This subsection of Ad Archive combines best commercials from all over the world according to certain themes, focusing on different creative methods and techniques, on best reels of directors, studios, agencies and brands. The section supplements the collection of prints “ Mysterious coincidences ”. However, in the TV-spots case we are talking about “focus” in particular, making an attempt to categorize creative methods and strategies.

Credits:

Client: Skoda Auto
Title: Skoda Superb Tango
Agency: Road
Concept: Michael Langan
Production Company: Check In by Puente Aereo
Director: Michael Langan
Executive Producer: Silvia Sala
Producer: Santi Borras
DP: Mario Montero
Music: Dan Radlauer

Credits:

Agency: hasan&partners, Helsinki
Creative Director: Eka Ruola
Art Director: Mikael Nemeschansky
Copywriter: Anssi Järvinen

Production Company: ACNE Film
Directors: Anders Forsman & Linus Johansson

Credits:

Advertised brand: Acura RDX
Advert title(s): “Wall Art”
Translation of headline to English: not applicable
Advertising Agency (Name, City, Country): RPA, Santa Monica, California, USA
Agency website: http://www.rpa.com
Chief Creative Officer: David Smith

Creative Director: John Hage
Senior Art Directors: Dan Buchmeier, Phillip Squier
Copywriter: Jeff Mullen

Agency Executive Producer: Jack Epsteen
Agency Senior Producer: Carolyn Casey
Production Co: Epoch Films
Executive Producer: Jerry Solomon
Line Producer: Pat Harris
Directors: Ben Foley/ Chris Hopewell (Collision Films)
Cameraman: Daniel Kutner
Music Company: Elias Arts
Composer: Kenny Segal

Sound Designer: Dean Hovey
Elias Creative Director: Dave Gold
Elias Executive CD: Jonathan Elias

Elias Executive Prod: Ann Haugen
Visual Effects Company: Moving Pictures Company
MPC Exec Producer: Mark Tobin
Visual Effects Artist: Adam Frazier
Visual FX Producer: Allyson Nevil
Offline Editor: Wendy Sandoval

Sound Mix Company: Ravenswork
Sound Mixer: Robert Feist
Telecine Company: Moving Pictures Company
Colorist: Mark Gethin

Published/Released (Month, Year): 1/18/09

Airing for the first time on Jan. 18, the new Acura RDX spot, “Wall Art,” reveals the turbocharged crossover SUV’s city prowess—darting through alleys, ducking around corners, navigating the urban landscape.

In fact, it’s the landscape that really sets this spot apart. Enlisting the director duo of Chris Hopewell and Ben Foley of Collision Films (previous work includes music videos for Radiohead and Franz Ferdinand), this RDX commercial uses stop-frame animation techniques while plugging into the street art phenomenon. Famed Bristol, UK-based street artist Sainty (Henry St Leger), along with a team of 17 graffiti artists and painters, brought this idea to life on a massive 100-foot by 40-foot wall. All art was done by artists, not CGI.

“Wall Art” opens with an RDX parked in front of a blank wall. This same wall is painted and repainted with cityscape scenes, hundreds and hundreds of times, to animate the background behind the vehicle. The 10-day shoot for “Wall Art” used more than 450 gallons of paint and 500 cans of spray paint, resulting in more than 400 layers of paint on the wall.

“Wall Art” is premised on the RDX’s turbocharged engine, agile handling and sporty stance—the RDX is perfect for the city. The spot instills a sense of artistry and upscale sophistication in the brand.

Featuring a combination of large-scale street art and stop-frame animation set to Elias Arts composer Kenny Segal’s track, the commercial literally illustrates that the RDX is equipped for anything the city can create. The spot breaks during the AFC Championship game on CBS and will continue to run on sports and high-profile programming such as 24, Criminal Minds and The Mentalist.

Credits:

Advertiser: Fonterra

Brand: Anchor Super Blue nmilk
Agency: Colenso BBDO, Auckland
Director: Josh Frizzell
Production Company: Curious Film
Executive Creative Director: nick worthington
Creative Director: Steve Cochran
Copywriter: Mick Stalker & Sarah Longworth
Art Director: Sarah Longworth & Mick Stalker
Agency Producer: Jen Storey
Country: New Zealand

Credits:

Ponto Electrao (Electronic goods Recycle bin) is placed in shopping malls where people can deposit old electronic appliances and recycle them.

Advertiser: AMB3E

Credits:

Agency: McCann Worldgroup San Francisco
Executive Creative Directors: Rob Bagot, John McNeil
Creative Directors: Geoff Edwards, Gerald Lewis
Copywriter/Art director: Jeremy Diessner
Broadcast Producers: Vince Genovese, Laura Carter, Matthew Winks

Editorial/production: Moo Studios
Executive Producer: David Lyons
Creative Director, Producer: Rebecca Donaghe
Stopmotion Director: Shaun Sewter
Animators: Adam Byrd, Andy Huang, Mike Mayfield, Gianni Serra, Guy Fisher, Maximillian Graenitz, Dan Krall, Lee Sbardellati, John Renzulli
Music Company: Stimmung
Composer: Dave Winer
Executive Producer: Kelly Fuller

Credits:

Brief:

The challenge was creating a video (TV Spot and viral video) to communicate Nike’s Human 10K race. With a total participation of approx. 1,000,000 runners, the event is scheduled to take place in 24 different cities at the same time.

