This subsection of Ad Archive combines best commercials from all over the world according to certain themes, focusing on different creative methods and techniques, on best reels of directors, studios, agencies and brands. The section supplements the collection of prints “ Mysterious coincidences ”. However, in the TV-spots case we are talking about “focus” in particular, making an attempt to categorize creative methods and strategies.

Credits:

The challenge for the agency was to develop a global campaign to support a true key resonant insight for the target: “when you check your perspiration, you lose the girl”. The commercial was shot by Traktor. It tells us the story of a guy that couldn’t help checking his sweat every time he met a girl.

Product: Axe Dry Sharp Focus
Agency: Vegaolmosponce, Buenos Aires
Executive Creative Director: Bruno Tortolano
Creative Director: Joaquin Cubria
Art Director: Roberto Carsillo
Copywriter: Jose Silva
Director: Hernán Ponce
Prod. Co.: Pioneer Productions (Argentina), TRAKTOR (Sweden)
Country: Argentina
CLIENT SERVICES DIRECTOR: VANINA RUDAEFF
BRAND DIRECTOR: NESTOR FERREYRO
BRAND PLANNING DIRECTOR: DIEGO LUQUE
BRAND EXECUTIVE: PABLO AJURIA
CLIENT: PABLO GAZZERA / TOMAS MARCENARO/SANTIAGO HUNT / FERNANDO LARATRO

Credits:

Client: MasterCard
Agency: McCann Erickson, New York
Chief Creative Officer: Joyce King Thomas
Copywriter: Robert Frost
Art Director: Razor
Agency Producer: Minnie Tran
Executive Agency Producer: Jonathan Shipman
Director: Christian Bevilacqua
Production Company: Therapy Films
Executive Producer/Managing Director: Barry Hughes
Music: Adelphoi Music
Editor: Al Sinclair
Editorial Company: Swordfish
CG/Animation: Golden Square
CG Producer: Sharon Young
Sound Mixing: Sound Lounge
Mixer: Philip Loeb