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Home / Focus / Striking anti-drug ads

This subsection of Ad Archive combines best commercials from all over the world according to certain themes, focusing on different creative methods and techniques, on best reels of directors, studios, agencies and brands. The section supplements the collection of prints “ Mysterious coincidences ”. However, in the TV-spots case we are talking about “focus” in particular, making an attempt to categorize creative methods and strategies.

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Striking anti-drug ads

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Above the Influence: Wasps

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Released:	November 2008
Avertiser:	PARTNERSHIP FOR A DRUG-FREE AMERICA
Brand name:	Above the Influence
Agency:	McKINNEY + SILVER
Country:	USA
Category:	Public health & safety
Tags:	Social Advertising , Prints , Creative review , Striking anti-drug ads , Best of the month
Advertiser: Partnership for a Drugfree America Brand: Above the Influence URL: www.AboveTheInfluence.com Tagline: What's the worst that could happen? Agency: McKinney, Durham Photographer: Thomas Mangold Retoucher: Stacy Evans Chief Creative Officer: Jonathan Cude Executive Creative Director: David Baldwin Art Director: Owen Tingle Copywriter: Brandon Willingham Art Buyer: Kellie Bingman Print Producer: Lauren March Group Account Director: Denis Budniewski Account Supervisor: Kelly Quinn Project Manager: Felisha Midgett Country: United States of America

Above the Influence: Slugs

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Released:	November 2008
Avertiser:	PARTNERSHIP FOR A DRUG-FREE AMERICA
Brand name:	Above the Influence
Agency:	McKINNEY + SILVER
Country:	USA
Category:	Public health & safety
Tags:	Social Advertising , Prints , Creative review , Striking anti-drug ads
Advertiser: Partnership for a Drugfree America Brand: Above the Influence URL: www.AboveTheInfluence.com Agency: McKinney, Durham Photographer: Thomas Mangold Retoucher: Stacy Evans Chief Creative Officer: Jonathan Cude Executive Creative Director: David Baldwin Art Director: Owen Tingle Copywriter: Brandon Willingham Art Buyer: Kellie Bingman Print Producer: Lauren March Group Account Director: Denis Budniewski Account Supervisor: Kelly Quinn Project Manager: Felisha Midgett Country: United States of America

Above the Influence: Rats

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Released:	November 2008
Avertiser:	PARTNERSHIP FOR A DRUG-FREE AMERICA
Brand name:	Above the Influence
Agency:	McKINNEY + SILVER
Country:	USA
Category:	Public health & safety
Tags:	Social Advertising , Prints , Creative review , Striking anti-drug ads , Best of the month
Advertiser: Partnership for a Drugfree America Brand: Above the Influence URL: www.AboveTheInfluence.com Agency: McKinney, Durham Photographer: Thomas Mangold Retoucher: Stacy Evans Chief Creative Officer: Jonathan Cude Executive Creative Director: David Baldwin Art Director: Owen Tingle Copywriter: Brandon Willingham Art Buyer: Kellie Bingman Print Producer: Lauren March Group Account Director: Denis Budniewski Account Supervisor: Kelly Quinn Project Manager: Felisha Midgett Country: United States of America

Partnership for a Drug-Free America / Time To Talk.org: Talk

Stills from video click to enlarge

Released:	August 2008
Avertiser:	PARTNERSHIP FOR DRUG FREE AMERICA
Country:	USA
Category:	Public awareness messages Public health & safety
Tags:	Social Advertising , Creative review , Striking anti-drug ads

View online or Download (original resolution) (4.0 MB in .mov)

Credits:

Advertising Agency: Gardner Nelson & Partners, NY, USA
Creative Director: Tom Nelson
Art Director: Meredith Schwinder
Copywriter: Jeff Lang
Agency Producer: Gillian Blain
Director: Zack & J.C.
Production Company: Lost Highway

Anti-Drug National Agency: Knife

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Released:	July 2008
Brand name:	ANTI-DRUG
Agency:	Mercury 360
Country:	Romania
Category:	Public health & safety
Tags:	Social Advertising , Creative review , Striking anti-drug ads
Hard drugs give you hard lessons. Advertising Agency: Mercury 360, Bucharest, Romania Creative Director: Miguel Goncalves Art Director: Liviu Turcanu Copywriter: Cristian Scurtu Illustrator: Andrei Nedea Other additional credits: Adriana Bogdan

Anti-Drug National Agency: Dog

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Released:	July 2008
Brand name:	ANTI-DRUG
Agency:	Mercury 360
Country:	Romania
Category:	Public health & safety
Tags:	Social Advertising , Creative review , Striking anti-drug ads
Hard drugs give you hard lessons. Advertising Agency: Mercury 360, Bucharest, Romania Creative Director: Miguel Goncalves Art Director: Liviu Turcanu Copywriter: Cristian Scurtu Illustrator: Andrei Nedea Other additional credits: Adriana Bogdan

Anti-Drug National Agency: Razor

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Released:	July 2008
Brand name:	ANTI-DRUG
Agency:	Mercury 360
Country:	Romania
Category:	Public health & safety
Tags:	Social Advertising , Creative review , Striking anti-drug ads
Hard drugs give you hard lessons. Advertising Agency: Mercury 360, Bucharest, Romania Creative Director: Miguel Goncalves Art Director: Liviu Turcanu Copywriter: Cristian Scurtu Illustrator: Andrei Nedea Other additional credits: Adriana Bogdan

FAD: Heart

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Released:	May 2008
Avertiser:	FAD
Brand name:	ANTI-DRUGS
Agency:	Sra. Rushmore
Country:	Spain
Category:	Public health & safety
Tags:	Creative review , Striking anti-drug ads , Social Advertising
Drugs doesn't only hurt those who use them. Advertising Agency: Sra. Rushmore Madrid, Spain Executive Creative Director: Miguel Garcia Vizcaino Creative Directors: Paco Conde, Quito Leal Art Directors: Quito leal, Diego Alonso Copywriter: Paco Conde Photographers: Juan Varela, Paco Moro Production company: Virginia Hernandez CP Producers

FAD: Brain

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Released:	May 2008
Avertiser:	FAD
Brand name:	ANTI-DRUGS
Agency:	Sra. Rushmore
Country:	Spain
Category:	Public health & safety
Tags:	Creative review , Striking anti-drug ads , Social Advertising
Drugs doesn't only hurt those who use them. Advertising Agency: Sra. Rushmore Madrid, Spain Executive Creative Director: Miguel Garcia Vizcaino Creative Directors: Paco Conde, Quito Leal Art Directors: Quito leal, Diego Alonso Copywriter: Paco Conde Photographers: Juan Varela, Paco Moro Production company: Virginia Hernandez CP Producers

Mackenzie University: Hole

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Released:	April 2008
Avertiser:	Mackenzie School
Agency:	PUBLICIS SALLES NORTON, Sao Paulo
Country:	Brazil
Category:	Public health & safety Public awareness messages
Tags:	Guerilla , Social Advertising , ambient , Visual effects in outdoor ads , Creative outdoor , Creative review , Ads placed on the floor, streets, asphalt, pavement, roadway, sidewalks , Striking anti-drug ads
Advertising Agency: Publicis, Brazil

Mackenzie University: Trash

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Released:	April 2008
Avertiser:	Mackenzie School
Agency:	PUBLICIS SALLES NORTON, Sao Paulo
Country:	Brazil
Category:	Public health & safety Public awareness messages
Awards:	Wave Festival 2008 Outdoor Bronze
Tags:	Guerilla , Social Advertising , ambient , Creative review , Striking anti-drug ads , Award show winner
This is how those who use drugs fill their heads. Trashcans wrapped and spread around Mackenzie University campus Advertising Agency: Publicis, Brazil

Montana Meth: Sex (1/4)

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Released:	April 2008
Avertiser:	Montana Meth Project
Agency:	VENABLES BELL & PARTNERS
Country:	USA
Category:	Public health & safety
Tags:	Creativity , Social Advertising , Work , Creative review , Striking anti-drug ads
Agency: Venables Bell & Partners, San Francisco Associate CD: Tom Scharpf Copywriter: Crockett Jeffers

Montana Meth: Family (1/4)

Stills from video click to enlarge

Released:	April 2008
Avertiser:	Montana Meth Project
Agency:	VENABLES BELL & PARTNERS
Country:	USA
Category:	Public health & safety
Tags:	Creativity , Social Advertising , Work , Creative review , Striking anti-drug ads

View online or Download (original resolution) (5.8 MB in .mov)

Credits:

Agency: Venables Bell & Partners, San Francisco
Associate CD: Tom Scharpf
Copywriter: Crockett Jeffers
Agency: Producer: Zeynep Taslica

Production Company: Anonymous Content, Los Angeles
Director: Alejandro Gonzalez Inarritu
EP/Head of Commercials: Dave Morrison
Head of Production: Sue Ellen Clair
Producer: John Benet
Production Supervisor: Justine Madero

Editorial: Final Cut Editorial
Editor: JD Smyth
Assistant Editor: Logan Hefflefinger
Producer: Kiayan Reuter
Telecine: Rushes
Colorist: Jonny McPheeters

Montana Meth: Family

Stills from video click to enlarge

Released:	April 2008
Avertiser:	Montana Meth Project
Agency:	VENABLES BELL & PARTNERS
Country:	USA
Category:	Public health & safety
Tags:	Creativity , Social Advertising , Work , Creative review , Striking anti-drug ads

View online or Download (original resolution) (5.9 MB in .mov)

Credits:

Montana Meth: Sister

Stills from video click to enlarge

Released:	April 2008
Avertiser:	Montana Meth Project
Agency:	VENABLES BELL & PARTNERS
Country:	USA
Category:	Public health & safety
Tags:	Creativity , Social Advertising , Work , Good! , Best of the month , Creative review , The most horrible and shocking ads , Striking anti-drug ads

View online or Download (original resolution) (5.9 MB in .mov)

Credits:

DHS Victoria Ice awareness campaign: 'living' billboard

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Released:	April 2008
Avertiser:	DHS Victoria
Brand name:	ANTI-DRUGS
Agency:	Lifelounge
Country:	AUSTRALIA
Category:	Public health & safety
Tags:	Creative outdoor , Creative review , Striking anti-drug ads , Social Advertising
Ice is the most potent and dangerous form of amphetamine. To dramatize the insidious nature of this drug and bring to life the fact that dangerous chemical fertilisers are often used to manufacture it, we created this ‘living’ billboard. Product: DHS Victoria Ice awareness campaign Agency: Lifelounge, Melbourne Creative Director: Daniel Pollock Senior Art Director: David Ponce de Leon Copywriter: Laura Hunter Country : Australia Other Credits : Plastic Artist/Sculptor: Corey Thomas

Montana Meth: Death

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Released:	April 2008
Avertiser:	Montana Meth Project
Agency:	VENABLES BELL & PARTNERS
Country:	USA
Category:	Public health & safety
Tags:	Creativity , Social Advertising , Work , Creative review , Striking anti-drug ads
Agency: Venables Bell & Partners, San Francisco Associate CD: Tom Scharpf Copywriter: Crockett Jeffers

Montana Meth: Bugs

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Released:	April 2008
Avertiser:	Montana Meth Project
Agency:	VENABLES BELL & PARTNERS
Country:	USA
Category:	Public health & safety
Tags:	Creativity , Social Advertising , Work , Creative review , Striking anti-drug ads
Agency: Venables Bell & Partners, San Francisco Associate CD: Tom Scharpf Copywriter: Crockett Jeffers

Montana Meth: Beating

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Released:	April 2008
Avertiser:	Montana Meth Project
Agency:	VENABLES BELL & PARTNERS
Country:	USA
Category:	Public health & safety
Tags:	Creativity , Social Advertising , Work , Creative review , Striking anti-drug ads
Agency: Venables Bell & Partners, San Francisco Associate CD: Tom Scharpf Copywriter: Crockett Jeffers

Montana Meth: O.D.

Stills from video click to enlarge

Released:	March 2008
Avertiser:	Montana Meth Project
Agency:	VENABLES BELL & PARTNERS
Country:	USA
Category:	Public health & safety
Tags:	Creativity , Social Advertising , Work , Creative review , Striking anti-drug ads

View online or Download (original resolution) (3.7 MB in .mov)

Credits:

Cocaine

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Released:	November 2007
Avertiser:	FOUNDATION AGAINST DRUG ADDICTION
Category:	Public health & safety
Tags:	Prints , Social Advertising , Work , Creative review , Striking anti-drug ads
Client: Foundation Against Drug Addiction Agency: Sra. Rushmore Creative Director: Paco Conde, Quito Leal Art Director: Quito Leal, Diego Alonso Copywritter: Paco Conde, Jorge Herrero Photography: Garrigosa Studio Executive Creative Director: Miguel Garcia Vizcaino

Marijuana

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Released:	November 2007
Avertiser:	FOUNDATION AGAINST DRUG ADDICTION
Category:	Public health & safety
Tags:	Prints , Social Advertising , Work , Creative review , Striking anti-drug ads
Client: Foundation Against Drug Addiction Agency: Sra. Rushmore Creative Director: Paco Conde, Quito Leal Art Director: Quito Leal, Diego Alonso Copywritter: Paco Conde, Jorge Herrero Photography: Garrigosa Studio Executive Creative Director: Miguel Garcia Vizcaino

Hash

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Released:	November 2007
Avertiser:	FOUNDATION AGAINST DRUG ADDICTION
Category:	Public health & safety
Tags:	Prints , Social Advertising , Work , Creative review , Striking anti-drug ads
Client: Foundation Against Drug Addiction Agency: Sra. Rushmore Creative Director: Paco Conde, Quito Leal Art Director: Quito Leal, Diego Alonso Copywritter: Paco Conde, Jorge Herrero Photography: Garrigosa Studio Executive Creative Director: Miguel Garcia Vizcaino

Foundation Against Drug Addiction: Ecstasy

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Released:	November 2007
Avertiser:	FOUNDATION AGAINST DRUG ADDICTION
Category:	Public health & safety
Tags:	Prints , Social Advertising , Work , Creative review , Striking anti-drug ads
Client: Foundation Against Drug Addiction Agency: Sra. Rushmore Creative Director: Paco Conde, Quito Leal Art Director: Quito Leal, Diego Alonso Copywritter: Paco Conde, Jorge Herrero Photography: Garrigosa Studio Executive Creative Director: Miguel Garcia Vizcaino

Brazil Partnership Against Drugs Association

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Released:	October 2007
Agency:	D/ARAUJO
Country:	Brazil
Category:	Public health & safety
Tags:	Social Advertising , Work , Prints , Реклама против наркотиков , Creative review , Striking anti-drug ads
Headline: Drug users finance crime and as in all financing, pay dearly. Don’t let dealers have fun at your cost. Advertising Agency: D/Araújo, Florianópolis Agency Location: Brazil Creative Director: Edu Borges Art Director: Alexandre Amaral Copywriter: Igor Becker Photographer: Jeferson Caldart

Brazil Partnership Against Drugs Association

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Released:	October 2007
Agency:	D/ARAUJO
Country:	Brazil
Category:	Public health & safety
Tags:	Social Advertising , Work , Prints , Реклама против наркотиков , Creative review , Striking anti-drug ads
Headline: You can get 15 years for selling drugs. You can lose 15 for buying. Don’t let dealers have fun at your cost. Advertising Agency: D/Araújo, Florianópolis Agency Location: Brazil Creative Director: Edu Borges Art Director: Alexandre Amaral Copywriter: Igor Becker Photographer: Jeferson Caldart

Brazil Partnership Against Drugs Association

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Released:	October 2007
Agency:	D/ARAUJO
Country:	Brazil
Category:	Public health & safety
Tags:	Social Advertising , Work , Prints , Реклама против наркотиков , Creative review , Striking anti-drug ads
Headline: Dealers earn a living with drugs. Young people lose their lives. Don’t let dealers have fun at your cost. Advertising Agency: D/Araújo, Florianópolis Agency Location: Brazil Creative Director: Edu Borges Art Director: Alexandre Amaral Copywriter: Igor Becker Photographer: Jeferson Caldart

Partnership for a Drug-free America: Man

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Released:	September 2007
Avertiser:	PARTNERSHIP FOR DRUG FREE AMERICA
Agency:	CAMPBELL MITHUN
Country:	USA
Category:	Public health & safety
Tags:	PUBLIC HEALTH & SAFETY , Social Advertising , Work , Prints , Creative review , Striking anti-drug ads
Talk to your friend. Something will stick. Advertising Agency: Campbell Mithun, Minneapolis, USA Creative Directors: Vinny Matassa, Joe Stefanson Art Director / Illustrator: Carla Zillmer Copywriter: Ian Simpson CCO: Jonathan Hoffman

Partnership for a Drug-free America: Girl

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Released:	September 2007
Avertiser:	PARTNERSHIP FOR DRUG FREE AMERICA
Agency:	CAMPBELL MITHUN
Country:	USA
Category:	Public health & safety
Tags:	PUBLIC HEALTH & SAFETY , Social Advertising , Work , Prints , Creative review , Striking anti-drug ads
Talk to your friend. Something will stick. Advertising Agency: Campbell Mithun, Minneapolis, USA Creative Directors: Vinny Matassa, Joe Stefanson Art Director / Illustrator: Carla Zillmer Copywriter: Ian Simpson CCO: Jonathan Hoffman

Partnership for a Drug-free America: Boy

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Released:	September 2007
Avertiser:	PARTNERSHIP FOR DRUG FREE AMERICA
Agency:	CAMPBELL MITHUN
Country:	USA
Category:	Public health & safety
Tags:	PUBLIC HEALTH & SAFETY , Social Advertising , Work , Prints , Creative review , Striking anti-drug ads
Talk to your friend. Something will stick. Advertising Agency: Campbell Mithun, Minneapolis, USA Creative Directors: Vinny Matassa, Joe Stefanson Art Director / Illustrator: Carla Zillmer Copywriter: Ian Simpson CCO: Jonathan Hoffman

National Youth Anti-Drug Media Campaign: Friends Aren't Disposable, 3

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Released:	August 2007
Agency:	CAMPBELL MITHUN
Country:	USA
Category:	Public health & safety
Tags:	Prints , PUBLIC HEALTH & SAFETY , PUBLIC AWARENESS MESSAGES , Social Advertising , Work , Creative review , Striking anti-drug ads
Agency: Campbell Mithun Chief Creative Officer: Jonathan Hoffman Creative Director: Vinny Matassa, Joe Stefanson Art Buyer: Kat Dalager Photographer: Bob Stevens

National Youth Anti-Drug Media Campaign: Friends Aren't Disposable, 2

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Released:	August 2007
Agency:	CAMPBELL MITHUN
Country:	USA
Category:	Public health & safety
Tags:	Prints , PUBLIC HEALTH & SAFETY , PUBLIC AWARENESS MESSAGES , Social Advertising , Work , Creative review , Striking anti-drug ads
Agency: Campbell Mithun Chief Creative Officer: Jonathan Hoffman Creative Director: Vinny Matassa, Joe Stefanson Art Buyer: Kat Dalager Photographer: Bob Stevens

National Youth Anti-Drug Media Campaign: Friends Aren't Disposable, 1

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Released:	August 2007
Agency:	CAMPBELL MITHUN
Country:	USA
Category:	Public health & safety
Tags:	Prints , PUBLIC HEALTH & SAFETY , PUBLIC AWARENESS MESSAGES , Social Advertising , Work , Creative review , Striking anti-drug ads
Agency: Campbell Mithun Chief Creative Officer: Jonathan Hoffman Creative Director: Vinny Matassa, Joe Stefanson Art Buyer: Kat Dalager Photographer: Bob Stevens

Shared Responsibility Ad Three

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Released:	June 2007
Avertiser:	Shared Responsibility
Agency:	Lowe/SSP3
Country:	Columbia
Category:	Public health & safety
Tags:	Social Advertising , Work , Prints , Реклама против наркотиков , Creative review , Striking anti-drug ads
Advertising Agency: Lowe/SSP3, Bogotá, Colombia Creative Directors: Jose Miguel Sokoloff, Margarita Olivar, Juan Carlos González Art Director: Margarita Olivar Copywriter: Juan Carlos González Photographer: Hugo Pasalaqua-Max Morales Additional credit: Adriana Taborda

Shared Responsibility Ad Two

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Released:	June 2007
Avertiser:	Shared Responsibility
Agency:	Lowe/SSP3
Country:	Columbia
Category:	Public health & safety
Tags:	Social Advertising , Work , Prints , Реклама против наркотиков , Creative review , Striking anti-drug ads
Advertising Agency: Lowe/SSP3, Bogotá, Colombia Creative Directors: Jose Miguel Sokoloff, Margarita Olivar, Juan Carlos González Art Director: Margarita Olivar Copywriter: Juan Carlos González Photographer: Hugo Pasalaqua-Max Morales Additional credit: Adriana Taborda

Shared Responsibility Ad One

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Released:	June 2007
Avertiser:	Shared Responsibility
Agency:	Lowe/SSP3
Country:	Columbia
Category:	Public health & safety
Tags:	Social Advertising , Work , Prints , Реклама против наркотиков , Creative review , Striking anti-drug ads
Advertising Agency: Lowe/SSP3, Bogotá, Colombia Creative Directors: Jose Miguel Sokoloff, Margarita Olivar, Juan Carlos González Art Director: Margarita Olivar Copywriter: Juan Carlos González Photographer: Hugo Pasalaqua-Max Morales Additional credit: Adriana Taborda

Joint

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Released:	June 2007
Avertiser:	UNICEF
Agency:	MC/CD Advertising
Category:	Public health & safety
Tags:	Social Advertising , Work , Prints , PUBLIC AWARENESS MESSAGES , Реклама против наркотиков , Creative review , Striking anti-drug ads
If reading were be forbidden would you be tempted to try? A campaign to stimulate reading among the teenagers. Unicef Advertising Agency: MC/CD Advertising, Bucharest, Romania Creative Directors: Dan Cretu, Cristian Mare Art Director: Cristian Mare Copywriter/Photographer: Dan cretu

Cocaine

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Released:	June 2007
Avertiser:	UNICEF
Agency:	MC/CD Advertising
Category:	Public health & safety
Tags:	Social Advertising , Work , Prints , PUBLIC AWARENESS MESSAGES , Реклама против наркотиков , Creative review , Striking anti-drug ads
If reading were be forbidden would you be tempted to try? A campaign to stimulate reading among the teenagers. Unicef Advertising Agency: MC/CD Advertising, Bucharest, Romania Creative Directors: Dan Cretu, Cristian Mare Art Director: Cristian Mare Copywriter/Photographer: Dan cretu

Antidrugs 3

$Prints, Outdoor, Ads Antidrugs 3, , TBWA\,$

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Released:	May 2007
Avertiser:	YOUTH AGAINST DRUGS
Agency:	TBWA\
Country:	Finland
Category:	Public health & safety
Tags:	Социальная реклама , Work , Реклама против наркотиков , Creative review , Striking anti-drug ads , Social Advertising
Advertising Agency: TBWA\PHS Helsinki, Finland Art Director: Mikko Torvinen Copywriters: Gokhan Yucel, Jonathan Smith Photographer: David Prior Published: April 2007

Antidrugs 2

$Prints, Outdoor, Ads Antidrugs 2, , TBWA\,$

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Released:	May 2007
Avertiser:	YOUTH AGAINST DRUGS
Agency:	TBWA\
Country:	Finland
Category:	Public health & safety
Tags:	Социальная реклама , Work , Реклама против наркотиков , Creative review , Striking anti-drug ads , Social Advertising
Advertising Agency: TBWA\PHS Helsinki, Finland Art Director: Mikko Torvinen Copywriters: Gokhan Yucel, Jonathan Smith Photographer: David Prior Published: April 2007

Antidrugs 1

$Prints, Outdoor, Ads Antidrugs 1, , TBWA\,$

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Released:	May 2007
Avertiser:	YOUTH AGAINST DRUGS
Agency:	TBWA\
Country:	Finland
Category:	Public health & safety
Tags:	Социальная реклама , Work , Реклама против наркотиков , Creative review , Striking anti-drug ads , Social Advertising
Advertising Agency: TBWA\PHS Helsinki, Finland Art Director: Mikko Torvinen Copywriters: Gokhan Yucel, Jonathan Smith Photographer: David Prior Published: April 2007

No Such Things

TV-Spots Focus 12 ABBOTT MEAD VICKERS.BBDO

Stills from video click to enlarge

Released:	April 2007
Brand name:	Focus 12
Agency:	ABBOTT MEAD VICKERS.BBDO
Country:	United Kingdom
Category:	Public health & safety
Awards:	Eurobest 2007 Eurobest 2007 Bronze BTAA 2008 BTAA 2008 Diploma Awards
Tags:	Social Advertising , tv-spot , PUBLIC AWARENESS MESSAGES , Creative review , David Abbott's best works , Work , Striking anti-drug ads

View online or Download (original resolution) (11.5 MB in .mov)

Credits:

Agency: AMV.BBDO, London
Creative Director: Paul Brazier
Copywriter: Bern Hunter
Art Directors: Mike Bond/Bryan Johnson
Agency Producers: Francine Linsey/Larry Holland
Production Company: The Bare Film Company, London
Director: Arran Bowyn
Director of Photography: Chas Bain
Producer: Helen Hadfield
Post-production Company: Absolute Post, London
Editor: John Smith, The Whitehouse, London
VFX Producers: Sally Heath, Lisa Vaughan
2D VFX: Daniel Morris
Music: James Monaco, performed by Bing Crosby, Warner/Chappell Music Ltd
TK Colourist: Jean Clement, MPC, London

Meth: Girlfriend

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Released:	March 2007
Avertiser:	Montana Meth Project
Category:	Public health & safety
Tags:	PUBLIC AWARENESS MESSAGES , Social Advertising , Work , Prints , Реклама против наркотиков , Creative review , Striking anti-drug ads
My girlfriend would do anything for me. So I made her sell her body.

Meth: Friends

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Released:	March 2007
Avertiser:	Montana Meth Project
Category:	Public health & safety
Tags:	PUBLIC AWARENESS MESSAGES , Social Advertising , Work , Prints , Реклама против наркотиков , Creative review , Striking anti-drug ads
My friends and I share everything. Now we share hepatitis and HIV.

Meth: Mother

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Released:	March 2007
Avertiser:	Montana Meth Project
Category:	Public health & safety
Tags:	PUBLIC AWARENESS MESSAGES , Social Advertising , Work , Prints , Реклама против наркотиков , Creative review , Striking anti-drug ads
My Mom knows I'd never hurt her. Then she got in the way.

Meth: Sister

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Released:	March 2007
Avertiser:	Montana Meth Project
Category:	Public health & safety
Tags:	PUBLIC AWARENESS MESSAGES , Social Advertising , Work , Prints , Реклама против наркотиков , Creative review , Striking anti-drug ads
My sister always looked up to me. Even after I made her an addict.

Anti-drugs: King Cole

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Released:	February 2007
Avertiser:	Kripa Foundation
Agency:	CONTRACT ADVERTISING INDIA
Country:	INDIA
Category:	Public health & safety Public awareness messages
Tags:	Creative review , Striking anti-drug ads , Social Advertising
Agency: Contract, Mumbai, India Creative Directors: Ashutosh Karkhanis and Niranjan Kaushik Art directors: Ashutosh Karkhanis and Niranjan Kaushik Copywriters: Niranjan Kaushik and Ashutosh Karkhanis Illustrators: Pankaj Bangde and Ravi Kajari

Anti-drugs: Willie

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Released:	February 2007
Avertiser:	Kripa Foundation
Agency:	CONTRACT ADVERTISING INDIA
Country:	INDIA
Category:	Public health & safety Public awareness messages
Tags:	Creative review , Striking anti-drug ads , Social Advertising
Agency: Contract, Mumbai, India Creative Directors: Ashutosh Karkhanis and Niranjan Kaushik Art directors: Ashutosh Karkhanis and Niranjan Kaushik Copywriters: Niranjan Kaushik and Ashutosh Karkhanis Illustrators: Pankaj Bangde and Ravi Kajari

Anti-drugs: Johnny

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Released:	February 2007
Avertiser:	Kripa Foundation
Agency:	CONTRACT ADVERTISING INDIA
Country:	INDIA
Category:	Public health & safety Public awareness messages
Tags:	Creative review , Striking anti-drug ads , Social Advertising
Agency: Contract, Mumbai, India Creative Directors: Ashutosh Karkhanis and Niranjan Kaushik Art directors: Ashutosh Karkhanis and Niranjan Kaushik Copywriters: Niranjan Kaushik and Ashutosh Karkhanis Illustrators: Pankaj Bangde and Ravi Kajari

Anti-drugs: Black sheep

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Released:	February 2007
Avertiser:	Kripa Foundation
Agency:	CONTRACT ADVERTISING INDIA
Country:	INDIA
Category:	Public health & safety Public awareness messages
Tags:	Creative review , Striking anti-drug ads , Social Advertising
Agency: Contract, Mumbai, India Creative Directors: Ashutosh Karkhanis and Niranjan Kaushik Art directors: Ashutosh Karkhanis and Niranjan Kaushik Copywriters: Niranjan Kaushik and Ashutosh Karkhanis Illustrators: Pankaj Bangde and Ravi Kajari

Anti-Drugs: Mary

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Released:	February 2007
Avertiser:	Kripa Foundation
Agency:	CONTRACT ADVERTISING INDIA
Country:	INDIA
Category:	Public health & safety Public awareness messages
Tags:	Creative review , Striking anti-drug ads , Social Advertising
Agency: Contract, Mumbai, India Creative Directors: Ashutosh Karkhanis and Niranjan Kaushik Art directors: Ashutosh Karkhanis and Niranjan Kaushik Copywriters: Niranjan Kaushik and Ashutosh Karkhanis Illustrators: Pankaj Bangde and Ravi Kajari

VIETNAM

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Released:	January 2005
Avertiser:	FOUNDATION RAMON RUBIAL
Brand name:	ANTI-DRUG AWARENESS
Agency:	JWT, Barcelona
Country:	Spain
Category:	Public health & safety
Tags:	Creative review , Striking anti-drug ads , Social Advertising

THAILAND

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Released:	January 2005
Avertiser:	FOUNDATION RAMON RUBIAL
Brand name:	ANTI-DRUGS
Agency:	JWT, Barcelona
Country:	Spain
Category:	Public health & safety
Tags:	Creative review , Striking anti-drug ads , Social Advertising

PERU

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Released:	January 2005
Avertiser:	FOUNDATION RAMON RUBIAL
Brand name:	ANTI-DRUGS
Agency:	JWT, Barcelona
Country:	Spain
Category:	Public health & safety
Tags:	Creative review , Striking anti-drug ads , Social Advertising

TIME

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Released:	December 2004
Avertiser:	CBC
Brand name:	ANTI-DRUG MESSAGE
Country:	Brazil
Category:	Public health & safety
Tags:	Creative review , Striking anti-drug ads , Social Advertising
Creators Copywriter: Art Director: Account Supervisor: Rogerio Garcia De Freitas Advertiser Supervisor: Creative Director: Photographer: Typographer: Illustrator: Flavio Mac Advertising Agency: CBC Creative Team: Daniel Barrocas/Pedro Coelho,Pedro Coelho,Daniel Barrocas Other:

TALENT

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Released:	September 2004
Avertiser:	WWW.STOPCOCAINE.ORG
Brand name:	ANTI-DRUG ORGANISATION
Agency:	PUBLIART EURO RSCG
Country:	Chile
Category:	Public health & safety
Tags:	Creative review , Striking anti-drug ads , Social Advertising
Creators Copywriter: Art Director: Account Supervisor: Constanza Petersen Advertiser Supervisor: Felipe Faundez Creative Director: Photographer: Miguel Etchepare Typographer: Eduardo Olivares Illustrator: Advertising Agency: PUBLIART EURO RSCG Creative Team: Rodrigo Briceno,Rodrigo Briceno,Eduardo Olivares Other:

FAMILY

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Released:	September 2004
Avertiser:	WWW.STOPCOCAINE.ORG
Brand name:	ANTI-DRUG ORGANISATION
Agency:	PUBLIART EURO RSCG
Country:	Chile
Category:	Public health & safety
Tags:	Creative review , Striking anti-drug ads , Social Advertising
Creators Copywriter: Art Director: Account Supervisor: Constanza Petersen Advertiser Supervisor: Felipe Faundez Creative Director: Photographer: Miguel Etchepare Typographer: Eduardo Olivares Illustrator: Advertising Agency: PUBLIART EURO RSCG Creative Team: Rodrigo Briceno,Rodrigo Briceno,Eduardo Olivares Other:

NICOTINE

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Released:	August 2004
Avertiser:	ANTI-DRUGS CAMPAIGN
Agency:	BBDO CAMPAIGN
Country:	Germany
Category:	Public health & safety
Tags:	Creative review , Striking anti-drug ads , Social Advertising
Creators Copywriter: Art Director: Account Supervisor: Advertiser Supervisor: Creative Director: Photographer: Simon Thorpe Typographer: Illustrator: Advertising Agency: BBDO CAMPAIGN Creative Team: Ingo Cassens,Achim Metzdorf Other:

COCAINE

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Released:	August 2004
Avertiser:	ANTI-DRUGS CAMPAIGN
Agency:	BBDO CAMPAIGN
Country:	Germany
Category:	Public health & safety
Tags:	Creative review , Striking anti-drug ads , Social Advertising
Creators Copywriter: Art Director: Account Supervisor: Advertiser Supervisor: Creative Director: Photographer: Simon Thorpe Typographer: Illustrator: Advertising Agency: BBDO CAMPAIGN Creative Team: Ingo Cassens,Achim Metzdorf Other:

ECSTACY

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Released:	August 2004
Avertiser:	ANTI-DRUGS CAMPAIGN
Agency:	BBDO CAMPAIGN
Country:	Germany
Category:	Public health & safety
Tags:	Creative review , Striking anti-drug ads , Social Advertising
Creators Copywriter: Art Director: Account Supervisor: Advertiser Supervisor: Creative Director: Photographer: Simon Thorpe Typographer: Illustrator: Advertising Agency: BBDO CAMPAIGN Creative Team: Ingo Cassens,Achim Metzdorf Other:

PUKE

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Released:	August 2004
Avertiser:	NATIONAL COUNCIL AGAINST DRUG ABUSE
Brand name:	DRUG AWARENESS
Agency:	SAATCHI & SAATCHI SINGAPORE
Country:	SINGAPORE
Category:	Public health & safety
Tags:	Creative review , Striking anti-drug ads , Social Advertising
Creators Copywriter: Art Director: Account Supervisor: Glenn Heng Advertiser Supervisor: David MacKenzie Creative Director: Photographer: Typographer: Simon Johnson/Colin Jeffery Illustrator: Advertising Agency: SAATCHI & SAATCHI SINGAPORE Creative Team: Graham Kelly,Jatinder Sandhu,Simon Johnson/Colin Jeffery Other:

PISS

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Released:	August 2004
Avertiser:	NATIONAL COUNCIL AGAINST DRUG ABUSE
Brand name:	DRUG AWARENESS
Agency:	SAATCHI & SAATCHI SINGAPORE
Country:	SINGAPORE
Category:	Public health & safety
Tags:	Creative review , Striking anti-drug ads , Social Advertising
Creators Copywriter: Art Director: Account Supervisor: Glenn Heng Advertiser Supervisor: David MacKenzie Creative Director: Photographer: Typographer: Simon Johnson/Colin Jeffery Illustrator: Advertising Agency: SAATCHI & SAATCHI SINGAPORE Creative Team: Graham Kelly,Jatinder Sandhu,Simon Johnson/Colin Jeffery Other:

PANTIES

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Released:	August 2004
Avertiser:	NATIONAL COUNCIL AGAINST DRUG ABUSE
Brand name:	DRUG AWARENESS
Agency:	SAATCHI & SAATCHI SINGAPORE
Country:	SINGAPORE
Category:	Public health & safety
Tags:	Creative review , Striking anti-drug ads , Social Advertising
Creators Copywriter: Art Director: Account Supervisor: Glenn Heng Advertiser Supervisor: David MacKenzie Creative Director: Photographer: Typographer: Simon Johnson/Colin Jeffery Illustrator: Advertising Agency: SAATCHI & SAATCHI SINGAPORE Creative Team: Graham Kelly,Jatinder Sandhu,Simon Johnson/Colin Jeffery Other:

SKULL

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Released:	July 2004
Avertiser:	CATALONIAN SOCIETY FOR HEALTH & SAFETY AT WORK
Brand name:	ANTI-DRUG CAMPAIGN
Agency:	BASSAT OGILVY & MATHER BARCELONA
Country:	Spain
Category:	Public health & safety
Tags:	Creative review , Striking anti-drug ads , Social Advertising
Creators Copywriter: Art Director: Account Supervisor: Santiago Yago Advertiser Supervisor: Dr. Pere Plana Creative Director: Photographer: Joan Garrigosa Typographer: Francesc Talamino Illustrator: Advertising Agency: BASSAT OGILVY & MATHER BARCELONA Creative Team: Jaume Mones,Jaume Mones/Sergi Coulibaly,Francesc Talamino Other:

CHEERLEADER

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Released:	April 2004
Avertiser:	PARTNERSHIP FOR A DRUG-FREE AMERICA
Brand name:	ANTI-DRUG MESSAGE
Agency:	DDB LOS ANGELES
Country:	USA
Category:	Public health & safety
Tags:	Creative review , Striking anti-drug ads , Social Advertising
Creators Copywriter: Art Director: Account Supervisor: Marisa Belitti/Chelsea Roe Advertiser Supervisor: Rebecca Shaw Creative Director: Photographer: Clang Typographer: Illustrator: Advertising Agency: DDB LOS ANGELES Creative Team: Mark Monteiro,Rob Berland,Feh Tarty Other:

HEADLESS

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Released:	November 2003
Avertiser:	APCD PARTNERSHIP AGAINST DRUGS
Brand name:	CAMPAIGN AGAINST DRUGS
Agency:	J WALTER THOMPSON
Country:	Brazil
Category:	Public health & safety
Tags:	Creative review , Striking anti-drug ads , Social Advertising
Creators Copywriter: Matheus Pizio Art Director: Bruno Castro Account Supervisor: Advertiser Supervisor: Paulo Heise Creative Director: Renato Cavalher / Dan Zecchinelli Photographer: Typographer: Illustrator: Bruno Castro Advertising Agency: Creative Team: Other:

BUTTERFLY

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Released:	July 2003
Avertiser:	SAVE THE CHILDREN
Brand name:	ANTI-DRUGS MESSAGE
Agency:	YOUNG & RUBICAM / TEAM ADVERTISING
Country:	Romania
Category:	Public health & safety
Tags:	Creative review , Striking anti-drug ads , Social Advertising
Creators Copywriter: Dragos Popescu Art Director: Andrei Stoleru Account Supervisor: Advertiser Supervisor: Creative Director: Anca Gheorghiu / Dragos Popescu Photographer: Andrei Stoleru Typographer: Illustrator: Advertising Agency: Creative Team: Other:

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