This subsection of Ad Archive combines best commercials from all over the world according to certain themes, focusing on different creative methods and techniques, on best reels of directors, studios, agencies and brands. The section supplements the collection of prints “ Mysterious coincidences ”. However, in the TV-spots case we are talking about “focus” in particular, making an attempt to categorize creative methods and strategies.

Credits:

Client: JC Penney
Advertising Agency: Saatchi & Saatchi, New York
Chief Creative Officer: Tony Granger
Creative Directors: Kerry Keenan/Michael Long
Copywriter: Sara Rose
Art Director: Lea Ladera
Agency Producer: Diane Burton
Production Company: MJZ, Los Angeles
Producers: Jeff Scruton/Natalie Hill
Director: Dante Ariola
Editing Facility: The Quarry
Editor: Paul Watts

Credits:

Client: JC Penney
Agency: Saatchi & Saatchi, New York
Chief Creative Officer: Tony Granger
Creative Director: Michael Long, Kerry Keenan
Copywriter: Sara Rose, Icaro Doria
Art Director: Lea Ladera, Menno Kluin
Music Producer: Ryan Fitch
Agency Executive Producer: Colin Pearsall
Production Company: MJZ, Los Angeles
Director: Nicolai Fuglsig
Line Producer: Emma Wilcockson
Production Designer: Jeremy Hindell
Director of Photography: Robert Ellswit
Editorial Company: Mackenzie Cutler
Editor: Ian Mackenzie
Assistant Editor: Charlotte Arnold
Sound Design: Mark Healy
Mix: The Sound Lounge
Mixer: Tom Jucarone
VFX: The Mill, New York
VFX Creative Director: Angus Kneale
Lead Flame Artist: Dan Williams
Flame Artist: Dirk Greene, Adam Grint, Ross Goldstein
VFX Producer: Bethan Thomas
Music Artist: Regina Spektor
Song: Music Box

Credits:

Client: Wendy's
Agency: Saatchi & Saatchi/New York
Chief Creative Officer: Tony Granger
Executive Creative Director/AD: Jan Jacobs
Executive Creative Director/CW: Leo Premutico
Art Director: Matt Elhardt
Copywriter: Ryan Ebner
Director of Integrated Production: Colin Pearsall
Senior Agency Producer: John Doris
Production Company: Harvest
Director: Baker Smith

Credits:

Client: Wendy's
Agency: Saatchi & Saatchi/New York
Chief Creative Officer: Tony Granger
Executive Creative Director/AD: Jan Jacobs
Executive Creative Director/CW: Leo Premutico
Art Director: Matt Elhardt
Copywriter: Ryan Ebner
Director of Integrated Production: Colin Pearsall
Senior Agency Producer: John Doris
Production Company: Harvest
Director: Baker Smith

Credits:

Client: JC Penney
Title: Heart
Agency: Saatchi & Saatchi (Ny)
Creative Director: Kerry Kennan
Creative Director: Michael Long
Copywriter: Craig Love
Art Director: Shayne Millington
Agency Producer: Zamile Vilakazi
Agency Executive Producer: Colin Pearsall
Production Company: Furlined
Director: Dougal Wilson
Director Of Photography: Alwin Kuchler
Executive Producer: Matt Factor, Diane Mcarter, David Thorne
Line Producer: Matt Fone
Editorial Company: The Mill, New York
Fx Supervisors: Westley Sarokin, Aaron Hjartarson, Gavin Wellsman

Credits:

Agency: Saatchi & Saatchi - New York
Chief Creative Officer: Tony Granger
Executive Creative Director: Kerry Keenan, Michael Long
Copywriter: Sara Rose
Art Director: Lea Ladera
Agency Executive Producer: Colin Pearsall
Agency Producer: Bruce Andreini
Production Company: HSI Productions
Director: Carlos Manga, Jr.
Director of Photography: Chris Doyle
Editorial Company: MacKenzie Cutler Editorial - New York
Editor: Ian MacKenzie
VFX: The Mill - New York
Song: "Only You" by Joshua Radin

Credits:

Agency: Saatchi & Saatchi - New York
Chief Creative Officer: Tony Granger
Creative Director: Alison Gragnano
Copywriter: Brian Ahern
Art Director: Jaclyn Rink
Agency Producer: Greg Hall
Production Company: Hornet
Director: Peter Sluska
Producer: Michael Feder, Joel Kreschman, Greg Bedard
Editor: Anita Chao