This subsection of Ad Archive combines best commercials from all over the world according to certain themes, focusing on different creative methods and techniques, on best reels of directors, studios, agencies and brands. The section supplements the collection of prints “ Mysterious coincidences ”. However, in the TV-spots case we are talking about “focus” in particular, making an attempt to categorize creative methods and strategies.

Credits:

Client: Audi
Agency: Venables Bell & Partners, San Francisco
Co-Creative Director: Paul Venables, Greg Bell
Associate Creative Director: Erich Pfeifer, Tom Scharpf
Copywriter: Crockett Jeffers
Broadcast Production Director: Craig Allen
Producer: Emily Moore
Production Company: Smuggler
Director: Ivan Zacharias
Editorial Company: Whitehouse Post
Editor: Filip Malasek
Post Production: Company 3
Colorist: Tim Masick
Post Producer: Denise Brown
VFX Company: The Mill
VFX Supervisor: Phil Crowe
Music: The Rumor Mill

Credits:

Product: Monster.com
Agency: BBDO New York
Production Company: Rattling Stick, London/Epoch Films, USA
Director: Daniel Kleinman
DoP: John Mathieson
Chief Creative Officer: David Lubars, Bill Bruce
Executive Creative Director: Eric Silver
Art Director: Gerard Caputo
Copywriter: Reuben Hower
Editor: Haines Hall
Senior Agency Producer: Ed Zazzera, Anthony Curti
Producer: Theresa Ward, Johnnie Frankel
Executive Producer: Jerry Solomon
Music Producer: Loren Parkins
VFX: Framestore
Executive Producer: James Razzall
Producer: Michael Stanish
Visual Effects Supervisor: Mike McGee
Sound Design: Stimmung
Sound Designer: Gus Koven
Telecine: The Mill
Colorist: Fergus McCall
Mix: Sound Lounge
Final Mix: Tom Jucarone

Credits:

Agency: Burrell, Chicago
Producer: John Seaton
Production Company: @radical.media, bicoastal
Director: Antony Hoffman
Editor: Terry King @ Griot
Composer: Kurt Schreitmueller
Executive Music Producers: Michael Yessian, Gerard Smerek
Music Creative Director: Brian Yessian
Mixer: Gerard Smerek

Credits:

Agency: Crispin Porter + Bogusky, Miami
Production Company: Company Films, L.A.
Director: Fred Goss
DoP: Jack Green
Executive Creative Director: Rob Reilly, Andrew Keller
Creative Director: Dave Schiff, Alex Burnard
Art Director: Brian Born
Copywriter: Dave Thomas
Editor: Jason McDonald
Executive Producer: Robert Nackman, Richard Goldstein
Director of Integrated Production: David Rolfe
Group Executive Integrated Producer: Matt Bonin
Integrated Producer: Sloan Schroeder
Line Producer: Bernard Rahill
Post/Effects: Asylum
VFX Supervisor/Compositor: James Allen
Lead VFX/Inferno Artist: Rob Trent
Designer/Animator:
Production Coordinator: Jennie Burnett
EP: Michael Padee
Producers: Jason Cohon, Ryan Meredith
Editorial: Number 6
Assistant Editor: Marrian Cho
Telecine: Company 3
Colorist: Matt Turner
Audio Post: Eleven Sound
Mixer: Jeff Payne
Music/Sound Design: Beacon Street Studios
Executive Integrated Music Producer: Bill Meadows

Credits:

Agency: Goodby, Silverstein & Partners, San Francisco
Creative Director: Jeff Goodby, Rich Silverstein
Art Director: Will Hammond
Copywriter: Erik Enberg
Executive Producer: Elizabeth O'Toole
Production Company: Biscuit Filmworks USA
Director: Jeff Goodby
Producers: Shawn Lacy, Colleen O'Donnell
Editor: Jim Hutchins @ HutchCo Technologies
Asst. Editor: Steve Miller

Credits:

Client: Hulu
Agency: Crispin Porter + Bogusky
Creative Director: Andrew Keller
Agency Producer: Chad Hoppenwasser
Art Director: DJ Pierce
Copywriter: Justin Ebert
Production Company: Pony Show Entertainment
Director: Peter Berg
Executive Producer: Susan Kirson,
Jeffrey Frankel
Director of Photography: Tobias Schliessler
Producer: Fern Martin
Editorial Company: Mackenzie Cutler
Editor: Ian Mackenzie
Post Production: Company3
Colorist: Billy Gabor
Post Producer: Marie de Leon
VFX: Method
CG Artist: Andy Lesniak,
Bryant Reif,
Tom MacDougall,
Steve Toccaceli
Lead Compositor: Wensen Ho
Flame Compositor: Andy Davis,
David Hernandez,
Claus Hansen,
Pierre LaQuerre,
Satoshi Ozeki,
Joey Bratesani
Desktop Compositor: Robert Tatum,
Chris Hunsberger,
Jay Robinson
VFX Producer: Cara Farnsworth
VFX Executive Producer: Robert Owens
Set Supervisor: David Jones

