This subsection of Ad Archive combines best commercials from all over the world according to certain themes, focusing on different creative methods and techniques, on best reels of directors, studios, agencies and brands. The section supplements the collection of prints “ Mysterious coincidences ”. However, in the TV-spots case we are talking about “focus” in particular, making an attempt to categorize creative methods and strategies.

Credits:

Agency: Grey Worldwide Melbourne
Agency Producer: Sandi Gracin
Creative Director: Nigel Dawson
Creative: Peter Becker
Director: Lance Kelleher
Production: Curious Film - Australia
Producer: John Rogers
Director of Photography: Peter Menzies
Post Production: Post Modern

Credits:

Client: HEC
Agency: Ogilvy & Mather
Creatives: Ève Roussou & Benjamin Brégeault
Director: Camille Bovier Lapierre
Production: Elegangz & Blackfish
Producers: Aurore Maincent Feer (Elegangz) & Pierre Sémon (Blackfish)
AD: Zurich29
3D: KnightWorks
Romain Politi
Umaru Embalo
Guillaume Gaussuron
Nadia Zouaoui
Geoffrey Pons
Brice

Charcater Design: Aurélien Marrel

Credits:

Agency: Secret Weapon Marketing, Santa Monica
ECD/Partner: Dick Sittig
Art Director: Cameron Webb
Copywriter: Leah Dieterich
Producer: Randy Zook
Production Company: Brand New School, New York/Santa Monica
Director/CD: Jonathan Notaro
Executive Producer: Danny Rosenbloom
Cinematographer: Marcelo Durst
VFX Supervisor: Vadim Turchin
Storyboard Artist: William Rosado, Lance LeBlanc
Line Producer: David Wolfson
Production Supervisor: Jane Van Dyke
Designers: Andy Bernet, Eli Carrico, Stephen Kelleher, Mario Sader
2D Animator: Jacques Broquard
Compositors: Matt Lane-Smith, Scott Winston
Rotoscopers: Carlos Rosario, Sergei Martirosov
CG Supervisor: Vadim Turchin
3D Animator: Matt Guzzardo
3D Lighter: Bill Dorais
3D Modelers: Jon Dorfman, Adam Rosenzweig
3D Tracker: John Kalaigian
Flame Artists: Mark French, Phillip Ineno
Editor: Eric Barnes
Head of Production: Devin Brook
Post Producer: Sara Mills
Telecine: Mark Gethin, Moving Picture Company, LA
Sound Design Company: Eleven Sound, Santa Monica
Composer/Designer: Jeff Payne

Credits:

Agency: Secret Weapon Marketing, Santa Monica
ECD/Partner: Dick Sittig
Art Director: Cameron Webb
Copywriter: Leah Dieterich
Producer: Randy Zook
Production Company: Brand New School, New York/Santa Monica
Director/CD: Jonathan Notaro
Executive Producer: Danny Rosenbloom
Cinematographer: Marcelo Durst
VFX Supervisor: Vadim Turchin
Storyboard Artist: William Rosado, Lance LeBlanc
Line Producer: David Wolfson
Production Supervisor: Jane Van Dyke
Designers: Andy Bernet, Eli Carrico, Stephen Kelleher, Mario Sader
2D Animator: Jacques Broquard
Compositors: Matt Lane-Smith, Scott Winston
Rotoscopers: Carlos Rosario, Sergei Martirosov
CG Supervisor: Vadim Turchin
3D Animator: Matt Guzzardo
3D Lighter: Bill Dorais
3D Modelers: Jon Dorfman, Adam Rosenzweig
3D Tracker: John Kalaigian
Flame Artists: Mark French, Phillip Ineno
Editor: Eric Barnes
Head of Production: Devin Brook
Post Producer: Sara Mills
Telecine: Mark Gethin, Moving Picture Company, LA
Sound Design Company: Eleven Sound, Santa Monica
Composer/Designer: Jeff Payne

Credits:

Agency: Secret Weapon Marketing, Santa Monica
ECD/Partner: Dick Sittig
Art Director: Cameron Webb
Copywriter: Leah Dieterich
Producer: Randy Zook
Production Company: Brand New School, New York/Santa Monica
Director/CD: Jonathan Notaro
Executive Producer: Danny Rosenbloom
Cinematographer: Marcelo Durst
VFX Supervisor: Vadim Turchin
Storyboard Artist: William Rosado, Lance LeBlanc
Line Producer: David Wolfson
Production Supervisor: Jane Van Dyke
Designers: Andy Bernet, Eli Carrico, Stephen Kelleher, Mario Sader
2D Animator: Jacques Broquard
Compositors: Matt Lane-Smith, Scott Winston
Rotoscopers: Carlos Rosario, Sergei Martirosov
CG Supervisor: Vadim Turchin
3D Animator: Matt Guzzardo
3D Lighter: Bill Dorais
3D Modelers: Jon Dorfman, Adam Rosenzweig
3D Tracker: John Kalaigian
Flame Artists: Mark French, Phillip Ineno
Editor: Eric Barnes
Head of Production: Devin Brook
Post Producer: Sara Mills
Telecine: Mark Gethin, Moving Picture Company, LA
Sound Design Company: Eleven Sound, Santa Monica
Composer/Designer: Jeff Payne

Credits:

http://www.youtube.com/watch?v=JFVkzYDNJqo

Choose A Different Ending is an interactive film that allows you to decide what happens next. You can interact with it, choose what to do and decide how it ends. In Choose A Different Ending you decide whether to live or die.

Agency: Abbott Mead Vickers BBDO

Credits:

In the fourth and final film from COI/Publicis UK in the Start Thinking Soldier campaign, Spanks Michael Geoghegan digs into an Observation Post guarding a high profile oil drilling facility. Are the vehicles heading in his direction merely interested locals or is there a real threat to security?

Agency: COI/Publicis UK
Production Company: Spank Films
Director(s): Michael Geoghegan
Creatives: Vincent Warin (DoP)
Cut & Run (Post production)
Matt Anderson (Creative)
Steve Nicholls (Creative)
Leo King (Editor)
Kim Knowlton (Agency Producer)
John Golley (Producer)
Country: United Kingdom

Credits:

Client: Skoda Auto A.S.

Agency: Leagas Delaney, Praha

Credits:

"Last Day Dream" (a man watches his life pass before him) for 42Below's ONEDREAMRUSH. Produced for the 42 Second Dream Film Festival Beijing China 2009 by Chris Milk.

Director: Chris Milk
Production: @radical.media USA
Producer: Samantha Storr
Editor: Livio Sanchez

Credits:

Agency: Fallon, London
Executive Creative Director: Rich Flintham
Creative Director: Matt Keon
Art Director: Matt Keon, Rich Flintham, Rick Gayton, Darren Beresford
Writers: Matt Keon, Rich Flintham, Rick Gayton, Darren Beresford
Agency Producer: Lou Hake
Production Company: MJZ, London
Director: Tom Kuntz
Producer: Cuza Hovart
Director of Photographer: Chris Soos
Editors: Carlos Arias and Ed Line at Final Cut
Post-production: MPC, London

Credits:

Agency: Fallon, London
Executive Creative Director: Rich Flintham
Creative Director: Matt Keon
Art Director: Matt Keon, Rich Flintham, Rick Gayton, Darren Beresford
Writers: Matt Keon, Rich Flintham, Rick Gayton, Darren Beresford
Agency Producer: Lou Hake
Production Company: MJZ, London
Director: Tom Kuntz
Producer: Cuza Hovart
Director of Photographer: Chris Soos
Editors: Carlos Arias and Ed Line at Final Cut
Post-production: MPC, London

Credits:

Tagline: Protect your vagina everyday

Client: GSK Lactacyd

Credits:

Agency: 303 Sydney
Creative Director: Julian Watt
Art Director: Bryan Dennis, Derrick Kim
Agency Producer: Kaija Wall

Production Company: Revolver Film, Sydney
Director: Steve Rogers
Executive Producer: Michael Ritchie
Producer: Georgina Wilson
DP: Danny Ruhlmann
Production Designer: Karen Murphy
Editor: Bernard Garry, The Editors

Sound: Sam Petty, Big Ears

The good times are short lived in these anti-binge drinking ads from Australia.