The video is a call to all Argentines to inspire them to make a joint effort to race the world on August 31 ^st. There will be 15,000 Argentine participants.

Creative concept:

Since in this opportunity, the 10K would be a race against nations, the spot shows an Argentine runner defeating the rest of the participants from other countries. The characters of the runners are all represented with the famous “Post it” papers. Our goal was to cheer Argentine runners for them to give everything they’ve got to leave a mark in the rest of the countries.

The spot is a stop motion video. The runners in it are animated human figures made with Post-it papers in different colors. The Argentine “paper” figure defeats the participants of the other countries while running through different scenarios of the city of Buenos Aires.

Credits:

Client: Nike Argentina
Product: Running – The Human Race 10K
Agency: BBDO Argentina
Executive Creative Directors: Ramiro Rodriguez Cohen / Rodrigo Grau
Title: “Sticky post”

Art Director: Pablo Del Fabbro
Copywriter: Jorge Condomí

Account Director: Alejandro Gowland
Account Executive: Mariana Beltrame

Agency Executive Producer: Luli Dragan

Production Company: Gazz
Director: Antonio Balseiro
Executive Producer: Ailén Bressan
Director of Photography: Santiago Melazzini

Animation: Carlos Balseiro, Ale de Lamas, Pleii y Monroe
Postproduction: Gazz
Music Artist: Minivan
Advertiser supervisor: Manuel Douchez

Credits:

Founded in 2007, The Diamond Empowerment Fund™ (D.E.F.) is a non-profit international organization with the mission to raise money to support education initiatives that develop and empower economically disadvantaged people in African nations where diamonds are a natural resource.

Advertiser: Diamond Empowerment Fund (DEF)

Agency: JWT, New York

Co-President/Chief Creative Officer: Ty Montague

Credits:

A homemade commercial for Doritos created by two 25-year-olds for the princely sum of £6.50 will make history as perhaps the cheapest TV ad ever when it airs during ITV's Euro 2008 coverage of the Czech Republic v Turkey on Sunday night.

The 30-second ad was made by Matt Bowron and John Addis. Their concept won out over more than 900 entries in a competition to find a "consumer-generated" TV ad run by Doritos called "You make it, we play it".

Creative: Matt Bowron and John Addis

Credits:

Brand: Getaway Magazine
Agency: Brandteam/ The Jupiter Drawing Room (Cape Town)
Executive Creative Director: Ross Chowles
Creative Director: Livio Tronchin
Art Director: Andrew Lang
Copywriter: Peri Van Papendorp
Agency Producer: Collette Cruywagen
Director: Masters and Savant
Production Company: Masters and Savant (Cape Town)
Music: Krushed & Sorted

Credits:

Wieden + Kennedy, in collaboration with directors Karni and Saul, has created a new global TV spot for Nokia, celebrating phone photo sharing.

Composed entirely from still images, the Nokia ‘Dance’ spot was designed to show the excitement and fun of photo sharing, via mms and Bluetooth. Each still image and human figure lines up with the following character, creating a dance composed of hundreds of individual poses.

The music track was composed using eclectic samples and sounds from around the world, to reflect the radio recording and sharing capabilities of the Nokia 5000.

Client: Nokia

Product: Nokia 5000

Agency: Wieden + Kennedy, London
Creative Director: Tony Davidson,
Kim Papworth
Director: Karni and Saul
Production Company: Flynn

Credits:

Advertising Agency: DDB Canada, Vancouver, Canada
Chief Creative Officer: Alan Russell
Creative Director: Dean Lee
Art Director: Angela Sung
Copywriter: Neil Shapiro
Account manager: Aliya Kara
Planner: Kimberly Clifford
Film Company: Joyrider London
Directors: Wade Shotter, Andras Ketzer
Line Producers: Spencer Friend, Sarah Butterworth
Post Production Co.: Joyrider
Editors: Quin Williams, Marshall Street
Post Facility: Joyrider
Colourist: Andras Ketzer and Russell Boyd
Animator/SFX: Joyrider
Casting: Joyrider

Credits:

Swedish agency Farfar and director Hobby have combined forces to create on heckuva stop-motion game of Snake for Nokia's N-Gage line of gaming-oriented phones and services.

Client: Nokia

Production Company: Hobbyfilm

See Behind-The-Scene video .