Credits:

Agency: DraftFCB, Orange County
Chief Creative Officer: Chris D'Amico
Executive Creative Director: Teddy Brown
Group Creative Director: Jeff Maerov
Copywriter: Scott Murray
Art Director: Dan Neri
Senior Producer: Jim Phox Production Company: Bob Industries, Santa Monica
Director: Chris Hooper
Executive Producer: TK Knowles, John O'Grady, Chuck Ryant
DP: Kris Kachiki
Producer: Karen Rohrbacher
Editorial Company: Optimus Editorial @ Santa Monica,
Editor: Jim Staskauskas
Assistant Editor: Hovig Menackian, Dustin LaForce
Executive Producer: Therese Hunsberger
Colorist: Dave Hussey @ Company 3, Los Angeles
Online Editor: Kiki Chansamone @ Bully Bros Post, Los Angeles
Music : "Just the Two of Us" - Bill Withers/Grover Washington Jr.
Sound Design Company: POP Sound, Santa Monica
Sound Design: Stephen Dickson @ POP Sound, Santa Monica
Executive Producer: Susie Boyajan
Assistant: Nick Bozzone

Credits:

Brand: E-Trade
Agency: Grey New York
Production Company: Smuggler
Director: Randy Krallman
Chief Creative Officer: Tor Myhren
Executive Creative Director: Noel Cottrell
Creative Director/ art director: Paul Behnen
Art Director: Amy Ferguson
Copywriter: Eli Terry, Randy Krallman
Editor: Joshua Berger
Agency Executive Producer: Bennett McCarroll
Agency Producer: Alison Horn
Country: United States of America
Editorial: Cosmo Street
Visual Effects: Framestore
Graphics: Speedshape
Audio: Sound Lounge

Credits:

Brand: Cars.com
Agency: DDB Chicago
Production Company: MJZ
Director: Craig Gillespie
Creative Director: Bart Culberson, Brad Morgan
Group Creative Director: Mark Gross
Art Director: Galen Graham
Copywriter: Jason Karley
Editor: David Baxter
Executive Producer: Will St. Clair
Country: United States of America
Editorial: Panic & Bob
Post: Mass Market

Credits:

Client: Cash for Gold/Euro RSCG Edge
Title: “One Up”


Agency: Euro RSCG Edge
CEO: Steve Netzley
President: Greg Johnson
Managing Partner: Jack Kirby
SVP Direct Marketing: Marc Kravets
VP, Agency Services: Mary Thonrnby
Account Supervisor: Ashley Eveland
Account Executive: Hannah Whitney

Agency: Arnold Worldwide, Boston
Chief Creative Officer: Pete Favat
EVP, Group Creative Director: Mary Webb
ACD, Writer: Sean McBride
ACD, Art Director: Josh Tetrault
Art Director: Jack Miller
EVP, Director of Integrated Production: Bill Goodell

Production Company: Hungry Man Bi-Coastal & International
Director: Bryan Buckley
Line Producer: Mino Jarjoura
Managing Partner/Executive Producer: Kevin Byrne
Executive Producer: Dan Duffy
Executive Producer: Cindy Becker
Director of Photography: Adam Beckman

Editorial: Cosmo Street Editorial
Editor: Tom Sherma
Producer: Amy Febinger
Producer: Jerry Sukys

Post Production: Brickyard VFX
Flame Artist: George Fitz
Producer: Diana Young

Audio: Lime Studios
Audio Engineer: Mark Meyuhas

Credits:

On Sunday, Will Arnett and Pepsi joined forces to refresh the Super Bowl. The Emmy-nominated star of Arrested Development and 30 Rock hosted the world’s first online Super Bowl party at his house and refresheverything.com . Will’s guests included a host of other comedians and oddballs from all walks of life. Will's invite went out to several YouTube all stars like "What the Buck" and "Hot For Words." During the raging party, Will invited web users to send their own videos of their parties. Created by TBWA\Chiat\Day in Los Angeles, Will Arnett’s Online Super Bowl Party was just one component of Pepsi’s significant presence at Super Bowl 43.

The videos can all be found at Pepsi’s website: http://www.refresheverything. com/ and on the YouTube channel: http://www.youtube.com/pepsi
A short highlights movie is attached as well to give you the flavor of the content.

