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This subsection of Ad Archive combines best commercials from all over the world according to certain themes, focusing on different creative methods and techniques, on best reels of directors, studios, agencies and brands. The section supplements the collection of prints “
Mysterious coincidences
”. However, in the TV-spots case we are talking about “focus” in particular, making an attempt to categorize creative methods and strategies.
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| «« Use only original parts | Selection of best bank ads | Behind the scene (making of commercials) »» |
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Credits:
Advertiser: AXA
Copywriter: Henry Scott
Director: Koen Mortier
Producer: Sophie Casse Country: Belgium |
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Credits:
Client: Laurentian Bank – StÈphane Gagnon, Marie-Pierre LÈpine, Audrey Gilbert
A first TV commercial created by bleublancrouge for Laurentian Bank. What if a bank made you grow? Laurentian Bank makes its big TV comeback with a brand new commercial produced by bleublancrouge.“With the current economic context, the whole creative concept established during the last two years is more than relevant”, explained BenoÓt Chapellier, Executive Vice-President and Account Director. “Using language that is distinctive from our client’s competitors has created a positive and reassuring environment which is more than welcome these days.” The campaign was launched last Sunday evening, with the sponsorship of well-known Quebec talk show Tout le monde en parle, broadcast at Radio-Canada. |
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Credits:
Agency: JWT London & JWT Curitibia
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Credits:
Agency: BBDO Toronto
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Credits:
Agency: BBDO, Toronto
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Credits:
We recognise how people value things differently. So what we learn from one customer helps us better serve another. Agency: JWT London Creative Director: Axel ChaldecottCreatives: Michael Ashley & Dinesh Kapoor Agency Producer: Dean Baker Production company: Gorgeous Enterprises Director: Vince Squibb Producer: Spencer Dodd Director of Photography: Alwin Kuchler Service company: Treehouse North Production Designer: Chris Oddy Editor: Paul Watts @ The Quarry Post production: The Mill Telecine: Paul Harrison @ The Mill Flame: Jay Bandlish Sound: Munzie @ Grand Central Music Track: Joanna Newsom |
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Credits:
Agency: BBDO Toronto
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Credits:
Agency: Grey London
Production Company: Not to Scale
Language: English Tagline: Getting you thereCreative Director Colin Lamberton, Seyoan Vela Art Director Colin Lamberton Copywriter Seyoan Vela Director Chris Ketchell Account Director Alastair Whittle Account Planner John Lowery, Oli Gibson Agency Producer Rebecca Pople Post Production Not to Scale Audio Post Production The Jungle Group |
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Credits:
Agency: Euro RSCG C&O CEO: Laurent Habib |
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Credits:
Advertising Agency: Irish International BBDO
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Credits:
Agency: Irish International BBDO
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Credits:
Agency: Irish International BBDO
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Credits:Agency: JWT London |
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| «« Use only original parts | Selection of best bank ads | Behind the scene (making of commercials) »» |