Credits:

Google asked Saatchi & Saatchi Russia to create an educational but engaging video that would tell people Gmail is now available in Russian and also share a few of Gmail's unique features.
Says the creative team: "Holistically the features of Gmail combine to make an interface that feels more intuitive and natural than other mail providers. As such we wanted to create a more organic and human way to talk about their advanced technology. Showing literally that it’s people who build Gmail for other people, and now they’ve done it in Russian."

Product : GMail Russia

Credits:

Креативный директор: Алексей Сай, Александр Родионов
Арт-директор: Тимур Каримов
Копирайтер: Анна Гаврилюк
Дизайнер: Константин Сень
Директор по работе с клиентами: Судьенко Евгения
Менеджеры проектов: Вера Господаренко, Светлана Барышникова

Credits:

Креативный директор: Алексей Сай, Александр Родионов
Арт-директор: Тимур Каримов
Копирайтер: Анна Гаврилюк
Дизайнер: Константин Сень
Директор по работе с клиентами: Судьенко Евгения
Менеджеры проектов: Вера Господаренко, Светлана Барышникова

Credits:

Client: L'Oreal (LOreal)
Agency: bleublancrouge
Creative Director: Gaetan Namouric
Creative: Valerie Forget,
Sebastien Deland,
Frederic Roux
Director: Valerie Dupras
Music Producer: Joss Dumas
Composer: Charlie Dalin,
Niko Wasterlain
Music: 4 Monkeys, Paris

Credits:

Company: Samsung Electronics Co, Ltd

Product: Samsung G800
Client Name: Samsung Electronics Co, Ltd
Title: ‘How We Met’
Agency: The Viral Factory
Co-Agency: Cheil Worldwide
Creative: The Viral Factory
Production Co: The Viral Factory
Director: Jake Lunt with The Viral Factory
Producer: Patrick Duguid
Editor: Jamie Foord
Post Facility: Concrete Post Production
Animator: Pat Beirne, Spy Pictures
Animator’s Assistant: Emily Woodburn
Online Audio Mix: Dave Ball, Marmalade
Song: ‘Goddamn’, Son of Dave, Kartel

Credits:

Credits:

Advertising Agency: Westwayne, Tampa, USA
Creative Director: John Stapleton, James Rosene
Art Director: John Stapleton
Copywriter: James Rosene
Producer: Susan Brass
Director: Cedric Nicolas
Production Company: Method Labs
VFX: Method Labs
DP: Heimo Ritzinger
Music: Endless Noise
Production designer: Kiki Giet

Credits:

Advertising Agency: Westwayne, Tampa, USA
Creative Director: John Stapleton, James Rosene
Art Director: John Stapleton
Copywriter: James Rosene
Producer: Susan Brass
Director: Cedric Nicolas
Production Company: Method Labs
VFX: Method Labs
DP: Heimo Ritzinger
Music: Endless Noise
Production designer: Kiki Giet

Credits:

Client: Xbox
Title: Clay
Agency: McCann, San Francisco
ECD(s): John McNeil, Rob Bagot
CD(s): Scott Duchon, Geoff Edwards
Copywriter: Mark Krajan
Art Director: Tim Stier
Agency Producer: Annie Uzdavinis
Prod Company: MOO Studios/LA
Director: Shaun Sewter
Lead Compositor: Jared Sandrew
EP: David Lyons
Producer: Rebecca Donaghe
Music: Elias Arts/LA
Composer: Dave Wittman
Producer: Kala Sherman
Audio Post: Lime/LA
Engineer: Rohan Young

Credits:

Credits:

Agency: TBWA/CHIAT/DAY, NY
ECD: Gerry Graf
AD: Eli Terry
Copywriter: Tim Wassler
Director of Broadcast Production: Ozzie Spenningsby
Agency Producer: Jason Souter

Production Company: Anonymous Content, LA
Director: PES
DP: Ivan Abel
Animator(s): PES, Ivan Abel
EP: Cassie Hulen
EP/Head of Commercials: Dave Morrison
Head of Production: Sue Ellen Clair
Producer: Scott Pourroy
VFX: Riot
Flame Artist: Matt Reilly
Editorial: The Whitehouse
Editor: Crandall Miller
Assistant Editor: David Cea
Executive Producer: Corina Dennison
Producer: Melanie Klein
Telecine: The Mill
Colorist- Fergus McCall

Music Composer: Mark Mothersbaugh
Music EP: Robert Miltenberg

Sound Designer(s): Crandall Miller, David Cea
Audio Mix: Sound Lounge Mixer: Tom Jucarone/Philip Loeb
Music: The Virgins

Credits:

Agency: Margeotes Fertitta Powell, New York
Director: PES
Chief Creative Officer: Neil Powell
Creative Director: Luca Grelli
Art Director: Kris Delaney
Copywriter: Mary Williams
Producer: Dan Kaplan
Cinematography by Ivan Abel
Animated by PES and Ivan Abel
Produced by Greg Jones
Edited by Sam Welch, Homestead, NYC
Sound: PES and Sam Welch