Credits:
Title: Will Arnett’s Super Bowl Party

Cast: Will Arnett
Andy Richter
Andy Daly
Rob Huebel
Paul Scheer
Peter Giles

Agency: TBWA\Chiat\Day, Los Angeles

Global Director of Media Arts: Lee Clow

Credits:

Agency: The Richards Group, Dallas
Agency Producer: JR Dixon
Art Director: Kiran Koshy
Copywriter: Jack Westerholt
Agency Producer: JR Dixon
Production Company: Rattling Stick, London; Epoch, NY/LA
Director: Daniel Kleinman
DP: Paul Cameron
Editor: Steve Gandofi @ Cut + Run
VFX/Animation: Framestore, London
Music: Stimmung
Sound Design: Johnnie Burn/Wave
Colorist: Matt Turner @ Co3

Credits:

Agency: Goodby, Silverstein & Partners, San Francisco
Co-Chairman, Executive Creative Director: Jeff Goodby
Group Creative Director: Jim Elliott
Associate Creative Director: Chris Toland
Copywriter: Brian Ahern, Will Elliott
Copy Writer/Art Director: David Kolbusz
Art Directors: Mike Coyne, Croix Gagnon
Head of Broadcast Production: Cindy Fluitt
Agency Producers: Jon Drawbaugh, Rob Sondik

Production Company: *Furlined, Santa Monica
Director: The Perlorian Brothers
Executive Producer: David Thorne
DP: Robert Yeoman
Producer: Jay Shapiro

Editorial Company: HutchCo Technologies
Editor: Jim Hutchins
Assistant Editor: Joaquin Machado
Executive Producer: Jane Hutchins

Telecine: Co3
Colorist: Stefan Sonnenfeld
Executive Producer: Missy Papageorge

Post Production: Brickyard VFX
Flame: Patrick Poulatian
Executive Producer: Diana Young

Original Music: Human Worldwide Music
Producer: Dan Pritkin

Sound Design: 740 Sound Design
Sound Designer: Eddy Kim
Sound Designer: Andrew Tracy
Executive Producer: Scott Ganary

Sound Mix: Lime Studios
Mixer: Rohan Young
Executive Producer: Bruce Horwitz
Graphics: Brand New School

Credits:

Agency: DDB, Chicago
Group Creative Director: Mark Gross
Creative Directors: Chris Roe, Chuck Rachford
Copywriter: Jeff Oswald
Art Director: John Baker
Executive Producer: Will St. Clair
Senior Producer: Kate Hildebrant
Associate Producer: Patty Phassos
Production Company: Hungry Man, New York
Director: Bryan Buckley
Editor: Kevin Zimmerman @ Whitehouse Post
Post: Filmworkers Club
Recording: John Binder, Dave Gerbosi @ Another Country

Credits:

Agency: Goodby, Silverstein & Partners, San Francisco
Co-Chairman/Creative Director: Rich Silverstein
Group Creative Director: Franklin Tipton
ACD: Paul Stechschulte
Art Directors: Rudi Angonno
Copywriters: Will Elliot, Larry Corwin
Agency Executive Producer: Josh Reynolds
Agency Producer: Melissa Nagy

Production Company: Hungry Man, Los Angeles
Director: Bryan Buckley
Executive Producers: Dan Duffy, Cindy Becker
DP: Scott Henrickson
Line Producer: Mino Jarjoura

Editorial Company: MacKenzie Cutler
Executive Producer Melissa Miller
Editor: Gavin Cutler
Assistant Editor: Erik Laroi

Sound Design: Marc Healy/MacKenzie Cutler
Audio Mix: Joaby Deal/One Union
Music: Singing Serpent

Visual Effects/End Treatment/Graphics: Radium
Creative Director/Lead Compositor: Simon Mowbray
Creative Director/Lead CG artist: Aladino Debert
Creative Director/Design: Tuesday McGowan
Motion Director: Ty Bardi
Executive Producer: Stacy McClain
VFX Producer: Mary Mathaisell
VFX Coordinator: Amy Gatzert

Credits:

Agency: DDB, Chicago
Group Creative Director: Barry Burdiak
Creative Director: John Hayes
Copywriter: Craig Feigen
Art Director: Adam Glickman
Executive Producer: Will St. Clair
Senior Producer: Scott Kemper
Associate Producer: Patty Phassos
Production Company: Pytka, Venice
Director: Joe Pytka
Editor: Grant Gustafson @ The Whitehouse, Chicago
VFX: Filmworkers Club, Chicago
Music: Elias
Sound Design: John Binder @ Another Country

Credits:

Client: Bud Light Lime
Title: “Sphere of Summer”

VFX Facility: Brickyard VFX
Shoot Supervision: Mandy Sorenson, Robert Sethi, Sam Kao
Lead 2D Artist: Mandy Sorenson
Lead 3D Artist: Robert Sethi, Sam Kao

2D Artists: Patrick Poulatian, Gavin Miljkovich, Narbeh Mardirossian, Christel Hazard, Cathy Gochnour
3D Artists: Dan Guiterrez, David Blumenfeld, TV Tran, Carl Harders

VFX Executive Producer: Sue Troyan
Visual Effects Producer: Amy Russo


Agency: DDB Chicago
Sr. VP Creative Director: Mark Gross
VP Creative Director: Chris Roe, Chuck Rachford
Assoc. CD, Art Director: Chris Carraway
Assoc. CD, Copywriter: Pat Burke
Agency Executive Producer: Will St. Clair
Agency Producer: Kate Hildebrant


Production Company: Smuggler
Director: Stylewar
Director of Photography: Crille Forsberg
Live Action Exec. Producer: Patrick Milling Smith, Brian Carmody, Lisa Rich, Allison Kunzman
Live Action Producer: Tim Kerrison
Production Design/Art Direction: Steve Sumney


Editorial Company: Whitehouse Post
Editor: Carlos Lowenstein


Telecine Company: Filmworkers Club
Colorist: Michael Mazur

Audio Post: Another Country
Audio Mixer: John Binder
Music: High Decibels “That Dude”

Graphics/Animation: Lift

Credits:

Agency: DDB, Chicago
Group Creative Director: Mark Gross
Creative Directors: Chris Roe, Chuck Rachford
Copywriter: Tyler Campbell
Art Director: Brant Herzer
Executive Producer: Will St. Clair
Producer: Dan Bryant
Production Company: Tool of North America, bicoastal
Director: Erich Joiner
Editor: Kevin Zimmerman @ Whitehouse Post, LA
VFX: D-Train
Recording: Dave Gerbosi @ Another Country

Credits:

Agency: Goodby, Silverstein & Partners, San Francisco
Partner/Creative Director: Jamie Barrett
Group Creative Directors: Rick Condos and Hunter Hindman
Associate Creative Directors: Hart Rusen and Marc Sobier
Copywriters: Rob Katzenstein and Nick Prout
Art Directors: Jose Luis Martinez and Andy Dao
Agency Producer: Jon Drawbaugh
Assistant Producer: Brandon Romer

Production Company: The Directors Bureau, Los Angeles
Director: Mike Maguire
DP: Barry Petersen
Head of Production: Elizabeth Minzes
Executive Producer: Melissa Culligan and Cayce Cole
Line Producer: Youree Henley

Editorial Company: HutchCo Technologies
Editor: Jim Hutchins
Assistant Editor: Joaquin Machado
Executive Producer: Jane Hutchins

Telecine: Co3
Colorist: Stefan Sonnenfeld
Executive Producer: Missy Papageorge

Visual Effects: Animal Logic
Head of Production: Nerissa Kavanagh
VFX Supervisor: Nick Ponzoni

Motion Graphics: Buck
Creative Director: Ryan Honey
Executive Producer: Maurie Enochson
Senior Producer: Nick Terzich

Sound Mix: Lime Studios
Mixer: Rohan Young
Executive Producer: Bruce Horwitz

Sound Design: 740 Sound Design
Sound Designer: Eddy Kim
Executive Producer: Scott Ganary

Super Bowl 2009

Credits:

Agency: DDB, Chicago
Group Creative Director: Mark Gross
Creative Directors: Chris Roe, Chuck Rachford
Copywriter: Jeb Quaid
Art Director: Aaron Pendleton
Executive Producer: Will St. Clair
Producer: Dan Bryant
Associate Producer: Patty Phassos
Production Company: Tool of North America, bicoastal
Director: Erich Joiner
Editor: Kevin Zimmerman @ Whitehouse Post, LA
VFX: D-Train, Filmworkers Club
Recording: Dave Gerbosi @ Another Country

Credits:

Agency: Ogilvy & Mather, New York
WW Creative Director: David Fowler
Creative Director: Jim Nolan
Associate Creative Director: Mark Davis
Copywriter: Stephen Winston
Director of Broadcast Production: Patti McConnell
Agency Executive Producer: Lisa Christman
Agency Producer: Brie Hagle
Production Company: Furlined, Los Angeles
Directors: The Perlorian Brothers
EP: David Thorne
Producer: Jay Shapiro
Post/VFX: Smoke & Mirrors NY

Credits:

Agency: The Richards Group, Dallas
Creative Director: Glenn Dady
Art Director: Jimmy Bonner
Copywriter: Rob Baker
Agency Producer: JR Dixon
Production Company: Rattling Stick, London; Epoch, NY/LA
Director: Daniel Kleinman
DP: Paul Cameron
Editor: Steve Gandofi @ Cut + Run
VFX & Animation: Framestore, NY
Music: House of Pain
Sound Design: Rohan Young/Lime
Colorist: Matt Turner @ Co3

Credits:

Agency: Ogilvy & Mather, New York
WW Creative Director: David Fowler
Creative Director: Jim Nolan
Associate Creative Director: Mark Davis
Copywriter: Stephen Winston
Director of Broadcast Production: Patti McConnell
Agency Executive Producer: Lisa Christman
Agency Producer: Brie Hagle
Production Company: Furlined, Los Angeles
Directors: The Perlorian Brothers
EP: David Thorne
Producer: Jay Shapiro
Post/VFX: Smoke & Mirrors NY

Credits:

Client: Denny’s
Title: “Thugs”


Agency: Goodby Silverstein & Partners
Executive Creative Director: Jeff Goodby
Creative Director: Jim Elliott
Associate Creative Director: Chris Toland
Art Director: Mike Coyne, Croix Gagnon & David Kolbusz
Agency Producer: Jon Drawbaugh & Rob Sondik
Copywriter: Brian Ahern, Will Elliott & David Kolbusz


