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Ads Archive › Focus - Coloribus : Creative Advertising Archive : Creative Ads : Awards Winners › Selection of creative tear-off ads — Crest Toothpaste: STRONG SMILES

Selection of creative tear-off ads

CREST: STRONG SMILES, Crest Toothpaste, Saatchi & Saatchi, Crest, Print, Outdoor, Ads

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	View original Download Hi-Res
Released:	February 2008
Advertiser:	Procter & Gamble Co.
Brand name:	Crest
Product:	Crest Toothpaste
Agency:	Saatchi & Saatchi
Country:	United Arab Emirates

Credits & Description:

STRONG SMILES

PROCTER & GAMBLE

CREST

Advertising Agency: SAATCHI & SAATCHI, Dubai, UNITED ARAB EMIRATES

Name Company Position

Hussain Moloobhoy Saatchi & Saatchi Art Director

Avinash Sampath Saatchi & Saatchi Copywriter

Jihad Hamza Saatchi & Saatchi Production Manager

Sanjay Kamble Sanjay Kamble Illustrator

Type of Media Date of 1st Implementation Media Placement

Direct Mail 12-02 Febuary 2008 Supermarkets, pharmacies

Outcome

The poster was displayed in Crest retail outlets and pharmacies across Dubai. The result was customers with

sore fingers, smiles when they realised the gag and an overall improvement in Crest sales.

Entry Description

To create brand awareness and bring to life Crest's core message: 'Healthy smiles for life', in the shopper

environment.

Entry Speciality

Paper that is impossible to tear is the heart of this entry.

An interactive poster - a classic, tear-a-coupon-from-below-poster.

The teeth of the caricature were the coupons and people were encouraged to tear-off a coupon for a free

dental test.

The twist - the poster was printed on rip-proof paper. Yes, such a thing does exist - it's called 175gsm

synthetic paper. This clearly suggested that a Crest user had strong teeth and that was a great reason to

choose Crest.

The Outdoor Advert titled STRONG SMILES was done by Saatchi & Saatchi advertising agency for product: Crest Toothpaste (brand: Crest) in United Arab Emirates. It was released in the Feb 2008.

Latest Crest Ads & Commercials

Selection of creative tear-off ads