This subsection of Ad Archive combines best commercials from all over the world according to certain themes, focusing on different creative methods and techniques, on best reels of directors, studios, agencies and brands. The section supplements the collection of prints “ Mysterious coincidences ”. However, in the TV-spots case we are talking about “focus” in particular, making an attempt to categorize creative methods and strategies.

Credits:

Agency: DDB, London
Executive Creative Director: Jeremy Craigen
Creative Directors: Dave Henderson & Richard Denney
Copywriter: Dave Henderson
Art Director: Richard Denney
Agency Producer: Richard Chambers

Production Company: Gorgeous Enterprises, London
Director: Chris Palmer
Production Producer: Rupert Smythe
Editor: Paul Watts @ The Quarry
Post-Production: Tom Sparks, Fatiboo & Neil Davies @ The Mill
Audio Post-Production: Jack Sedgwick @ Wave

Credits:

Agency: Leo Burnett, London
Creative Director: Jonathan Burley
Copywriters: Daniel Fisher, Pete Gosselin
Art Directors: Richard Brim, Jay Hunt

Production Company: Outsider, London
Directors: Dom and Nic
Post-Production: Framestore
Music: "Videotape" by Radiohead
Voiceover: Samantha Morton
Sound: Grand Central