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Home / Focus / The Transformers Theme

This subsection of Ad Archive combines best commercials from all over the world according to certain themes, focusing on different creative methods and techniques, on best reels of directors, studios, agencies and brands. The section supplements the collection of prints “ Mysterious coincidences ”. However, in the TV-spots case we are talking about “focus” in particular, making an attempt to categorize creative methods and strategies.

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The Transformers Theme

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Citroen C4: Staying Alive

Stills from video click to enlarge

Released:	September 2008
Avertiser:	CITROEN
Brand name:	Citroen C4
Agency:	EURO RSCG LONDON
Country:	United Kingdom
Category:	Cars
Tags:	The Transformers Theme , tv-spot

View online or Download (original resolution) (9.6 MB in .mp4)

Credits:

Advertiser: Citroen

Brand: Citroen C4

Agency: Euro RSCG, London
Art Director: Oliver Caporn
Copywriter: Justin Hooper
Production Company: Soixan7e Quin5e
Director: Jonas Akerlund
Producer: Christopher Thierry
Musical Artist: The Bee Gees
Song: Stayin' Alive

Citroen C4: Runner

TV-Spots Citroen C4 BETC Euro RSCG Paris

Stills from video click to enlarge

Released:	August 2007
Avertiser:	CITROEN
Brand name:	Citroen C4
Agency:	BETC Euro RSCG Paris
Country:	France
Tags:	tv-spot , Creativity , CARS , The Transformers Theme

View online or Download (original resolution) (5.5 MB in .mov)

Credits:

Client: Citroen
Agency: Euro RSCG, Paris
Creative Director: Gilbert Scher
Art Director: Vainui de Castelbajac
Copywriter: Virgile Lassalle
Agency Producer: Pascale Petit
Production Company: Spy Films / Hamster
Director: Trevor Cawood
Director of Photography: Philippe Lesourd
Executive Producer: Luc Frappier ,
Jean Jacques Grimblat
Post Production: The Embassy VFX
VFX Supervisor: Simon vande Lagemaat

Nissan Dualis - Pass

Stills from video click to enlarge

Released:	July 2007
Avertiser:	Nissan
Brand name:	Nissan Dualis
Agency:	Hakuhudo
Country:	Japan
Tags:	tv-spot , Work , Creativity , CARS , Creative review , The Transformers Theme

View online or Download (original resolution) (17.3 MB in .mov)

Credits:

Agency: HAKUHODO Japan
Executive Creative Director: Kazuto Fukushima
Creative Director: Daisuke Okada
Art Director: Kotaro Hirano
Agency Executive Producer: Yasuhito Nakae
Agency Producer: Suzo Yamada
Director: Josh Baker
Prod. Co.: Sydney Film Company
Country: Japan
Producer: Nicole Crozier
Director Of Photography: Greig Fraser
Editorial Company: Guillotine — Sydney
Editor: Drew Thompson
VFX: Fuel International
VFX Producer: Dave Kelly

Nissan Dualis - Jump

Stills from video click to enlarge

Released:	July 2007
Avertiser:	Nissan
Brand name:	Nissan Dualis
Agency:	Hakuhudo
Country:	Japan
Tags:	tv-spot , Work , Creativity , CARS , Creative review , The Transformers Theme

View online or Download (original resolution) (17.5 MB in .mov)

Credits:

Nissan Dualis - The Powered Suit 1

Stills from video click to enlarge

Released:	July 2007
Avertiser:	Nissan
Brand name:	Nissan Dualis
Agency:	Hakuhudo
Country:	Japan
Tags:	tv-spot , Work , Creativity , CARS , Creative review , The Transformers Theme

View online or Download (original resolution) (2.0 MB in .avi)

Credits:

Product: Nissan Dualis
Agency: HAKUHODO Japan
Executive Creative Director: Kazuto Fukushima
Creative Director: Daisuke Okada
Art Director: Kotaro Hirano

Transformers 2

Stills from video click to enlarge

Released:	June 2007
Avertiser:	CHARAL
Brand name:	TV SPOT
Agency:	LEO BURNETT PARIS
Country:	France
Tags:	tv-spot , Creativity , Work , Реклама продуктов питания , CARS , Creative review , The Transformers Theme

View online or Download (original resolution) (1.7 MB in .avi)

Transformers 1

Stills from video click to enlarge

Released:	June 2007
Avertiser:	CHARAL
Brand name:	TV SPOT
Agency:	LEO BURNETT PARIS
Country:	France
Tags:	tv-spot , Creativity , Work , Реклама продуктов питания , CARS , Creative review , The Transformers Theme

View online or Download (original resolution) (1.8 MB in .avi)

Mountain Dew Toaster

Stills from video click to enlarge

Released:	June 2007
Avertiser:	MOUNTAIN DEW
Brand name:	TRANSFORMERS
Agency:	BBDO NEW YORK
Country:	USA
Tags:	tv-spot , NON-ALCOHOLIC DRINKS , Creativity , Work , CARS , Creative review , Best of the month , The Transformers Theme

View online or Download (original resolution) (1.7 MB in .mov)

Credits:

Agency: BBDO - New York
Chief Creative Officer: David Lubars, Bill Bruce
CD/Copywriter: Brian Donovan
CD/Art Director: Mike Boulia
Agency Executive Producer: Amy Wertheimer
Production Company: The Institute
Director: Michael Bay
Editor: Tom Muldoon
VFX: Digital Domain
Mixer: Tom Jucarone
Agency Assistant Producer: Theresa Ward
Editorial House: Nomad Editing Company, Inc. - Santa Monica

Snickers: Football

Stills from video click to enlarge

Released:	March 2007
Avertiser:	MARS
Brand name:	Шоколад
Agency:	BBDO MOSCOW
Country:	Russia
Category:	Confectionery & snacks
Tags:	CONFECTIONERY & SNACKS , Creativity , Chocolate Bars , Creative review , The Transformers Theme , Award show winner

View online or Download (original resolution) (3.0 MB in .mov)

Credits:

Зайцев Андрей - креативный директор
Иванов Андрей – арт директор
Мегвелидзе Николай – арт директор
Яканина Анна – продюсер агентства
Цыганова Наталия – эккаунт директор
Левченко Алексей – эккаунт менеджер

Animal

$TV-Spots NISSAN X-TRAIL TBWA\$

Stills from video click to enlarge

Released:	July 2006
Avertiser:	Nissan
Brand name:	NISSAN X-TRAIL
Agency:	TBWA\
Country:	United Kingdom
Category:	Cars
Awards:	Andy Awards 2007 Andy Awards 2007 Bronze
Tags:	CARS , tv-spot , Work , Creative review , Erik Vervroegen , The Transformers Theme , Erik Vervroegen - best works

View online or Download (original resolution) (4.0 MB in .mov)

Credits:

Agency: TBWA\PARIS
Production Company: La PAC
Awards:
Eurobest, 2006 (Eurobest Bronze) for Other Vehicles, Auto Products & Services
International ANDY Awards, 2007 (Bronze) for Animation - Computer
Creative Director: Erik Vervroegen, Chris Garbutt
Art Director: Bjoern Ruehmann, Joakim Reveman
Copywriter: Xander Smith
Agency Producer: Christophe Guyot, Maxime Boiron
Account Manager: Walt Smith, Emmanuel Devanlay, Aissatou Cisse

Director : Lieven van Balen
Comp. Graphics: Mikkros

Robosaurus

TV-Spots TOYOTA TACOMA SAATCHI & SAATCHI LOS ANGELES

Stills from video click to enlarge

Released:	July 2006
Avertiser:	TOYOTA
Brand name:	TOYOTA TACOMA
Agency:	SAATCHI & SAATCHI LOS ANGELES
Country:	USA
Category:	Cars
Awards:	Andy Awards 2007 Andy Awards 2007 Bronze
Tags:	CARS , Creative review , Rupert Sanders , The Transformers Theme , Thugs, monsters and VFX masterpieces , Rupert Sanders - best works

View online or Download (original resolution) (2.0 MB in .mov)

Robot dance

Stills from video click to enlarge

Released:	June 2006
Avertiser:	HYUNDAI
Agency:	SWAY
Country:	USA
Category:	Cars
Tags:	CARS , Creative review , The Transformers Theme

View online or Download (original resolution) (8.2 MB in .mov)

Robots

TV-Spots NIKE AIR Wieden + Kennedy Portland

Stills from video click to enlarge

Released:	May 2006
Avertiser:	NIKE
Brand name:	NIKE AIR
Agency:	Wieden + Kennedy Portland
Country:	USA
Category:	Clothing & footwear
Tags:	CARS , Creative review , Ads which demand thinking , The Transformers Theme , W+K creative selection

View online or Download (original resolution) (2.1 MB in .mov)

Credits:

это ГЕНИАЛЬНО.

Client: Nike

Agency: Wieden + Kennedy — Portland

Creative Director: Steve Luker
Associate Creative Director: Joe Staples
Copywriter: Nathan Goldberg
Art Director: Jay Barry
Agency Producer: Kevin Diller

Production Company: Biscuit Filmworks — Los Angeles

Dancing C4

Stills from video click to enlarge

Released:	February 2005
Avertiser:	CITROEN
Brand name:	Car
Agency:	EURO RSCG
Country:	Russia
Awards:	Cannes Lions 2005 Film Bronze
Tags:	Creative review , CARS , The Transformers Theme

View online or Download (original resolution) (4.7 MB in .mpg)

Evolution

Stills from video click to enlarge

Released:	August 2004
Avertiser:	NIKE
Brand name:	NIKE AIR
Country:	USA
Category:	Clothing & footwear
Tags:	CARS , Creative review , The Transformers Theme

View online or Downloa


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