This subsection of Ad Archive combines best commercials from all over the world according to certain themes, focusing on different creative methods and techniques, on best reels of directors, studios, agencies and brands. The section supplements the collection of prints “ Mysterious coincidences ”. However, in the TV-spots case we are talking about “focus” in particular, making an attempt to categorize creative methods and strategies.

Credits:

Advertised brand: SATURN
Advert title(s): The Evolution of Technology
Headline and copy text (in English): The selection was tough, but now it's there: The strongest technology of all times. Mercilessly low priced.
SATURN – We hate expensive.

Advertising Agency (Name, City, Country): Scholz&Friends, Berlin, Germany
Agency website: http://www.s-f.com
Creative Director: Oliver Handlos
Art Director: James Cruickshank, Michael Hess
Copywriter: Felix Fenz, Sebastian Plum, Bastian Engbert
Illustrator: –
Photographer: –

Other additional credits:

Management Supervisor: Uli Schuppach
Account Supervisor: Sandra Ortmann, Jürgen Fink
TV-Producer: Claudia Knipping, Nina Heyn, Mathis Rekowski

Director: Carl Erik Rinsch
Executive Producer: Lutz Müller
Producer: Tobias Steinhauser
DoP: Javier Aguirresarobe
Postproduction: Alex Grau
Charakter-Design: Jeff Julian, Big Lazy Robot

Sounddesign: Audioforce

Credits:

Agency: Hub Strategy & Communication, San Francisco, CA
Creative Director/Live Action Director: DJ O'Neil
Art Director/Copywriter: Peter Judd
DP: Norman Bonney
Producers: Angelina Dilg, Stacy Leigh Bailey
Editor: Nat Kidder
Design/VFX Company: The Famous Group, Culver City, CA
Creative Director/AD: Earl Burnley Jr.
Art Director: Hemu Karadkar
Executive Producer: Andrew Isaacson
Senior Producer: Wendy McCarty
CG Supervisor: Lawrence Pasion
VFX Supervisor: Andrei Savu
CG Artists: Matt Foley, Ryan Kirkwood, Steve Han, Anthony Rizzo, Forbes Hill, Kiel Gnebba, Cody Smith
2nd Unit CG Staff: Joseph Lee, Elan Trinidad, Brandy Handelman
Compositors: Jan Cilliers, Randy S. Little
Concept Artists: Andrew Park, David Duong, Daphne Yap
2D Animation: Hemu Karadkar, Amanda Lee
Design/R&D: Earl Burnley Jr., Kunio Ogo, Jenny Dale, Diana Chang, Brian Hwang, Rachel Arnold
2D Animation: Hemu Karadkar, Amanda Lee

Credits:

Client: Prairie Milk Partnership

Brand: Drink Milk

Director: Ruairi Robinson

Country: Canada

Credits:

Agency: Santo — Buenos Aires
CD/Copywriter: Pablo Minces
Head Of Production: Facundo Pérez
Agency Producer: Andres Salmoyraghi
Production Company: Stink — London
Director: Stylewar
Director of Photography: Manuel Rodriguez
Executive Producer: Daniel Bergmann
VFX: Hothouse — London
Sound Design: MCR
Production Director: Julia Fetterman
«Pitman» Animation: Mike Pardee
Post House: Suizz
General Creative Director: Sebastián Wilhelm
General CD/Art Director: Maximiliano Anselmo

Credits:

Agency: JWT Italy
Creative Director: Peter Masters
Copywriter: Bruno Bertelli
Art Director: Boccassini Christian
Director: Jim Jenkins
Production company: Hungry Man
Music: Cha Cha Twist - The Detroit Cobras

Credits:

Agency/Location: Cramer-Krasselt/Milwaukee
Creative Director: Mike Bednar
Art Director: Matt Herrmann
Copywriter: Sandy DerHovsepian
Agency Producer: Mary Pat Cupertino
Production Company: hungry man
Director: Bennett Miller
Director of Photography: Tami Reiker
Editor: Michael Corrigan/Red Car
Composers: Larry Pecorella, David Hutten, Bryan Rheude/Comma Music & Sound Design: Principal Talent, David Combs

