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Focus: thematic advertising selections › Some billboards wich actually work2 — Hubba Bubba Chewing Gum: Marylin Monro

Some billboards wich actually work2

Advertising campaign: "Hubba Bubba (Gum by Numbers)"

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Released: February 2008
Advertiser: William Wrigley Jr. Company
Brand name: Hubba Bubba
Product: Hubba Bubba Chewing Gum
Agency: DDB Sydney
Country: Australia
Category: Chewing-Gum

Credits & Description:

To tackle the problem of chewing gum on the streets, Hubba Bubba put up fun, interactive “paint by numbers”-style posters that use different flavours of chewing gum as the colour palette, encouraging people to become artists rather than litterbugs.

Product : Hubba Bubba
Agency : DDB Sydney
Typographer: Jason Young
Executive Creative Director: Matt Eastwood
Deputy Creative Director: Steve Back
Art Director: Iggy Rodriguez
Art Director: Steele Bonus
Art Director: Justin Carew
Art Director: Jakub Szymanski
Copywriter: Iggy Rodriguez
Country : Australia

The Outdoor Advert titled Marylin Monro was done by DDB Sydney advertising agency for product: Hubba Bubba Chewing Gum (brand: Hubba Bubba) in Australia. It was released in the Feb 2008.

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Some billboards wich actually work2
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