínez Photographer: Vincent Dixon

JORDAN - MARADONA

See full size 600x396 px Released: November 2006 Brand name: SCRABBLE Agency: JWT Chile Country: Chile Category: Entertainment & leisure Tags: Outdoor , Creative review , Scrabble latest creative ads Company: JWT CHILE, CHILE, Santiago Executive Creative Director: Leo Farfán Creative Director: Matías Lecaros - Sergio Rosati Copywriter: Matías Lecaros - Sergio Rosati Art Director: Matías Lecaros - Sergio Rosati Account Supervisor: María Andrea Enríquez Typographer: Sergio Rosati

GRIFFIN - SIMPSON

See full size 600x396 px Released: November 2006 Brand name: SCRABBLE Agency: JWT Chile Country: Chile Category: Entertainment & leisure Tags: Outdoor , Creative review , Scrabble latest creative ads Company: JWT CHILE, CHILE, Santiago Executive Creative Director: Leo Farfán Creative Director: Matías Lecaros - Sergio Rosati Copywriter: Matías Lecaros - Sergio Rosati Art Director: Matías Lecaros - Sergio Rosati Account Supervisor: María Andrea Enríquez Typographer: Sergio Rosati

BUSH - CASTRO

See full size 600x396 px Released: November 2006 Brand name: SCRABBLE Agency: JWT Chile Country: Chile Category: Entertainment & leisure Tags: Outdoor , Creative review , Scrabble latest creative ads Company: JWT CHILE, CHILE, Santiago Executive Creative Director: Leo Farfán Creative Director: Matías Lecaros - Sergio Rosati Copywriter: Matías Lecaros - Sergio Rosati Art Director: Matías Lecaros - Sergio Rosati Account Supervisor: María Andrea Enríquez Typographer: Sergio Rosati

COFFEE CUP

See full size 600x424 px Released: October 2005 Avertiser: MATTEL Brand name: SCRABBLE Agency: Ogilvy & Mather Copenhagen Country: Denmark Category: Entertainment & leisure Tags: Press , Creative review , Scrabble latest creative ads Company: OGILVY & MATHER COPENHAGEN, DENMARK Copywriter: Mikkel Elung-Jensen Art Director: Claus Collstrup Account Supervisor: Linn Zeuten Photographer: Martin Søby

HOLE

See full size 600x424 px Released: September 2005 Avertiser: MATTEL Brand name: SCRABBLE Agency: Ogilvy & Mather Copenhagen Country: Denmark Category: Entertainment & leisure Tags: Press , Creative review , Scrabble latest creative ads Company: OGILVY & MATHER COPENHAGEN, DENMARK Copywriter: Mikkel Elung-Jensen Art Director: Claus Collstrup Account Supervisor: Linn Zeuten Photographer: Martin Søby

GLASS TRAP

See full size 600x424 px Released: September 2005 Avertiser: MATTEL Brand name: SCRABBLE Agency: Ogilvy & Mather Copenhagen Country: Denmark Category: Entertainment & leisure Tags: Press , Creative review , Scrabble latest creative ads Company: OGILVY & MATHER COPENHAGEN, DENMARK Copywriter: Mikkel Elung-Jensen Art Director: Claus Collstrup Account Supervisor: Linn Zeuten Photographer: Martin Søby

BE WITCH

See full size 600x424 px Released: December 2004 Avertiser: POLISH SCRABBLE FEDERATION Brand name: SCRABBLE Agency: G7 Country: Poland Tags: Creative review , Scrabble latest creative ads Creators Copywriter: Art Director: Account Supervisor: Jacek Hensler/Agnieszka Dabrowska Advertiser Supervisor: Andrzej Lozynski Creative Director: Photographer: Przemek Bogdanowicz Typographer: Illustrator: Advertising Agency: G7 Creative Team: Przemek Bogdanowicz/Maciek Kowalczuk,Maciek Kowalczuk,Przemek Bogdanowicz Other:

SWANK

See full size 600x424 px Released: December 2004 Avertiser: POLISH SCRABBLE FEDERATION Brand name: SCRABBLE Agency: G7 Country: Poland Tags: Creative review , Scrabble latest creative ads Creators Copywriter: Art Director: Account Supervisor: Jacek Hensler/Agnieszka Dabrowska Advertiser Supervisor: Andrzej Lozynski Creative Director: Photographer: Przemek Bogdanowicz Typographer: Illustrator: Advertising Agency: G7 Creative Team: Przemek Bogdanowicz/Maciek Kowalczuk,Maciek Kowalczuk,Przemek Bogdanowicz Other:

SLANG

See full size 600x424 px Released: December 2004 Avertiser: POLISH SCRABBLE FEDERATION Brand name: SCRABBLE Agency: G7 Country: Poland Tags: Creative review , Scrabble latest creative ads Creators Copywriter: Art Director: Account Supervisor: Jacek Hensler/Agnieszka Dabrowska Advertiser Supervisor: Andrzej Lozynski Creative Director: Photographer: Przemek Bogdanowicz Typographer: Illustrator: Advertising Agency: G7 Creative Team: Przemek Bogdanowicz/Maciek Kowalczuk,Maciek Kowalczuk,Przemek Bogdanowicz Other:

SCRABBLE

See full size 442x600 px Released: March 2004 Avertiser: MATTEL Brand name: SCRABBLE Agency: Y&R AMSTERDAM Country: Netherlands Tags: Creative review , Scrabble latest creative ads Creators Copywriter: Art Director: Account Supervisor: Chris Vannitsem Advertiser Supervisor: Paul Fish Creative Director: Photographer: Frank Van De Beemt Typographer: Illustrator: Advertising Agency: Y&R AMSTERDAM Creative Team: Niels Westra,Jakko Achterberg Other:

SAVIOUR

See full size 422x600 px Released: September 2003 Avertiser: MATTEL GERMANY Brand name: SCRABBLE Agency: OGILVY & MATHER FRANKFURT Country: Germany Tags: Creative review , Scrabble latest creative ads Creators Copywriter: Silja Spranger Art Director: Gregor Seitz / Silja Spranger Account Supervisor: Advertiser Supervisor: Andreas Buchner Creative Director: Gregor Seitz Photographer: Typographer: Illustrator: Advertising Agency: Creative Team: Other:

MOTHER

See full size 420x600 px Released: September 2003 Avertiser: MATTEL GERMANY Brand name: SCRABBLE Agency: OGILVY & MATHER FRANKFURT Country: Germany Tags: Creative review , Scrabble latest creative ads Creators Copywriter: Silja Spranger Art Director: Gregor Seitz / Silja Spranger Account Supervisor: Advertiser Supervisor: Andreas Buchner Creative Director: Gregor Seitz Photographer: Typographer: Illustrator: Advertising Agency: Creative Team: Other:

BRAIN SURGEON

See full size 415x600 px Released: September 2003 Avertiser: MATTEL GERMANY Brand name: SCRABBLE Agency: OGILVY & MATHER FRANKFURT Country: Germany Tags: Creative review , Scrabble latest creative ads Creators Copywriter: Silja Spranger Art Director: Gregor Seitz / Silja Spranger Account Supervisor: Advertiser Supervisor: Andreas Buchner Creative Director: Gregor Seitz Photographer: Typographer: Illustrator: Advertising Agency: Creative Team: Other:

UNDER THE THUMB

See full size 507x768 px Released: November 2001 Avertiser: MATTEL Brand name: SCRABBLE Agency: OGILVY & MATHER Country: United Kingdom Tags: Creative review , Scrabble latest creative ads Creators Copywriter: Michael Crowe Art Director: Robert Messeter Account Supervisor: SOPHIE HARWOOD-SMITH Advertiser Supervisor: Creative Director: STEVE DUNN Photographer: David Lidbetter Typographer: Steve Davies Illustrator: Robert Messeter Advertising Agency: Creative Team: Other:

SHAG THE BOSS

See full size 508x768 px Released: November 2001 Avertiser: MATTEL Brand name: SCRABBLE Agency: OGILVY & MATHER Country: United Kingdom Tags: Creative review , Scrabble latest creative ads Creators Copywriter: Michael Crowe Art Director: Robert Messeter Account Supervisor: SOPHIE HARWOOD-SMITH Advertiser Supervisor: Creative Director: STEVE DUNN Photographer: David Lidbetter Typographer: Steve Davies Illustrator: Robert Messeter Advertising Agency: Creative Team: Other:

GUERRILLA SCRABBLE

See full size 508x768 px Released: November 2001 Avertiser: MATTEL Brand name: SCRABBLE Agency: OGILVY & MATHER Country: United Kingdom Tags: Creative review , Scrabble latest creative ads Creators Copywriter: Robert Messeter Art Director: Robert Messeter Account Supervisor: SOPHIE HARWOOD-SMITH Advertiser Supervisor: Sara Reader Creative Director: STEVE DUNN Photographer: Sam Mahayni Typographer: Illustrator: Advertising Agency: Creative Team: Other:

LA FOURRIERE/THE POUND

Stills from video click to enlarge Released: June 2001 Avertiser: MATTEL Brand name: SCRABBLE Agency: OGILVY Country: France Category: Entertainment & leisure Tags: Creative review , Scrabble latest creative ads View online or Download (original resolution) (1.1 MB in .mov)

SODOMISED

Stills from video click to enlarge Released: September 2000 Avertiser: MATTEL Brand name: SCRABBLE Agency: OGILVY& MATHER (SINGAPORE) PTE LIMITED Country: SINGAPORE Category: Entertainment & leisure Awards: Golden Lion Cannes Lions 2000 Film Gold Tags: Creative review , Scrabble latest creative ads View online or Download (original resolution) (1.4 MB in .mpg)

SYPHILIS

Stills from video click to enlarge Released: September 2000 Avertiser: MATTEL Brand name: SCRABBLE Agency: OGILVY& MATHER (SINGAPORE) PTE LIMITED Country: SINGAPORE Category: Entertainment & leisure Awards: Golden Lion Cannes Lions 2000 Film Gold Tags: Creative review , Scrabble latest creative ads View online or Download (original resolution) (1.4 MB in .mpg)

BREASTS

Stills from video click to enlarge Released: January 2000 Avertiser: MATTEL Brand name: SCRABBLE Agency: OGILVY & MATHER, Singapore Country: SINGAPORE Category: Entertainment & leisure Tags: Creative review , Scrabble latest creative ads View online or Download (original resolution) (1.3 MB in .mov)

SYPHILIS

See full size 545x768 px Released: March 1999 Avertiser: MATTEL Brand name: SCRABBLE Agency: OGILVY & MATHER, Singapore Country: SINGAPORE Tags: Creative review , Scrabble latest creative ads Creators Copywriter: ANDY GREENAWAY Art Director: NG PEI PEI Account Supervisor: ROBERT TAN Advertiser Supervisor: STELLA CHOW Creative Director: ANDY GREENAWAY Photographer: JOHN CLANG Typographer: NG PEI PEI Illustrator: Advertising Agency: Creative Team: Other:

HEROIN

See full size 543x768 px Released: March 1999 Avertiser: MATTEL Brand name: SCRABBLE Agency: OGILVY & MATHER, Singapore Country: SINGAPORE Tags: Creative review , Scrabble latest creative ads Creators Copywriter: ANDY GREENAWAY Art Director: NG PEI PEI Account Supervisor: ROBERT TAN Advertiser Supervisor: STELLA CHOW Creative Director: ANDY GREENAWAY Photographer: JOHN CLANG Typographer: NG PEI PEI Illustrator: Advertising Agency: Creative Team: Other:

CELIBACY

See full size 542x768 px Released: January 1999 Avertiser: MATTEL Brand name: SCRABBLE Agency: OGILVY & MATHER, Singapore Country: SINGAPORE Tags: Creative review , Scrabble latest creative ads Creators Copywriter: ANDY GREENAWAY Art Director: NG PEI PEI Account Supervisor: ROBERT TAN Advertiser Supervisor: STELLA CHOW Creative Director: ANDY GREENAWAY Photographer: JOHN CLANG Typographer: NG PEI PEI Illustrator: Advertising Agency: Creative Team: Other:

ORGASMS

See full size 924x624 px Released: December 1998 Avertiser: MATTEL Brand name: SCRABBLE Agency: OGILVY & MATHER ADVERTISING Country: SINGAPORE Tags: Creative review , Scrabble latest creative ads Creators Copywriter: GRAHAM KELLY Art Director: BEN BRADLEY Account Supervisor: Advertiser Supervisor: MARINA WEE Creative Director: STEVE ELRICK Photographer: Typographer: Illustrator: Advertising Agency: Creative Team: Other:

SOUP

See full size 560x768 px Released: January 1998 Avertiser: MATTEL Brand name: JUNIOR SCRABBLE Agency: OGILVY & MATHER ADVERTISING Country: SINGAPORE Tags: Creative review , Scrabble latest creative ads Creators Copywriter: GRAHAME KELLY Art Director: BEN BRADLEY Account Supervisor: Advertiser Supervisor: Creative Director: STEVE ELRICK Photographer: ROY CHEONG Typographer: Illustrator: Advertising Agency: Creative Team: Other:

DOOR

See full size 560x768 px Released: January 1998 Avertiser: MATTEL Brand name: JUNIOR SCRABBLE Agency: OGILVY & MATHER ADVERTISING Country: SINGAPORE Tags: Creative review , Scrabble latest creative ads Creators Copywriter: GRAHAME KELLY Art Director: BEN BRADLEY Account Supervisor: Advertiser Supervisor: Creative Director: STEVE ELRICK Photographer: ROY CHEONG Typographer: Illustrator: Advertising Agency: Creative Team: Other: