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Home / Focus / Best ads against dust & dirt (hand wash gel, sanitiser soap, cleaning wipes)

This subsection of Ad Archive combines best commercials from all over the world according to certain themes, focusing on different creative methods and techniques, on best reels of directors, studios, agencies and brands. The section supplements the collection of prints “ Mysterious coincidences ”. However, in the TV-spots case we are talking about “focus” in particular, making an attempt to categorize creative methods and strategies.

Best ads against dust & dirt (hand wash gel, sanitiser soap, cleaning wipes)

Intensive cleansing cream: Sex

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Released:	November 2008
Brand name:	IVRAXO INTENSIVE HAND CLEANING LOTION
Agency:	SCHOLZ & FRIENDS
Country:	Germany
Category:	Cosmetics & beauty products
Tags:	Best ads against dust & dirt (hand wash gel, sanitiser soap, cleaning wipes) , Prints , Best of the month
Tagline: For every dirty hands . Advertiser: PETER GREVEN HAUTSCHUTZ & CO. Brand: IVRAXO INTENSIVE HAND CLEANING LOTION Advertising Agency: SCHOLZ & FRIENDS Berlin Creative Director: Oliver Handlos/Matthias Spaetgens Art Director: Jens-Petter Waernes/Erik Dagnell Account Supervisor: Sascha Kruse Advertiser's Supervisor: Frank Severiens Photographer: Stephan Abry Graphic: Annika Stierl

Intensive cleansing cream: Bad Salute

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Released:	November 2008
Brand name:	IVRAXO INTENSIVE HAND CLEANING LOTION
Agency:	SCHOLZ & FRIENDS
Country:	Germany
Category:	Cosmetics & beauty products
Tags:	Prints , Best ads against dust & dirt (hand wash gel, sanitiser soap, cleaning wipes)
Tagline: For every dirty hands. Advertiser: PETER GREVEN HAUTSCHUTZ & CO. Brand: IVRAXO INTENSIVE HAND CLEANING LOTION Advertising Agency: SCHOLZ & FRIENDS Berlin Creative Director: Oliver Handlos/Matthias Spaetgens Art Director: Jens-Petter Waernes/Erik Dagnell Account Supervisor: Sascha Kruse Advertiser's Supervisor: Frank Severiens Photographer: Stephan Abry Graphic: Annika Stierl

Intensive cleansing cream: Fuck off

	See full size 3000x2121 px
Released:	November 2008
Brand name:	IVRAXO INTENSIVE HAND CLEANING LOTION
Agency:	SCHOLZ & FRIENDS
Country:	Germany
Category:	Cosmetics & beauty products
Tags:	Prints , Best ads against dust & dirt (hand wash gel, sanitiser soap, cleaning wipes)
Tagline: For every dirty hands. Advertiser: PETER GREVEN HAUTSCHUTZ & CO. Brand: IVRAXO INTENSIVE HAND CLEANING LOTION Advertising Agency: SCHOLZ & FRIENDS Berlin Creative Director: Oliver Handlos/Matthias Spaetgens Art Director: Jens-Petter Waernes/Erik Dagnell Account Supervisor: Sascha Kruse Advertiser's Supervisor: Frank Severiens Photographer: Stephan Abry Graphic: Annika Stierl

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Released:	January 1970

Lifebuoy Handwash: Hamster

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Released:	September 2008
Avertiser:	Lifebuoy
Brand name:	HAND WASH GEL
Agency:	Lowe Indonesia
Country:	Indonesia
Category:	Toiletries & pharmaceuticals
Tags:	Best ads against dust & dirt (hand wash gel, sanitiser soap, cleaning wipes) , Creative review
Brand: Lifebuoy Handwash Agency: Lowe Indonesia Executive Creative Director: Din Sumedi Creative Director: Firman Halim Art Director: Andruya Andrus Copywriter: Anton Jaya Agency Producer: Yoseph Wisnuaji Retoucher: Evan (Magic Cube) Photographer: Jeremy Wong (Nemesis Pictures) Country: Indonesia

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Released:	January 1970

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Released:	January 1970

Lifebuoy Handwash: Fish

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Released:	September 2008
Avertiser:	Lifebuoy
Brand name:	HAND WASH GEL
Agency:	Lowe Indonesia
Country:	Indonesia
Category:	Toiletries & pharmaceuticals
Tags:	Best ads against dust & dirt (hand wash gel, sanitiser soap, cleaning wipes) , Creative review
Brand: Lifebuoy Handwash Agency: Lowe Indonesia Executive Creative Director: Din Sumedi Creative Director: Firman Halim Art Director: Andruya Andrus Copywriter: Anton Jaya Agency Producer: Yoseph Wisnuaji Retoucher: Evan (Magic Cube) Photographer: Jeremy Wong (Nemesis Pictures) Country: Indonesia

Lifebuoy Handwash: Kitten

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Released:	September 2008
Avertiser:	Lifebuoy
Brand name:	HAND WASH GEL
Agency:	Lowe Indonesia
Country:	Indonesia
Category:	Toiletries & pharmaceuticals
Tags:	Best ads against dust & dirt (hand wash gel, sanitiser soap, cleaning wipes) , Creative review
Brand: Lifebuoy Handwash Agency: Lowe Indonesia Executive Creative Director: Din Sumedi Creative Director: Firman Halim Art Director: Andruya Andrus Copywriter: Anton Jaya Agency Producer: Yoseph Wisnuaji Retoucher: Evan (Magic Cube) Photographer: Jeremy Wong (Nemesis Pictures) Country: Indonesia

Don Toallin Absorbent Paper: Ice cream

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Released:	July 2008
Avertiser:	PAVECA
Brand name:	Don Toallin Absorbent Paper
Country:	Venezuela
Category:	Household maintenance & pet products
Tags:	Prints , Best ads against dust & dirt (hand wash gel, sanitiser soap, cleaning wipes) , Creative review
Advertiser: PAVECA Product: Don Toallin Absorbent Paper Agency: Leo Burnett Venezuela Photographer: Rodolfo Benitez Executive Creative Director: Fabian Bonelli Creative Director/ art director: Eugenio Reyes Creative Director/ AD / copywriter: Virgilio Flores Art Director: Eduardo Gomes

Dettol Instant Hand Sanitizer: Bus hands

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Released:	July 2008
Avertiser:	Dettol
Brand name:	Dettol Instant Hand Sanitizer
Agency:	EURO RSCG Sydney
Country:	AUSTRALIA
Category:	Toiletries & pharmaceuticals
Tags:	Best ads against dust & dirt (hand wash gel, sanitiser soap, cleaning wipes) , Creative review
Advertiser: RECKITT BENCKISER Brand: Dettol Instant Hand Sanitizer Agency: EURO RSCG Sydney Executive Creative Director: Rowan Dean Art Director: Brooke Harvey Copywriter: John Gault Photographer: Josh Dasey

Don Toallin Absorbent Paper: Cocoa

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Released:	July 2008
Avertiser:	PAVECA
Brand name:	Don Toallin Absorbent Paper
Country:	Venezuela
Category:	Household maintenance & pet products
Tags:	Prints , Best ads against dust & dirt (hand wash gel, sanitiser soap, cleaning wipes) , Creative review
Advertiser: PAVECA Product: Don Toallin Absorbent Paper Agency: Leo Burnett Venezuela Photographer: Rodolfo Benitez Executive Creative Director: Fabian Bonelli Creative Director/ art director: Eugenio Reyes Creative Director/ AD / copywriter: Virgilio Flores Art Director: Eduardo Gomes

Safeguard Antibacterial Soap: Alley

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Released:	June 2008
Avertiser:	Safeguard
Brand name:	SAFEGUARD SOAP
Agency:	Saatchi & Saatchi, Petaling Jaya
Country:	Malaysia
Category:	Cosmetics & beauty products
Awards:	Cannes Lions 2008 Outdoor Silver , Cannes Lions 2008 Press Bronze
Tags:	Cannes 2008 , Best ads against dust & dirt (hand wash gel, sanitiser soap, cleaning wipes) , Creative review
Advertiser/Client: PROCTER & GAMBLE MALAYSIA Product/Service: SAFEGUARD ANTIBACTERIAL SOAP Entrant Company, City: SAATCHI & SAATCHI, Petaling Jaya Country: MALAYSIA Advertising Agency, City: SAATCHI & SAATCHI, Petaling Jaya Country: MALAYSIA Executive Creative Director: Adrian Miller/Edmund Choe Copywriter: James Yap Art Director: Ian Lee Photographer: Edmund Leong - Untold Images Illustrator: Jesse Choo Account Supervisor: Tina Tong / Diana Boo Other Credits: Xuxulyn (Designer)/James Teoh - Untold Images (Retoucher)

Safeguard Antibacterial Soap: Toilet

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Released:	June 2008
Avertiser:	Safeguard
Brand name:	SAFEGUARD SOAP
Agency:	Saatchi & Saatchi, Petaling Jaya
Country:	Malaysia
Category:	Cosmetics & beauty products
Awards:	Cannes Lions 2008 Outdoor Silver , Cannes Lions 2008 Press Bronze
Tags:	Cannes 2008 , Best ads against dust & dirt (hand wash gel, sanitiser soap, cleaning wipes) , Creative review
Agency: Saatchi & Saatchi, Petaling Jaya Advertiser: Procter & Gamble Brand: Safeguard Antibacterial Soap

Safeguard Antibacterial Soap: Park

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Released:	June 2008
Avertiser:	Safeguard
Brand name:	SAFEGUARD SOAP
Agency:	Saatchi & Saatchi, Petaling Jaya
Country:	Malaysia
Category:	Cosmetics & beauty products
Awards:	Cannes Lions 2008 Outdoor Silver , Cannes Lions 2008 Press Bronze
Tags:	Cannes 2008 , Best ads against dust & dirt (hand wash gel, sanitiser soap, cleaning wipes) , Creative review
Advertiser/Client: PROCTER & GAMBLE MALAYSIA Product/Service: SAFEGUARD ANTIBACTERIAL SOAP Entrant Company, City: SAATCHI & SAATCHI, Petaling Jaya Country: MALAYSIA Advertising Agency, City: SAATCHI & SAATCHI, Petaling Jaya Country: MALAYSIA Executive Creative Director: Adrian Miller/Edmund Choe Copywriter: James Yap Art Director: Ian Lee Photographer: Edmund Leong - Untold Images Illustrator: Jesse Choo Account Supervisor: Tina Tong / Diana Boo Other Credits: Xuxulyn (Designer)/James Teoh - Untold Images (Retoucher)

Purell Hand Sanitiser: Hands

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Released:	May 2008
Brand name:	Purell
Agency:	JWT Sydney
Country:	AUSTRALIA
Category:	Toiletries & pharmaceuticals
Tags:	Prints , Best ads against dust & dirt (hand wash gel, sanitiser soap, cleaning wipes) , Creative review
It's easy to forget that everything we touch ends up on our hands, from snotty tissues, babies bums and gooey burgers to rank toilets, dogs and phone handsets. These collaged hands via JWT Sydney remind us that we are what we touch – Purell might just save us. Product: Purell Hand Sanitiser Agency: JWT Sydney Designer: jeffrey oley Executive Creative Director: Andy DiLallo & Jay Benjamin Creative Director: Laurie Geddes Art Director: Michaela Brown Copywriter: Allie Buckle Country: Australia

Purell Hand Sanitiser: Hands

	See full size 1002x1417 px
Released:	May 2008
Brand name:	Purell
Agency:	JWT Sydney
Country:	AUSTRALIA
Category:	Toiletries & pharmaceuticals
Tags:	Prints , Best ads against dust & dirt (hand wash gel, sanitiser soap, cleaning wipes) , Creative review
It's easy to forget that everything we touch ends up on our hands, from snotty tissues, babies bums and gooey burgers to rank toilets, dogs and phone handsets. These collaged hands via JWT Sydney remind us that we are what we touch – Purell might just save us. Product: Purell Hand Sanitiser Agency: JWT Sydney Designer: jeffrey oley Executive Creative Director: Andy DiLallo & Jay Benjamin Creative Director: Laurie Geddes Art Director: Michaela Brown Copywriter: Allie Buckle Country: Australia

Purell Hand Sanitiser: Hands

	See full size 1002x1417 px
Released:	May 2008
Brand name:	Purell
Agency:	JWT Sydney
Country:	AUSTRALIA
Category:	Toiletries & pharmaceuticals
Tags:	Prints , Best ads against dust & dirt (hand wash gel, sanitiser soap, cleaning wipes) , Creative review
It's easy to forget that everything we touch ends up on our hands, from snotty tissues, babies bums and gooey burgers to rank toilets, dogs and phone handsets. These collaged hands via JWT Sydney remind us that we are what we touch – Purell might just save us. Product: Purell Hand Sanitiser Agency: JWT Sydney Designer: jeffrey oley Executive Creative Director: Andy DiLallo & Jay Benjamin Creative Director: Laurie Geddes Art Director: Michaela Brown Copywriter: Allie Buckle Country: Australia

Carre' Fresh: Shoe

$Prints, Outdoor, Ads Carre' Fresh: Shoe, Carre Fresh, CREATIVE JUICE\G1,$

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Released:	May 2008
Brand name:	Carre Fresh
Agency:	CREATIVE JUICE\G1
Country:	Thailand
Category:	Toiletries & pharmaceuticals
Tags:	Prints , Best of the month , Best ads against dust & dirt (hand wash gel, sanitiser soap, cleaning wipes) , Creative review
Wipe whatever you've touched. Advertising Agency: Creativejuice\G1, Bangkok, Thailand Creative Directors: Thirasak Tanapatanakul, Jiravut Dusadeepun Art Directors: Voratep Onlamul, Jakkarin Auttapoldachanan Copywriters: Watta at Pimonsri, Hussapong Julphaibul, Chomkare Hirunrusmee Photographers: Anuchai Srijarunputong, Nok Pipattungkul / Remix Studio, Bangkok

Carre' Fresh: Toilet brush

$Prints, Outdoor, Ads Carre' Fresh: Toilet brush, Carre Fresh, CREATIVE JUICE\G1,$

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Released:	May 2008
Brand name:	Carre Fresh
Agency:	CREATIVE JUICE\G1
Country:	Thailand
Category:	Toiletries & pharmaceuticals
Tags:	Prints , Best of the month , Best ads against dust & dirt (hand wash gel, sanitiser soap, cleaning wipes) , Creative review
Wipe whatever you've touched. Advertising Agency: Creativejuice\G1, Bangkok, Thailand Creative Directors: Thirasak Tanapatanakul, Jiravut Dusadeepun Art Directors: Voratep Onlamul, Jakkarin Auttapoldachanan Copywriters: Watta at Pimonsri, Hussapong Julphaibul, Chomkare Hirunrusmee Photographers: Anuchai Srijarunputong, Nok Pipattungkul / Remix Studio, Bangkok

Carre' Fresh: Dust pan

$Prints, Outdoor, Ads Carre' Fresh: Dust pan, Carre Fresh, CREATIVE JUICE\G1,$

	See full size 1200x754 px
Released:	May 2008
Brand name:	Carre Fresh
Agency:	CREATIVE JUICE\G1
Country:	Thailand
Category:	Toiletries & pharmaceuticals
Tags:	Prints , Best of the month , Best ads against dust & dirt (hand wash gel, sanitiser soap, cleaning wipes) , Creative review
Wipe whatever you've touched. Advertising Agency: Creativejuice\G1, Bangkok, Thailand Creative Directors: Thirasak Tanapatanakul, Jiravut Dusadeepun Art Directors: Voratep Onlamul, Jakkarin Auttapoldachanan Copywriters: Watta at Pimonsri, Hussapong Julphaibul, Chomkare Hirunrusmee Photographers: Anuchai Srijarunputong, Nok Pipattungkul / Remix Studio, Bangkok