Credits:

Advertiser: Activision

Brand: Guitar Hero World Tour

Agency: Droga5, New York
Director: Jaron Albertin
Production Company: Smuggler
DoP: Ross Richardson
Chief Creative Officer: David Droga
Executive Creative Director: Ted Royer
Copywriter: Isaac Silverglate
Art Director: Jeff Anderson
Agency Producer: Dana May
Producer: Stephanie Scire
Executive Producer: Patrick Milling Smith/Brian Carmody
Director of Digital Services: Craig Batzofin
Sr. Digital Producer: Sandra Nam

Smuggler

Head of Production: Laura Thoel
Editorial Co: PS260
Editor: Dustin Stevens

Telecine: CO3 NY
Colorist: Tim Masick

Sound: Sound Lounge
Sound Design: Marshall Grupp/Phan Visutyothapibal
Mixers: Philip Loeb/Evan Mangiamele

VFX Studio: Method NY,LA,PARIS/RIOT LA
Creative Director/Lead CG Artist: Aron Hjartarson
CG Supervisor: Christopher “Pink” Bonnstetter
Animation Supervisor: Matt Hackett
Lead Compositor: Tom McCullough
VFX Producer: Mariya Shikher
Head of Production: D. Todd Davidovich
On Set VFX Supervisors: Seb Caudron/Felix Urquiza
On Set VFX Producer: Chandra Irving
On Set Head of Production: Leighton Greer
Executive Producer: Helen Hughes

Credits:

Agency: VCCP, London
Copywriter: Nik Stewart
Art Director: Jonny Parker
TV Producer: Laura Cooper
Production Company: Blink, London
Director: Patrick Daughters
Post-Production: MPC, London
Music & Sound Design: Adelphoi Music, London
Sound Designer: Andy Sherriff
Music Producer: Jo Coombes
Audio Post: Wave, London

Credits:

Agency: 303 Sydney
Creative Director: Julian Watt
Art Director: Bryan Dennis, Derrick Kim
Agency Producer: Kaija Wall

Production Company: Revolver Film, Sydney
Director: Steve Rogers
Executive Producer: Michael Ritchie
Producer: Georgina Wilson
DP: Danny Ruhlmann
Production Designer: Karen Murphy
Editor: Bernard Garry, The Editors
Sound: Sam Petty, Big Ears

Credits:

Agency: SWH, Amsterdam; Miami Ad School
Creatives: Erick Calvan, Erik Wunsch (CD), Taco Mend, Jose Miguel Riveira
Director: Hein Mevissen
Production Company: John Doe, Amsterdam
Producer: Diederiekje Bok, Lennart Deen
D.O.P.: Benito Strangio
Post production: Condor
VFX: Mister J
Sound: Studio de Keuken

Credits:

Agency: Team One, El Segundo, CA
Chief Creative Officer: Chris Graves
Group Creative Directors: Jon Pearce, Gavin Lester
Creative Director: James Hendry
Agency Producer: Leah Bohl
Executive Producer: Jennifer Weinberg
Production Company: Boxer, Los Angeles, CA
Director: Rob Groenwold
DP: Tobias Schliessler
Line Producer: Maeliiosa Tiernan
Executive Producer: John Clark
Editorial/Post Production Company: Boxer, Los Angeles, CA
Editor: Pedram Torbati
Asst. Editor: Alfredo Ritta
Visual Effects Company: Brewster Parsons, Venice, CA
VFX Artist: Simon Brewster
VFX Producer: Darcy Parson
Audio Post Company: Juice Studios, Santa Monica, CA
Mixer: Bob Gremore
Music/Sound Design Company: Human Worldwide, Los Angeles, CA

Credits:

Working with the agency Road, from Barcelona, the film was created to promote the clothing brand BLACK THINKING ( www.blackthinking.com ) that belongs to OCB. Purely designed for the web.

Title: “Scratch me”

Credits:

Brand: Science World
Agency: Rethink Communications, Vancouver

Creative Director: Ian Grais, Chris Staples

Group Creative Director: Rob Tarry

DoP: Andre Pienaar

Producer: Tim Corrigan

Credits:

Agency: M&C Saatchi, London
Creatives: James Lowther, Bill Gallacher
Agency Producer: Ben Catford/ Cabell Hopkins

Production Company: @radical.media, London
Director: Marcus Tomlinson
Executive Producer: Jason Kemp
Producer: Tim Daukes
DP: Luke Palmer
Post Production: Glassworks
Editor: Simon Hargood @ The Quarry
Sound Design: Kunja
Location: Roger Bannister Sports Centre, Harrow, London

Credits:

Advertiser: Road Safety for Scotland

Agency: Union, Edinburgh

Credits: