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Home / Focus / Use only original parts

This subsection of Ad Archive combines best commercials from all over the world according to certain themes, focusing on different creative methods and techniques, on best reels of directors, studios, agencies and brands. The section supplements the collection of prints “ Mysterious coincidences ”. However, in the TV-spots case we are talking about “focus” in particular, making an attempt to categorize creative methods and strategies.

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Use only original parts

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Volkswagen Classical Parts: Think Small

	See full size 1045x1400 px
Released:	October 2009
Avertiser:	Volkswagen
Brand name:	VOLKSWAGEN CAR PARTS
Agency:	DDB BERLIN
Country:	Germany
Category:	Other vehicles, auto products & services
Tags:	Car parts , Use only original parts , Think Small
*1959 tire only at vw-classicparts.de Think small. Our little car isn't so much of a novelty any more. A couple of dozen college kids don't try to squeeze inside it. The guy at the gas station doesn't ask where the gas goes. Nobody even stares at our shape. In fact, some people who drive our little flivver don't even think 32 miles to the gallon is going any great guns. Our using five pints oil instead of five quarts. Our never needing anti-freeze. Or racking up 40,000 miles on a set of tires. That's because once you get used to some of our economies, you don't even think about them any more. Except when you squeeze into a small parking spot. Or renew your small insurance. Or pay a small repair bill. Or trade in your old VW for a new one. Think it over. Advertising Agency: DDB, Berlin, Germany Chief Creative Officer: Amir Kassaei Executive Creative Director: Stefan Schulte Creative Director: Dennis May Copywriter: Ricardo Wolff Art Director: Gabriel Mattar Graphic Designer: Marilyn Wolf Account Manager: Silke Lagodny

Volkswagen: Candle

	See full size 1200x848 px
Released:	January 2009
Avertiser:	Volkswagen
Brand name:	VOLKSWAGEN CAR PARTS
Agency:	DDB, Milan
Country:	Italy
Category:	Cars
Tags:	Use only original parts
Advertised brand: Volkswagen Advert title(s): Candle Headline and copy text (in English): You won't see the difference, you'll feel it. Advertising Agency (Name, City, Country): DDB, Milan Creative Director: Vicky Gitto Art Director: Mattia Montanari Copywriter: Riccardo Ciunci Illustrator: Balalò

Skoda Genuine Parts: Friends

Stills from video click to enlarge

Released:	July 2008
Avertiser:	SKODA
Brand name:	ORIGINAL PARTS
Agency:	LEAGAS DELANEY
Country:	Czech Republic
Category:	Other vehicles, auto products & services
Tags:	Car parts , Creative review , Use only original parts

View online or Download (original resolution) (16.7 MB in .mov)

Credits:

Product: Skoda Genuine Parts
Agency: Leagas Delaney Prague
Executive Creative Director: Hermann Waterkamp

Creative Director: Leonard Savage

Art Director: garima Khandelwal

Copywriter: Rishabh Kaul

DoP: Albert Roige

Agency Producer: Patrick Plogstedt

Director: Almon
Production Company: DICKES, Berlin
Country: Czech Republic

VW Service: The-Fake-Sounds-Live-Promotion

Stills from video click to enlarge

Released:	June 2008
Avertiser:	Volkswagen
Brand name:	VW SERVICE
Agency:	DDB GERMANY
Country:	Germany
Category:	Other vehicles, auto products & services
Awards:	ADCE Awards 2008 New & Mixed Media Gold The Cresta Awards 2008 Ambient Winner Meribel Ad Festival 2008 Media Cristal
Tags:	Award show winner , Creative review , Car parts , Use only original parts

View online or Download (original resolution) (21.4 MB in .mov)

Credits:

The decision for cheap spares instead of Volkswagen Original parts, considerably decreases the worth of your Volkswagen. Because the difference in quality unfortunately doesn't show right away, we made it hearable. We put Volkswagen cars giving out absurd driving noises onto the streets of Germany's major cities.

Title	The Fake-Sounds-Live-Promotion
Category	New & mixed media - 3.4 Promotions and Mailings
Award	Gold
Agency	DDB Germany/Berlin
Client	Volkswagen AG
Product	Volkswagen Service
Country	Germany
Creative Director	Stefan Schulte
Creative Director	Bert Peulecke
Art Director	Tim Stübane
Graphics	Jussi Jääskeläinen
Copywriter	Birgit van der Valentyn
Other	Chief Creative Officer: Amir Kassai

Chevrolet Spare Parts: Tsunami

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Released:	June 2008
Avertiser:	CHEVROLET
Brand name:	CHEVROLET ORIGINAL PARTS
Agency:	SANCHO/BBDO
Country:	Columbia
Category:	Other vehicles, auto products & services
Tags:	Prints , Creative review , Car parts , Use only original parts
Advertising Agency: Sancho BBDO, Bogotá, Colombia Creative Directors: Giovanni Martínez, Hugo Corredor Group Directors: Andrés Norato, Claudia Murillo Graphic Designers: Claudia Murillo, Iván Gutiérrez Copywriters: Andrés Norato, Luis David Parra Illustrator: Masivo Other additional credits: Andrea Zarate

Chevrolet Spare Parts: Twister

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Released:	June 2008
Avertiser:	CHEVROLET
Brand name:	CHEVROLET ORIGINAL PARTS
Agency:	SANCHO/BBDO
Country:	Columbia
Category:	Other vehicles, auto products & services
Tags:	Prints , Creative review , Car parts , Use only original parts
Advertising Agency: Sancho BBDO, Bogotá, Colombia Creative Directors: Giovanni Martínez, Hugo Corredor Group Directors: Andrés Norato, Claudia Murillo Graphic Designers: Claudia Murillo, Iván Gutiérrez Copywriters: Andrés Norato, Luis David Parra Illustrator: Masivo Other additional credits: Andrea Zarate

BMW: 1955

$Prints, Outdoor, Ads BMW: 1955, , SAVAGLIO\TBWA,$

	See full size 799x1200 px
Released:	April 2008
Avertiser:	BMW
Agency:	SAVAGLIO\TBWA
Country:	Argentina
Category:	Cars
Tags:	Prints , Creative review , Car parts , Use only original parts
Use original parts. Advertising Agency: Savaglio\TBWA, Buenos Aires, Argentina

BMW: 1956

$Prints, Outdoor, Ads BMW: 1956, , SAVAGLIO\TBWA,$

	See full size 799x1200 px
Released:	April 2008
Avertiser:	BMW
Agency:	SAVAGLIO\TBWA
Country:	Argentina
Category:	Cars
Tags:	Prints , Creative review , Car parts , Use only original parts
Use original parts. Advertising Agency: Savaglio\TBWA, Buenos Aires, Argentina

BMW: 1936

$Prints, Outdoor, Ads BMW: 1936, , SAVAGLIO\TBWA,$

	See full size 799x1200 px
Released:	April 2008
Avertiser:	BMW
Agency:	SAVAGLIO\TBWA
Country:	Argentina
Category:	Cars
Tags:	Prints , Creative review , Car parts , Use only original parts
Use original parts. Advertising Agency: Savaglio\TBWA, Buenos Aires, Argentina

Chevrolet Official Service Center: Brown

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Released:	February 2008
Avertiser:	CHEVROLET
Agency:	McCANN ERICKSON ARGENTINA
Country:	Argentina
Category:	Other vehicles, auto products & services
Tags:	Prints , Mixing species (Original Parts) , Creative review , Car parts , Use only original parts
If it's not fixed by the one who made it, it probably won't work. Nobody knows better your Chevrolet than its creators. Advertising Agency: McCann Erickson Argentina Creative Directors: Papon Ricciarelli, Chavo Demilio Art Director: Mariano Legname Copywriter: Rodrigo Polignano

Chevrolet Official Service Center: Blonde

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Released:	February 2008
Avertiser:	CHEVROLET
Agency:	McCANN ERICKSON ARGENTINA
Country:	Argentina
Category:	Other vehicles, auto products & services
Tags:	Prints , Mixing species (Original Parts) , Best of the month , Creative review , Car parts , Use only original parts
If it's not fixed by the one who made it, it probably won't work. Nobody knows better your Chevrolet than its creators. Advertising Agency: McCann Erickson Argentina Creative Directors: Papon Ricciarelli, Chavo Demilio Art Director: Mariano Legname Copywriter: Rodrigo Polignano