Production Company: Furlined
Director: The Perlorian Brothers
Director of Photography: Robert Yeoman
Executive Producer: David Thorne
Producer: Jay Shapiro

Visual Effects: Brickyard VFX
Lead 2D Artist: Patrick Poulatian
Executive Producer: Diana Young
Editorial Company: HutchCo Technologies
Editor: Jim Hutchins

Telecine Company: Co3
Colorist: Stefan Sonnenfeld
Graphic: Brand New School

Sound Design: Eddy Kim & Andrew Tracy/740 Sound Design
Audio Mixer: Rohan Young/Lime Studios
Music: Human Worldwide Music

Credits:

Agency: Fire House, Dallas
Creative Director: Liz Loew
Copywriter: Josh Bloomberg
Art Director: Phil Mimaki
Agency Producer: Julie Fields
Production Company: RSA Films, LA/NY
Post/Effects: Asylum
VFX Supervisor: Mitch Drain
Lead VFX/Inferno Artist: Chris Moore
Executive Producer: Michael Pardee
Producer: Diana Cheng
Editor: Meagan Bee @ Butcher
Producer: Chrissy Hamilton

Credits:

Advertiser: Toyota Trucks

Agency: Saatchi & Saatchi, Los Angeles

Credits:

“Power of the Crunch” is a comedic take on the idea that people are corrupted by ultimate power. In less than 30 seconds, the main character spirals through a series of extreme indulgences and ultimately self-destructs.“The idea that you can make your own spot with a potential run on the Super Bowl was very enticing,” says Director Eric Heimbold. "Conceptually, I wanted to tell a story that’s edgy and funny – and inspired conversation. This project also enabled me to use the skill sets I’ve gained from my work in music videos in terms of storytelling and finding creative solutions.” Agency Goodby, Silverstein & Partners San Francisco


Product: Doritos
Agency: Goodby, Silverstein & Partners, San Francisco
Production Company: Wild Plum
Director(s): Eric Heimbold
Creatives: Tony Molina (DoP)
Sixty Hertz (Post production)
Oliver Power (Editor)
Shelby Sexton (Executive Producer)
Ted Robbins (Producer)
Country: United States of America
Other Credits: Wild Plum Head of Production: Sandy Haddad

Production Designer: Danielle Clemenza

Wardrobe: Marco Morante

Make-Up: Ashley Adams

Sixty Hertz Lead FX Artist: Dan Pierse
Sixty Hertz Colorist: Claude Shires
Sixty Hertz Producer: Suzy Ramirez

Credits:

Brand: Doritos
Agency: Goodby, Silverstein & Partners, San Francisco
Director: Joe Herbert, Dave Herbert
Country: United States of America

Credits:

Agency: Campbell Mithun, Minneapolis
Chief Creative Officer: Jonathan Hoffman
Executive Creative Director: Reid Holmes
Creative Director: Joe Stefanson
Art Director: Gary Carter
Copywriter: Paul Brink
Executive Producer: John Borchardt
Head of Production: Kathy DiToro
Production Company: Hungry Man, New York
Director: Bryan Buckley
EP: Kevin Byrne
Line Producer: Mino Jarjoura
Assistant Editor: Cristina Cingone
Editor: Chris Franklin @ Big Sky Editorial
VFX Supervisor: Ryan Sears @ Big Sky Editorial
VFX: Legacy Effects

Credits:

NFL spot directed by Joe Pytka and featuring Usama Young from the New Orleans Saints and his dad.

Brand: NFL
Agency: BBDO New York
Production Company: Pytka, Los Angeles
Director: Joe Pytka
Chief Creative Officer: David Lubars/Bill Bruce
Creative Director/ writer: JON KREVOLIN
Producer: Michele Atkins, Jonathan Klein, Roy Schecter, Brian Matoren
Executive Producer: Tara Fitzpatrick, Rob Stecklow, Mark Waller
Country: United States of America
Editorial Company: PS 260
Editor: JJ Lask
Editorial Executive Producer: Zarina Mak
Editorial Producer: Mitch Stockwell
Telecine: Company 3
Colorist: Billy Gabor
Audio Postproduction: Son
Mixer: Mike Marinelli

Credits:

Client: Pepsi (“Refresh Anthem”)

Agency: TBWA\Chiat\Day Los Angeles
Global Director of Media Arts: Lee Clow
Executive Creative Director: Rob Schwartz
Creative Directors: Brett Craig, Joe Shands
Art Director: Bill Hornstein
Copywriters: Brett Craig, Anthony DeCarolis, Eric Fahrenkopf
Director of Broadcast: Richard O’Neill
Agency Executive Producer: Anh-Thu Le
Agency Senior Producer: Mila Davis
Agency Producer: Rob Saxon

Production: MJZ
Director: Dante Ariola
Executive Producer: Jeff Scruton
Producer: Natalie Hill
Director of Photography: Chris Soos

Editorial: Rock Paper Scissors
Editor: Kirk Baxter
Additional Editing: David Brodie
Producer: Mike Goble
Assistant Editor: Ryan Seegers
Executive Producer: Carol Lynn Weaver

Online/VFX: Method Studios
Executive Producer: Helen Hughes
Producer: Scott Boyajan
Creative Director: Alex Frisch
VFX Set Supervisor: Gil Baron
CG Supervisor: Andy Boyd
Lead Compositor: Jake Montgomery

Research: Nickerson Research
Susan Nickerson

Mix: Play Studios
Executive Producer: Sara Hartman
Mixer: John Bolen

Credits:

Agency: TBWA\Chiat\Day, Los Angeles
Global Director of Media Arts: Lee Clow
Executive Creative Director: Rob Schwartz
Group Creative Director: Jimmy Smith
Associate Creative Director: Jayanta Jenkins
Group Account Director: Brynn Bardacke
Management Supervisor: Jiah Choi
Account Supervisor: Mildred Grijalva
Group Planning Director: Scott MacMaster
Sr. Planner: Martin Ramos
Jr. Planner: Angela Craig
Jr. Planner: Daniel Teng
Executive Producer: Sarah Patterson
Agency Producer: Lisa Effress
Assistant Producer: Danielle Tarris
Director of Business Affairs: Linda Daubson
Business Affairs Manager: Judi Chandellor

Production Company: Pony Show Entertainment
Director: Spike Lee
Executive Producer: Jeffrey Frankel
Executive Producer: Susan Kirson
Line Producer: Fern Martin

Editorial: Venice Beach Editorial
Producer: Hunter Conner
Senior Editor: Dan Bootzin and Rick Shambaugh
Assistant Editor: Daniel Reitzenstein

Post Production: The Mill Los Angeles
Executive Producer: Ben Hampshire
Producer: Ari Davis
Lead Flame: Chris Knight
Flame Assist: Ross Goldstein
CG Lead: John Leonti
CG team: Steve Beck, Jaime Fernandez


Mix House: Eleven
Executive Producer: DJ Fox-Engstrom
Mixer: Jeff Payne

Music: Mark Batson (composer)

Credits:

Here are the bits from High Life's digital cutting room , rejected one-second Super Bowl spots.

In its never-ending quest to spread common sense and promote value, Miller High Life has opted not to spend $3 million for 30 seconds, and will instead air a one-second ad during the big game. Here are a few 1-second ads that didn't make the cut, and a few outtakes.

Client: Miller High Life
Agency: Saatchi & Saatchi, New York
Chief Creative Officer: Gerry Graf
CD/Copywriter/Director: Andy Carrigan
CD/Art Director/Director: Ralph Watson
Copywriter: Mitch Gage
Art Director: Kristin Graham
Agency Executive Producer: Diane Burton
Editorial Company: Final Cut
Editor: Stephane Dumonceau,
Alex Israel
Executive Producer (Animation): Stephanie Apt
Producer: Melati Pohan,
Lindsay Nowak
DP/Director: Joe Arcidiacono

Credits:

Client: PETA
Agency: Matter
Creative: Dan Neri
Producer: Jeff Maier, Karen Rohrbacher
Director: Chris Hooper
Production Company: Bob Industries
Executive Producer: Chuck Ryant, TK Knowles, John O'Grady
Music: Human
Editor: Jay Nelson
Editorial Company: Cut and Run

Credits:

Ever think about getting an unusual pet like a bison, a boar, an ostrich or a rhino? See what happens to the pet owners in our Super Bowl ad, and then you'll know why you should get a dog.

Client: Pedigree
Agency: TBWA/Chiat/Day, Los Angeles
Director of Media Arts: Lee Clow
Executive Creative Director: Rob Schwartz
Creative Director: Chris Adams, Margaret Keene
Copywriter: Eric Terchila, Marcin Markiewicz, Ted Kapusta
Art Director: Paulo Cruz, Denise Zurilgen, Jera Mehrdad
Executive Agency Producer: Guia Iacomin
Production Company: Partizan
Director: Traktor
Head Of Production: Rani Melendez
Executive Producer: Sheila Stepanek, Richard Ulfvengren
Editorial Company: Whitehouse
Editor: Dan Oberle
Music: New Math
Sound: Lime Studios
Sound Design: Rohan Young
VFX Company: MPC

Credits:

Agency: Goodby, Silverstein & Partners, San Francisco
Co-Chairman, Creative Director: Jeff Goodby
Group Creative Directors: Jim Elliott, Chris Toland
Copywriter: Rob Thompson
Art Director: Dino Spadavecchia
Agency Producer: Stacey Higgins
Production Company: Identity; Park Pictures, NY/LA
Directors: Laurant Chanez, Michael Fitzmaurice
Editor: Bob Spector @ Barbary Post
Assistant Editor: Daniel Toruog
Executive Producer: Kristen Jenkins
Telecine: Co3
Colorist: Stefan Sonnenfeld
Executive Producer: Missy Papageorge
Sound Mix: Lime Studios
Mixer: Sam Casas
Executive Producer: Bruce Horwitz
Music: Stimmung

