This subsection of Ad Archive combines best commercials from all over the world according to certain themes, focusing on different creative methods and techniques, on best reels of directors, studios, agencies and brands. The section supplements the collection of prints “ Mysterious coincidences ”. However, in the TV-spots case we are talking about “focus” in particular, making an attempt to categorize creative methods and strategies.

Credits:

Advertiser: Kleenex
Product: Kleenex Mansize Tissues in a new compact box.
Agency: JWT London
Executive Creative Director: Russell Ramsey
Creative Director: Dominick Lynch-Robinson
Art Director: Roydon Turner
Copywriter: Jamie Thompson
Agency Producer: Eira Ellis
Producer: Richard Martin
Assistant Producer: Carley Reynolds/Chloe Williams
Director: Jon Hollis
Production Company: Nice Shirt Films
Sound: Zoo/Halo Post (Toby Griffin/John Rogerson)

Credits:

Working with a powerful script and creative from Saatchi & Saatchi London, Shilo directed this spot -- which has as its main components location-based live-action cinematography, an amazing performance by international spoken word artist Ainsley Burrows and stylized original animation seamlessly blended into the striking visuals.

Project Name: Guinness "Spoken Word"
Length: :60
Film Location: The Peninsula at Bayonne Harbor - Bayonne, NJ
Market and Media Distribution: Caribbean TV

Advertising Agency: Saatchi & Saatchi
City/State: London, England
Creative Director: Tim Hearn
Creative Team: Dave Govier, Levi Slavin
Executive Broadcast Director: Andy Gulliman
Regional Planning Director: Karen Johnstone
Account Director: Frederic Roger
Account Manager: Victoria Reiz
TV Producer: Laura Mueller
TV Production Assistant: Emma Wolanski

Production Company: Shilo at Hanrahan
City/State: Bicoastal, USA
Director: Shilo
Creative Director: Andre Stringer
Director of Photography: Martin Ahlgren
Associate Creative Director: Evan Dennis
3D Lead: Tamir Sapir
Editors: Josh Bodnar, Andre Stringer, Galen Summer
Illustrator: Zach Johnsen, Evan Dennis
Animators: Henning Koczy, Craig Kohlmeyer, Stieg Retlin
Compositors: Bashir Hamid, Tamir Sapir, Andre Stringer
3D Artists: Warren Heimall, Craig Kohlmeyer, Christina Ku, Youngmin Kim,
Chris Fung, Joji Tsuruga
Rotoscopers: Constance Conrad, Joel Voelker, Chris West, Stieg Retlin
Trackers: Chris West, Joel Voelker
Producer: Lindsay Bodanza
Line Producer: Nina Goldberg
Executive Producer: Tracy Chandler
Executive Producer for Hanrahan: Mark Hanrahan

Music and Sound Design : Human

Principal Talent: Ainsley Burrows

Credits:

Production: Soft Citizen

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