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Home / Focus / Shocking shark protection ads

This subsection of Ad Archive combines best commercials from all over the world according to certain themes, focusing on different creative methods and techniques, on best reels of directors, studios, agencies and brands. The section supplements the collection of prints “ Mysterious coincidences ”. However, in the TV-spots case we are talking about “focus” in particular, making an attempt to categorize creative methods and strategies.

Shocking shark protection ads

Wildaid: Shark

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Released:	November 2008
Avertiser:	WILDAID
Agency:	JWT Shanghai
Country:	China
Category:	Public awareness messages
Tags:	Creative outdoor , Creative review , Shocking shark protection ads , Social Advertising , Prints
The actual glass in front of these posters was fractured as though a bullet had been shot through it. In the bullet hole is a coin suggesting that if you spend a cent on the illegal trade of endangered animals you may as well pull the trigger yourself. Product: Wildaid Agency: JWT Shanghai Creatives: SheungYan Lo, Yang Yeo (Executive Creative Director) Grace Liu, Roy Yeo, Cecilia Zhu (Creative Director) Daisy Zeng, David Mo (Art Director) Jun Qian (Copywriter) Country: China Other Credits: Digital Imaging: Xin He Imaging

Initiative for the Protection of Sharks: Stop finning

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Released:	May 2008
Avertiser:	Sharkproject e.V.
Agency:	Y&R
Country:	Germany
Category:	Public awareness messages
Tags:	Award show winner , Creative review , Shocking shark protection ads , Social Advertising , Prints
Corporate Name of Client: Sharkproject e.V. Agency: Y&R Germany, Frankfurt Creative Director: Christian Daul Copywriter: Ramon Daehne Art Directors: Harald Schumacher/Claudia Frank Production Company: HMD Druck

Endagered Wildlife Trust: Sharks

$Prints, Outdoor, Ads Endagered Wildlife Trust: Sharks, , TBWA\,$

	See full size 822x1219 px
Released:	May 2008
Avertiser:	Endagered Wildlife Trust
Agency:	TBWA\
Country:	South Africa
Category:	Public awareness messages
Tags:	Creative review , Shocking shark protection ads , Social Advertising , Prints , Newspaper , Eye-catching newspaper ads
South African sports teams usually use an animal’s name as part of their club name – Gauteng Lions, Free State Cheetahs, Nashua Dolphins, etc. With the help of The Times newspaper, TBWA\HUNT\Lascaris\Tequila strategically placed “articles” in their Monday paper’s sports section during the Super 14 season. Upon closer inspection, the reader would realize that it’s actually an article around the plight of the ragged-toothed shark or whatever animals was the focus of the week. Product: Endagered Wildlife Trust Agency: TBWA\Hunt\Lascaris\Tequila Executive Creative Director: Damon Stapleton Creative Director: Adam Weber Art Director: Bheki Yende Copywriter: kamogelo sesing Country: South Africa

WWF: Shark Family Tree

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Released:	November 2007
Avertiser:	WWF
Agency:	OGILVY & MATHER THAILAND, Bangkok
Country:	Thailand
Category:	Public awareness messages
Awards:	London International Awards 2007 , London Awards 2007 Print Public Service/Social Welfare Campaign Silver
Tags:	News , Prints , Award show winner , Family Tree: Animals and Leather goods , Creative review , Shocking shark protection ads , Social Advertising
Client: WWF Thailand Advertising Agency: Ogilvy & Mather Advertising, Bangkok Executive Creative Director: Wisit Lumsiricharoenchoke Associate Creative Directors: Gumpon Laksanajinda/Kulvadee Doksroy Copywriters: Kulvadee Doksroy/Khanitta Wichitsakonkit Art Director: Gumpon Laksanajinda Photographer: Srimongkol Phachonkaew Illustrator: Surachai Puthikulangkura

WWF: Shark

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Released:	October 2007
Avertiser:	WWF
Brand name:	WWF
Agency:	Euro RSCG Shanghai
Country:	China
Category:	Public health & safety Public awareness messages
Tags:	Social Advertising , Work , Prints , Creative review , Shocking shark protection ads

WildAid: Paris Hilton

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Released:	September 2007
Avertiser:	WILDAID
Agency:	JWT Norlop Quito
Country:	Ecuador
Tags:	Социальная реклама , Work , Prints , Creative review , Shocking shark protection ads , Social Advertising
Although less popular, our problems are more important. Shark killing can kill the Galapagos Islands. Be careful. Advertising Agency: JWT Norlop Quito, Ecuador General Creative Director: Mauricio Cuevas Creative Director: Bryan Recalde Art Director: Marcelo Tamayo Copywriter: Bryan Recalde Ilustrator and retouching: Marcelo Tamayo

WildAid: Ugo

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Released:	September 2007
Avertiser:	WILDAID
Agency:	JWT Norlop Quito
Country:	Ecuador
Tags:	Социальная реклама , Work , Prints , Creative review , Shocking shark protection ads , Social Advertising
Although less popular, our problems are more important. Shark killing can kill the Galapagos Islands. Be careful. Advertising Agency: JWT Norlop Quito, Ecuador General Creative Director: Mauricio Cuevas Creative Director: Bryan Recalde Art Director: Marcelo Tamayo Copywriter: Bryan Recalde Ilustrator and retouching: Marcelo Tamayo

Shark fin soup kills

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Released:	July 2007
Agency:	SAATCHI & SAATCHI
Country:	China
Tags:	Social Advertising , Work , Prints , PUBLIC HEALTH & SAFETY , Creative review , Shocking shark protection ads
Saatchi&Saatchi

JAWS

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Released:	September 2004
Avertiser:	SHARK TRUST
Brand name:	ENDANGERED SPECIES MESSAGE
Agency:	SAATCHI & SAATCHI
Country:	United Kingdom
Tags:	Creative review , Shocking shark protection ads , Social Advertising , Prints
Creators Copywriter: Art Director: Account Supervisor: Caroline Rich Advertiser Supervisor: Colin Richardson/Ruth Aldridge Creative Director: Photographer: Typographer: Roger Kennedy Illustrator: Sophie Hinds (Art Buyer) Advertising Agency: SAATCHI & SAATCHI Creative Team: Tony Granger/Andrew Clarke,Paul Ewen,Andrew Clarke Other:

SHARK

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Released:	April 2004
Avertiser:	WILD AID
Brand name:	FIGHTING ILLEGAL WILDLIFE TRADE
Agency:	J WALTER THOMPSON
Country:	USA
Tags:	Creative review , Shocking shark protection ads , Social Advertising , Prints
Creators Copywriter: Art Director: Account Supervisor: Stephanie Hancock Advertiser Supervisor: Creative Director: Photographer: Robert Delahante Typographer: Illustrator: Advertising Agency: J WALTER THOMPSON Creative Team: Eric Steinhauser/Jon Krevolin,Howard Lenn,Glenn Price/Vassil Valkov/Marcello Guidoli Other:

TOILET

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Released:	September 2002
Avertiser:	WILDAID
Brand name:	SHARK PROTECTION CAMPAIGN
Agency:	J WALTER THOMPSON
Country:	Thailand
Tags:	Creative review , Shocking shark protection ads , Social Advertising , Prints
Creators Copywriter: Art Director: SATIT JANTAWIWAT Account Supervisor: Advertiser Supervisor: Creative Director: PINIT CHANTAPRATEEP Photographer: Typographer: Illustrator: Advertising Agency: Creative Team: Other:

EARS

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Released:	September 2002
Avertiser:	WILDAID
Brand name:	SHARK PROTECTION CAMPAIGN
Agency:	J WALTER THOMPSON
Country:	Thailand
Tags:	Creative review , Shocking shark protection ads , Social Advertising , Prints
Creators Copywriter: Art Director: SATIT JANTAWIWAT Account Supervisor: Advertiser Supervisor: Creative Director: PINIT CHANTAPRATEEP Photographer: Typographer: Illustrator: Advertising Agency: Creative Team: Other:

WWF SHARK

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Released:	September 2002
Avertiser:	WWF (WORLDWIDE FUND FOR NATURE)
Brand name:	WWF ENVIRONMENTAL LEGAL FUND
Agency:	BBDO GUERRERO ORTEGA
Country:	Philippines
Tags:	Creative review , Shocking shark protection ads , Social Advertising , Prints
Creators Copywriter: DAVID GUERRERO Art Director: David Ferrero Account Supervisor: Golda Aguilar Advertiser Supervisor: Creative Director: DAVID GUERRERO Photographer: Typographer: Illustrator: Vilma Magsino Advertising Agency: Creative Team: Other:

SHARKS OF THE WORLD

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Released:	April 2002
Avertiser:	OCEAN ENVIRONMENT
Brand name:	SAVE THE SHARKS
Agency:	LEO BURNETT, Singapore
Country:	SINGAPORE
Tags:	Creative review , Shocking shark protection ads , Social Advertising , Prints
Creators Copywriter: ALEX SHIPLEY Art Director: Tay Guan Hin/Felix Wang Account Supervisor: Advertiser Supervisor: Creative Director: Tay Guan Hin/Alex Shipley Photographer: Typographer: Illustrator: FELIX WANG Advertising Agency: Creative Team: Other:

TEETH

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Released:	April 2002
Avertiser:	OCEAN ENVIRONMENT
Brand name:	SAVE THE SHARKS CAMPAIGN
Agency:	LEO BURNETT, Singapore
Country:	SINGAPORE
Tags:	Creative review , Shocking shark protection ads , Social Advertising , Prints
Creators Copywriter: ALEX SHIPLEY Art Director: Tay Guan Hin/Felix Wang Account Supervisor: Advertiser Supervisor: Creative Director: Tay Guan Hin/Alex Shipley Photographer: Typographer: Illustrator: Advertising Agency: Creative Team: Other:

COUPLE

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Released:	January 2002
Avertiser:	SEA SHEPHERD CONSERVATION SOCIETY
Brand name:	ANTI-SHARK-FIN SOUP CAMPAIGN
Agency:	SAATCHI & SAATCHI
Country:	SINGAPORE
Tags:	Creative review , Shocking shark protection ads , Social Advertising , Prints
Creators Copywriter: JAGDISH RAMAKRISHNAN Art Director: SIMON COX Account Supervisor: Advertiser Supervisor: Creative Director: SION SCOTT-WILSON Photographer: Hon Typographer: Illustrator: Advertising Agency: Creative Team: Other:

FRIENDS

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Released:	January 2002
Avertiser:	SEA SHEPHERD CONSERVATION SOCIETY
Brand name:	ANTI-SHARK-FIN SOUP CAMPAIGN
Agency:	SAATCHI & SAATCHI
Country:	SINGAPORE
Tags:	Creative review , Shocking shark protection ads , Social Advertising , Prints
Creators Copywriter: JAGDISH RAMAKRISHNAN Art Director: SIMON COX Account Supervisor: Advertiser Supervisor: Creative Director: SION SCOTT-WILSON Photographer: Hon Typographer: Illustrator: Advertising Agency: Creative Team: Other:

FAMILY

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Released:	January 2002
Avertiser:	SEA SHEPHERD CONSERVATION SOCIETY
Brand name:	ANTI-SHARK-FIN SOUP CAMPAIGN
Agency:	SAATCHI & SAATCHI
Country:	SINGAPORE
Tags:	Creative review , Shocking shark protection ads , Social Advertising , Prints
Creators Copywriter: JAGDISH RAMAKRISHNAN Art Director: SIMON COX Account Supervisor: Advertiser Supervisor: Creative Director: SION SCOTT-WILSON Photographer: Hon Typographer: Illustrator: Advertising Agency: Creative Team: Other:

SHARK PROTECTION

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Released:	March 1999
Avertiser:	WWF
Brand name:	SHARK PROTECTION
Agency:	RONCAGLIA & WIJKANDER
Country:	Italy
Tags:	Creative review , Shocking shark protection ads , Social Advertising , Prints
Creators Copywriter: FAUSTO NIEDDU Art Director: GIGI PIOLA Account Supervisor: STEFANO SESSA Advertiser Supervisor: Creative Director: GIGI PIOLA Photographer: DANIELE FIORE Typographer: Illustrator: Advertising Agency: Creative Team: Other:

Shocking shark protection ads