Credits:

Agency: Goodby, Silverstein & Partners, San Francisco
Co-Chairman, Creative Director: Jeff Goodby
Group Creative Directors: Jim Elliott, Chris Toland
Copywriter: Rob Thompson
Art Director: Dino Spadavecchia
Agency Producer: Stacey Higgins
Production Company: Identity; Park Pictures, NY/LA
Directors: Laurant Chanez, Michael Fitzmaurice
Editor: Bob Spector @ Barbary Post
Assistant Editor: Daniel Toruog
Executive Producer: Kristen Jenkins
Telecine: Co3
Colorist: Stefan Sonnenfeld
Executive Producer: Missy Papageorge
Sound Mix: Lime Studios
Mixer: Sam Casas
Executive Producer: Bruce Horwitz
Music: Stimmung

Super Bowl 2009

Credits:

Agency: Goodby, Silverstein & Partners, San Francisco
Partner, Creative Director: Jeff Goodby
Group Creative Directors: Jim Elliott, Chris Toland
Copywriter: Jim Elliott
Art Director: Karin Onsager-Birch
Agency Producer: Stacey Higgins
Production Company: Park Pictures; @radical media
Director/DP: Michael Fitzmaurice, Jeff Zwart Editorial Company: Spotwelders/ Barbary Post
Editor: Brad Waskewich with additional versions by Daniel Truog, lifts from Hank Corwin
Executive Producer: David Gleen & Kristen Jenkins
Telecine: Co3
Colorist: Stefan Sonnenfeld
Executive Producer: Missy Papageorge
Sound Mix: Lime Studios
Mixer: Sam Casas
Executive Producer: Bruce Horwitz
Music: Licensed track from Daniel Lanois "Orange Kay"

Super Bowl 2009

Credits:

Agency: Goodby, Silverstein & Partners, San Francisco
Co-Chairman, Creative Director: Jeff Goodby
Copywriter Jim Elliott
Art Director: Chris Toland
Executive Producer: Tod Puckett
Producer: Michael Damiani
Production Company: @Radical Media, Santa Monica
Director/DP: Jeff Zwart
Executive Producer: Frank Scherma
Line Producer: Samantha Storr
Editor: Hank Corwin @ Lost Planet
Executive Producer: Christie Price
Post-Production: Liquid VFX
Visual Effects Artists: James Bohn, Matthew Lydecker, Scott McNiel
Producer: Romi Laine
Sound Design: Stimmung
Executive Producer: Kelly Fuller
Sound Designer: Gus Koven
Title Design/Graphics: Elastic

Smashing Pumpkins score an epic lap for Hyundai.

Credits:

Client: Coca-Cola
Agency: Wieden + Kennedy, Portland
Executive Creative Director: Mark Fitzloff, Susan Hoffman
Creative Director: Hal Curtis, Sheena Brady
Copywriter: Eric Samsel
Art Director: Ken Meyer
Agency Producer: Lindsay Reed
Agency Executive Producer: Ben Grylewicz
Production Company: Nexus Productions
Director: Smith & Foulkes
Director of Photography: Mattias Montero
Executive Producer: Chris O'Reilly, Charlotte Bavasso
Head Of Production: Juila Parfitt
Producer: Melody Sylvester
Animation: Nexus Productions
Head of 3D Animation: Ben Cowell
Character Design: Mustashrik Mahbub
Storyboard: Adam Beer
Editorial Company: Speade
Editor: Art Jones
Post Production: Framestore
Managing Director: Helen Stanley
Online Producer: Kristy Cleminson
Creative Director (Framestore): Mike McGee
Senior Flame Artist: Will Barlett
Audio Post Production: 750MPH
Engineer: Gary Walker
Audio Post Producer: Syleste Molyneaux
Music: Solitaire Studios
Executive Producer (Music): Monica Tannian
Music Producer: Graham Marsh
Composer: Cee-Lo Green
Sound Design: Stimmung
Sound Designer: Gus Koven
Producer (Stimmung): Jack Catlin, Kelly Fuller
Animatics: Joint Editorial
Animatics Editor: David Jahns
Executive Producer (Joint): Patty Brebner

Credits:

Agency: Wieden + Kennedy, Portland
Executive Creative Directors: Mark Fitzloff, Susan Hoffman
Creative Directors: Jason Bagley, Danielle Flagg
Copywriter: Eric Kallman
Art Director: Craig Allen
Agency Producer: Sarah Shapiro

Production Company: MJZ, Los Angeles
Director: Tom Kuntz
Executive Producers: David Zander, Jeff Scruton
Producer: Scott Kaplan
DP: Bryan Newman

