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Focus: thematic advertising selections › Some billboards wich actually work2 — Pedigree: Train your puppy

Some billboards wich actually work2

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Released: November 2008
Advertiser: Mars, Incorporated
Brand name: Pedigree
Agency: Whybin\TBWA Sydney
Country: Australia
Category: Pet Food, Pet Care Products & Services

Credits & Description:

Pedigreee Pedigreee ad allows passers-by to play with and teach a ‘virtual puppy’. At these panels, the public are able to interact with the puppy and teach it new tricks such as throwing a PEDIGREE® DENTABONE® and playing ball. The campaign then prompts people to visit puppy.com.au to obtain information including puppy training and advice

URL: Puppy.com.au
Agency: Whybin\TBWA\TEQUILA
Art Director: Glenn Christensen
Copywriter: Dan O'Connell
Assoc Creative Director: Kara Grey
Flash Designer: Bruce Collier
Designer: Alex Ristivcki
Country: Australia
Other Credits: JCDecaux

The Print Ad titled Train your puppy was done by Whybin\TBWA Sydney advertising agency for brand: Pedigree in Australia. It was released in the Nov 2008.

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Some billboards wich actually work2
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