Credits:

Production Company: The Ebeling Group
Director: Bitstate
Executive Producers: Mick Ebeling, Dex Deboree
Producer: Julie Shevach
Advertising Agency: 72andSunny
Agency Creative Directors: Glenn Cole, John Boiler
Agency Copywriters: Pete Circuitt, Jason Norcross
Agency Producer: Sam Baerwald
Agency Interactive Producer: Rebekah Mateu
Animator/Editor: Pete Circuitt, The Ebeling Group
Music: Lily Allen

Credits:

Agency: Element 79 Partners
Producer: Tom Cronin
Creative Director: Doug Behm/Jon Flannery
Writer: Ron D'Innocenzo
Art Director: Doug Behm/Jon Flannery
Production Company: Harvest Films
Director: Baker Smith
Editorial Company: Lost Planet LA
Executive Producer: Betsy Beale
Producer: Romi Laine/Wade Weliever
Editor: Paul Martinez
Assistant Editor: Ryan Dahlman
Colorist: Stephan Stefan Sonnenfeld, Company 3 LA
VFX: Asylum
VFX Executive Producer: Michael Pardee
VFX Supervisor: Mitch Drain
Senior VFX Producer: Stepahanie Gilgar
CG supervisor: Sean Faden
Lead 3d Animator: Matt Hackett
Online Artist: Robert John Moggach
Mixer: Loren Silber, Lime Studios
Sound Design: 740 Sound Design, Exec Producer Scott
Ganary

Credits:

This is a commercial for Nike where the good guys (the allstar players of Europe) take on devil figures and beast them.

Credits:

Director: Rupert Sanders
Creative Director: Steve Chavez
Sound Designer: Brian Emrich
Editor: Paul Martinez,
Patrick Griffin
Copywriter: Napper Tandy
Executive Creative Director: Harvey Marco
Producer: Karen Chen
Director of Broadcast Production: Damian Stevens
VFX Producer: Christine Schneider
ACD/Art Director: Dino Spadavecchia
VFX Executive Producer: Neysa Horsburgh
Senior Agency Producer: Jamil Bardowell
VFX Creative Director: Laurent Ledru
VFX Head of Production: Sue Troyan
VFX Technical Supervisor: Gil Baron
Editorial Company: Lost Planet Editorial
VFX: Method Studios
Production Company: MJZ
Client: Toyota

Agency: Saatchi & Saatchi, Los Angeles

Lead 2D Visual Effects Artist - Alex Frisch
Lead 3D Visual Effects Artist - James LeBloch

Credits:

Production Company: Biscuit Filmworks
Director: Noam Murro
Exec. Producer: Shawn Lacey Tessaro DP: Toby Irwin
Producer: Jay Veal
Agency: Modernista!
Senior Art Director: Philip Bonnery
Executive Creative Director: Gary Koepke Executive Producer: Lance Jensen
Senior Agency Producer: Eric Voegele
Senior Copywriter: Alex Flint
Editorial: Bikini Edit
Editor(s): Avi Oron
Post Facility: Company 3
Colorists: Stefan Sonnenfeld
FX: Method Studios
Lead 2D VFX Artist: Alex Frisch
2D VFX Artist: Andrew Eksner, Alex Kolasinski
3D VFX Artist: John Han, Pasha Ivanov, James LeBloch, Dan Dixon, Chris Smallfield
CG Creative Director: Laurent Ledru
CG Technical Supervisor: Gil Baron
Junior 2D VFX Artist: Katrina Salicrup, Zach Lo, Sarah Eim, Kyle Obley
Visual Effects Shoot Supervision: James LeBloch, Gil Baron, Rich Rama, Laurent Ledru and Alex Frisch
Visual Effects Executive Producer: Neysa Horsburgh
Visual Effects Producer: Rich Rama
Previsualization: Pixel Liberation Front
Motion Control: Helder Sun
SUPER BOWL