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Home / Focus / Selection of most creative washing powder ads (Detergents)

This subsection of Ad Archive combines best commercials from all over the world according to certain themes, focusing on different creative methods and techniques, on best reels of directors, studios, agencies and brands. The section supplements the collection of prints “ Mysterious coincidences ”. However, in the TV-spots case we are talking about “focus” in particular, making an attempt to categorize creative methods and strategies.

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Selection of most creative washing powder ads (Detergents)

Outdoor advertising, which consists of many small pieces »»

Fairy Fabric Softener: Rubber Ducky

TV-Spots FAIRY FABRIC SOFTENER & FAIRY NON-BIO DETERGENT LEO BURNETT CANADA

Stills from video click to enlarge

Released:	July 2009
Avertiser:	PROCTER &GAMBLE
Brand name:	FAIRY FABRIC SOFTENER & FAIRY NON-BIO DETERGENT
Agency:	LEO BURNETT CANADA
Country:	Canada
Tags:	DETERGENT , Selection of most creative washing powder ads (Detergents)

View online or Download (original resolution) (3.0 MB in .mov)

Credits:

Advertising Agency: Leo Burnett, Canada
Creative Directors: Heather Chambers, Israel Diaz
Copywriter: Steve Persico
Art Director: Anthony Chelvanathan
Agency Producer: Jacqueline Bellmore
Director: Aleysa Young
Production Company: Partners Film, Toronto
Executive Producer: Gigi Realini
Line Producer: Gigi Realini
DP: Catherine Lutes
Editor & Company: Mark Paiva, School Editing, Toronto
Music & Sound Design: TA2 Music, Toronto

Fairy Fabric Softener: Pen Cap

Stills from video click to enlarge

Released:	July 2009
Avertiser:	PROCTER &GAMBLE
Brand name:	FAIRY FABRIC SOFTENER & FAIRY NON-BIO DETERGENT
Agency:	LEO BURNETT CANADA
Country:	Canada
Tags:	DETERGENT , Selection of most creative washing powder ads (Detergents)

View online or Download (original resolution) (3.6 MB in .mov)

Credits:

1Fairy Fabric Softener: Pee Pee

Stills from video click to enlarge

Released:	July 2009
Avertiser:	PROCTER &GAMBLE
Brand name:	FAIRY FABRIC SOFTENER & FAIRY NON-BIO DETERGENT
Agency:	LEO BURNETT CANADA
Country:	Canada
Tags:	DETERGENT , Selection of most creative washing powder ads (Detergents)

View online or Download (original resolution) (3.7 MB in .mov)

Credits:

Persil: Flamingo

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Released:	April 2009
Avertiser:	PERSIL
Brand name:	PERSIL DETERGENT
Agency:	DDB Warsaw
Country:	Poland
Category:	Household maintenance & pet products
Tags:	DETERGENT , Selection of most creative washing powder ads (Detergents) , Prints , Best of the month
Tagline: Protect them before they fade. Advertiser: Henkel Brand: Persil detergent Advertising Agency: DDB Warsaw Country: Poland

Persil: Fish

	See full size 1400x991 px
Released:	March 2009
Avertiser:	PERSIL
Brand name:	PERSIL DETERGENT
Agency:	DDB Warsaw
Country:	Poland
Category:	Household maintenance & pet products
Tags:	DETERGENT , Selection of most creative washing powder ads (Detergents) , Prints , Best of the month
Tagline: Protect them before they fade. Advertiser: Henkel Brand: Persil detergent Advertising Agency: DDB Warsaw Country: Poland

Persil: Butterfly

	See full size 1400x991 px
Released:	March 2009
Avertiser:	PERSIL
Brand name:	PERSIL DETERGENT
Agency:	DDB Warsaw
Country:	Poland
Category:	Household maintenance & pet products
Tags:	DETERGENT , Selection of most creative washing powder ads (Detergents) , Prints
Tagline: Protect them before they fade. Advertiser: Henkel Brand: Persil detergent Advertising Agency: DDB Warsaw Country: Poland

Ujala Fabric Whitener: Clean Get Away

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Released:	December 2008
Agency:	Grey Kuala Lumpur
Country:	Malaysia
Tags:	DETERGENT , Selection of most creative washing powder ads (Detergents)
Advertiser: Dakshin Bharath Brand: Ujala Liquid Fabric Whitener Agency: Grey Kuala Lumpur Executive Creative Director: David Sin Copywriter: Foong EuJin Art Director: Janet Yeap Copywriter: Sagar V. Paranjpe Country: Malaysia

Skip washing powder: Chocolate

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Released:	October 2008
Brand name:	SKIP DETERGENT
Agency:	LOWE BULL
Country:	South Africa
Category:	Household maintenance & pet products
Tags:	Selection of most creative washing powder ads (Detergents) , Prints , DETERGENT
Advertising Agency: Lowe Bull, Johannesburg, South Africa Creative Director: Rui Alves Art Director: Christopher Charoux Copywriter: Domenique Sliva Photographer: David Prioir Retoucher: George Greyling

Tide Longer Lasting Whites

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Released:	October 2008
Avertiser:	TIDE
Brand name:	TIDE DETERGENT
Agency:	Leo Burnett Frankfurt
Country:	Germany
Awards:	Epica Awards 2008 Press & Poster Silver , OBIE 2009 Winner
Tags:	Creative outdoor , Visual effects in outdoor ads , Selection of most creative washing powder ads (Detergents) , DETERGENT , Best of the month , Award show winner , Creativity
To demostrate the long-lasting whiteness of the Tide detergent, we created an outdoor poster in a really busy road, with constant heavy traffic. The poster was covered in cotton with self cleaning effect which over the course of a few weeks became more and more polluted, finally revealing a clothes life of a brillant white clothes. Advertising agency: Leo Burnett Frankfurt Advertiser: Procter & Gamble, Tankut Turnaoglu, Marketing Director Laundry CEE Creative director: Andreas Stalder, Ulf Henniger von Wallersbrunn Art Director: Daniela Ewald Copywriter: Volker Mueller Photographer/Illustrator: Ramona Heinze Other: A. Pauli (ECD), K. Nausch (AECD), D. Bowen, U. Barth, T. Zeh, B. Mau, C. Meyer, C. Richter

Dynamo Washing Detergent: Arctic

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Released:	September 2008
Avertiser:	PROCTER &GAMBLE
Brand name:	DYNAMO WASHING DETERGENT
Agency:	Saatchi & Saatchi Malaysia
Country:	Malaysia
Category:	Household maintenance & pet products
Tags:	Selection of most creative washing powder ads (Detergents) , DETERGENT
Advertiser: P&G Brand: Dynamo Washing Detergent Agency: Saatchi & Saatchi, Malaysia Photographer: David Lok Executive Creative Director: Adrian Miller, Edmund Choe Art Director: Hor Yew Pong Copywriter: Primus Nair Photographic Studio: Studio DL

Dynamo Washing Detergent: Jungle

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Released:	September 2008
Avertiser:	PROCTER &GAMBLE
Brand name:	DYNAMO WASHING DETERGENT
Country:	Malaysia
Tags:	DETERGENT
Advertiser: P&G Brand: Dynamo Washing Detergent Agency: Saatchi & Saatchi, Malaysia Photographer: David Lok Executive Creative Director: Adrian Miller, Edmund Choe Art Director: Hor Yew Pong Copywriter: Primus Nair Photographic Studio: Studio DL

Surf laundry: Duvet

Stills from video click to enlarge

Released:	September 2008
Avertiser:	SURF
Agency:	BBH London
Country:	United Kingdom
Category:	Household maintenance & pet products
Tags:	DETERGENT , Bartle Bogle Hegarty best reels , tv-spot , Creativity , Selection of most creative washing powder ads (Detergents)

View online or Download (original resolution) (5.0 MB in .mov)

Credits:

Agency: BBH, London
Creatives: Dave Monk & Matt Waller
Agency Producer: Ruben Mercadel
Production Company: Sonny, London
Producer: Alice Grant
Director: Guy Manwaring
Director of Photography: Nanu Segal
Editor: Sam Sneade at Speade

Vanish: Tomatoes

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Released:	June 2008
Avertiser:	Vanish
Agency:	EURO RSCG SPAIN
Country:	Spain
Category:	Household maintenance & pet products
Tags:	White ketchup , Creative review , Prints , Selection of most creative washing powder ads (Detergents)
Advertising Agency: EURO RSCG, Spain Creative Directors: German Silva, Ekhi Mendibil, Haitz Mendibil, Felipe Crespo

MIR WOOL: PINK

$Prints, Outdoor, Ads MIR WOOL: PINK , MIR WOOL, TBWA\,$

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Released:	June 2008
Avertiser:	MIR
Brand name:	MIR WOOL
Agency:	TBWA\
Category:	Household maintenance & pet products
Awards:	Cannes Lions 2008 Press Bronze , Eurobest 2008 Print Bronze , Eurobest 2008 Outdoor Bronze , Clio Awards 2009 Print Gold
Tags:	Erik Vervroegen , DETERGENT , Creative review , Selection of most creative washing powder ads (Detergents) , Award show winner
Advertiser/Client: MIR, HENKEL Product/Service: MIR WOOL Advertising Agency: TBWA\PARIS Country: FRANCE Advertising Agency: TBWA\PARIS Country: FRANCE Executive Creative Director: Erik Vervroegen Creative Director: Erik Vervroegen Copywriter: Pierre-Louis Messager Art Director: Ingrid Varetz Photographer: Vincent Fournier Art Buyer: Barbara Chevalier Account Supervisor: Franзois Michel/Nelly Manoukian

Mir Black: Star wars movie

$Prints, Outdoor, Ads Mir Black: Star wars movie, Mir Black, TBWA\,$

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Released:	June 2008
Avertiser:	HENKEL
Brand name:	Mir Black
Agency:	TBWA\
Country:	France
Category:	Household maintenance & pet products
Awards:	Cannes Lions 2008 Press Gold
Tags:	DETERGENT , Cannes 2008 , Creative review , Selection of most creative washing powder ads (Detergents)
Agency: TBWA\PARIS City: Boulogne-Billancourt Advertiser: Henkel AG & Co. Brand: Mir Black

MIR WOOL: YELLOW

$Prints, Outdoor, Ads MIR WOOL: YELLOW, MIR WOOL, TBWA\,$

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Released:	June 2008
Avertiser:	MIR
Brand name:	MIR WOOL
Agency:	TBWA\
Category:	Household maintenance & pet products
Awards:	Cannes Lions 2008 Press Bronze , Eurobest 2008 Print Bronze , Eurobest 2008 Outdoor Bronze , Clio Awards 2009 Print Gold
Tags:	Erik Vervroegen , DETERGENT , Creative review , Selection of most creative washing powder ads (Detergents) , Award show winner
Advertiser/Client: MIR, HENKEL Product/Service: MIR WOOL Advertising Agency: TBWA\PARIS Country: FRANCE Advertising Agency: TBWA\PARIS Country: FRANCE Executive Creative Director: Erik Vervroegen Creative Director: Erik Vervroegen Copywriter: Pierre-Louis Messager Art Director: Ingrid Varetz Photographer: Vincent Fournier Art Buyer: Barbara Chevalier Account Supervisor: Franзois Michel/Nelly Manoukian

Mir Black: Spider

$Prints, Outdoor, Ads Mir Black: Spider, Mir Black, TBWA\,$

	See full size 1024x668 px
Released:	June 2008
Avertiser:	HENKEL
Brand name:	Mir Black
Agency:	TBWA\
Country:	France
Category:	Household maintenance & pet products
Awards:	Cannes Lions 2008 Press Gold , Epica Awards 2008 Press & Poster Bronze , Eurobest 2008 Print Gold , Eurobest 2008 Outdoor Silver , Clio Awards 2009 Print Gold
Tags:	DETERGENT , Cannes 2008 , Creative review , Selection of most creative washing powder ads (Detergents) , Award show winner
Agency: TBWA\PARIS City: Boulogne-Billancourt Advertiser: Henkel AG & Co. Brand: Mir Black

Mir Black: Arm

$Prints, Outdoor, Ads Mir Black: Arm, Mir Black, TBWA\,$

	See full size 1024x668 px
Released:	June 2008
Avertiser:	HENKEL
Brand name:	Mir Black
Agency:	TBWA\
Country:	France
Category:	Household maintenance & pet products
Awards:	Cannes Lions 2008 Press Gold , Epica Awards 2008 Press & Poster Bronze , Eurobest 2008 Print Gold , Eurobest 2008 Outdoor Silver , Clio Awards 2009 Print Gold
Tags:	DETERGENT , Cannes 2008 , Creative review , Selection of most creative washing powder ads (Detergents) , Award show winner
Agency: TBWA\PARIS City: Boulogne-Billancourt Advertiser: Henkel AG & Co. Brand: Mir Black

Ariel: Ketchup

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Released:	June 2008
Avertiser:	ARIEL
Agency:	Saatchi & Saatchi Bucharest
Country:	Romania
Category:	Household maintenance & pet products
Awards:	Golden Drum 2008 Press Gold , The New York Festival Awards 2009 , NYF 2009 Print Gold
Tags:	Prints , DETERGENT , Best of the month , Creative review , Selection of most creative washing powder ads (Detergents) , Award show winner
Removes dried-in stains. Advertising Agency: Saatchi & Saatchi, Bucharest, Romania Creative Director: Nick Hine Art Director: Daniela Nedelschi Copywriter: Jorg Riommi

Fabric Care: Stop your bottom sagging

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Released:	May 2008
Brand name:	FABRIC CARE
Agency:	IDEAWORKS
Country:	AUSTRALIA
Category:	Household maintenance & pet products
Tags:	Prints , DETERGENT , Creative review , Selection of most creative washing powder ads (Detergents)
Product: Fabric Care Agency: IDEAWORKS Sydney Photographer: Neil Bailey Executive Creative Director: Jono McCauley Creative Director/ writer: Stuart Vidler Head of Art: James Gali Barrow Senior Art Director: James Gali Barrow Country: Australia

Ariel: Honey

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Released:	May 2008
Avertiser:	ARIEL
Agency:	Saatchi & Saatchi Bucharest
Country:	Romania
Category:	Household maintenance & pet products
Awards:	The New York Festival Awards 2009 , NYF 2009 Print Gold
Tags:	Prints , DETERGENT , Best of the month , Creative review , Selection of most creative washing powder ads (Detergents) , Award show winner
Removes dried-in stains. Advertising Agency: Saatchi & Saatchi, Bucharest, Romania Creative Director: Nick Hine Art Director: Daniela Nedelschi Copywriter: Jorg Riommi

Ariel Washing Powder: Outdoor

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Released:	May 2008
Avertiser:	ARIEL
Brand name:	ARIEL WASHING POWDER
Agency:	Publicis QMP
Country:	Ireland
Category:	Household maintenance & pet products
Tags:	DETERGENT , Prints , Creative review , Selection of most creative washing powder ads (Detergents)
This billboard is a joint promotion with Ariel and the Gaelic Athletic Association, (an Irish sports association). The brief was to create a link with Ariel washing powder and the GAA, to show how Ariel supports these much loved Irish sports. Product: Ariel Washing Powder Agency: Publicis QMP, Dublin Retoucher: Taylor James - London Executive Creative Director: CAROL LAMBERT Art Director: Nicholas Pereira Copywriter: Priscilla Groves Country: Ireland Photographer: Simon Burch

Ariel Washing Powder: Wedding

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Released:	May 2008
Avertiser:	ARIEL
Brand name:	ARIEL WASHING POWDER
Agency:	Publicis QMP
Country:	Ireland
Category:	Household maintenance & pet products
Tags:	DETERGENT , Prints , Creative review , Selection of most creative washing powder ads (Detergents)
This billboard is a joint promotion with Ariel and the Gaelic Athletic Association, (an Irish sports association). The brief was to create a link with Ariel washing powder and the GAA, to show how Ariel supports these much loved Irish sports. Product: Ariel Washing Powder Agency: Publicis QMP, Dublin Retoucher: Taylor James - London Executive Creative Director: CAROL LAMBERT Art Director: Nicholas Pereira Copywriter: Priscilla Groves Country: Ireland Photographer: Simon Burch

Fabric Care: Reduce the visible signs of aging

	See full size 1500x1060 px
Released:	May 2008
Brand name:	FABRIC CARE
Agency:	IDEAWORKS
Country:	AUSTRALIA
Category:	Household maintenance & pet products
Tags:	Prints , DETERGENT , Creative review , Selection of most creative washing powder ads (Detergents)
Product: Fabric Care Agency: IDEAWORKS Sydney Photographer: Neil Bailey Executive Creative Director: Jono McCauley Creative Director/ writer: Stuart Vidler Head of Art: James Gali Barrow Senior Art Director: James Gali Barrow Country: Australia

Omo: Cuff Sleeve

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Released:	May 2008
Avertiser:	OMO
Agency:	Lowe Vietnam
Country:	Vietnam
Category:	Household maintenance & pet products
Tags:	Prints , DETERGENT , Creative review , Selection of most creative washing powder ads (Detergents)
In Vietnam Omo released it's new variant - Omo with the softening power of Comfort. Product: Omo Agency: Lowe Vietnam Country: Vietnam Executive Creative Director: Brandie Tan Executive Creative Director: Tin Sanchez Creative Director: Long Tran Copywriter: Truc Yen Agency Producer: Duy Ho

Omo: Jeans

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Released:	May 2008
Avertiser:	OMO
Agency:	Lowe Vietnam
Country:	Vietnam
Category:	Household maintenance & pet products
Tags:	Prints , DETERGENT , Creative review , Selection of most creative washing powder ads (Detergents)
In Vietnam Omo released it's new variant - Omo with the softening power of Comfort. Product: Omo Agency: Lowe Vietnam Country: Vietnam Executive Creative Director: Brandie Tan Executive Creative Director: Tin Sanchez Creative Director: Long Tran Copywriter: Truc Yen Agency Producer: Duy Ho

Bonux Ace: Ketchup

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Released:	April 2008
Avertiser:	BONUX
Brand name:	Bonux Ace
Agency:	LEO BURNETT BRUSSELS
Country:	Belgium
Category:	Household maintenance & pet products
Awards:	Eurobest 2008 Outdoor Bronze
Tags:	Prints , DETERGENT , White ketchup , Creative review , Selection of most creative washing powder ads (Detergents) , Award show winner
Advertising Agency: Leo Burnett, Brussels, Belgium Creative Directors: Jean-Paul Lefebvre, Michel Delauw Art Director: Marie-Laure Cliquennois Copywriter: Grégory Ginterdaele Photographer: Léasammarie Retouching: Bee Factory

ACE: Eye

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Released:	April 2008
Avertiser:	Ace
Brand name:	ACE DETERGENT
Agency:	MILANO & GREY
Country:	Italy
Category:	Household maintenance & pet products
Tags:	Creative review , Selection of most creative washing powder ads (Detergents)
Advertising Agency: Grey Milano, Milan, Italy Executive Creative Director: Francesco Emiliani Creative Director / Copywriter: Barbara Cicalini Art Director: Daniele Freuli Photographer: Andrea Pisapia Post-production: Sprint

Tide: Mud (1/3)

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Released:	April 2008
Avertiser:	TIDE
Brand name:	TIDE DETERGENT
Agency:	SAATCHI & SAATCHI LOS ANGELES / CONILL ADVERTISING
Country:	USA
Category:	Household maintenance & pet products
Awards:	ADC Awards 2008 Print Silver
Tags:	Prints , Award show winner , Creative review , Selection of most creative washing powder ads (Detergents)
A stain can ruin your whole garment. Advertising Agency: Conill Saatchi & Saatchi NY/Miami, USA Creative Director: Maru Kopelowicz Art Director: Matías Aubi Copywriter: Ariel Dress Photographer: Alejandro Ares Retoucher: Ignacio Urruti

Tide / P&G: Ice cream

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Released:	April 2008
Avertiser:	TIDE
Brand name:	TIDE DETERGENT
Agency:	SAATCHI & SAATCHI LOS ANGELES / CONILL ADVERTISING
Country:	USA
Category:	Household maintenance & pet products
Awards:	ADC Awards 2008 Print Silver
Tags:	Prints , Creative review , Selection of most creative washing powder ads (Detergents)
A stain can ruin your whole garment. Advertising Agency: Conill Saatchi & Saatchi NY/Miami, USA Creative Director: Maru Kopelowicz Art Director: Matías Aubi Copywriter: Ariel Dress Photographer: Alejandro Ares Retoucher: Ignacio Urruti Published: February 2008

Bolt Detergent: Bathroom (1/2)

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Released:	April 2008
Avertiser:	Bolt
Brand name:	Bolt Detergent
Agency:	Leo Burnett, Toronto
Country:	Canada
Category:	Household maintenance & pet products
Tags:	Prints , Best of the month , Creative review , Selection of most creative washing powder ads (Detergents) , Award show winner
It smells this irresistible. Advertising Agency: Leo Burnett Canada Creative Directors: Judy John, Israel Diaz, Heather Chambers, Licia Martella Art Directors: Israel Diaz, Anthony Chelvanathan Copywriters: Judy John, Steve Persico Photographer: Todd McLellan Designers: Caio Oyafuso, Israel Diaz

Bolt Detergent: Basement

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Released:	March 2008
Avertiser:	Bolt
Brand name:	Bolt Detergent
Agency:	Leo Burnett, Toronto
Country:	Canada
Category:	Household maintenance & pet products
Tags:	Prints , Best of the month , Creative review , Selection of most creative washing powder ads (Detergents) , Award show winner
It smells this irresistible. Advertising Agency: Leo Burnett Canada Creative Directors: Judy John, Israel Diaz, Heather Chambers, Licia Martella Art Directors: Israel Diaz, Anthony Chelvanathan Copywriters: Judy John, Steve Persico Photographer: Todd McLellan Designers: Caio Oyafuso, Israel Diaz

Tide: Angels

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Released:	March 2008
Avertiser:	TIDE
Brand name:	TIDE DETERGENT
Agency:	SAATCHI & SAATCHI LOS ANGELES / CONILL ADVERTISING
Country:	USA
Category:	Household maintenance & pet products
Awards:	FIAP 2008 PRINT & OUTDOOR SILVER
Tags:	Prints , Creative review , Selection of most creative washing powder ads (Detergents)
Advertising Agency: Conill Saatchi & Saatchi, Miami & NY, USA Creative Director: Maru Kopelowicz Art Director: Matías Aubi Copywriter: Ariel Dress Illustrator: 7th Sense Photographer: Chino Zabalía Other additional credits: MondoPhoto

Tide: Angels

	See full size 1200x740 px
Released:	March 2008
Avertiser:	TIDE
Brand name:	TIDE DETERGENT
Agency:	SAATCHI & SAATCHI LOS ANGELES / CONILL ADVERTISING
Country:	USA
Category:	Household maintenance & pet products
Awards:	FIAP 2008 PRINT & OUTDOOR SILVER
Tags:	Prints , Award show winner , Creative review , Selection of most creative washing powder ads (Detergents)
Advertising Agency: Conill Saatchi & Saatchi, Miami & NY, USA Creative Director: Maru Kopelowicz Art Director: Matías Aubi Copywriter: Ariel Dress Illustrator: 7th Sense Photographer: Chino Zabalía Other additional credits: MondoPhoto

Ace Washing Powder: Porcelain

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Released:	March 2008
Avertiser:	Ace
Brand name:	ACE DETERGENT
Agency:	MILANO & GREY
Country:	Italy
Category:	Household maintenance & pet products
Tags:	Easily removing stains , Prints , Work , Creative review , Selection of most creative washing powder ads (Detergents)
Product : Ace Washing Powder Agency : Grey Milano - Milano Country : Italy Executive Creative Director: francesco emiliani Art Director: Daniele Dagrada Copywriter: Livia Cappelletti

Breeze Excel detergent: Menu stain

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Released:	March 2008
Brand name:	BREEZE EXCEL
Agency:	LOWE BANGKOK
Country:	Thailand
Category:	Household maintenance & pet products
Awards:	Cannes Lions 2008 Outdoor Bronze , Clio Awards 2009 Print Bronze
Tags:	Prints , Cannes 2008 , DETERGENT , Creativity , Creative review , Selection of most creative washing powder ads (Detergents) , Work , Award show winner
Lowe Bangkok show how confident Thais are when it comes to Breeze Excel washing powder. Product : Breeze Excel Agency : Lowe Limited Bangkok Country : Thailand Photographer: Anuchai Secharunputong Regional Creative Director: Dominic Stallard Regional Creative Director: Clinton Manson Copywriter: Clinton Manson Art Director: Dominic Stallard Agency Producer: Nuch Lertviwatchai

Breeze Excel detergent: Ink price

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Released:	March 2008
Brand name:	BREEZE EXCEL
Agency:	LOWE BANGKOK
Country:	Thailand
Category:	Household maintenance & pet products
Awards:	Clio Awards 2009 Print Bronze
Tags:	Prints , Work , DETERGENT , Creativity , Creative review , Selection of most creative washing powder ads (Detergents) , Award show winner
Lowe Bangkok show how confident Thais are when it comes to Breeze Excel washing powder. Product : Product : Breeze Excel Agency : Lowe Limited Bangkok Country : Thailand Photographer: Anuchai Secharunputong Regional Creative Director: Dominic Stallard Regional Creative Director: Clinton Manson Copywriter: Clinton Manson Art Director: Dominic Stallard Agency Producer: Nuch Lertviwatchai

Attack Ezy Detergent: Man

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Released:	February 2008
Brand name:	Attack Ezy
Agency:	DENTSU THAILAND
Country:	Thailand
Category:	Household maintenance & pet products
Tags:	Prints , Work , Best of the month , Creative review , Selection of most creative washing powder ads (Detergents)
Give your hands a rest. Advertising Agency: Dentsu Thailand Copywriter: Napapatch Kantasil Art Directors: Supachai Toemtechatpong, Thongrob Chantarak Photographer: Chup Nokkeaw

Attack Ezy Detergent: Baby

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Released:	February 2008
Brand name:	Attack Ezy
Agency:	DENTSU THAILAND
Country:	Thailand
Category:	Household maintenance & pet products
Tags:	Prints , Work , Creative review , Selection of most creative washing powder ads (Detergents)
Give your hands a rest. Advertising Agency: Dentsu Thailand Copywriter: Napapatch Kantasil Art Directors: Supachai Toemtechatpong, Thongrob Chantarak Photographer: Chup Nokkeaw

Fab: Ice-cream

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Released:	January 2008
Avertiser:	PROCTER &GAMBLE
Brand name:	FAB WASHING POWDER
Agency:	LEO BURNETT, Singapore
Country:	SINGAPORE
Category:	Household maintenance & pet products
Awards:	Cannes Lions 2008 Press Bronze
Tags:	Prints , Stains of the same colour as clothes , Creative review , Selection of most creative washing powder ads (Detergents) , Work
Tagline: Makes stain look harmless Advertiser/Client: PROCTER & GAMBLE SINGAPORE Product/Service: FAB WASHING POWDER Advertising Agency: LEO BURNETT/ARC WORLDWIDE SINGAPORE Country: SINGAPORE Advertising Agency: LEO BURNETT/ARC WORLDWIDE SINGAPORE Country: SINGAPORE Executive Creative Director: Chris Chiu Creative Director: Victor Ng /Jon Loke Copywriter: Victor Ng /Jon Loke Art Director: Jon Loke/Victor Ng Photographer: Xuan (Groovy Studios) Other Credits: Retoucher: Lay Leng (Procolor)

Fab: Ketchup

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Released:	January 2008
Avertiser:	PROCTER &GAMBLE
Brand name:	FAB WASHING POWDER
Agency:	LEO BURNETT, Singapore
Country:	SINGAPORE
Category:	Household maintenance & pet products
Awards:	Cannes Lions 2008 Press Bronze
Tags:	Prints , Stains of the same colour as clothes , Creative review , Selection of most creative washing powder ads (Detergents) , Work
Tagline: Makes stain look harmless Advertiser/Client: PROCTER & GAMBLE SINGAPORE Product/Service: FAB WASHING POWDER Advertising Agency: LEO BURNETT/ARC WORLDWIDE SINGAPORE Country: SINGAPORE Advertising Agency: LEO BURNETT/ARC WORLDWIDE SINGAPORE Country: SINGAPORE Executive Creative Director: Chris Chiu Creative Director: Victor Ng /Jon Loke Copywriter: Victor Ng /Jon Loke Art Director: Jon Loke/Victor Ng Photographer: Xuan (Groovy Studios) Other Credits: Retoucher: Lay Leng (Procolor)

Tide Portraits: Surprisingly white shorts

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Released:	January 2008
Avertiser:	TIDE
Brand name:	TIDE DETERGENT
Agency:	LEO BURNETT SYDNEY
Country:	AUSTRALIA
Tags:	Prints , Work , White light , Creative review , Selection of most creative washing powder ads (Detergents)
Product : Tide Agency : Leo Burnett, Sydney Country : Australia Creative Director: Mark Collis Creative Group Head, Art Director: CHRIS ROUND Art Director: Luke Simkins Copywriter: CHRIS ROUND Producer: Gary Clarke

Tide Portraits: Surprisingly white skirts

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Released:	January 2008
Avertiser:	TIDE
Brand name:	TIDE DETERGENT
Agency:	LEO BURNETT SYDNEY
Country:	AUSTRALIA
Tags:	Prints , Work , White light , Best of the month , Creative review , Selection of most creative washing powder ads (Detergents)
Product : Tide Agency : Leo Burnett, Sydney Country : Australia Creative Director: Mark Collis Creative Group Head, Art Director: CHRIS ROUND Art Director: Luke Simkins Copywriter: CHRIS ROUND Producer: Gary Clarke

Tide: Dinosaurs

	See full size 1276x902 px
Released:	January 2008
Avertiser:	TIDE
Brand name:	TIDE DETERGENT
Agency:	Leo Burnett Guangzhou
Country:	China
Category:	Household maintenance & pet products
Tags:	Work , Prints , Prehistoric Dirt , Creative review , Creative selection of ads from China , Selection of most creative washing powder ads (Detergents)
Translation: Remove old stains with Tide. Product : Tide Agency : Leo Burnett Guangzhou Country : China Photographer: David Chen Designer: Song Ruan Creative Director: Amanda Yang Art Director: Henry Tsai Deng Jian Quan Copywriter: Joy Zou

Tide: Dinosaurs

	See full size 1276x902 px
Released:	January 2008
Avertiser:	TIDE
Brand name:	TIDE DETERGENT
Agency:	Leo Burnett Guangzhou
Country:	China
Category:	Household maintenance & pet products
Tags:	Work , Prints , Prehistoric Dirt , Creative review , Creative selection of ads from China , Selection of most creative washing powder ads (Detergents)
Translation: Remove old stains with Tide. Product : Tide Agency : Leo Burnett Guangzhou Country : China Photographer: David Chen Designer: Song Ruan Creative Director: Amanda Yang Art Director: Henry Tsai Deng Jian Quan Copywriter: Joy Zou

Godrej Ezee: Tag

	See full size 1200x846 px
Released:	December 2007
Avertiser:	GODREJ
Brand name:	Godrej Ezee
Agency:	DDB Mudra
Country:	INDIA
Category:	Household maintenance & pet products
Tags:	DETERGENT , Prints , Creative review , Selection of most creative washing powder ads (Detergents)
Advertising Agency: Mudra, New Delhi, India Creative Director: Subbashish Datta Art Director: Deepak Sharma Copywriter: Anshdeep Kaur Photographer: Ajit Other additional credits: Deven Nagarkoti

Godrej Ezee: Tag

	See full size 1200x846 px
Released:	December 2007
Avertiser:	GODREJ
Brand name:	Godrej Ezee
Agency:	DDB Mudra
Country:	INDIA
Category:	Household maintenance & pet products
Tags:	DETERGENT , Prints , Creative review , Best of the month , Selection of most creative washing powder ads (Detergents)
Advertising Agency: Mudra, New Delhi, India Creative Director: Subbashish Datta Art Director: Deepak Sharma Copywriter: Anshdeep Kaur Photographer: Ajit Other additional credits: Deven Nagarkoti

Dash: Irresistibly Fresh, 3

	See full size 800x946 px
Released:	November 2007
Avertiser:	DASH
Brand name:	DASH DETERGENT
Agency:	Saatchi & Saatchi, Netherlands
Country:	Holland
Category:	Household maintenance & pet products
Tags:	Work , Prints , Creative review , Selection of most creative washing powder ads (Detergents)
Product : Dash Agency : Saatchi & Saatchi Amsterdam Creatives : Mejor Samrai (Photographer) Magnus Olsson (Creative Director) Menno Schipper (Copywriter) Nils Taildeman (Art Director) Country : Netherlands Other Credits : Agency Account: Tanya Jaspers & Mark Brounen

Dash: Irresistibly Fresh, 2

	See full size 800x946 px
Released:	November 2007
Avertiser:	DASH
Brand name:	DASH DETERGENT
Agency:	Saatchi & Saatchi, Netherlands
Country:	Holland
Category:	Household maintenance & pet products
Tags:	Work , Prints , Creative review , Selection of most creative washing powder ads (Detergents)
Product : Dash Agency : Saatchi & Saatchi Amsterdam Creatives : Mejor Samrai (Photographer) Magnus Olsson (Creative Director) Menno Schipper (Copywriter) Nils Taildeman (Art Director) Country : Netherlands Other Credits : Agency Account: Tanya Jaspers & Mark Brounen

Tide: Ketchup

	See full size 510x675 px
Released:	November 2007
Avertiser:	TIDE
Brand name:	TIDE DETERGENT
Agency:	SAATCHI & SAATCHI LOS ANGELES / CONILL ADVERTISING
Country:	USA
Category:	Household maintenance & pet products
Awards:	Clio 2008 Print Bronze
Tags:	Work , Prints , Award show winner , Creative review , Selection of most creative washing powder ads (Detergents)
Advertising Agency: Conill Saatchi & Saatchi, New York, USA Executive Creative Director: Antonio López Art Director / Copywriter: Dámaso Crespo Photographer: Studio Fuster

Tide: Coffee

	See full size 510x675 px
Released:	November 2007
Avertiser:	TIDE
Brand name:	TIDE DETERGENT
Agency:	SAATCHI & SAATCHI LOS ANGELES / CONILL ADVERTISING
Country:	USA
Category:	Household maintenance & pet products
Tags:	Work , Prints , Creative review , Selection of most creative washing powder ads (Detergents)
Advertising Agency: Conill Saatchi & Saatchi, New York, USA Executive Creative Director: Antonio López Art Director / Copywriter: Dámaso Crespo Photographer: Studio Fuster

Omino Bianco Washing Powder add-on: Laundry before Christmas

	See full size 1200x756 px
Released:	October 2007
Brand name:	Omino Bianco
Agency:	PUBLICIS ITALIA
Country:	Italy
Category:	Household maintenance & pet products
Tags:	Creative review , Selection of most creative washing powder ads (Detergents)
Try and be good, at last with colours. Advertising Agency: Publicis, Italy

Ways, disinfecting detergent: glove

	See full size 478x663 px
Released:	October 2007
Brand name:	Ways
Category:	Household maintenance & pet products
Tags:	Prints , Work , household chemistry , Creative review , Selection of most creative washing powder ads (Detergents)

Ways, disinfecting detergent: sock

	See full size 478x663 px
Released:	October 2007
Brand name:	Ways
Category:	Household maintenance & pet products
Tags:	Prints , Work , household chemistry , Best of the month , Prints , Creative review , Selection of most creative washing powder ads (Detergents)

Ariel: Sterile hanger

	See full size 849x1200 px
Released:	October 2007
Avertiser:	PROCTER &GAMBLE
Brand name:	ARIEL DETERGENT
Agency:	SAATCHI & SAATCHI POLAND
Country:	Poland
Category:	Household maintenance & pet products
Tags:	Prints , Creative review , Selection of most creative washing powder ads (Detergents)
Keep your laundry ultra clean. Advertising Agency: Saatchi & Saatchi Poland, Warsaw, Poland Creative Director: Max Olech Art Director: Bożena Ślaga Copywriter: Radek Kotapka

Ariel: Sterile pegs

	See full size 848x1200 px
Released:	October 2007
Avertiser:	PROCTER &GAMBLE
Brand name:	ARIEL DETERGENT
Agency:	SAATCHI & SAATCHI POLAND
Country:	Poland
Category:	Household maintenance & pet products
Tags:	Prints , Creative review , Selection of most creative washing powder ads (Detergents)
Keep your laundry ultra clean. Advertising Agency: Saatchi & Saatchi Poland, Warsaw, Poland Creative Director: Max Olech Art Director: Bożena Ślaga Copywriter: Radek Kotapka

Ligy laundry powder: White flag

	See full size 1200x848 px
Released:	October 2007
Avertiser:	Ligy
Agency:	WhyCreative
Country:	China
Category:	Household maintenance & pet products
Tags:	Creative review , Selection of most creative washing powder ads (Detergents)
Instant white. Advertising Agency: WhyCreative, Beijing, China Creative Directors: DongHao, Kelvin Lai Art Directors: Dragon Wang, Kelvin Lai Copywriter: DongHao Illustrator: Kelvin Bok Photographer: Andy Low

Dynamo Washing Detergent: Changing Room

	See full size 850x1118 px
Released:	September 2007
Brand name:	DYNAMO WASHING DETERGENT
Agency:	Saatchi & Saatchi Malaysia
Tags:	Creative review , Selection of most creative washing powder ads (Detergents)
For germ free clothes. Dynamo Washing Detergent Advertising Agency: Saatchi & Saatchi, Malaysia Executive Creative Directors: Edmund Choe, Adrian Miller Art Directors: Lydia Lim, Ong Kien Hoe Copywriter: Lydia Lim Producer: Loke Sai Kit

Tide: CRUISE SHIP

	See full size 600x429 px
Released:	June 2007
Brand name:	Cannes Lions 2007
Agency:	SAATCHI & SAATCHI, New York
Category:	Cannes 2007 Press Silver
Awards:	London International Awards 2007 , London Awards 2007 Print Consumer Campaign Silver , Cannes Lions 2007 Press Silver , CLIO Awards 2007 , CLIO Awards 2007 Silver
Tags:	News , Award show winner , Prints , Creative review , Tony Granger , Tony Granger-best works , Selection of most creative washing powder ads (Detergents)
Category: Household: Cleaning Products Title: CRUISE SHIP Advertiser/Client: PROCTER & GAMBLE Product/Service: TIDE COLDWATER WASHING DETERGENT Advertising Agency, City: SAATCHI & SAATCHI, New York Country: USA Advertising Agency, City: SAATCHI & SAATCHI, New York Country: USA Executive Creative Director: Tony Granger/Jan Jacobs/Leo Premutico Copywriter: Jake Benjamin Art Director: Mark Voehringer Illustrator: Saddington/Baynes Typographer: Kevin Li Account Supervisor: Chris Foster/Andrea Diquez/Sarah Beaumont/Beth Galloway/Gus Marmarinos

Tide: WRIGLEY FIELD

	See full size 600x430 px
Released:	June 2007
Brand name:	Cannes Lions 2007
Agency:	SAATCHI & SAATCHI, New York
Category:	Cannes 2007 Press Silver
Awards:	London International Awards 2007 , London Awards 2007 Print Consumer Campaign Silver , Cannes Lions 2007 Press Silver , CLIO Awards 2007 , CLIO Awards 2007 Silver
Tags:	News , Award show winner , Prints , Creative review , Tony Granger , Tony Granger-best works , Selection of most creative washing powder ads (Detergents)
Category: Household: Cleaning Products Title: WRIGLEY FIELD Advertiser/Client: PROCTER & GAMBLE Product/Service: TIDE COLDWATER WASHING DETERGENT Advertising Agency, City: SAATCHI & SAATCHI, New York Country: USA Advertising Agency, City: SAATCHI & SAATCHI, New York Country: USA Executive Creative Director: Tony Granger/Jan Jacobs/Leo Premutico Copywriter: Jake Benjamin Art Director: Mark Voehringer Illustrator: Saddington/Baynes Typographer: Kevin Li Account Supervisor: Chris Foster/Andrea Diquez/Sarah Beaumont/Beth Galloway/Gus Marmarinos

Ketchup doesn't stand a chance

	See full size 1166x884 px
Released:	May 2007
Avertiser:	PROCTER &GAMBLE
Brand name:	TIDE ULTRA WITH BLEACH
Agency:	SAATCHI & SAATCHI
Country:	USA
Awards:	London International Awards 2007 , Young Guns 2007 Print Bronze , London Awards 2007 Print Consumer Campaign Gold , London Awards 2007 Print Home Products Gold , Young Guns 2007 Winners , Andy Awards 2008 Newspaper Gold , Andy Awards 2008 , ADC Awards 2008 Print Gold , One Show 2008 Awards Print Gold , Clio 2008 Print Gold , Clio 2008 Print Silver
Tags:	Work , Prints , health and beauty aids , Статьи , Публикация , News , Award show winner , Creative review , Tony Granger , Tony Granger-best works , Selection of most creative washing powder ads (Detergents)
Brand: Tide Ultra Agency: Saatchi & Saatchi, New York Creative Director: Jan Jacobs, Leo Premutico, Audrey Huffenreuter Art Director: Mark Voehringer Designer: Aaron Padin Copywriter: Jake Benjamin Illustrator: Simon Danaher Executive Creative Director: Tony Granger Client: Procter & Gamble Art Buyer: Alli Taylor Digital Artist: Aaron Padin

Soy sauce doesn't stand a chance

	See full size 1166x884 px
Released:	May 2007
Avertiser:	PROCTER &GAMBLE
Brand name:	TIDE ULTRA WITH BLEACH
Agency:	SAATCHI & SAATCHI
Country:	USA
Awards:	London International Awards 2007 , Young Guns 2007 Print Bronze , London Awards 2007 Print Consumer Campaign Gold , Young Guns 2007 Winners , Andy Awards 2008 Newspaper Gold , Andy Awards 2008 , ADC Awards 2008 Print Gold , One Show 2008 Awards Print Silver , One Show 2008 Awards Print Gold , Clio 2008 Print Gold
Tags:	Work , Prints , health and beauty aids , Статьи , Публикация , News , Award show winner , Creative review , Tony Granger , Best of the month , Tony Granger-best works , Selection of most creative washing powder ads (Detergents)
Brand: Tide Ultra Agency: Saatchi & Saatchi, New York Creative Director: Jan Jacobs, Leo Premutico, Audrey Huffenreuter Art Director: Mark Voehringer Designer: Aaron Padin Copywriter: Jake Benjamin Illustrator: Simon Danaher Executive Creative Director: Tony Granger Client: Procter & Gamble Art Buyer: Alli Taylor Digital Artist: Aaron Padin

WATER SNAKE

	See full size 436x600 px
Released:	November 2004
Avertiser:	ECOVER BELGIUM/GUNTER JUCHO & PARTNER UNTERNEHMENSBERATUNG
Brand name:	ECOVER DETERGENT
Agency:	SPRINGER & JACOBY WERBUNG
Country:	Germany
Tags:	Creative review , Selection of most creative washing powder ads (Detergents)
Creators Copywriter: Art Director: Account Supervisor: Advertiser Supervisor: Creative Director: Photographer: Tom Grammerstorf Typographer: Andreas Lau Illustrator: Advertising Agency: SPRINGER & JACOBY WERBUNG Creative Team: Antje Hedde,Daniel Grether,Antje Hedde/Jeannette Bergen/Frank Aldorf Other:

FISHES

	See full size 436x600 px
Released:	November 2004
Avertiser:	ECOVER BELGIUM/GUNTER JUCHO & PARTNER UNTERNEHMENSBERATUNG
Brand name:	ECOVER DETERGENT
Agency:	SPRINGER & JACOBY WERBUNG
Country:	Germany
Tags:	Creative review , Selection of most creative washing powder ads (Detergents)
Creators Copywriter: Art Director: Account Supervisor: Advertiser Supervisor: Creative Director: Photographer: Tom Grammerstorf Typographer: Andreas Lau Illustrator: Advertising Agency: SPRINGER & JACOBY WERBUNG Creative Team: Antje Hedde,Daniel Grether,Antje Hedde/Jeannette Bergen/Frank Aldorf Other:

THANKS TO ALL PARTICIPANTS

	See full size 420x600 px
Released:	September 2004
Avertiser:	UNILEVER
Brand name:	RINSO DETERGENT
Agency:	MANAJANS/THOMPSON
Country:	TURKEY
Tags:	Creative review , Selection of most creative washing powder ads (Detergents)
Creators Copywriter: Art Director: Account Supervisor: Milka Karaagacli/Seyda Tarablus Advertiser Supervisor: Zeynep Yalim Uzun/Ayca Mutluer Creative Director: Photographer: Typographer: Illustrator: Advertising Agency: MANAJANS/THOMPSON Creative Team: Deniz Barlas/Mustafa Nuri/Gurkan Canakci,Serkan Balak,Arzu Ugurlu Other:

TOP

Prints, Outdoor, Ads TOP, BRILHANTE WASHING DETERGENT, J WALTER THOMPSON,

	See full size 431x600 px
Released:	September 2004
Avertiser:	UNILEVER
Brand name:	BRILHANTE WASHING DETERGENT
Agency:	J WALTER THOMPSON
Country:	Brazil
Tags:	Creative review , Selection of most creative washing powder ads (Detergents)
Creators Copywriter: Art Director: Account Supervisor: Yasmin Hourani Advertiser Supervisor: Joio Francisco Creative Director: Photographer: Sang Typographer: Illustrator: Advertising Agency: J WALTER THOMPSON Creative Team: Andre Pinho,Leonardo Pacheco,Luciana Lopes Other:

SWEATER

	See full size 431x600 px
Released:	September 2004
Avertiser:	UNILEVER
Brand name:	BRILHANTE WASHING DETERGENT
Agency:	J WALTER THOMPSON
Country:	Brazil
Tags:	Creative review , Selection of most creative washing powder ads (Detergents)
Creators Copywriter: Art Director: Account Supervisor: Yasmin Hourani Advertiser Supervisor: Joio Francisco Creative Director: Photographer: Sang Typographer: Illustrator: Advertising Agency: J WALTER THOMPSON Creative Team: Andre Pinho,Leonardo Pacheco,Luciana Lopes Other:

SHADOW

	See full size 460x600 px
Released:	August 2004
Avertiser:	PROCTER &GAMBLE
Brand name:	ARIEL LAUNDRY DETERGENT
Agency:	SAATCHI & SAATCHI (PARIS)
Country:	France
Tags:	Creative review , Selection of most creative washing powder ads (Detergents)
Creators Copywriter: Art Director: Account Supervisor: Michel Perret/Angelique Renard/Katherine Chareonying Advertiser Supervisor: Virginie Helias/Olivier Horps/Anne Marin Creative Director: Photographer: Typographer: Illustrator: Advertising Agency: SAATCHI & SAATCHI (PARIS) Creative Team: Benoit Schmider,Guillaume Blanc,Florian Roussel Other:

WEDDING ALBUM

	See full size 600x399 px
Released:	July 2004
Avertiser:	PROCTER &GAMBLE
Brand name:	ARIEL DETERGENT
Agency:	SAATCHI & SAATCHI
Country:	Germany
Tags:	Creative review , Selection of most creative washing powder ads (Detergents)
Creators Copywriter: Art Director: Account Supervisor: Li Jessica Lorenz Advertiser Supervisor: Matthias Becker Creative Director: Photographer: Thomas Balzer Typographer: Illustrator: Julia Kallmeyer (Art Buying) Advertising Agency: SAATCHI & SAATCHI Creative Team: Carsten Heintzsch/Eberhard Kirchhoff/Thomas Kanfosky,Stephan Dietrich,Sibylle Seifert Other:

BEFORE/AFTER

	See full size 600x390 px
Released:	May 2004
Avertiser:	UNILEVER
Brand name:	SUNLIGHT LAUNDRY DETERGENT
Agency:	ZIG
Country:	Canada
Tags:	Before - After , Creative review , Selection of most creative washing powder ads (Detergents)
Creators Copywriter: Art Director: Account Supervisor: Advertiser Supervisor: Creative Director: Photographer: Chris Gordaneer Typographer: Illustrator: Advertising Agency: ZIG Creative Team: Elspeth Lynn/Lorraine Tao,Hayes Steinberg,Craig Brownrigg Other:

OLIVE OIL

	See full size 600x424 px
Released:	March 2004
Avertiser:	RECKITT BENCKISER
Brand name:	KALIA LAUNDRY ADDITIVE
Agency:	EURO RSCG LORENTE
Country:	Spain
Tags:	Creative review , Selection of most creative washing powder ads (Detergents)
Creators Copywriter: Art Director: Account Supervisor: Ferran Clari Advertiser Supervisor: Lorenzo Delpani Creative Director: Photographer: Typographer: Illustrator: Advertising Agency: EURO RSCG LORENTE Creative Team: J.M. Batalla/A. Ripolles,Josep Marin,Victor Blanco Other:

KETCHUP

	See full size 600x424 px
Released:	March 2004
Avertiser:	RECKITT BENCKISER
Brand name:	KALIA LAUNDRY ADDITIVE
Agency:	EURO RSCG LORENTE
Country:	Spain
Tags:	Creative review , Selection of most creative washing powder ads (Detergents)
Creators Copywriter: Art Director: Account Supervisor: Ferran Clari Advertiser Supervisor: Lorenzo Delpani Creative Director: Photographer: Typographer: Illustrator: Advertising Agency: EURO RSCG LORENTE Creative Team: J.M. Batalla/A. Ripolles,Josep Ferrer,Victor Blanco Other:

SIDEWALK

	See full size 600x438 px
Released:	January 2004
Avertiser:	PROCTER &GAMBLE
Brand name:	ARIEL DETERGENT
Agency:	SAATCHI & SAATCHI
Country:	INDIA
Tags:	Creative review , Selection of most creative washing powder ads (Detergents)
Creators Copywriter: Art Director: Account Supervisor: Hinoti/Deepali Advertiser Supervisor: Karan Bajaj Creative Director: Photographer: Kumaran Typographer: Illustrator: Advertising Agency: SAATCHI & SAATCHI Creative Team: Ryan S Menezes,Vinod Lal Heera Eshwer,Dinesh Tharippa Other:

WALL

	See full size 600x438 px
Released:	January 2004
Avertiser:	PROCTER &GAMBLE
Brand name:	ARIEL DETERGENT
Agency:	SAATCHI & SAATCHI
Country:	INDIA
Tags:	Creative review , Selection of most creative washing powder ads (Detergents)
Creators Copywriter: Art Director: Account Supervisor: Hinoti/Deepali Advertiser Supervisor: Karan Bajaj Creative Director: Photographer: Kumaran Typographer: Illustrator: Advertising Agency: SAATCHI & SAATCHI Creative Team: Ryan S Menezes,Vinod Lal Heera Eshwer,Dinesh Tharippa Other:

MARKET

	See full size 600x442 px
Released:	January 2004
Avertiser:	PROCTER &GAMBLE
Brand name:	ARIEL DETERGENT
Agency:	SAATCHI & SAATCHI
Country:	China
Tags:	Creative review , Selection of most creative washing powder ads (Detergents)
Creators Copywriter: Art Director: Account Supervisor: Lylah Juinio/Kim Das Advertiser Supervisor: Irwin Lee/Austin Lally Creative Director: Photographer: David Chen Typographer: Darren Cheung Illustrator: Advertising Agency: SAATCHI & SAATCHI Creative Team: Polly Chu/Graham Kelly,Liu Miao/Lesley Tse/Polly Chu/Jantinder Sandhu,Darren Cheung/Polly Chu/Simon Johnson Other:

LOGO

	See full size 429x600 px
Released:	January 2004
Avertiser:	PROCTER &GAMBLE
Brand name:	ACE DETERGENT
Agency:	LEO BURNETT ARGENTINA
Country:	Argentina
Tags:	Creative review , Selection of most creative washing powder ads (Detergents)
Creators Copywriter: Art Director: Account Supervisor: Pablo Miro Advertiser Supervisor: Creative Director: Photographer: Typographer: Illustrator: Walter Becker Advertising Agency: LEO BURNETT ARGENTINA Creative Team: Fabian Bonelli,Diego Donato,Mariano Sigal Other:

MECHANIC

	See full size 600x442 px
Released:	January 2004
Avertiser:	PROCTER &GAMBLE
Brand name:	ARIEL DETERGENT
Agency:	SAATCHI & SAATCHI
Country:	China
Awards:	Cannes Lions 2004 Press Bronze
Tags:	Creative review , Selection of most creative washing powder ads (Detergents)
Creators Copywriter: Art Director: Account Supervisor: Lylah Juinio/Kim Das Advertiser Supervisor: Irwin Lee/Austin Lally Creative Director: Photographer: David Chen Typographer: Darren Cheung Illustrator: Advertising Agency: SAATCHI & SAATCHI Creative Team: Polly Chu/Graham Kelly,Liu Miao/Lesley Tse/Polly Chu/Jantinder Sandhu,Darren Cheung/Polly Chu/Simon Johnson Other:

OLIVE OIL

	See full size 424x600 px
Released:	September 2003
Avertiser:	LEVER ELIDA
Brand name:	PRESTO WASHING POWDER
Agency:	J WALTER THOMPSON
Country:	Portugal
Tags:	Creative review , Selection of most creative washing powder ads (Detergents)
Creators Copywriter: Rui Soares Art Director: Pedro Magalhies Account Supervisor: Advertiser Supervisor: Dr. Luis Prata Creative Director: Joio Espirito Santo Photographer: Francisco Prata / Picto Typographer: Irene Bandeira Illustrator: Advertising Agency: Creative Team: Other:

SNOWBOARDER

	See full size 424x600 px
Released:	June 2003
Avertiser:	PROCTER &GAMBLE
Brand name:	DETERGENT
Agency:	LEO BURNETT WARSAW
Country:	Poland
Tags:	Creative review , Selection of most creative washing powder ads (Detergents)
Creators Copywriter: Mariusz Marszalek Art Director: Katarzyna Slonska Account Supervisor: Advertiser Supervisor: Jarek Swigulski Creative Director: Darek Zatorski Photographer: Darek Zatorski Typographer: Illustrator: Katarzyna Slonska Advertising Agency: Creative Team: Other:

SKIER

	See full size 424x600 px
Released:	June 2003
Avertiser:	PROCTER &GAMBLE
Brand name:	DETERGENT
Agency:	LEO BURNETT WARSAW
Country:	Poland
Tags:	Creative review , Selection of most creative washing powder ads (Detergents)
Creators Copywriter: Mariusz Marszalek Art Director: Katarzyna Slonska Account Supervisor: Advertiser Supervisor: Jarek Swigulski Creative Director: Darek Zatorski Photographer: Darek Zatorski Typographer: Illustrator: Katarzyna Slonska Advertising Agency: Creative Team: Other:

ROSE SELLER

	See full size 448x600 px
Released:	March 2003
Avertiser:	PROCTER &GAMBLE
Brand name:	ARIEL DETERGENT
Agency:	SAATCHI & SAATCHI FRANKFURT
Country:	Germany
Tags:	Creative review , Selection of most creative washing powder ads (Detergents)
Creators Copywriter: Nicole Groezinger Art Director: Nicole Groezinger Account Supervisor: Advertiser Supervisor: Matthias Becker Creative Director: Eberhard Kirchhoff / Thomas Kanofsky Photographer: Sven Jacobsen Typographer: Illustrator: Advertising Agency: Creative Team: Other:

KETCHUP

	See full size 424x600 px
Released:	January 2003
Avertiser:	LEVER ELIDA
Brand name:	PRESTO WASHING POWDER
Agency:	J WALTER THOMPSON
Country:	Portugal
Tags:	White ketchup , Creative review , Selection of most creative washing powder ads (Detergents)
Creators Copywriter: Rui Soares Art Director: Pedro Magalhies Account Supervisor: Advertiser Supervisor: Dr. Luis Prata Creative Director: Joio Espirito Santo Photographer: Francisco Prata / Picto Typographer: Irene Bandeira Illustrator: Advertising Agency: Creative Team: Other:

SHARK

	See full size 470x600 px
Released:	March 2002
Avertiser:	PROCTER &GAMBLE
Brand name:	ARIEL LIQUID WASHING DETERGENT
Agency:	SAATCHI & SAATCHI
Country:	Poland
Tags:	Creative review , Selection of most creative washing powder ads (Detergents)
Creators Copywriter: Art Director: Andrzej Ratajczyk Account Supervisor: Advertiser Supervisor: Creative Director: Jacek Szulecki Photographer: Typographer: Illustrator: Advertising Agency: Creative Team: Other:

CROCODILE

	See full size 470x600 px
Released:	March 2002
Avertiser:	PROCTER &GAMBLE
Brand name:	ARIEL LIQUID WASHING DETERGENT
Agency:	SAATCHI & SAATCHI
Country:	Poland
Tags:	Creative review , Selection of most creative washing powder ads (Detergents)
Creators Copywriter: Art Director: Andrzej Ratajczyk Account Supervisor: Advertiser Supervisor: Creative Director: Jacek Szulecki Photographer: Typographer: Illustrator: Advertising Agency: Creative Team: Other:

Ariel White (Heinz)

	See full size 595x842 px
Released:	September 2000
Avertiser:	ARIEL
Category:	Household maintenance & pet products
Tags:	White ketchup , DETERGENT , Creative review , Selection of most creative washing powder ads (Detergents)

TOMATO STAIN PRINT

	See full size 538x768 px
Released:	April 2000
Avertiser:	PROCTER &GAMBLE
Brand name:	TIDE LAUNDRY DETERGENT
Agency:	SAATCHI & SAATCHI
Country:	Vietnam
Tags:	Creative review , Selection of most creative washing powder ads (Detergents)
Creators Copywriter: PAUL VINCENT EWEN Art Director: LE DUC THANG Account Supervisor: PHAN HUYNH HUYEN THOAI Advertiser Supervisor: JERSON UY Creative Director: PAUL VINCENT EWEN Photographer: Typographer: LE DUC THANG Illustrator: Advertising Agency: Creative Team: Other:

OIL STAIN PRINT

	See full size 522x768 px
Released:	April 2000
Avertiser:	PROCTER &GAMBLE
Brand name:	TIDE LAUNDRY DETERGENT
Agency:	SAATCHI & SAATCHI
Country:	Vietnam
Tags:	Creative review , Selection of most creative washing powder ads (Detergents)
Creators Copywriter: PAUL VINCENT EWEN Art Director: LE DUC THANG Account Supervisor: MATTHEW SEDDON Advertiser Supervisor: TRAN TUE TRI Creative Director: PAUL VINCENT EWEN Photographer: Typographer: LE DUC THANG Illustrator: Advertising Agency: Creative Team: Other:

WAY WAY FRESH

	See full size 926x645 px
Released:	March 2000
Avertiser:	UNZA
Brand name:	WAY WAY LAUNDRY POWDER
Agency:	BATEY ADS SINGAPORE
Country:	SINGAPORE
Tags:	Creative review , Selection of most creative washing powder ads (Detergents)
Creators Copywriter: MATTHEW CULLEN Art Director: GARY TRANTER Account Supervisor: MABEL HO Advertiser Supervisor: Creative Director: MATTHEW CULLEN Photographer: ONE TWENTY ONE STUDIO - POON Typographer: Illustrator: Advertising Agency: Creative Team: Other:

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