18-foot flower sculptures include solar panels, free Wi-Fi access, seating and charging stations.

The living poster / Filled with water and real fish

Advertising Agency: Publicis, Frankfurt, Germany

Architect: Thomas Breen

Seafood (sea food)

Creative: Marco de Jong

Creative: Thijs Bontje

Creative: Jurriaan Noij

Advertiser: Pepsi Co

Brand: Diet Mountain Dew

Chief Creative Officer: David Lubars

Creative Director/Copywriter: Peter Kain

Photographer: Brad Harris

Brief descrioption: Part of a campaign to promote the new tv series Big in Japan where two ordinary Swedes are sent to Tokyo to make it big in one month.

Client: TV6

Agency: Le Bureau Stockholm

To get people connected with the San Francisco Zoo, BBDO West in SF created a multi-media campaign called "Critter Quest".
People stand in front of a series of local bus shelters and postings at the zoo, which are playfully adorned with everything from horns to butterfly wings and oversized ears. The copy suggests having a friend take a picture of you in front of the bus shelter/postings, and then instructs you to load on the OurSFZoo website . If you’re creative enough, your image might end up in a print ad for the San Fran Zoo’s attempt to reconnect with locals and visitors. Thousands have submitted photos so far – we’re interested in seeing how creative people will get.

Client: San Francisco Zoo
Agency: BBDO West

An advertisement for SBS's coverage of the Tour De France that is an epic 21 day endurance event for one Melbourne cyclist. Through wind, rain and sunshine, the cyclist is pedalling a racing bike connected to and powering a scrolling metrolite from 8:00am to 4:00pm, stopping only for two rest days as per the actual event.

Product: Tour de France

The Department of Environment and Conservation wanted to show their appreciation to people who were doing their bit for the planet by taking public transport to and from work. Agency Marketforce Perth set up a number of these applauding bus shelters in high traffic areas around the CBD. Motion sensors in the shelter triggered a recorded applause whenever someone entered.

Product: Department of Environment and Conservation
Agency: Marketforce, Perth
Executive Creative Director: Creatives: Andrew Tinning
Creative: Andrew Tinning, Ryan Albuino, Andrew Chu, Danielle Glenister

Agency: TBWA, Germany (180, TBWA)
Executive Creative Director: Stefan Schmidt
Creative Director: Markus Ewertz
Creative: Erik Gonan,
Hendrik Schweder
Production: Katrin Dettmann

Outdoor posters were turned into large interactive push puzzles that consumers could solve in order to "sort your head"

This was done to promote McDonald's Large Coffee for only 1 Euro

The other you.

A solar-powered billboard created by Juniper Park for Frito-Lay’s SunChips multigrain snacks. Its part of an integrated campaign designed to communicate the brands commitment to support green energy. Recently the brand acquired renewable energy certificates (RECs) to match 100% of the electricity needed to produce SunChips snacks in the U.S. One way they are doing this is by using solar energy to help make the multigrain chips at its Modesto, California plant.

To tackle the problem of chewing gum on the streets, Hubba Bubba put up fun, interactive “paint by numbers”-style posters that use different flavours of chewing gum as the colour palette, encouraging people to become artists rather than litterbugs.

To tackle the problem of chewing gum on the streets, Hubba Bubba put up fun, interactive “paint by numbers”-style posters that use different flavours of chewing gum as the colour palette, encouraging people to become artists rather than litterbugs.

To tackle the problem of chewing gum on the streets, Hubba Bubba put up fun, interactive “paint by numbers”-style posters that use different flavours of chewing gum as the colour palette, encouraging people to become artists rather than litterbugs.

Сampaign for a McDonald’s burger called “Big ‘N’ Juicy”. To illustrate its size, we produced huge serviettes and serviette dispensers and placed them at a couple of places in Stockholm.

Agency: DDB Stockholm

Art Directors/Copywriters: Simon Higby, Ted Harry Mellström & Martin Lundgren
Creative Director: Andreas Dahlqvist & Johan Holmström
Planner/Account Manager: Lars Friberg
Agency Producers: Joachim Levin & Anna Hellenberg

See also video: http://www.youtube.com/watch?v=Yb4yEa6l6I4

Client: Deadline Couriers

Client: VW

Advertising Agency: DDB Düsseldorf, Germany

NedBank's 'Power to the People' campaign from Network BBDO in South Africa won the outdoor Grand Prix.

The 2007 Outdoor Grand Prix went to a campaign that quite literally gave power to the people. Network BBDO, Johannesburg, took home the top prize in outdoor for a solar-powered billboard for NedBank that provided some juice to local buildings.

Jury deliberation
In the last hour and half of deliberation, the jury flip-flopped between the South African agency's work and a campaign for BBC World created by BBDO, New York, that featured a single photo of soldiers on a Times Square billboard. The outdoor project allowed passers-by to vote via text message whether they though the soldiers pictured were occupiers or liberators. The billboard kept a running tally of the votes.

"We were torn between the head and the heart," said Porky Hefer, outdoor jurist and executive creative director at Lowe Bull, Cape Town. "Sometimes you get overwhelmed by the technology, but you have to get back to the idea."

What ultimately swayed the jury in the favor of the NedBank "Power to the People" work was that the solar power being collected by the billboard was helping to power several community buildings, including a schoolhouse. That the work made a difference in the community made all the difference to the jury.

Work that 'continues providing'
At a time when it is so common to have short-term promotions, that the "work that continues to work and continues providing" was key, said jury chair Jean-Remy Von Matt, founder-chairman, Jung Von Matt, Hamburg.

There was a strong sense from the jury that corporate responsibility and advertising that supports social responsibility is the example they would like to stress for future creatives.

"This one piece was more than advertising. It was help and it was hope," Mr. Hefer said. "The results and the winners have a big impact on [the creative] youth and they copy the star [we award]. If we award ads that have guns and mayhem, those will be the ads that we will start seeing."

Brooke Capps, AdAge.com