This subsection of Ad Archive combines best commercials from all over the world according to certain themes, focusing on different creative methods and techniques, on best reels of directors, studios, agencies and brands. The section supplements the collection of prints “ Mysterious coincidences ”. However, in the TV-spots case we are talking about “focus” in particular, making an attempt to categorize creative methods and strategies.

Credits:

Agency: Publicis, Paris

Credits:

Client: JC Penney
Agency: Saatchi & Saatchi, New York
Chief Creative Officer: Tony Granger
Executive Creative Director: Kerry Keenan, Michael Long
Copywriter: Craig Love
Art Director: Shayne Millington
Head of Integrated Production: Colin Pearsall
Agency Executive Producer: Bruce Andreini
Music Producer: Ryan Fitch
Head of Music Licensing: Rosemary Jacques
Production Company: Rattling Stick
Director: Ringan Ledwidge
Executive Producer: Sally Humphries
Line Producer: Sally Humphries
Director of Photography: Franz Lustig
Editorial Company: Whitehouse Post
Editor: John Smith
Editorial Executive Producer: Corina Dennison
Editorial Producer: Melanie Klein
Mix: Audio Engine
Mixer: Tom Goldblatt
Post Production: The Mill, Los Angeles
Colorist: Mick Vincent
Telecine Producer: Andy Orrick, Angela Botta
Flame Artist and 2D Set Supervisor: Phil Crowe
CG Set Supervisor: Mario Ucci
CG Lead: Jordi Bares
CG Producer and 3D Production Director: Stephen Venning
Deputy EP: Helen Hughes
VFX Executive Producer: Helen Hughes
Musical Artist: The Dragonettes
Song: Get Lucky

Credits:

Client: Vodaphone
Agency: BBH, London
Creative Director: Nick Gill
Agency Producer: Davud Karbassioun
Production Company: Rattling Stick
Producer: Sally Humphries
Director: Ringan Ledwidge
Director of Photography: Franz Lustig
Post Production: The Mill, London
Editor: Richard Orrick
Editorial Company: Work Post

Credits:

Category: Clothing, Footwear & Accessories
Title: DANGEROUS LIAISONS
Advertiser/Client: LEVI STRAUSS
Product/Service: LEVI'S
Advertising Agency, City: BBH, London
Production Company, City: RATTLING STICK, London

Editor: Richard Orrick
Director: Ringan Ledwidge
Copywriter: Dean Wei
Art Director: Steve Wakelam
Executive Creative Director: John O'Keeffe
Creative Director: Caroline Pay
Producer: Sally Humphries
Agency Producer: Davud Karbassioun
Special Effects: Phillip Crowe
Lighting Cameraperson: Alwin Kuchler
Music Composer: Little Annie
Sound Designer: Aaron Reynolds
Account Handler: Dominic Stinton
Brand Manager: Andrea Moore

Credits:

Agency: Fallon London
Creative Director: Micah Walker
Copywriter: Lawrence Seftel
Art Director: Dave Day
Agency Producer: Trudy Waldron
Director: Ringan Ledwidge
Production Company: Rattling Stick, London
Producer: Sally Humphries
Director of Photography: Jess Hall
Post Production: The Mill London
Editor: Richard Orrick, Work
Production Service Company: The Farm, Cape Town