Chevrolet Official Service Center: Grey

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Released:	February 2008
Avertiser:	CHEVROLET
Agency:	McCANN ERICKSON ARGENTINA
Country:	Argentina
Category:	Other vehicles, auto products & services
Tags:	Prints , Mixing species (Original Parts) , Creative review , Car parts , Use only original parts
If it's not fixed by the one who made it, it probably won't work. Nobody knows better your Chevrolet than its creators. Advertising Agency: McCann Erickson Argentina Creative Directors: Papon Ricciarelli, Chavo Demilio Art Director: Mariano Legname Copywriter: Rodrigo Polignano

Mercedes-Benz: Genuine Mercedes-Benz Spare parts

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Released:	January 2008
Avertiser:	MERCEDES-BENZ
Agency:	GAV / SCHOLZ & FRIENDS
Country:	Romania
Category:	Other vehicles, auto products & services
Awards:	Moscow Festival 2007 , Moscow Festival 2007 Silver
Tags:	Mixing species (Original Parts) , Creative review , Car parts , Use only original parts
Title "Genuine Mercedes-Benz Spare parts" Agency GAV / SCHOLZ & FRIENDS Bucuresti City Bucuresti Advertiser DaimlerChrysler Brand Name Mercedes-Benz Business Sector Cars Country of Production Romania Type Print Awards Moscow International Advertising Festival (Red Apple), 2007 (Silver) for Vehicles and car-care center Creative Director Marius Rosu Art Director Marius Rosu Designer Marius Rosu

Fiat: Geniune parts (Owl+ peacock)

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Released:	November 2007
Avertiser:	FIAT
Agency:	Giovanni+Draftfcb
Country:	Brazil
Category:	Other vehicles, auto products & services
Tags:	Mixing species (Original Parts) , Creative review , Car parts , Use only original parts
Um Fiat só é um Fiat com peças genuínas

Fiat: Geniune parts (Rabbit + Turtle)

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Released:	November 2007
Avertiser:	FIAT
Agency:	Giovanni+Draftfcb
Country:	Brazil
Category:	Other vehicles, auto products & services
Tags:	Mixing species (Original Parts) , Creative review , Car parts , Use only original parts
Um Fiat só é um Fiat com peças genuínas

Fiat: Geniune parts (ladybird + tarantula)

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Released:	November 2007
Avertiser:	FIAT
Agency:	Giovanni+Draftfcb
Country:	Brazil
Category:	Other vehicles, auto products & services
Tags:	Mixing species (Original Parts) , Creative review , Car parts , Use only original parts
Um Fiat só é um Fiat com peças genuínas

BMW Original Parts: Donkey

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Released:	November 2007
Awards:	London International Awards 2007 , London Awards 2007 Print Automotive Products Gold
Tags:	News , Award show winner , Prints , Creative review , Car parts , Use only original parts
Client: BMW AG Advertising Agency: Jung von Matt, Hamburg Executive Creative Director: Deneke von Weltzien Creative Director: Thimoteus Wagner Copywriter: Max Biedermann Art Director: Oleg Friesen Illustrator: Oleg Friesen

Honda Original 2

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Released:	May 2007
Avertiser:	HONDA
Agency:	JWT, Barcelona
Country:	Spain
Tags:	CARS , Work , Prints , Мотоциклы , Car parts , Creative review , Use only original parts
AGENCY: jwt barcelona CLIENT/PRODUCT: honda original spare parts CREATIVE DIRECTOR: alex martinez/javier valero ART DIRECTOR: michele salati COPYWRITER: javier valero

Honda Original 3

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Released:	May 2007
Avertiser:	HONDA
Agency:	JWT, Barcelona
Country:	Spain
Tags:	CARS , Work , Prints , Мотоциклы , Car parts , Creative review , Use only original parts
AGENCY: jwt barcelona CLIENT/PRODUCT: honda original spare parts CREATIVE DIRECTOR: alex martinez/javier valero ART DIRECTOR: michele salati COPYWRITER: javier valero

