This subsection of Ad Archive combines best commercials from all over the world according to certain themes, focusing on different creative methods and techniques, on best reels of directors, studios, agencies and brands. The section supplements the collection of prints “ Mysterious coincidences ”. However, in the TV-spots case we are talking about “focus” in particular, making an attempt to categorize creative methods and strategies.

Credits:

Agency: Grey, New York
Chief Creative Officer: Tor Myhren
Client: NFL
Executive Creative Director: Todd Tilford
Executive Producer: Bennett McCarroll
Agency Producer: Alyson Horn
Agency Producer: Seth Gorenstein
Director: Hank McElwee
Cinematographer: Hank McElwee
Production Company: NFL Films
Editor: Aaron Tompkins
Editorial Company: Rock Paper Scissors
Post Production: Absolute Post
Telecine: Tim Masick
Telecine Company: Company 3

Credits:

Brand: ANTA
Agency: JWT North-East Asia
Agency Producer: Jane Zhang
Creative Director: Rojana Chasakul; Elvis Chau; Raymond Chin
Creative: Rojana Chasakul; Elvis Chau; Margin Ma; David Mo; Lu Nan
Director: David Edwards
Production: HANraHAN
Producer: Swifty Hanrahan
Director of Photography: Stuart Graham
Editor: Andy McGraw
Post Production: Pixel Box, Hong Kong
Editing Company: Cut+Run

Credits:

Agency: Abbott Mead Vickers BBDO
Advertiser: Heinz
Project: Bottle
Writer: Martin Lorraine
Art director: Steve Jones
Planners: Jacquie Chick, James Needham
Media agency: Vizeum
Media planners: Paul Hutchison, Ben Maclaren
Production company: Blink
Director: Dougal Wilson
Post-production: The Moving Picture Company

Credits:

Agency: RPA, Santa Monica
Senior VP, Creative Director: John Hage
Senior Art Director: Dan Buchmeier
Executive Producer: Jack Epsteen
Senior Producer: Carolyn Casey
Production Company: Park Pictures, New York/Santa Monica
Director/DP: Lance Acord
Executive Producer: Jackie Kelman Bisbee
Head of Production: Dinah Rodriguez
Supervising Producer: Mary Ann Marino
Producer: Pat Frazier
Editor: Kirk Baxter @ Rock Paper Scissors, Santa Monica
Editorial Producer: Michael Goble
VFX/Online Company: a52, Santa Monica
Online Artist/VFX Supervisor: Pat Murphy
Colorist: Angus Wall
VFX Producer: Pete King
Audio Post Company: Juice, Santa Monica
Mixer: Bob Gremore
Music Company: Elias Arts, Santa Monica
Composer: Kenny Segal
Arranger: Jonathan Elias

Credits:

This ad was made for a brand new Portuguese magazine called Relance.
This is a magazine about Design, Architecture, Fashion, food, and a bunch of other subjects.
That's the reason behind all the different objects being compressed into the magazine.
They are visual metaphors for the subjects covered. The voice over says "A mindful look at everything contemporaneous."

The ad was filmed in HD at 1000 fps using the Phantom HD high speed camera.

Credits:
Agency: Uzina (Lisbon, Portugal)
Creative Director: Gustavo Suarez
Art Director: André Breda
Copywriter: Bob Ferraz
Account Director: António Roquette
Production Company: Garage Films (Lisbon, Portugal)
Director: Enrique Escamilla
Photography Director: Carlos Lopes (a.k.a Cácá)
Executive Producer: Miguel Varela
Editor: Marcos Castiel
Post-production Director: Marta Metrass
Post-Production: Ingreme (Lisbon, Portugal)
Phantom Operator: Raoul Rodriguez
Music Supervision: Level Two Music (Australia)
Song: QUA - Painting Monsters
Composer: Cornel Wilczek
Sound post-production: Ameba (Lisbon, Portugal)

Credits:

Production Company: Independent
Director: David Dawoodi
Executive Producers: Jani Guest, Richard Packer
DoP: Adam Frisch
Editor: Håkan Wärn
Telecine: Carl Skaff
Music: Freddie Wadling & Frida Snell "Flow My Ashes"
Sound: Martin Dahl
Post: Syndicate

Credits:

Street kids and their missed potentials seen through little moments filmed at 10,000fps.