Editor: Gavin Cutler @ Mackenzie Cutler
Audio Post: POP Sound
VFX: Robert Moggach @ Method Studios
Color Correction: Stefan Sonnenfeld @ Company 3
Titles/Graphics: Method Studios
Animatronic Animals: Stan Winston

Sound Design: Stimmung
Sound Designer: Gus Koven

Producer: Kelly Fuller

Super bowl 2009

Credits:

Agency: TBWA\Chiat\Day, Los Angeles
Global Director of Media Arts: Lee Clow
Executive Creative Director: Rob Schwartz
Group Creative Director: Jimmy Smith
Associate Creative Director: Jayanta Jenkins
Group Account Director: Brynn Bardacke
Management Supervisor: Jiah Choi
Account Supervisor: Mildred Grijalva
Group Planning Director: Scott MacMaster
Sr. Planner: Martin Ramos
Jr. Planner: Angela Craig
Jr. Planner: Daniel Teng
Executive Producer: Sarah Patterson
Agency Producer: Lisa Effress
Assistant Producer: Danielle Tarris
Director of Business Affairs: Linda Daubson
Business Affairs Manager: Judi Chandellor

Production Company: Pony Show Entertainment
Director: Spike Lee
Executive Producer: Jeffrey Frankel
Executive Producer: Susan Kirson
Line Producer: Fern Martin

Editorial: Venice Beach Editorial
Producer: Hunter Conner
Senior Editor: Dan Bootzin and Rick Shambaugh
Assistant Editor: Daniel Reitzenstein

Post Production: The Mill Los Angeles
Executive Producer: Ben Hampshire
Producer: Ari Davis
Lead Flame: Chris Knight
Flame Assist: Ross Goldstein
CG Lead: John Leonti
CG team: Steve Beck, Jaime Fernandez


Mix House: Eleven
Executive Producer: DJ Fox-Engstrom
Mixer: Jeff Payne

Music: Mark Batson (composer)

Credits:

Client: Coca-Cola
Agency: Wieden + Kennedy, Portland
Creative Director: Hal Curtis,
Sheena Brady
Art Director: James Moslander,
Lee Jennings
Copywriter: Marc D'Avignon
Senior Agency Producer: Matt Hunnicutt
Production Company: Psyop
Director: Psyop
Creative Director (Psyop): Todd Mueller,
Kylie Matulick
Director of Photography: Stephen Blackman
Executive Producer (Psyop): Neysa Horsburgh
Live Action Producer: Michael Schlenker
VFX Supervisor/CG Lead Artist: Andrew Romatz
VFX Supervisor/Lead Flame Artist: Thibault Debaveye
2D Supervisor: Lane Jolly
Animation Lead: John Velazquez
Editor: Brett Nicoletti
VFX Producer: Tina Chiang
Fluid Simulation: Scanline VFX
Music/Sound Design: Stimmung
Mix: Lime Studios

Credits:

Client: GoDaddy.com
Agency: In-house

Credits:

Miller High Life drinkers look for value, and so does this tasty-priced beer. We wouldn't spend $3 million dollars for 30 seconds. In fact, I bet we could get our point across in just 1 second.

Client: Miller High Life
Agency: Saatchi & Saatchi, New York
Chief Creative Officer: Gerry Graf
CD/Copywriter/Director: Andy Carrigan
CD/Art Director/Director: Ralph Watson
Copywriter: Mitch Gage
Art Director: Kristin Graham
Agency Executive Producer: Diane Burton
Editorial Company: Final Cut
Editor: Stephane Dumonceau,
Alex Israel
Executive Producer (Animation): Stephanie Apt
Producer: Melati Pohan,
Lindsay Nowak
DP/Director: Joe Arcidiacono

Credits:

Spoiler Alert:...
...by "enchanced" they're making a pun on plastic surgery. You know, because that woman has big, fake breasts. But not "Go Daddy Girl" Danica Patrick, she just wants to make a website. Just thought we'd lay that out there. Enjoy the Super Bowl.

Client: GoDaddy.com
Agency: In-house

Credits:

Agency: Wieden + Kennedy, Portland
Executive Creative Directors: Mark Fitzloff, Susan Hoffman
Creative Directors: Joe Staples
Copywriter: Jennie Hayes
Art Directors: Jimm Lasser, Max Erdenberger
Agency Executive Producer: Ben Grylewicz
Agency Producer: Hayley Goggin
Associate Producer: Natalie Montgomery

Production Company: Epoch Films, New York
Director: Stacy Wall
Executive Producers: Mindy Goldberg, Doug Halbert and Charlie Cocuzza
Producer: Jeff McDougal
Editors: Steve Prestemon,Lisa Gunnig and Rick Lawley, Tommy Harden from JOINT
Post-Production: The Whitehouse
Audio Post-Production: POP, Tim West
VFX: Ring of Fire
Color Correction: Stefan
Titles/Graphics: Central Office, Max
Talent: John Turturro

Super Bowl 2009