This subsection of Ad Archive combines best commercials from all over the world according to certain themes, focusing on different creative methods and techniques, on best reels of directors, studios, agencies and brands. The section supplements the collection of prints “ Mysterious coincidences ”. However, in the TV-spots case we are talking about “focus” in particular, making an attempt to categorize creative methods and strategies.

Search in Focus

Scotch Brite: Mr & Mrs Smith

See full size 980x1400 px Released: April 2009 Avertiser: SCOTCH BRITE Brand name: SCOTCH-BRITE SPONGE Agency: LOWE EGYPT Category: Household maintenance & pet products Tags: Prints , Set of sponge & kitchen towel creative ads , Best of the month Tagline: Rough to clean. Soft to dry. Advertiser: 3M Brand: Scotch Brite Advertising Agency: Lowe Egypt, Cairo, Egypt Creative Directors: Hisham Kharma, Hesham Ellabban Art Director: Montasser Khalil

Scotch Brite: Tom & Jerry

See full size 980x1400 px Released: March 2009 Avertiser: SCOTCH BRITE Brand name: SCOTCH-BRITE SPONGE Agency: LOWE EGYPT Category: Household maintenance & pet products Tags: Prints , Set of sponge & kitchen towel creative ads Tagline: Rough to clean. Soft to dry. Advertiser: 3M Brand: Scotch Brite Advertising Agency: Lowe Egypt, Cairo, Egypt Creative Directors: Hisham Kharma, Hesham Ellabban Art Director: Montasser Khalil

Scotch Brite: Laurel & Hardy

See full size 980x1400 px Released: March 2009 Avertiser: SCOTCH BRITE Brand name: SCOTCH-BRITE SPONGE Agency: LOWE EGYPT Category: Household maintenance & pet products Tags: Prints , Set of sponge & kitchen towel creative ads Tagline: Rough to clean. Soft to dry. Advertiser: 3M Brand: Scotch Brite Advertising Agency: Lowe Egypt, Cairo, Egypt Creative Directors: Hisham Kharma, Hesham Ellabban Art Director: Montasser Khalil

Scotch Brite: Sponge

See full size 1024x1439 px Released: February 2009 Brand name: SCOTCH BRITE Agency: Y&R THAILAND Country: Thailand Category: Household maintenance & pet products Tags: Creative review , Set of sponge & kitchen towel creative ads We Цуwere asked to show Scotch-Brite’s USP super absorbent. So they wanted to find a novel way to demonstrate Scotch-Brite super absorbent sponge to their customers. They attached the sponge to water taps that found all over the city. Whenever the tap was used, the consumer saw a clear and effective demonstration of it’s superb absorbency. This created a buzz in the city and the clients saw an increase in awareness & sales. Agency: Y&R, Bangkok, Thailand

Spontex Moppets: Noahs Ark

See full size 1800x1200 px Released: January 2009 Avertiser: SPONTEX Brand name: Spontex Moppets Agency: TBWA\ Country: Spain Category: Household maintenance & pet products Tags: Prints , Creative review , Set of sponge & kitchen towel creative ads Advertised brand: Spontex Moppets Translation of headline to English: Miraculously absorbent. Advertising Agency (Name, City, Country): TBWA\ Barcelona. Agency website: http://www.tbwa.es Creative Director: Ramon Sala, Fer Garcia Art Director: Fer Garcia Copywriter: Fer Garcia Photographer: Ramón Serrano

Spontex Moppets: Kitchen

See full size 1800x1151 px Released: January 2009 Avertiser: SPONTEX Brand name: Spontex Moppets Agency: TBWA\ Country: Spain Category: Household maintenance & pet products Tags: Prints , Best of the month , Creative review , Set of sponge & kitchen towel creative ads Advertised brand: Spontex Moppets Translation of headline to English: Maximum absorption. Advertising Agency (Name, City, Country): TBWA\ Barcelona. Agency website: http://www.tbwa.es Creative Director: Ramon Sala, Juank Espejo, Fer Garcia Art Director: Jordi Rins, Anna Torner Copywriter: Aureli Nieto, Eduard Garcia Photographer: Ramón Serrano

3M Scotch Brite, Scrub Sponge: Crawl

See full size 1240x744 px Released: December 2008 Avertiser: SCOTCH BRITE Brand name: SCOTCH-BRITE SPONGES Agency: 180 GRADOS Country: Malaysia Category: Public awareness messages Household maintenance & pet products Tags: Prints , Social Advertising , Creative review , Set of sponge & kitchen towel creative ads Product: 3M Scotch Brite, Scrub Sponge Agency: 180 Degree Strategics Communication Creatives: Kenneth Lim (Photographer) Chan Fong (Creative Director) KC.HAR / KYLE (Art Director) KC.HAR / KYLE (Copywriter) Country: Malaysia

3M Scotch Brite, Scrub Sponge: Swim

See full size 1240x747 px Released: December 2008 Avertiser: SCOTCH BRITE Brand name: SCOTCH-BRITE SPONGES Agency: 180 GRADOS Country: Malaysia Category: Household maintenance & pet products Tags: Prints , Creative review , Set of sponge & kitchen towel creative ads Product: 3M Scotch Brite, Scrub Sponge Agency: 180 Degree Strategics Communication Creatives: Kenneth Lim (Photographer) Chan Fong (Creative Director) KC.HAR / KYLE (Art Director) KC.HAR / KYLE (Copywriter) Country: Malaysia

3M Scotch Brite, Scrub Sponge: Abseiling

See full size 1240x743 px Released: December 2008 Avertiser: SCOTCH BRITE Brand name: SCOTCH-BRITE SPONGES Agency: 180 GRADOS Country: Malaysia Category: Household maintenance & pet products Tags: Prints , Creative review , Set of sponge & kitchen towel creative ads Product: 3M Scotch Brite, Scrub Sponge Agency: 180 Degree Strategics Communication Creatives: Kenneth Lim (Photographer) Chan Fong (Creative Director) KC.HAR / KYLE (Art Director) KC.HAR / KYLE (Copywriter) Country: Malaysia

Nikol paper towels: Grapes

See full size 900x1201 px Released: July 2008 Avertiser: Nikol Agency: GITAM/BBDO Country: ISRAEL Category: Household maintenance & pet products Awards: Epica Awards 2008 Press & Poster Bronze Tags: paper towels , Award show winner , Creative review , Set of sponge & kitchen towel creative ads Advertised brand: Nikol paper towels Advert title(s): Grapes Headline and copy text (in English): Maximum Absorption Advertising Agency (Name, City, Country): GITAM BBDO, Tel Aviv, ISRAEL Creative Director: Guy Bar Creative Supervisor: Danny Yaakobovic Art Director: Igal Ezra Copywriter: Matan Orian Photographer: Yoram Ashaim

CHICKEN

See full size 3000x2103 px Released: April 2008 Brand name: SCOTT FOOD TOWELS Agency: JWT COSTA RICA Country: COSTA RICA Category: Household: Other Tags: Press , Creative review , Set of sponge & kitchen towel creative ads Company: JWT COSTA RICA, COSTA RICA, San Jose Executive Creative Director: Karolina Vilchez Creative Director: Christian Caldwell Copywriter: Christian Caldwell Art Director: Jorge Delgado Typographer: Oliver Zuñiga

STADIUM

See full size 3000x2120 px Released: April 2008 Avertiser: MAPA SPONTEX IBERICA Brand name: HOUSEHOLD CLEANING PRODUCTS Country: Spain Tags: Press , Creative review , Set of sponge & kitchen towel creative ads Company: TBWA\ESPANA, SPAIN, Barcelona Executive Creative Director: Ramon Sala Creative Director: Miquel Sales Copywriter: Albert Calsina Art Director: Amilcar Guevara, Jordi Lopez Account Supervisor: Kike Joven Advertiser's Supervisor: Xavier Jimenez Photographer: Jordi Bernabé

KITCHEN

See full size 3000x2121 px Released: April 2008 Avertiser: MAPA SPONTEX IBERICA Brand name: HOUSEHOLD CLEANING PRODUCTS Country: Spain Tags: Press , Creative review , Set of sponge & kitchen towel creative ads Company: TBWA\ESPANA, SPAIN, Barcelona Executive Creative Director: Ramon Sala Creative Director: Miquel Sales Copywriter: Albert Calsina Art Director: Amilcar Guevara, Jordi Lopez Account Supervisor: Kike Joven Advertiser's Supervisor: Xavier Jimenez Photographer: Jordi Bernabé

STATUE

See full size 3000x2120 px Released: April 2008 Avertiser: MAPA SPONTEX IBERICA Brand name: HOUSEHOLD CLEANING PRODUCTS Country: Spain Tags: Press , Creative review , Set of sponge & kitchen towel creative ads Company: TBWA\ESPANA, SPAIN, Barcelona Executive Creative Director: Ramon Sala Creative Director: Miquel Sales Copywriter: Albert Calsina Art Director: Amilcar Guevara, Jordi Lopez Account Supervisor: Kike Joven Advertiser's Supervisor: Xavier Jimenez Photographer: Jordi Bernabé

Scottex: Whirl

See full size 1400x700 px Released: April 2008 Avertiser: SCOTTEX Brand name: SCOTTEX PAPER TOWELS Agency: JWT Milan Country: Italy Category: Household maintenance & pet products Tags: Creative review , Set of sponge & kitchen towel creative ads More paper, more absorption. Advertising Agency: JWT Milan, Italy Creative Director: Pietro Maestri Art Director: Flavio Mainoli Copywriter: Paolo Cesano, Bruno Bertelli Photographer: StudioRos

SEA

See full size 3000x1997 px Released: March 2008 Avertiser: MAPA SPONTEX IBERICA Brand name: HOUSEHOLD CLEANING PRODUCTS Country: Spain Tags: Press , Creative review , Set of sponge & kitchen towel creative ads Company: TBWA\ESPANA, SPAIN, Barcelona Executive Creative Director: Ramon Sala Creative Director: JOAQUIM CRESPO Copywriter: JOAQUIM CRESPO Art Director: Jordi Rins Account Supervisor: Kike Joven Advertiser's Supervisor: Xavier Jimenez

Spontex: Boat

See full size 1024x768 px Released: December 2007 Avertiser: SPONTEX Agency: TBWA\ Country: Spain Category: Household maintenance & pet products Awards: Epica Awards 2007 , Eurobest 2007 Print Bronze , Eurobest 2007 , Epica 2007 Print Gold Tags: Award show winner , Creative review , Set of sponge & kitchen towel creative ads Philosophy/Solution Spontex Clothes absorb so much that inside each one can hold a swimming pool or even the sea. Title "Swimming Pool" Agency TBWA\España City Barcelona Advertiser MAPA Spontex Brand Name Spontex Product Name Cloth Business Sector Cleaning Products, Soaps, Detergents Campaign Name Spontex Cloth Country of Production Spain Language English

Spontex: Swimming Pool

See full size 1024x768 px Released: December 2007 Avertiser: SPONTEX Agency: TBWA\ Country: Spain Category: Household maintenance & pet products Awards: Epica Awards 2007 , Eurobest 2007 Print Bronze , Eurobest 2007 , Epica 2007 Print Gold Tags: Award show winner , Creative review , Set of sponge & kitchen towel creative ads Philosophy/Solution Spontex Clothes absorb so much that inside each one can hold a swimming pool or even the sea. Title "Swimming Pool" Agency TBWA\España City Barcelona Advertiser MAPA Spontex Brand Name Spontex Product Name Cloth Business Sector Cleaning Products, Soaps, Detergents Campaign Name Spontex Cloth Country of Production Spain Language English

Tela Paper Towels: French Fries

See full size 900x641 px Released: November 2007 Avertiser: Tela Brand name: Tela Paper Towels Agency: SPILLMANN/FELSER/LEO BURNETT Country: Switzerland Category: Household maintenance & pet products Tags: Creative review , Set of sponge & kitchen towel creative ads Advertising Agency: Spillmann/Felser/Leo Burnett , Zurich, Switzerland Executive Creative Director: Martin Spillmann Copywriter: Stefan Ehrler Art Director: Cornelia Wenk Photographer: Walter & Spehr

BACTERIA MAN

See full size 2249x3000 px Released: September 2007 Avertiser: CLOROX Brand name: HOUSEHOLD CLEANING PRODUCTS Agency: DDB ARGENTINA Country: Argentina Tags: Outdoor , Creative review , Set of sponge & kitchen towel creative ads Company: DDB ARGENTINA, ARGENTINA, Buenos Aires Executive Creative Director: Hernan Jauregui/Pablo Batlle Creative Director: Mariano Jeger/Felipe Vieyra Copywriter: Natalia Huidobro Art Director: Malena Garcia Account Supervisor: Francisco Algañaraz Advertiser's Supervisor: Juan Manuel Dovskin Typographer: Copypaste

BACTERIA WOMAN

See full size 2249x3000 px Released: September 2007 Avertiser: CLOROX Brand name: HOUSEHOLD CLEANING PRODUCTS Agency: DDB ARGENTINA Country: Argentina Tags: Outdoor , Creative review , Set of sponge & kitchen towel creative ads Company: DDB ARGENTINA, ARGENTINA, Buenos Aires Executive Creative Director: Hernan Jauregui/Pablo Batlle Creative Director: Mariano Jeger/Felipe Vieyra Copywriter: Natalia Huidobro Art Director: Malena Garcia Account Supervisor: Francisco Algañaraz Advertiser's Supervisor: Juan Manuel Dvoskin Typographer: Copypaste

Train

See full size 786x595 px Released: August 2007 Avertiser: SPONTEX Brand name: SPONTEX SPONGE Agency: TBWA\ Country: France Category: Household maintenance & pet products Awards: Eurobest 2007 Print Bronze , Eurobest 2007 , Eurobest 2007 Outdoor Silver Tags: Household maintenance & pet products , Vincent Dixon , Новости , Photograph , Creative review , Set of sponge & kitchen towel creative ads Client: Spontex Agency: TBWA Paris Art-director: Thierry Buriez Photograph: Vincent Dixon

Scott Kitchen Towels: COFFEE

See full size 600x400 px Released: June 2007 Avertiser: KIMBERLY CLARK TRADING Brand name: SCOTT KITCHEN TOWELS Agency: JWT MALAYSIA, Kuala Lumpur Country: Malaysia Category: Cannes 2007 Press Silver Household maintenance & pet products Awards: Cannes Lions 2007 Press Silver , Clio 2008 Print Silver , Asia Pacific AdFest 2008 , Asia Pacific AdFest 2008 Press Gold Tags: Award show winner , Creative review , Set of sponge & kitchen towel creative ads Title: COFFEE Advertiser/Client: KIMBERLY-CLARK TRADING (M) Product/Service: SCOTT KITCHEN TOWELS Advertising Agency: JWT KUALA LUMPUR Country: MALAYSIA Advertising Agency: JWT KUALA LUMPUR Country: MALAYSIA Executive Creative Director: Edwin Leong Creative Director: Hasnah Mohd. Samidin Copywriter: Daniel Kee/Jackson Mah/Edwin Leong/Hasnah Mohd. Samidin Art Director: Yan Chay Photographer: Mak Kah Heng ( Untold Images ) Illustrator: Yan Chay Account Supervisor: Neal Estavillo/Shireen Peterson Advertiser's Supervisor: Haniza Hj. Tahir Other Credits: Leslie Chong ( Production Manager )/Pioneer Graphic Scanning (Colour Separator)

Scott Kitchen Towels: WINE

See full size 600x400 px Released: June 2007 Avertiser: KIMBERLY CLARK TRADING Brand name: SCOTT KITCHEN TOWELS Agency: JWT MALAYSIA, Kuala Lumpur Country: Malaysia Category: Cannes 2007 Press Silver Household maintenance & pet products Awards: Cannes Lions 2007 Press Silver , Clio 2008 Print Silver , Asia Pacific AdFest 2008 , Asia Pacific AdFest 2008 Press Gold Tags: Award show winner , Creative review , Set of sponge & kitchen towel creative ads Title: WINE Advertiser/Client: KIMBERLY-CLARK TRADING (M) Product/Service: SCOTT KITCHEN TOWELS Advertising Agency: JWT KUALA LUMPUR Country: MALAYSIA Advertising Agency: JWT KUALA LUMPUR Country: MALAYSIA Executive Creative Director: Edwin Leong Creative Director: Hasnah Mohd. Samidin Copywriter: Daniel Kee/Jackson Mah/Edwin Leong/Hasnah Mohd. Samidin Art Director: Yan Chay Photographer: Mak Kah Heng ( Untold Images ) Illustrator: Yan Chay Account Supervisor: Neal Estavillo/Shireen Peterson Advertiser's Supervisor: Haniza Hj. Tahir Other Credits: Leslie Chong ( Production Manager )/Pioneer Graphic Scanning ( Colour Separator )

Scott Kitchen Towels: OIL

See full size 600x400 px Released: June 2007 Avertiser: KIMBERLY CLARK TRADING Brand name: SCOTT KITCHEN TOWELS Agency: JWT MALAYSIA, Kuala Lumpur Country: Malaysia Category: Cannes 2007 Press Silver Household maintenance & pet products Awards: Cannes Lions 2007 Press Silver , Clio 2008 Print Silver , Asia Pacific AdFest 2008 , Asia Pacific AdFest 2008 Press Gold Tags: Award show winner , Creative review , Set of sponge & kitchen towel creative ads Title: OIL Advertiser/Client: KIMBERLY-CLARK TRADING (M) Product/Service: SCOTT KITCHEN TOWELS Advertising Agency: JWT KUALA LUMPUR Country: MALAYSIA Advertising Agency: JWT KUALA LUMPUR Country: MALAYSIA Executive Creative Director: Edwin Leong Creative Director: Hasnah Mohd. Samidin Copywriter: Daniel Kee/Jackson Mah/Edwin Leong/Hasnah Mohd. Samidin Art Director: Yan Chay Photographer: Mak Kah Heng ( Untold Images ) Illustrator: Yan Chay Account Supervisor: Neal Estavillo/Shireen Peterson Advertiser's Supervisor: Haniza Hj. Tahir Other Credits: Leslie Chong ( Production Manager )/Pioneer Graphic Scanning (Colour Separator)

TITANIC

See full size 600x392 px Released: April 2007 Avertiser: MAPA SPONTEX Brand name: HOUSEHOLD CLEANING PRODUCTS Country: France Tags: Press , Creative review , Set of sponge & kitchen towel creative ads Company: TBWA\PARIS, FRANCE Executive Creative Director: Erik Vervroegen Creative Director: Erik Vervroegen Copywriter: Julien Conter Art Director: Julien Conter Account Supervisor: Jerome Martel

DESERT

See full size 600x424 px Released: March 2007 Avertiser: MAPA SPONTEX IBERICA Brand name: HOUSEHOLD CLEANING PRODUCTS Country: Spain Tags: Press , Creative review , Set of sponge & kitchen towel creative ads Company: TBWA\ESPANA, SPAIN, Barcelona Executive Creative Director: Ramon Sala Creative Director: Ramon Sala Copywriter: Aureli Nieto Art Director: Jordi Rins Account Supervisor: Kike Joven Advertiser's Supervisor: Xavier Jimenez Photographer: Jordi Rins

BACON

See full size 600x399 px Released: February 2007 Brand name: SCOTT KITCHEN TOWELS Agency: JWT KUALA LUMPUR Country: Malaysia Category: Household: Other Tags: Press , Creative review , Set of sponge & kitchen towel creative ads Company: JWT KUALA LUMPUR, MALAYSIA Executive Creative Director: Edwin Leong Creative Director: Hasnah Mohd. Samidin Copywriter: May Yong/Edwin Leong Art Director: Hans Lee/Wayne Lau/Edwin Leong Account Supervisor: Neal Estavillo/Shireen Peterson Advertiser's Supervisor: Haniza Hj. Tahir Photographer: Mak Kah Heng (Untold Images)/Allen Dang (Wizard)

LAMB CHOP

See full size 600x399 px Released: February 2007 Brand name: SCOTT KITCHEN TOWELS Agency: JWT KUALA LUMPUR Country: Malaysia Category: Household: Other Tags: Press , Creative review , Set of sponge & kitchen towel creative ads Company: JWT KUALA LUMPUR, MALAYSIA Executive Creative Director: Edwin Leong Creative Director: Hasnah Mohd. Samidin Copywriter: May Yong/Edwin Leong Art Director: Hans Lee/Wayne Lau/Edwin Leong Account Supervisor: Neal Estavillo/Shireen Peterson Advertiser's Supervisor: Haniza Hj. Tahir Photographer: Mak Kah Heng (Untold Images)/Allen Dang (Wizard)

STEAK

See full size 600x399 px Released: February 2007 Brand name: SCOTT KITCHEN TOWELS Agency: JWT KUALA LUMPUR Country: Malaysia Category: Household: Other Tags: Press , Creative review , Set of sponge & kitchen towel creative ads Company: JWT KUALA LUMPUR, MALAYSIA Executive Creative Director: Edwin Leong Creative Director: Hasnah Mohd. Samidin Copywriter: May Yong/Edwin Leong Art Director: Hans Lee/Wayne Lau/Edwin Leong Account Supervisor: Neal Estavillo/Shireen Peterson Advertiser's Supervisor: Haniza Hj. Tahir Photographer: Mak Kah Heng (Untold Images)/Allen Dang (Wizard)

POT

See full size 435x600 px Released: April 2006 Avertiser: 3M DO BRASIL Brand name: HOUSEHOLD CLEANING PRODUCTS Agency: MatosGrey Country: Brazil Tags: Outdoor , Creative review , Set of sponge & kitchen towel creative ads Company: MATOSGREY, BRAZIL Executive Creative Director: Silvio Matos Creative Director: Silvio Matos e Leandro Castilho Copywriter: Rafael Artissian Art Director: André Paiva Account Supervisor: Marcos Lacerda/André Gomes e Andréa Fernandez Advertiser's Supervisor: Adriana Nascimento Typographer: Alexandre Garcia e Juliana Gardim Photographer: Dionísio Dias Filho

SALT CELLAR

See full size 435x600 px Released: April 2006 Avertiser: 3M DO BRASIL Brand name: HOUSEHOLD CLEANING PRODUCTS Agency: MatosGrey Country: Brazil Tags: Outdoor , Creative review , Set of sponge & kitchen towel creative ads Company: MATOSGREY, BRAZIL Executive Creative Director: Silvio Matos Creative Director: Silvio Matos e Leandro Castilho Copywriter: Rafael Artissian Art Director: André Paiva Account Supervisor: Marcos Lacerda/André Gomes e Andréa Fernandez Advertiser's Supervisor: Adriana Nascimento Typographer: Alexandre Garcia e Juliana Gardim Photographer: Dionísio Dias Filho

PITCHER

See full size 435x600 px Released: April 2006 Avertiser: 3M DO BRASIL Brand name: HOUSEHOLD CLEANING PRODUCTS Agency: MatosGrey Country: Brazil Tags: Outdoor , Creative review , Set of sponge & kitchen towel creative ads Company: MATOSGREY, BRAZIL Executive Creative Director: Silvio Matos Creative Director: Silvio Matos e Leandro Castilho Copywriter: Rafael Artissian Art Director: André Paiva Account Supervisor: Marcos Lacerda/André Gomes e Andréa Fernandez Advertiser's Supervisor: Adriana Nascimento Typographer: Alexandre Garcia e Juliana Gardim Photographer: Dionísio Dias Filho

PEA SOUP

See full size 600x391 px Released: March 2006 Avertiser: MAPA SPONTEX Brand name: HOUSEHOLD CLEANING PRODUCTS Country: France Tags: Press , Creative review , Set of sponge & kitchen towel creative ads Company: TBWA\PARIS, FRANCE Creative Director: Erik Vervroegen Copywriter: Benoit Leroux Art Director: Philippe Taroux Account Supervisor: Jerome Martel Advertiser's Supervisor: Patrice Fleau Photographer: Achim Lippoth

ONION

See full size 600x394 px Released: January 2006 Avertiser: MAPA SPONTEX Brand name: HOUSEHOLD CLEANING PRODUCTS Country: France Tags: Press , Creative review , Set of sponge & kitchen towel creative ads Company: TBWA\PARIS, FRANCE Creative Director: Erik Vervroegen Copywriter: Veronique Sels Art Director: Cyril Drouot/Nicolas Boyer/Ingrid Varetz/Loic Cardon

SUGAR

See full size 600x394 px Released: January 2006 Avertiser: MAPA SPONTEX Brand name: HOUSEHOLD CLEANING PRODUCTS Country: France Tags: Press , Creative review , Set of sponge & kitchen towel creative ads Company: TBWA\PARIS, FRANCE Creative Director: Erik Vervroegen Copywriter: Veronique Sels Art Director: Cyril Drouot/Ingrid Varetz/Nicolas Boyer/Loic Cardon

WATERBED

See full size 600x394 px Released: January 2006 Avertiser: MAPA SPONTEX Brand name: HOUSEHOLD CLEANING PRODUCTS Country: France Tags: Press , Creative review , Set of sponge & kitchen towel creative ads Company: TBWA\PARIS, FRANCE Creative Director: Erik Vervroegen Copywriter: Veronique Sels Art Director: Nicolas Boyer/Cyril Drouot/Ingrid Varetz/Loic Cardon

WELL

See full size 600x450 px Released: May 2005 Avertiser: SPONTEX Brand name: SPONGES Country: France Category: Household Tags: Outdoor , Creative review , Set of sponge & kitchen towel creative ads Company: TBWA\PARIS, FRANCE, Boulogne-Billancourt Creative Director: Erik Vervroegen Copywriter: Benoit Leroux Art Director: Philippe Taroux Photographer: Richard Dobson

LAKE

See full size 600x420 px Released: January 2005 Brand name: SCOTT KITCHEN TOWELS Agency: JWT Malaysia Country: Malaysia Category: Ambient Tags: Outdoor , Creative review , Set of sponge & kitchen towel creative ads Company: JWT MALAYSIA, MALAYSIA, Kuala Lumpur Creative Director: Edwin Leong/Andy Soong/Hasnah Mohd Samidin Copywriter: Edwin Leong/Jackson Mah Art Director: Yan Chay/Andy Soong Account Supervisor: Carmen Koo Advertiser's Supervisor: Kelvin Hoong Typographer: Yan Chay (Designer) Typographer: Far East Offset/Engraving (Colour Separator) Photographer: Chong Yuk Hou (Ifl Studio)

FOUNTAIN

See full size 600x382 px Released: January 2005 Brand name: SCOTT KITCHEN TOWELS Agency: JWT Malaysia Country: Malaysia Category: Ambient Tags: Outdoor , Creative review , Set of sponge & kitchen towel creative ads Company: JWT MALAYSIA, MALAYSIA, Kuala Lumpur Creative Director: Edwin Leong/Andy Soong/Hasnah Mohd Samidin Copywriter: Edwin Leong/Jackson Mah Art Director: Yan Chay/Andy Soong Account Supervisor: Carmen Koo Advertiser's Supervisor: Kelvin Hoong Typographer: Yan Chay (Designer) Typographer: Far East Offset/Engraving (Colour Separator) Photographer: Chong Yuk Hou (Ifl Studio)

FRENCH FRIED

See full size 600x360 px Released: December 2004 Avertiser: KIMBERLY CLARK Brand name: SCOTT TOWEL ROLL Agency: JWT Bangkok Country: Thailand Category: Household Tags: Outdoor , Creative review , Set of sponge & kitchen towel creative ads Company: JWT BANGKOK, THAILAND Creative Director: Pinit Chantaprateep/Prayoot Jaturunrasmee Copywriter: Sarawut Hengsawad/Salinee Na-Ranong Art Director: Elvis Chau Account Supervisor: Tanyarat Sribhibhadh Advertiser's Supervisor: Thittapong Daengrasmisopon/Jiraroj Tikkawee Photographer: Anuchai Sricharoonputong (Remix Digital Studio)

PORK

See full size 600x360 px Released: December 2004 Brand name: SCOTT TOWEL ROLL Agency: JWT Bangkok Country: Thailand Category: Household Tags: Outdoor , Creative review , Set of sponge & kitchen towel creative ads Company: JWT BANGKOK, THAILAND Creative Director: Pinit Chantaprateep/Prayoot Jaturunrasmee Copywriter: Sarawut Hengsawad/Salinee Na-Ranong Art Director: Elvis Chau Account Supervisor: Tanyarat Sribhibhadh Advertiser's Supervisor: Thittapong Daengrasmisopon/Jiraroj Tikkawee Photographer: Anuchai Sricharoonputong (Remix Digital Studio)

CHICKEN

See full size 600x360 px Released: December 2004 Avertiser: KIMBERLY CLARK Brand name: SCOTT TOWEL ROLL Agency: JWT Bangkok Country: Thailand Category: Household Tags: Outdoor , Creative review , Set of sponge & kitchen towel creative ads Company: JWT BANGKOK, THAILAND Creative Director: Pinit Chantaprateep/Prayoot Jaturunrasmee Copywriter: Sarawut Hengsawad/Salinee Na-Ranong Art Director: Elvis Chau Account Supervisor: Tanyarat Sribhibhadh Advertiser's Supervisor: Thittapong Daengrasmisopon/Jiraroj Tikkawee Photographer: Anuchai Sricharoonputong (Remix Digital Studio)

CARPET

See full size 412x600 px Released: September 2004 Avertiser: PAPELES NACIONALES Brand name: PAPER TOWELS Agency: LEO BURNETT Country: COLOMBIA Tags: Creative review , Set of sponge & kitchen towel creative ads Creators Copywriter: Art Director: Account Supervisor: Ines Elvira Posada Advertiser Supervisor: Juan Pablo Avilan Creative Director: Photographer: Typographer: Illustrator: Advertising Agency: LEO BURNETT Creative Team: Jaun Carlos Ortiz/Maria Angelica Palacio,Mauricio Rocha,Tito Chamorro Other:

MAXIMUM ABSORPTION

See full size 600x478 px Released: May 2003 Avertiser: CMPC Brand name: NOVA PAPER TOWELS Agency: BBDO/CHILE Country: Chile Tags: Creative review , Set of sponge & kitchen towel creative ads Creators Copywriter: David Calderon Art Director: David Calderon Account Supervisor: Advertiser Supervisor: Fernando Febol Creative Director: David Calderon Photographer: Juan Carlos Soto Typographer: Illustrator: Advertising Agency: Creative Team: Other:

GLASS

See full size 450x600 px Released: May 2003 Avertiser: CMPC Brand name: NOVA ULTRA PAPER TOWELS Agency: BBDO/CHILE Country: Chile Tags: Creative review , Set of sponge & kitchen towel creative ads Creators Copywriter: David Calderon Art Director: Joel Aranda Account Supervisor: Advertiser Supervisor: Fernando Febol Creative Director: David Calderon Photographer: Joel Aranda Typographer: Illustrator: Joel Aranda Advertising Agency: Creative Team: Other:

FLOWERS

See full size 600x450 px Released: April 2003 Avertiser: GEORGIA-PACIFIC Brand name: OKAY PAPER TOWELS Agency: BATES PARIS Country: France Tags: Creative review , Set of sponge & kitchen towel creative ads Creators Copywriter: Pierre-Arnaud Gillet Art Director: Wilfrid Guerin Account Supervisor: Advertiser Supervisor: Amaury De Boissieu / Mark Robson / Serge Moissonnier Creative Director: Alexandre Bertrand Photographer: Leon Steele Typographer: Illustrator: Advertising Agency: Creative Team: Other:

ORIGAMI

See full size 600x397 px Released: August 2002 Avertiser: KLABIN Brand name: CHIFFON SCOTT PAPER TOWELS Agency: DPZ PROPAGANDA Country: Brazil Tags: Creative review , Set of sponge & kitchen towel creative ads Creators Copywriter: Juliano Ribas Art Director: Rafel Urenha Account Supervisor: Advertiser Supervisor: MARLETY GUBEL Creative Director: Jose Zaragoza/Carlos Rocca Photographer: PAULO VAINER Typographer: Illustrator: Advertising Agency: Creative Team: Other:

Okay kitchen towel

See full size 600x450 px Released: September 2000 Tags: Absorbent and aquarium , Creative review , Set of sponge & kitchen towel creative ads