Advertiser: Big Brother Big Sister (BBBS)
Agency: Spotlab Los Angeles
Editor: Adam Svatek @ filmcore
DoP: Daron Keet
Copywriter: Dan Glassman
Agency Producer: Dina Mande-Gould
Producer: Mike Tarzian
Director: Jack Wung
Production Company: the creativ monk
Country: United States of America

Credits:

Client: Acura
Agency: RPA
Creative Director: John Hage
Senior Art Director: Eric Goldstein
Copywriter: Grant Holland
Agency Executive Producer: Jack Epsteen
Production Company: MJZ
Director: Nicolai Fuglsig
Executive Producer: Eric Stern
Line Producer: Emma Wilcockson
Director of Photography: Barry Peterson
Editorial Company: Spotwelders
Editor: Robert Duffy
Music/Sound Design: Robot Repair
Composer: Douglas Darnell
VFX: The Mill
VFX Creative Director: Angus Kneale
CG Supervisor: Ben Smith
VFX Producer: Dan Roberts
Mix: Juice
Mixer: Bob Gremore
Telecine: The Mill
Colorist: Fergus McCall

Credits:

Agency: Heimat Werbeagentur GmbH
Creative Director: Jürgen Vossen
Production Company: @radical.media, Sydney
Director: Christopher Riggert
Executive Producers: Moritz Merkel & Christiane Dressler
Producer: Moritz Merkel
Director of Photography: Sebastian Pfaffenbichler
Editorial House: The Tait Gallery
Editor: Danny Tait
Visual EFX: Resolution Design
Music: Sound Reservoir (Alex Gomez)

Credits:

Client: RAC Insurance
Agency: The Brand Agency
Producer: Andrew Wareham
Production Company: Taxi Film
Director: Liz Murphy

Credits:

The spot is based upon an Absolut print campaign which features a cocktail glass exploding out to reveal the liquid contained within it. “Dissection” expands on that concept by disassembling a full Absolut Vodka bottle, lingering on the vodka within, and then reassembling it by the end of the spot. About 80% of the liquid featured in the spot is real, photographed slow-motion vodka, but there are a couple of shots that feature completely CG vodka.

Directed by Psyop with visual effects by MassMarket.

Credits:

Credits:

Product : Schweppes
Agency : George Patterson Y&R, Melbourne
Editor: Jack Hutchings @ The Butchery
Executive Creative Director: Paul Catmur
Creative Director: Ben Coulson
Art Director: Ben Couzens
Copywriter: Jim Ingram
Agency Producer: Romanca Jasinski
Producer: KAREN SPROUL
Director : Garth Davis
Prod. Co. : EXIT FILMS
Country : Australia
Other Credits : DOP: Greig Fraser
Production Designer: Lucinda Thomson
Post House: Digital Post
Colourist: Edel Rafferty @ Digital Pictures, Melbourne
VFX Post Production: Fin Design
Senior Flame Compositor: Richard Lambert
Music Supervision: Level Two Music
Track: To Build a Home, Cinematic Orchestra

Client:
General Manger Marketing (Beverages): Darryn Wallace
Snr Brand Manager: Paul Donaldson
Brand Manager (Schweppes): David Phillips

Credits:

Client: Dell
Agency: Mother, New York
Creative Director: Paul Malmstrom,
Linus Karlsson
Art Director: Rob Baird
Copywriter: Allon Tatarka
Agency Producer: Letitia Jacobs
Director: The Snorri Brothers
Production Company: Smuggler
Executive Producer: Patrick Milling Smith
Brian Carmody: Brian Carmody
Line Producer: Jeff Miller
Editor: Avi Oron
Editorial Company: Bikini Editorial
Editorial Producer: Gina Pagano
Telecine: The Mill
VFX: Rhinofx
VFX Supervisor: Vico Sharabani
Lead Flame Artist: Jim Rider
Flame Artist: Udi Edni,
Julie Mai,
Ricky Weissman
VFX Producer: Karen Bianca Bisignano
Musical Artist: Jennifer Terran
Song: Que Sera Sera

Dell's new XPS One blows the doors off the competition.

Credits:

Advertising Agency: Compagnie 360 Eurorscg, France
Creative Director: Jean-Francois Goize
Art Director: Jean-Philippe Magnaval
Copywriter: Antoine Colin
Director: Gabriel Malaprade
Production Company: Marcassin

Credits:

Client: Baileys
Title: Shake It
Agency: Bartle Bogle Hegarty, London
Creative Director: Pete Bradly
Creative Team: Ben Akers, Nadine Akle
Agency Producer: Ben Davies
Production Company: Rogue, London
Producer: Kate Hitchings
Director: Sam Brown
Director of Photography: Simon Chaudoir
Post Production: The Mill, London
Editor: James Rosen, Final Cut, London
Music: Boom Pacha Boom by Billy Byrd and his Penguins

Credits:

Agency: Abbott Mead Vickers BBDO, London
Creatives: Gary Walker, Huw Williams
Agency Producer: Yvonne Chalkley
Production: Therapy Films, London
Director: Malcolm Venville, Sean de Sparengo
Producer: Barry Hughes, Nicola Simms
DP: Stuart Graham
Editing House: Final Cut, London
Editor: David Webb
Post Production: The Mill, London
Flame Artist: Leon Woods
Telecine: James bamford

Sound Production: Wave Recording Studios, London

Credits:

Agency: Wieden + Kennedy, Portland
Creative Directors: Jeff Williams, Alberto Ponte
Associate CD: Shannon McGlothin, Gui Borchert
Copywriter: Valdean Klump
Art Director: Chris Thurman, James Selman
Producer: Marcelino J. Alvarez, Darren Himebrook
Executive Creative Directors: Dan Wieden, Steve Luker, Jelly Helm
Production Company: Guerilla FX; Joint
Director: Thor Raxlen
Producer: Nicole Rodan
Editor: Linda Peters, Kyle Valenta
Post-Production company: Guerilla FX, Joint
Music Composer: Brede Rørstad

Credits:

Agency: The Viral Factory
Creative Director: Richard de Aragues
Producers: Jonas Blanchard and Nicholas Unsworth

Camera: Steve Downer

Shot In: Downervision

Editor: Rick Waller

Постпродакшен: Rushes, Telecine, VFX

Music: Unique Tracks

Credits:

Title "Defy"
Agency Wieden + Kennedy Amsterdam
City Amsterdam
Production Company: Park Pictures, LLC
Advertiser Nike
Brand Name Nike
Business Sector Sportswear
Market Netherlands
Country of Production Netherlands
Type Television
Length 60 seconds
Awards International ANDY Awards, 2007 (Silver) for Music - Original Score

International ANDY Awards, 2007 (Silver) for Direction

CLIO Awards, 2007 (Bronze) for Apparel/Fashion

The New York Festivals International Advertising Awards in All Media, 2007 (Silver World Medal) for Original Music/Lyrics

Kinsale Sharks Awards Advertising Festival, 2007 (Gold) for Fashion

Kinsale Sharks Awards Advertising Festival, 2007 (Gold) for National Grand Prix Award: Netherlands

CLIO Awards, 2007 (Silver) for Music-Original

AICP, 2007 (Winner) for Cinematography


Creative Director Mark Hunter, Alvaro Sotomayor
Art Director Paulo Martins
Copywriter Oliver Frank
Director Joaquin Baca-Asay
Cinematography Joaquin Baca-Asay
Producer Lalou Dammond, Jackie Kelman-Bisbee
Executive Producer Jackie Kelman-Bisbee
Agency Producer Elissa Singstock, Veronika Kaufmann
Account Manager Colin Leary
Editor Adam Pertofsky
Music Company / Composer Human

Credits:

Production: Helios Design Laboratories