Dettol Instant Hand Sanitizer: Man (1/3)

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Released:	April 2008
Avertiser:	Dettol
Brand name:	Dettol Instant Hand Sanitizer
Agency:	EURO RSCG KUALA LUMPUR
Country:	Malaysia
Tags:	Prints , Best ads against dust & dirt (hand wash gel, sanitiser soap, cleaning wipes) , Creative review
A campaign for Dettol Instant Hand Sanitizer that illustrates the fact that germs are everywhere. Product : Dettol Instant Hand Sanitizer Agency : EURO RSCG KUALA LUMPUR Photographer: Justin - Studio ROM Retoucher: Studio ROM Executive Creative Director: case deenadayalan Creative Director/ writer: Ramanjit Singh Gulati Art Director: Hital Pandya

Dettol Instant Hand Sanitizer: Kid

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Released:	April 2008
Avertiser:	Dettol
Brand name:	Dettol Instant Hand Sanitizer
Agency:	EURO RSCG KUALA LUMPUR
Country:	Malaysia
Tags:	Prints , Best ads against dust & dirt (hand wash gel, sanitiser soap, cleaning wipes) , Creative review
A campaign for Dettol Instant Hand Sanitizer that illustrates the fact that germs are everywhere. Product : Dettol Instant Hand Sanitizer Agency : EURO RSCG KUALA LUMPUR Photographer: Justin - Studio ROM Retoucher: Studio ROM Executive Creative Director: case deenadayalan Creative Director/ writer: Ramanjit Singh Gulati Art Director: Hital Pandya

Dettol Instant Hand Sanitizer: Woman

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Released:	April 2008
Avertiser:	Dettol
Brand name:	Dettol Instant Hand Sanitizer
Agency:	EURO RSCG KUALA LUMPUR
Country:	Malaysia
Tags:	Prints , Best ads against dust & dirt (hand wash gel, sanitiser soap, cleaning wipes) , Creative review
A campaign for Dettol Instant Hand Sanitizer that illustrates the fact that germs are everywhere. Product : Dettol Instant Hand Sanitizer Agency : EURO RSCG KUALA LUMPUR Photographer: Justin - Studio ROM Retoucher: Studio ROM Executive Creative Director: case deenadayalan Creative Director/ writer: Ramanjit Singh Gulati Art Director: Hital Pandya

Just liquid hand wash: Cockroaches

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Released:	March 2008
Brand name:	Just liquid soap
Agency:	Euro RSCG Mumbai
Country:	INDIA
Category:	Toiletries & pharmaceuticals
Tags:	Prints , Best ads against dust & dirt (hand wash gel, sanitiser soap, cleaning wipes) , Creative review
If you aren't totally clean, you are filthy. Advertising Agency: Euro RSCG Mumbai, India Creative Director / Copywriter: Siddharth Bindra Art Director: Priti Chandorkar Illustrator: Rajesh Gaikwad Photographer: Avdhoot Hembade Production: Makrand Hembade

Just liquid hand wash: Maggots

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Released:	March 2008
Brand name:	Just liquid soap
Agency:	Euro RSCG Mumbai
Country:	INDIA
Category:	Toiletries & pharmaceuticals
Tags:	Prints , Best ads against dust & dirt (hand wash gel, sanitiser soap, cleaning wipes) , Creative review
If you aren't totally clean, you are filthy. Advertising Agency: Euro RSCG Mumbai, India Creative Director / Copywriter: Siddharth Bindra Art Director: Priti Chandorkar Illustrator: Rajesh Gaikwad Photographer: Avdhoot Hembade Production: Makrand Hembade

Just liquid hand wash: Worms

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Released:	March 2008
Brand name:	Just liquid soap
Agency:	Euro RSCG Mumbai
Country:	INDIA
Category:	Toiletries & pharmaceuticals


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