Honda Original 1

	See full size 800x1132 px
Released:	May 2007
Avertiser:	HONDA
Agency:	JWT, Barcelona
Country:	Spain
Tags:	CARS , Work , Prints , Мотоциклы , Car parts , Creative review , Use only original parts
AGENCY: jwt barcelona CLIENT/PRODUCT: honda original spare parts CREATIVE DIRECTOR: alex martinez/javier valero ART DIRECTOR: michele salati COPYWRITER: javier valero

Honda Bunny

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Released:	May 2007
Avertiser:	HONDA
Agency:	JWT, Barcelona
Country:	Spain
Tags:	Work , Prints , Мотоциклы , Car parts , Mixing species (Original Parts) , Creative review , Use only original parts
AGENCY: jwt barcelona CLIENT/PRODUCT: honda original accesories CREATIVE DIRECTOR: alex martinez/javier valero ART DIRECTOR: michele salati COPYWRITER: javier valero

Honda Bride

	See full size 800x566 px
Released:	May 2007
Avertiser:	HONDA
Agency:	JWT, Barcelona
Country:	Spain
Tags:	Work , Prints , Мотоциклы , Car parts , Mixing species (Original Parts) , Creative review , Use only original parts
AGENCY: jwt barcelona CLIENT/PRODUCT: honda original accesories CREATIVE DIRECTOR: alex martinez/javier valero ART DIRECTOR: michele salati COPYWRITER: javier valero

Honda Clown

	See full size 800x566 px
Released:	May 2007
Avertiser:	HONDA
Agency:	JWT, Barcelona
Country:	Spain
Tags:	Work , Prints , Мотоциклы , Car parts , Mixing species (Original Parts) , Creative review , Use only original parts
AGENCY: jwt barcelona CLIENT/PRODUCT: honda original accesories CREATIVE DIRECTOR: alex martinez/javier valero ART DIRECTOR: michele salati COPYWRITER: javier valero

VW Bridge

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Released:	May 2007
Avertiser:	Volkswagen
Agency:	Ongoing Co.
Country:	INDIA
Tags:	Prints , Cars , CARS , Work , Creative review , Car parts , Use only original parts
Client: Volkswagen Genuine Parts Agency: Ongoing, Bangkok Creative Director: Pijarinee Kamolyabutr / Theerapol Koomsorn Copywriter: Theerapol Koomsorn / Narongchai Prathumsuwan Art director: Pijarinee Kamolyabutr / Wasin Pothikasem Photographer: Chub Nokkaew Studio: Chubchevit

VW Alley

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Released:	May 2007
Avertiser:	Volkswagen
Agency:	Ongoing Co.
Country:	INDIA
Tags:	Prints , Cars , CARS , Work , Creative review , Car parts , Use only original parts
Client: Volkswagen Genuine Parts Agency: Ongoing, Bangkok Creative Director: Pijarinee Kamolyabutr / Theerapol Koomsorn Copywriter: Theerapol Koomsorn / Narongchai Prathumsuwan Art director: Pijarinee Kamolyabutr / Wasin Pothikasem Photographer: Chub Nokkaew Studio: Chubchevit

Volkswagen Genuine Parts: Deer

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Released:	April 2007
Avertiser:	Volkswagen Genuine Parts
Country:	Germany
Tags:	CARS , Work , Prints , Creative review , Car parts , Use only original parts

Volkswagen Genuine Parts: Cat

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Released:	April 2007
Avertiser:	Volkswagen Genuine Parts
Country:	Germany
Tags:	CARS , Work , Prints , Creative review , Car parts , Use only original parts

Cuckoo Clock

Stills from video click to enlarge

Released:	December 2006
Avertiser:	Volkswagen
Brand name:	VOLKSWAGEN CLIENT SERVICES
Country:	Germany
Awards:	Epica Awards 2007 Epica 2007 Film Gold London Awards 2007 TV Humour Silver London Awards 2007 TV Low Budget Silver 15th Cresta Award Winner NY Awards 2007 NY Awards 2007 Gold BTAA 2008 BTAA 2008 Diploma Awards
Tags:	News , Award show winner , Creative review , Car parts , Use only original parts

View online or Download (original resolution) (2.1 MB in .mov)

Credits:

Agency: DDB, Berlin

Senior Copywriter: Sebastian Kainz
Senior Art Director: Marc Wientzec
Production Company: The Mob Film Company, London
Director: Vadim Jean
Producer: Shaun Nickless
Art Director: Drogo Michie
Post Production: VCC Berlin
Editor: Joe McNally @ Joe Cuts

Honda: Use original parts

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Released:	November 2006
Avertiser:	HONDA
Country:	Spain
Category:	Other vehicles, auto products & services
Tags:	Mixing species (Original Parts) , Creative review , Car parts , Use only original parts
Production: Garrigosa Studio

Honda: Use original parts

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Released:	November 2006
Avertiser:	HONDA
Country:	Spain
Category:	Other vehicles, auto products & services
Tags:	Mixing species (Original Parts) , Creative review , Car parts , Use only original parts
Production: Garrigosa Studio

Honda: Use original parts

	See full size 429x600 px
Released:	November 2006
Avertiser:	HONDA
Country:	Spain
Category:	Other vehicles, auto products & services
Tags:	Mixing species (Original Parts) , Creative review , Car parts , Use only original parts
Production: Garrigosa Studio

Honda: Use original parts

	See full size 429x600 px
Released:	November 2006
Avertiser:	HONDA
Country:	Spain
Category:	Other vehicles, auto products & services
Tags:	Mixing species (Original Parts) , Creative review , Car parts , Use only original parts
Production: Garrigosa Studio

Honda: Use original parts

	See full size 429x600 px
Released:	November 2006
Avertiser:	HONDA
Country:	Spain
Category:	Other vehicles, auto products & services
Tags:	Mixing species (Original Parts) , Creative review , Car parts , Use only original parts
Production: Garrigosa Studio

ERNESTO

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Released:	August 2002
Avertiser:	SOFASA
Brand name:	RENAULT ORIGINAL SPARE PARTS
Agency:	LOWE / SSPM
Country:	COLOMBIA
Tags:	Mixing species (Original Parts) , Creative review , Car parts , Use only original parts
Creators Copywriter: Art Director: Cristina Plata Account Supervisor: Maria Fernanda Morales Advertiser Supervisor: Creative Director: Sokoloff/Polar/Correa/Torres Photographer: Typographer: Illustrator: Advertising Agency: Creative Team: Other:

SOFIA

	See full size 445x600 px
Released:	August 2002
Avertiser:	SOFASA
Brand name:	RENAULT ORIGINAL SPARE PARTS
Agency:	LOWE / SSPM
Country:	COLOMBIA
Tags:	Mixing species (Original Parts) , Creative review , Car parts , Use only original parts
Creators Copywriter: Art Director: Cristina Plata Account Supervisor: Maria Fernanda Morales Advertiser Supervisor: Creative Director: Sokoloff/Polar/Correa/Torres Photographer: Typographer: Illustrator: Advertising Agency: Creative Team: Other:

RAMON

	See full size 445x600 px
Released:	August 2002
Avertiser:	SOFASA
Brand name:	RENAULT ORIGINAL SPARE PARTS
Agency:	LOWE / SSPM
Country:	COLOMBIA
Tags:	Mixing species (Original Parts) , Creative review , Car parts , Use only original parts
Creators Copywriter: Art Director: Cristina Plata Account Supervisor: Maria Fernanda Morales Advertiser Supervisor: Creative Director: Sokoloff/Polar/Correa/Torres Photographer: Typographer: Illustrator: Advertising Agency: Creative Team: Other:

ORIGINAL PARTS

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Released:	December 2000
Avertiser:	MITSUBISHI
Brand name:	ORIGINAL MITSUBISHI PARTS
Agency:	BBDO/CHILE
Country:	Chile
Tags:	Mixing species (Original Parts) , Creative review , Car parts , Use only original parts
Creators Copywriter: SEBASTIAN LIA Art Director: CAROLINA SANCHEZ Account Supervisor: CHRISTIAN HASENOHR Advertiser Supervisor: ENRIQUE BARAONA Creative Director: SEBASTIAN LIA Photographer: FOTOBANK Typographer: Illustrator: CLAUDIO UBILLA Advertising Agency: Creative Team: Other:

«« Asian creativity

Use only original parts

Selection of best bank ads »»